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Beauty Tools Market Size, Share & COVID-19 Impact Analysis, By Type (Makeup Tools, Skincare Tools, Haircare Tools, and Nail Tools), By Distribution Channel (Offline and Online), and Regional Forecast, 2023-2030

Last Updated: May 13, 2024 | Format: PDF | Report ID: FBI106541



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The global beauty tools market size was valued at USD 67.08 billion in 2022 and is projected to grow from USD 68.94 billion in 2023 to USD 92.08 billion by 2030, exhibiting a CAGR of 4.22% over the forecast period.

Beauty tools are devices, equipment, or instruments which are designed to enhance an individual’s appearance or aid in personal grooming routine. These beauty devices are used for various purposes such as styling or getting rid of unwanted hair, applying makeup, facial massages, grooming nails, skin nourishment, and other purposes. Beauty equipment helps take care of different parts of the body including face, hair, hands, feet, and nails. Their effectiveness and convenience of these tools in treating varying cosmetic issues, such as scarring and acne are gaining popularity amongst consumers.

Majority of these tools are either battery or electrically-operated to ease their application and these tools include hair straightener, curling irons, epilator, nail dryers, facial massagers, steamers, and others. Meanwhile, many of the makeup tools are manual and can be used very effortlessly such as makeup brushes, beauty blender and sponges & puffs, nail cutter, nail file, and pore extractors.

Beauty tools such as cleansing devices, dermal rollers, exfoliators, acne removal brushes, tweezers, and razors are in huge demand. The huge demand is due to their quick results with less investment, helping users improve their skin, hair, and nails. These aspects have contributed to a significant increase in the demand for both at-home and professional beauty tools in the beauty and cosmetics market. 


Pandemic’s Hard Hit on the Beauty and Cosmetics Industry Negatively Impacted the Market

The pandemic situation emerged in the first half of 2020 across the globe severely impacted the beauty and cosmetics industry and this market wasn’t an exception. As several countries enforced lockdown with majority of population working from home to curtail the spread of coronavirus, the demand for these tools and devices was hampered intensely. With increasing number of COVID-19 cases, the burden for containment measures and restrictions grew stronger which brought substantial shifts in supply and demand of the beauty products.  The COVID-19 impacted beauty industry in many different ways, production had plummeted, consumer spending fell sharply, job losses surged, and investment and expansion plans were shelved. The businesses were stunned by the COVID-19 crises owing to the international travel bans and retail businesses closures, which resulted in the decline of sale across many beauty segments.

However, some changes emerged as a consequences of the COVID-19 are long-term and have the ability to alter the beauty industry in fundamental ways as digitalization continues to rise, the the pace of innovation accelerates and merger and acquisition (M&A) activities rises. For instance, as per LOreal’s 2020 annual report, the company’s online sales jumped by 62% across all regions and in varied divisions, including beauty and makeup tools. This in turn, is likely to work in favor of the market growth.

Beauty Tools Market Trends

Technology Integration, Sustainability, Versatility, and Inclusivity Are Setting New Trends

The latest trends in beauty devices revolve around technology integration, sustainability, versatility, and inclusivity, that offers consumers innovative solutions for their skincare and beauty routines. There has been increase in consumer demand for efficient skincare and makeup solution which constantly drives shift in trends. Smart skincare tools, such as facial cleansing brushes with Bluetooth connectivity or devices that analyze skin conditions, have gained popularity. These tools often sync with mobile apps to provide real-time data along with personalized skincare recommendations.  Sustainability is a key focus in the beauty industry, and this extends to beauty and makeup tools as well. There is growing demand for eco-friendly materials and packaging. Solar-powered and rechargeable beauty devices are becoming more prevalent than ever before, reducing the environmental impact of disposable batteries.

Furthermore, micro current devices are gaining traction for their ability to stimulate facial muscles, promoting a lifted and tined appearance. These non-invasive tools are designed for at-home use, providing an alternative to professional treatments. Moreover, innovative tools like smart hairbrushes equipped with sensors to analyze hair health are emerging. These tools offer insights into brushing habits, moisture levels, and overall hair quality, contributing to personalized haircare routines. LED therapy devices are also on the rise, leveraging different light wavelengths to address various skincare concerns. From reducing acne to promoting collagen, these devices offer a versatile approach to skincare.

