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An increase in the theft of passenger cars, coupled with the hijacking of long-haul vehicles carrying precious cargo, has become a challenging security issue for owners and fleet operators. Passenger cars are equipped with central locking systems, which have proved inadequate to provide reliable security against carjacking and theft of vehicles. Hence, to enhance vehicle security, increased growth is expected for the automotive biometric market. The main application for vehicle biometrics lies within enhanced security. Automotive biometrics involves the use of unique physical traits of users such as fingerprint and facial recognition for security features such as keyless door unlocking, surveillance, and keyless ignition. This technology can be provided to detect driver health by monitoring driver fatigue, drowsiness, etc. and avoid potential hazards. In-vehicle biometrics can also offer a personalized driving experience as the car recognizes the driver and automatically adjusts features such as maps, temperature, and driving position based on the driver. Increasing scrutiny over passenger security among public ride-hailing companies is creating the need for biometrics to ensure consumer safety. The use of biometrics to ensure safety and alertness during automated driving is likely to fuel the growth of this market.
Key Market Driver -
Increasing demand for vehicle safety, coupled with improving driver alertness and safety on the road, is expected to drive the growth of this market.
Key Market Restraint -
High cost of implementation of the biometric devices and potential failure of a few electronic components which can affect the rest of the security system is expected to restrain the growth of this market.
The high cost of implementation of the various biometric devices is expected to restrain the growth of this market. Also, the potential failure of a few electronic components which can affect the rest of the security system is expected to restrain the growth of this market.
Globally, the automotive biometric market has been segmented by product type, by application, and by region. By product type, the market is segmented into facial recognition, voice recognition, fingerprint recognition, and iris recognition. Fingerprint recognition holds the largest market share owing to the lesser cost of this system, benefits such as keyless door unlocking, and the presence of key companies in this market, pushing for widespread adoption of this technology. The voice recognition segment, which uses voice recognition software, is projected to show significant growth in this market owing to its integration with multimedia and telematics system in the vehicle. Iris recognition segment, which provides biometric identification using both the irises of an individual's eyes, is anticipated to show good growth owing to its better security in unlocking and starting a vehicle. The facial recognition segment is also expected to show good growth in this market. The increasing use of facial recognition to monitor fatigue and driver alertness, and hence avoid potential accidents is expected to fuel the demand for this segment. By application, the market is segmented into passenger cars and commercial vehicles. The passenger car segment is projected to dominate the market. The increased adoption of face and voice recognition using connectivity between mobile app and vehicle to avert vehicle theft is expected to drive market growth in this segment. The commercial vehicle segment is also expected to show significant growth owing to the increasing use of biometrics for carsharing, taxi, and rental vehicles, as well as ensuring the safety of shipping cargo and delivery fleet vehicles.
The major companies in the global Automotive Biometrics Market include Safran S.A, Hitachi Ltd., Fujitsu Ltd., Synaptics Incorporated, Fingerprint Cards AB, Methode Electronics Inc., Voxx International Corporation, among others.
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Geographically, the automotive biometrics market is segmented into North America, Europe, Asia-Pacific, and the rest of the world. Europe holds the largest market share for this technology. The growing adoption of advanced technology, coupled with the rising share of luxury vehicles, is propelling the need for biometric technology in this region. Asia-Pacific is anticipated to show significant growth in this market over the forecast period owing to rising vehicle production, modernization of current technological solutions, and availability of cost-effective biometric vehicle access systems. North America is also expected to show good growth in this market owing to the high disposable income and greater awareness among consumers regarding this technologically advanced product.
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