Casual Wear Market Size, Share & Industry Analysis, By Product (Top Wear, Bottom Wear, and Others), By Material (Synthetic, Cotton, Wool, Denim, Satin, and Others), By Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores/Branded Stores, Department Stores, Online Retail, and Others), and Regional Forecast, 2025-2032

The global casual wear market size was valued at USD 624.29 billion in 2024. The market is projected to grow from USD 645.22 billion in 2025 to USD 839.00 billion by 2032, exhibiting a CAGR of 3.76% during the forecast period.

Casual wear is a versatile clothing style that has become a staple in the apparel industry, especially among millennials and Gen Z, who follow fashion trends. LVMH, Nike Inc., Puma SE, Adidas AG, and H&M are a few of the major global players in the market. The market growth is driven by evolving consumer lifestyles, increased remote work, and demand for comfortable yet stylish apparel. Key players in the market are focusing on athleisure, sustainable fabrics, and digital-first retail strategies. Fast fashion brands compete with premium and direct-to-consumer labels, while social media influences trends and purchasing behavior. Additionally, market growth is fueled by rising disposable incomes and Gen Z's preference for versatile, gender-fluid designs. Moreover, increased consumer purchasing power, on account of the rise in the working population, supplements market expansion. For instance,

• The review cited by the Periodic Labour Force Survey (PLFS), employment in India surged from 46.8% in 2017-18 to 56% in 2022-23, accompanied by a noteworthy rise in labor force participation from 49.8% to 57.9%.

CASUAL WEAR MARKET TRENDS

Increasing Acceptance of Smart Casuals in Corporate Settings to Favor Market Growth

Formal wear is expanding beyond trousers, coats, and traditional shirts. Western wear, including smart jackets, printed shirts, and chinos, are increasingly popular among professionals. Increasing acceptance of business casuals among corporate settings creates newer venues for the growth of the market. In addition, the growing popularity of wearing denim jeans, joggers, and shorts in casual and formal settings favors product revenues across many countries.

MARKET DYNAMICS

MARKET DRIVERS

Increasing Product Innovation and Integration of Cutting-Edge Technology to Drive Market Growth

Consumers are more inclined toward a technologically advanced product range owing to the rapidly changing lifestyle with the rising urbanization and disposable income in developing regions, driving the growth of the global casual wear market. For instance, in May 2021, Nextile, a smart texture manufacturing start-up, announced the launch of its all-new smart thread technology, which can capture biometric and biomechanical data such as stretching velocity, bending velocity, and force, streamed through Bluetooth to an application.

Furthermore, growing environmental concerns have led brands to innovate with sustainable materials, circular fashion models, and eco-friendly production techniques. This trend attracts environmentally conscious consumers, strengthening global casual wear market growth. In June 2024, U.K.-based retailer John Lewis launched a 20-piece circular collection that is designed to be longer-lasting and tested to the highest durability standards. The collection includes babywear, men’s cashmere, and nightwear. The products in the range have an increased amount of recycled content and are of great quality, ensuring customer satisfaction. Moreover, after the COVID-19 pandemic, the demand for activewear and sportswear has skyrocketed as people have become more active, consolidating market expansion. 

MARKET RESTRAINTS

Growing Impact of Apparel Industry on Climate Change to Hinder Market Expansion

The global fashion industry has grown extensively in the last two decades. For instance, as per the UNECE, clothing production has doubled over the last 15 years, resulting in the birth of the fast fashion era. Fast fashion is significantly responsible for increasing the carbon footprint and is a major contributor to climate change. For instance, as per the World Economic Forum, the fashion industry is the third-largest carbon-emission sector. Furthermore, as per the Australian Carbon Council, most of the carbon footprint caused by the garment industry is due to synthetic fibers, which account for 65% of all materials in the textile industry. On account of versatile clothing requirements, the apparel industry is majorly dependent on synthetic fibers, which restricts apparel market growth.