The multifunctional beauty and makeup tools are also becoming prevalent as consumers seek efficiency. Devices that combine multiple functions, such as cleansing, massaging, and applying skincare products, cater to time-conscious individuals. Additionally, the market is witnessing a surge in inclusive design, with a focus on devices suitable for all skin types and tones. This inclusivity aligns with the industry’s broader push towards diversity and representation.

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Beauty Tools Market Growth Factors

Consumers' Heightened Sensitivity and Awareness Towards Self-Care and Personal Grooming

The burgeoning awareness surrounding self-grooming has become a powerful catalyst propelling this market. In the contemporary era, individuals are increasingly recognizing the significance of personal appearance and grooming, triggering a surge in the demand for beauty and makeup tools that facilitate this transformative process. One of the key drivers behind this trend is the rising importance placed on self-expression and individuality. As people strive to convey their unique identities, the beauty devices market responds by offering a diverse array of products designed to cater to various grooming needs. From advanced hair styling devices to innovative skincare gadgets, consumers are now equipped with an expensive toolkit to enhance and maintain their personal aesthetics. Also, social media plays a pivotal role in fueling the awareness and adoption of beauty devices. Platforms such as Instagram and YouTube serve as influential channels where beauty enthusiast showcase their grooming routines and endorse the efficacy of different products. This virtual exposure creates a ripple effect, inspiring other to invest in beauty equipment, thus contributing to the market’s growth.

Moreover, the market witnessed technological advancements that further entice consumers. Smart devices incorporating artificial intelligence, personalized algorithms, and user friendly interfaces are becoming prevalent, catering to the tech-savvy demographic seeking seamless integration of technology into their grooming routines. As individuals embrace the notion that grooming is a form of self-expression and self-care, the demand for innovative beauty devices is set to continue its upward tracjectory, shaping the market’s landscape and offering a plethora of options for those seeking to enhance their personal aesthetics.

Growing Prevalence of Skin Diseases Is Fueling the Market Growth

The rising prevalence of skin conditions has become a driving force behind the flourishing this market. As skin-related concerns become increasingly common, individuals seek effective solutions beyond traditional skincare routines. The demand for beauty devices has surged as people aspire to address issues such as acne, hyperpigmentation, and aging signs more comprehensively. Consumers are turning to technologically advanced beauty devices that promise targeted and efficient results. Devices such as LED therapy masks, microdermabrasion tools, and facial rollers offer at-home alternatives to professional treatments, providing convenience and cost-effectiveness. The growing awareness of skincare has led to a shift in consumer behavior, with many recognizing the role of beauty and makeup tools as proactive measures in maintaining skin health.

Furthermore, social media’s influence has propelled the desire for flawless skin, promoting individuals to invest in beauty accessories endorsed by influencers and celebrities. The accessibility of information about various skin conditions and treatments has empowered consumers to take proactive approach to skincare attributing to the expansion of the market. 


High Prices of Beauty Devices Are Restraining the Market Penetration

The beauty device market faces a significant challenge in achieving widespread consumer adoption owing to the high prices associated with these products. While technological advancement has led to the development of innovative beauty devices promising transformative results, their prohibitive costs act as a formidable barrier to market penetration. Consumers are often daunted by the hefty price tags attached to advanced beauty devices, limiting accessibility and mass adoption. The substantial upfront investment required for these gadgets becomes a deterrent, especially in a market where a plethora of beauty products and alternatives are available at more affordable prices. This financial barrier particularly impacts price-sensitive demographics, hindering the further penetration of the market to a broader consumer base.

Moreover, the high price of beauty and makeup tools may create perception of exclusivity, alienating potential consumers which perceive such products as luxuries rather than necessities. As a result, market players must strategize to address pricing concerns, exploring avenues for cost reduction through manufacturing efficiencies or introducing entry-level models to cater to a more diverse consumer demographic. Thus, the market struggles with limited penetration due to the obstacle posed by high product prices. To unlock broader consumer adoption, industry stakeholders must carefully access pricing strategies, considering ways to make these innovative devices more accessible without compromising on quality, ultimately paving the way for enhanced market reach and sustained growth.

Beauty Tools Market Segmentation Analysis

By Type Analysis

Growing Fashion Sense Related to Hair Styling Contributing to Increased Demand for Haircare Tools

By type, the market is divided into makeup tools, skincare tools, haircare tool, and nail tools.

