"Assisting You in Establishing Data Driven Brands"

Bar Soap Market Size, Share & Industry Analysis, By Material Type (Synthetic and Natural), By Application (Bathing, Dish Washing, Hand Washing, and Others), By Quality (Low, Standard, and Premium), and Regional Forecast, 2024-2032

Last Updated: November 18, 2024 | Format: PDF | Report ID: FBI103896

 

KEY MARKET INSIGHTS

Play Audio Listen to Audio Version

The global bar soap market size was valued at USD 30.16 billion in 2023 and is projected to grow from USD 31.25 billion in 2024 to USD 44.20 billion by 2032, exhibiting a CAGR of 4.43% during the forecast period. Asia Pacific dominated the bar soap market with a market share of 34.71% in 2023.


The global COVID-19 pandemic has been unprecedented and staggering, with bar soap experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. Based on our analysis, the global market exhibited a decline of 7.20% in 2020 as compared to 2019.


Bar soaps are often used in households and commercial places such as schools, colleges, corporates, fitness centers, restaurants, and others for the purpose of cleaning and maintaining hygiene. The soaps have the capacity to moisturize the skin in a better way compared to other cleaning agents and are also long lasting and skin-friendly for consumers. Therefore, the increasing demand for soaps from several end-users, including hotels and restaurants, fitness clubs, households, institutional centers, and others is driving the consumption of these soaps in the global market.


The personal care market is growing exponentially mainly due to the easy availability and affordability of these products through various sales channels, including beauty salons, specialty stores, and pharmacies, which, in turn, consolidates the market size. Furthermore, the rapid construction of households and commercial places in emerging nations, including China, India, Japan, and Brazil, among others, is further projected to accelerate the bar soap market growth over the forecast period.


The COVID-19 pandemic reduced the capacity of the manufacturing units of personal care products, including bar soaps, due to the shutdown of manufacturing facilities and trade restrictions between various countries, which lowered the total market revenue during the pandemic.


Bar Soap Market Trends


Positive Outlook Concerning Premium Skin Care Products to Improve Consumption Pattern


In recent years, the demand for premium skin care products has been evolving along with the altering demand pattern of consumers. Consumers have become more aware about the health of their sensitive skin and thus, preferring soaps that are produced with natural ingredients will be less harmful in the long run. In order to fulfill the demand of consumers for natural soap products, the key operators in the market have been constantly investing in launching products to improve their product portfolio in terms of organic bar soaps, thereby catering to the market development. Moreover, environmentally sustainable and eco-friendly products made with organic materials are experiencing a surge in demand.


Request a Free sample to learn more about this report.


Bar Soap Market Growth Factors


Rising Concern for Health & Hygiene to Support Market Growth


The rise in awareness of a large population over hygiene and health has driven the global soap market, particularly after pandemic. People's concern over utmost safety in terms of hygiene and health has increased in recent times. Poor hygiene is one of the significant reasons for adverse health conditions, which is noticed worldwide. For instance, according to the Center for Disease Control and Prevention, as of January 2022, the use of bar soaps and hand washes frequently after touching any surface area was considered essential to avoid the spread of the novel coronavirus. Moreover, consumers are prioritizing skincare routines as a positive part of their daily rituals to maintain their physical appearance. A significant percentage of people follow multi-step routines, washing their face and applying moisturizer at least twice daily, which is rising demand for bar soap products. The growing emphasis on facial cleansing also leads to the global demand for bar soaps.


Increasing Application of Bar Soaps in the Commercial Sector to Enhance Demand


Soap demand for commercial and residential uses has also increased for maintaining hygiene standards in publically prone areas. With increase in commercial spaces, such as shopping malls, food courts, showrooms, and others. The global soap market has seen significant growth with the rise in demand for bar soaps in commercial buildings. For instance, hotels include products such as bar soaps in the complementary kit. Luxury hotels partner with brands to customize soaps for their guests to maintain high service values, which will drive the global market. Bar soap is an effective and convenient way to ensure personal cleanliness. Thus, in commercial establishments, using bars offers individuals a sense of sanitation.


