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Car air freshener has witnessed a growing enlargement as people are increasingly giving importance to the utilization of the hygienic product for car. The product is useful in helping to eradicate the odour smell, comes with disinfectant properties, and assist to uphold composure while driving. The increasing growth of air pollution across the globe is assisting to propel people to upsurge the consumption of the product. For instance, according to the data issued by the World Health Organisation, May 2018 is stating that 9 out of 10 people are estimated to be breathing air which has a high level of pollutants. Additionally, the growing adoption of hygienic lifestyle leading to the increasing consumption of fragrance products, including car air fresheners is likely to fuel the demand.
The flourishing growth of car sales across the globe has a vital contribution to generating the escalating need and demand for car air freshener. For instance, according to the data issued by the National Automobile Dealer Association, is declaring that the United States light-vehicle dealership sales in the first half of 2020 are assessed to be USD 437 billion. Furthermore, the escalating innovation of smart car air fresheners which comes with air purifying capability and can effectively eliminate bad odour from the car is acting as an opportunity for market growth. For instance, Mevius comes up with a smart air freshener which comes with an ionizer, ozone air purifier, and can effectively remove the unwanted odour from the car.
Nevertheless, some products, especially strong scented fresheners leading to generating an allergic reaction to some consumers is acting as a hampering the market growth.
Key Market Driver -
The rising growth of car sales across the globe act as a driving factor for the market growth
Key Market Restraint -
The product resulting to create allergic reaction to some consumers is restraining the market growth.
Procter & Gamble Co., Car-Freshener Corporation, S.C. Johnson & Son, Inc, American Covers Inc, Carmate Manufacturing Co Ltd, and others are the key companies operating in the car air fresheners market.
The car air freshener market is segmented into by product, end-user, quality, and geography.
On the basis of product, the market is fragmented into gel & cans, spray/aerosol, paper car air fresheners, and vent & clips. Gel & cans air fresheners are projected to be the dominant owing to their ability to spreads fragrance evenly and consistently for a long period of time makes them more desirable.
Based on end-user, the market is grouped into sports car, mid-range car, SUV, and others(EV Cars, Van, Pickup). Mid-range car is estimated to be the largest market shareholder on account of being considered to be the largest number of cars owners of mid-range car is assessed to make the major consumption of the product.
By fragrance, the market is bifurcated into scented and unscented. Scented air freshener is anticipated to be the greater market shareholder due to the product being considered to be more effective when it comes to removing odour smell and its ability to give the consumers a better experience from the blissful fragrance that it releases.
On the basis of region, the market is divided into North America, Europe, Asia Pacific, South America, and Middle East & Africa.
North America is anticipated to be the leading market shareholder and is expected to continue throughout the forecast period of 2020-2027. The rising number of people owning a luxurious car in this region have a significant impact on the increasing demand of the product. For instance, according to the data issued by the California New Car Dealers Association, is stating that the market share of the various luxurious car in California state are luxury SUV holding 10%, and luxury & sports car 11% from the total number of cars. Additionally, large number of people owning a pet in this region is resulting to increasing utilization of the product for the elimination of the pet smell in a car has played a vital role for the rising consumption rate. For instance, according to the data issued by the 2019-2020 National Pet Owners Survey, is declaring that 85 million household or 67% of the American homes are evaluated to own a pet.
Asia Pacific is projected to exhibit a crucial presence in the car air freshener market owing to various countries of this region experiencing extremely hot weather conditions on a yearly basis resulting to produce unpleasant smell in cars. For instance, according to the data issued by NASA. Gov, is stating that in early June of 2019 some part of India is witnessing an extreme warm temperature of more than 45-degree Celsius. Additionally, the rising consumption of electric vehicles in this region is projected to have a significant impact on market growth. For instance, according to the International Energy Agency data published, May 2019, is declaring that about 45% of electric vehicle cars are present in China with a total of 2.3 million.
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