The haircare tools contributed majority of the beauty tools market share i.e. 39.93% in 2022. Haircare tools have been gaining popularity among consumers due to advancements in technology, making them more efficient and user-friendly. Social media influencers and online tutorials also play a significant role in promoting these tools, creating a growing beauty tools demand for innovative hairstyling solutions. Additionally, the emphasis of self-care and personalized beauty routines has contributed to the rising popularity of haircare tools for those seeking effective and convenient ways to maintain their hair health and style.

On the other hand, skincare beauty and makeup tools are projected to grow with the highest CAGR over the forecast period. As technology continues to intertwine with beauty, innovative devices such as facial rollers, LED therapy devices, and cleansing brushes have gained popularity. Also, consumers are investing in these tools to enhance their at-home skincare experience, seeking benefits such as improved circulation, reduced fine lines, and efficient product absorption. Moreover, rising awareness of self-care and wellness trends, encouraging individuals to incorporate sophisticated tools into their daily beauty rituals is expected to favor market growth.

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By Distribution Channel Analysis

Pandemic Scenario Consolidated the Growth of Online Distribution Platform

Based on the distribution channel, the market is segmented into online and offline.

Online channel is anticipated to flourish with fastest growth rate owing to rising internet penetration and number of smartphone users. Online channels are experiencing significant growth at present due to increased e-commerce adoption, convenience, and a wide variety of product options. Beauty brands are leveraging digital platforms to reach a global audience, offering tutorials and personalized recommendations to enhance the online shopping experience. Social media also have a major role in uplifting the growth of online distribution channel as it helps showcase the products and influence consumer choices, contributing to the expansion of the online beauty tools industry.

Meanwhile, offline segment contributed to a larger portion of market share in 2022. The offline distribution of these tools includes brick and motor stores, specialty stores, brand outlets, supermarket & hypermarket, and others. The channel offers the advantage of a tactile shopping experience, allowing them to physically examine products, receive personalized assistance from sales associates, and make immediate purchase without waiting for shipping.


Geographically, the market is divided into North America, South America Europe, the Asia Pacific, and the Middle East & Africa.

Asia Pacific Beauty Tools Market Size, 2022 (USD Billion)

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Asia Pacific market held the dominant market share in terms of revenue in 2022 and is expected to grow at highest CAGR maintaining its leading position in the market.

The growth of the market in the region is supported by the soaring consumer interest in technology-driven tools with advanced features. The increased interest in such tools in India and China which are densly populated has facilitated the overall revenue growth. Besides, the ever-increasing popularity of the beauty industry has played an essential role in thriving the demand for beauty and cosmetics accessories in the region.

Moreover, the introduction of affordable beauty devices, the widespread availability of international brands, and growing middle class population, demand has skyrocketed in the region. Clinicians, dermatologists, and aestheticians now use more tools than ever before to treat skin diseases. In addition, the base of large consumer base, growing urban residents, and increasing consumer awareness regarding the importance of maintaining a personal hygiene routine has spurred the growth in the market. Beauty equipment also improves skin texture but and slows down the appearance of multiple signs of aging thanks to the constant stream of innovative beauty products.

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North America market accounted for significant share as the region is home to majority of the most well-known brands in the beauty device segment and population has a higher per capita income. The market players in the region are persistently releasing new beauty devices owing to consumer’s strong demand for anti-aging products. More people are willing to spend their money on beauty devices to fight the fast aging problem. A sizable portion of the population is highly influenced by the marketing campaigns for beauty gadgets and online social media influencers which further drives the market growth.

Europe market is forecasted to grow strongly over the projected years. In light of its consumers high purchasing power and enthusiasm to adopt new edge tech devices is likely to supplement the growth of the market in the region. The growing incidence of acne prone skin across the region is also a major factor driving the market growth. According to the British Skin Foundation, more than 85% of people in developed regions like Europe face acne problems every year, which in turn is expected to increase demand for beauty devices that treat acne.   

List of Key Beauty Tools Market Companies

The Market Is Thriving on Innovation, Strategic Marketing, and Deep Understanding on the Evolution of Consumer Preferences 

Market players are facing intense competition amongst each other in the beauty segment as there is a constant drive to accquire new consumers. Key players are striving for consumer attention through branding, innovation, and functionality. Established brands are leveraging their reputation and extensive research capabilities to launch cutting-edge technologies in beauty devices, setting the industry standards high.