RESTRAINING FACTORS


Availability of Substitute Products to Restrain Market Growth


The availability of substitute products, such as hand wash and sanitizers, will restrain the market growth. The rising demand for natural and organic plant-based hand wash products has increased in recent times due to the spread of COVID-19 during 2020. Furthermore, the high price of organic soaps along with increasing cost of its raw materials is also expected to hinder the market in the long run. Soaps contain surfactants and chemical emulsifiers that are harmful to the skin. These soaps also contain sodium laurel sulfate, which strips the skin’s natural lipid layer and disrupts its pH. People with sensitive skin can react and show allergic reactions, especially. Thus, consumers turn to various other soap alternatives, including clay, oil cleansing, gram four and whole wheat flour, orange peel powder, herbal powder, and other home remedies. This factor constrains market growth.


Bar Soap Market Segmentation Analysis


By Material Type Analysis


High Moisturizing Benefits of Natural Soap to Propel Product Demand


The market is segmented into synthetic and natural based on material type. The natural soap segment is estimated to grow at a substantial rate over the forecast period. This is due to a shift in consumer preference toward organic products as they are less harmful for the skin. This has, in turn, increased the demand for natural soaps and augmented the overall demand.


Furthermore, natural soaps are basically produced with natural ingredients that provide high moisturizing benefits and normally consist of blended oils and butter derived from numerous plants, which are rich in antioxidants, nutrients, and vitamins.


To know how our report can help streamline your business, Speak to Analyst


By Application Analysis


Bathing Segment is Likely to Dominate the Market due to Wide Usage


Based on application, the market is segmented into bathing, dish washing, hand washing, and others. The bathing segment is expected to dominate the market due to the wide usage of these soaps for bathing and body cleaning among consumers, which increases its demand in the market. Bath soaps are made with ingredients such as lemongrass, rosemary, tea tree oil, eucalyptus, and bergamot. The perfect way to apply the soap on the body is to lightly lather it in the hands, then spread the bar directly on the skin. The disadvantage of this type of soap as a shampoo is that it does not contain sulfates, which can dry out the scalp and flare up conditions such as scalp eczema.


The bathing segment is expected to have the highest portion of revenue in the global market during 2022-2030 and is estimated to develop constantly owing to the rising demand for soaps from the residential sector. As per the U.S. Census Bureau statistics, new residential housing sales in the U.S. increased from nearly 770,000 housing units in January 2020 to 1,000,000 units in January 2021.


By Quality Analysis


Standard Quality Segment to Dominate the Market due to Growing Demand for Bar Soaps by all Consumer Groups


On the basis of quality, the market is segmented into low, standard, and premium. Standard quality is used by most consumers and they are comparatively reasonable in price compared to other quality of soaps. Any standard quality soap should be able to break down grease, oils, and other unwanted matter without leaving residue or harshly stripping the skin. In 2021, the standard segment held the highest market share and is expected to grow in the near future. Moreover, standard quality soaps are typically used in both urban and rural areas as these soaps are cheaper and most of the developing countries in all the regions can easily afford soaps than other expensive solutions, which propels industry expansion.


REGIONAL INSIGHTS


On the basis of geography, the global market is divided into Asia Pacific, North America, Europe, South America, and the Middle East & Africa.


Asia Pacific Bar Soap Market Size, 2023 (USD Billion)

To get more information on the regional analysis of this market, Request a Free sample


The Asia Pacific region is estimated to lead the bar soap market share over the forecast period. The region accounted for 33.99% of the market share in 2021 owing to increasing population strength in countries such as China and India. Moreover, the prevalence of urbanization in emerging nations has accelerated the demand for soaps in the region. In addition, the rising appearance of small & medium-sized players of skin care products in the region has also fostered the market growth.


To know how our report can help streamline your business, Speak to Analyst


The North America market is likely to increase at a CAGR of 3.94% during the forecast period. The producers of bar soaps are emphasizing on improving their product portfolio in terms of quality and variety for soaps. Additionally, the demand for soaps from the hotel and spa sector is largely determined by the augmenting inclination of consumers for health and hygiene, which fostered the product’s demand growth in North America.


Europe has been predicted to be the second largest market, growing with a CAGR of 3.40% over the forecast period. The presence of large players in the region has provided potential chances for European consumers to select from different brands, according to their requirement. Furthermore, the increasing collaboration of key players with several beauty brands to offer a wide range of soaps has also created a huge lump of revenue for the European market.


The expansion of the market in MEA and South America is hugely assisted by the increasing support of the government for the producers of beauty care products. The governments of every country in those regions have been continuously adopting several measures to help the small & medium scale players operating in the market and generating revenue in the long run.


List of Key Companies in Bar Soap Market


Continuous Investments Toward Product Launches to Support Market Development


The global market is rapidly changing, with continuous innovation that leads to new product launches. Product developments are generally made to continue the existence of the product segment in the global market. Key manufacturers, such as Unilever plc, Premier English Manufacturing Ltd, Vanguard Soap LLC, Beaumont Products, Inc, and others, adopt these strategies to get maximum global market attention, resulting in customer building and brand recognition. Bar type of soaps are differentiated into sub-categories depending on the company such as anti-bacterial, bathing, spa, organic, and others. The sub-categorization of the soaps accelerates product launch, which leads to the development of different markets.


LIST OF KEY COMPANIES PROFILED



KEY INDUSTRY DEVELOPMENTS:



  • July 2023: Lush Retail Ltd. announced a partnership with Just Eat Takeaway.com to offer products by Lush to German consumers.

  • June 2023: The Body Shop established a new kiosk in Lulu Mall, Lucknow, India. This branded stall offers a range of The Body Shop’s skincare, body care, and makeup products. The main aim of the kiosk is to connect with shoppers in the city with a smaller investment than launching an exclusive brand outlet.

  • May 2023: Lush, a fresh handmade cosmetics company, announced the expansion of its establishment in Green Hub in Dorset, U.K. Six core teams at the Green Hub focus on discovering innovative ways to reuse, repair, repurpose, and recycle materials throughout its business operations.

  • July 2022: CleanO2 rolled out a carbon capture body bar soap, which converts CO2 for the reduction of greenhouse gas emissions. The soaps come with CarbinX small-scale device that transforms carbon dioxide into pearl ash.

  • July 2022: Dr. Squatch announced its new launch of limited edition Crypto Cleanse bar soap and plans to jointly mint three NFTs with artists CryptoDads and Nychos. The company also collaborated with Aerial to offset and track carbon emissions.

  • June 2022: Bio-D launched its new range of naturally derived soap, which is made up of 65% organic content. The soap contains high levels of Vitamin E and is free from sulfates that is beneficial for the skin.

  • May 2022: Well-Being’s brand Pearl+ announced the launch of a new range of incense and bar soap made with the highest care to utilize natural ingredients while looking for ways to capture a daily ritual, bringing well-being to the body and mind.


REPORT COVERAGE


An Infographic Representation of Bar Soap Market

To get information on various segments, share your queries with us



The market research report analyzes the market in-depth and highlights crucial aspects such as prominent companies, product types, and sales channels. Besides this, the report provides insights into the bar soap market trends, competitive landscape, and highlights significant industry developments. In addition to the aspects mentioned earlier, the report encompasses several factors contributing to the market's growth.


Report Scope & Segmentation










































ATTRIBUTE



DETAILS



Study Period



2019-2032



Base Year



2023



Estimated Year



2024



Forecast Period



2024-2032



Historical Period



2019-2022



Growth Rate



CAGR of 4.43% from 2024 to 2032



Unit



Value (USD Billion)



Segmentation



By Material Type



  • Natural

  • Synthetic


By Application



  • Bathing

  • Dish Washing

  • Hand Washing

  • Others


By Quality



  • Low

  • Standard

  • Premium


By Region



  • North America (By Material Type, Application, Quality, and Country)


    • U.S. (By Application)

    • Canada (By Application)

    • Mexico (By Application)


  • Europe (By Material Type, Application, Quality, and Country)


    • Germany (By Application)

    • U.K. (By Application)

    • France (By Application)

    • Italy (By Application)

    • Spain (By Application)

    • Rest of Europe (By Application)


  • Asia Pacific (By Material Type, Application, Quality, and Country)


    • China (By Application)

    • India (By Application)

    • Japan (By Application)

    • Australia (By Application)

    • Rest of Asia Pacific (By Application)


  • South America (By Material Type, Application, Quality, and Country)


    • Brazil (By Application)

    • Argentina (By Application)

    • Rest of South America (By Application)


  • Middle East & Africa (By Material Type, Application, Quality, and Country)


    • UAE (By Application)

    • South Africa (By Application)

    • Rest of Middle East & Africa (By Application)







Frequently Asked Questions

Fortune Business Insights says that the global market size was USD 30.16 billion in 2023 and is anticipated to reach USD 44.20 billion by 2032.