Simultaneously, newcomers change the dynamics of the market by offering unique features or targeting niche segments. In this dynamic landscape, companies are investing heavily in research and development activities to stay ahead. Advancement in materials, ergonomics, and smart technology characterize the ongoing race to create more user-friendly and effective beauty tools.  For instance, in September 2021, Gillette India Ltd. launched three new razors with upgraded 3D Flexball technology, which is designed to twist and turn as per one’s facial contours. The three razors Gillette MACH3 Bold, Gillette MACH3 with Hugience Cap, and Gillette MACH3 with FelxBall were launched as part of Gillette’s 20th anniversary. Customization options, such as interchangeable attachments or personalized settings, are increasingly getting popular as consumers seek tailored solution.

Additionally, marketing strategies is the one of the aspects which market players are focusing upon. Players are collaborating with influencers, celebrities, and beauty experts to amplify their brand visibility and showcase product efficacy. Sustainability is another aspect, companies are focusing on as today’s consumer making conscious choice and therefore, developing and promoting eco-friendly choices to reduce their environmental footprint. Global expansion is another key strategy, as companies attempt to tap into diverse markets.


Key Industry Developments:

  • August 2023: L’Oreal S.A. announced that it has completed the acquisition of Australian luxury beauty brand, Aesop. This acquisition is expected to help the company diversify it’s product portfolio and expand its footprint. It also aimed at improving the tools supply in the global market.

  • November 2022: Dyson committed around USD 633 million to expand and accelerate its research and technology development across its beauty portfolio in the span of four years. With this huge amount of investment, the company plans to launch 20 new beauty products along with the opening of new beauty research labs.

  • August 2022: Natura & Co, a Brazilian personal care cosmetics company, announced its expansion in China. This expansion is likely to improve the company’s global market reach and create new beauty tools market opportunities.

  • November 2021: Edgewell Personal Care company, announced the acquisition of Billie, a feminine and body care brand. This acquisition has helped Edgewell Personal Care to consolidate its product range in the market as well as create strong platform for innovation and scale-up production at the global level. 

  • February 2020: L’Occitane Group announced the launch of its personalized range called dubbed Duolab to provide a face care solutions and to study one’s skin health using the countertop device that functions A.I.


An Infographic Representation of Beauty Tools Market

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The market research report provides a detailed analysis of the market and focuses on key aspects such as competitive landscape, services, and leading product types. Besides this, the report offers market insights and highlights key industry developments. In addition to the aforementioned factors, the market report encompasses several factors that have contributed to the growth of the market in recent years.

Report Scope & Segmentation 



Study Period


Base Year


Estimated Year 


Forecast Period


Historical Period


Growth Rate

CAGR of 4.22% from 2023 to 2030


Value (USD Billion)



By Type

  • Makeup Tools

  • Skincare Tools

  • Haircare Tools

  • Nail Tools

By Distribution Channel

  • Offline

  • Online

By Geography

  • North America (By Type, Distribution Channel, and Country)

    • U.S. (By Type)

    • Canada (By Type)

    • Mexico (By Type

  • Europe (By Type, Distribution Channel, and Country)

    • U.K. (By Type)

    • Germany (By Type)

    • France (By Type)

    • Italy (By Type)

    • Spain (By Type)

    • Rest of Europe (By Type)

  • Asia Pacific (By Type, Distribution Channel, and Country)

    • China (By Type)

    • India (By Type)

    • Japan (By Type)

    • Australia (By Type)

    • Rest of Asia Pacific (By Type)

  • South America (By Type, Distribution Channel, and Country)

    • Brazil (By Type)

    • Argentina (By Type)

    • Rest of South America (By Type)

  • The Middle East & Africa (By Type, Distribution Channel, and Country)

    • South Africa (By Type)

    • UAE (By Type)

    • Rest of the Middle East & Africa (By Type)

Frequently Asked Questions

According to Fortune Business Insights, the worldwide market size was USD 67.08 billion in 2022 and is anticipated to reach USD 92.08 billion by 2030.

In 2022, the Asia Pacific market stood at USD 21.74 billion.

Growing at a CAGR of 4.22% the market will exhibit a steady growth rate during the forecast period (2023-2030).

By type, haircare tools segment dominated the market.

Rising occurrence of skin disease and hair conditions along with consumers increased sensitivity towards self-care and personal grooming are driving the market growth.

Edgewell Personal Care, Estee Lauder Companies Inc., the Procter & Gamble Company, Louis Vuitton, L’Oreal S.A. and PPI Beauty are few major players in the global market.

Asia Pacific held the highest market share in 2022.

Technology integration into beauty devices such as Bluetooth connectivity and facial cleansing brushes that analyzes skin condition is likely to drive the increased adoption of these products amongst consumers.

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