In 2023, the global market value stood at USD 30.16 billion.

Ascending at a CAGR of 4.43%, the global market will exhibit steady growth over the forecast period (2024-2032).

By material type, the natural segment is expected to dominate the market throughout the forecast period.

The growing demand from the hospitality sector is accelerating market growth.

Unilever plc, Premier English Manufacturing Ltd (Premco), Vanguard Soap, Beaumont Products, Inc., Betasoap, John Drury, Twincraft Skincare, CST Soap, Bradford, and Vermont Soap are the leading players.

Asia Pacific dominated the global market in 2023.

The rising demand from hotels and restaurants along with the expanding number of brands producing a wide range of bar soaps is favoring market expansion.

Seeking Comprehensive Intelligence on Different Markets?
Get in Touch with Our Experts
Speak to an Expert
  • 2019-2032
  • 2023
  • 2019-2022
  • 214
Multi-report Purchase Plan
    A Customized Plan Will be Created Based on the number of reports you wish to purchase
Client Testimonials

“We are quite happy with the methodology you outlined. We really appreciate the time your team has spent on this project, and the efforts of your team to answer our questions.”

- One of the largest & renowned medical research centers based in the U.S. on a report on the U.S. NIPT Market.

“Thanks a million. The report looks great!”

- Feedback from a consultant on a report on the U.S. Beef Market.

“Thanks for the excellent report and the insights regarding the lactose market.”

- Brazil based company specializing in production of protein ingredients.

“I liked the report; would it be possible to send me the PPT version as I want to use a few slides in an internal presentation that I am preparing.”

- Global Digital Services Agency on a report on the Global Luxury Goods Market.

“This report is really well done and we really appreciate it! Again, I may have questions as we dig in deeper. Thanks again for some really good work.”

- U.S.-based biotechnology company focussing on treatment of chronic pain.

“Kudos to your team. Thank you very much for your support and agility to answer our questions.”

- Europe-based provider of solutions to automate data centre operations.

“We appreciate you and your team taking out time to share the report and data file with us, and we are grateful for the flexibility provided to modify the document as per request. This does help us in our business decision making. We would be pleased to work with you again, and hope to continue our business relationship long into the future.”

- India-based manufacturer of industrial and specialty intermediates with a strong global presence.

“I want to first congratulate you on the great work done on the Medical Platforms project. Thank you so much for all your efforts.”

- One of the largest cosmetics company in the world.

“Thank you very much. I really appreciate the work your team has done. I feel very comfortable recommending your services to some of the other startups that I’m working with, and will likely establish a good long partnership with you.”

- U.S. based startup operating in the cultivated meat market.

“We received the below report on the U.S. market from you. We were very satisfied with the report.”

- Global hearing aids manufacturer.

“I just finished my first pass-through of the report. Great work! Thank you!”

- U.S. based solar racking solutions provider.

“Thanks again for the great work on our last partnership. We are ramping up a new project to understand the imaging and imaging service and distribution market in the U.S.”

- World’s leading advisory firm.

“We feel positive about the results. Based on the presented results, we will do strategic review of this new information and might commission a detailed study on some of the modules included in the report after end of the year. Overall we are very satisfied and please pass on the praise to the team. Thank you for the co-operation!”

- Germany based machine construction company.

“Thank you very much for the very good report. I have another requirement on cutting tools, paper crafts and decorative items.”

- Japanese manufacturing company of stationery products.

“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”

- One of the Leading Food Companies in Germany

“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”

- Intuitive Surgical

“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”

- Major Food Company in Japan

“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”

- Ziering Medical

“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”

- Major Manufacturer of Precision Machine Parts in India

“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”

- Hewlett-Packard

“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”

- Global Management Consulting Firm

“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”

- UK-based Start-up in the Medical Devices Sector

“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”

- One of the Largest Companies in the Defence Industry
We use cookies to enhance your experience. By continuing to visit this site you agree to our use of cookies . Privacy.
X