MARKET OPPORTUNITIES

Increasing Emphasis on Ethical Fashion and Sustainability to Offer Numerous Growth Opportunities

Rising demand for ethical fashion and sustainability presents significant growth opportunities for fashion wear manufacturers. Consumers increasingly prefer eco-friendly fabrics, ethical sourcing, and transparent supply chains, pushing brands to adopt sustainable practices. Using organic cotton, recycled fabrics, materials, and biodegradable dyes enhances the brand's credibility and appeals to eco-conscious shoppers. Additionally, regulatory support and incentives for sustainable production encourage investment in green technologies. Ethical labor practices and fair trade certification further differentiate brands in a competitive market. By aligning with sustainability trends, fashion wear manufacturers can expand their consumer base, foster brand loyalty, and drive long-term profitability.

Request a Free sample to learn more about this report.

Segmentation Analysis

By Product

Higher Preference for Casual Tops as Sports Wear to Result in Top Wear Segment to Dominate Market

Based on product, the market is segmented into top wear, bottom wear, and others. 

The top wear segment, which consists of shirts, tops, blouses, jackets, sweaters, pull-overs, dresses, and others, accounted for the largest global casual wear market share and is projected to expand at the fastest CAGR over the forecast period. Consumers are increasingly preferring casual t-shirts and jackets of several designs and materials for everyday and sports activities. Top wear is highly visible and draws the most attention, encouraging consumers to buy more often. They are versatile and can be smoothly amalgamated into a broad series of styles and outfits, allowing for diverse looks and applications. A wide collection of top wear products, with the increasing popularity of casual t-shirts and polo shirts with moisture-wicking, UV protection, and breathability properties, is attracting both men and women end-users.

The bottom wear segment is expected to grow at the second fastest CAGR. Brands are exploring innovative materials, such as technical fabrics and blends, that improve the performance and comfort of bottom wear while appealing to consumers who seek cutting-edge fashion. Additionally, there is a growing preference for bottom wear that is lightweight, easy to wear all day long, and can be worn everywhere, including indoors, in the gym, and outdoors, which is further likely to supplement the segment’s growth.

By Material

Rising Demand for Flexible and Durable Materials Boosted Growth of Synthetic Segment

Based on material, the market is segmented into synthetic, cotton, wool, denim, satin, and others.

The synthetic material segment accounted for the highest revenue share of the market in 2024 since it is extremely durable and is easier to maintain than other fabrics. A variety of synthetic materials, such as spandex, polyester, and nylon, are predominantly used in designing fashion wear, and they possess anti-microbial, moisture-wicking properties and flexibility. These characteristics improve the performance and comfort of apparel items, strengthening the growth of the segment.

The cotton segment is anticipated to expand significantly over the coming years as it is all-natural and sustainable and has a lower carbon footprint per kg of fabric compared to synthetic ones. Moreover, the material is known for its softness, breathability, and hypoallergenic properties that provide a high level of comfort and are skin-friendly, augmenting their demand among consumers.

By Distribution Channel

Increase in Retail Presence Fostered Specialty Stores/Branded Stores Segment Expansion

Based on distribution channel, the market is segmented into supermarkets & hypermarkets, specialty stores/branded stores, department stores, online retail, and others.

The specialty stores/branded stores dominated the market in 2024 due to increasing retail presence across several countries. Many international retail brands are launching new stores, especially in the emerging economies of India, Brazil, and China, to expand their consumer reach. These stores offer a sensory experience, allowing consumers to touch, feel, and try on clothing.  Moreover, specialty stores provide exceptional personalized services, such as knowledgeable and attentive staff and in-store stylists, which contribute to the segment’s growth.

The online retail segment is poised to grow at the fastest CAGR over the projected years from 2025 to 2032 since it provides a seamless, hassle-free, and user-friendly shopping experience. Moreover, online stores offer convenient access to global brands, along with easy payment options, which is likely to augment segmental growth. 

Casual Wear Market Regional Outlook

By geography, the market is categorized into North America, Europe, Asia Pacific, and the Rest of the World.

Asia Pacific

To get more information on the regional analysis of this market, Request a Free sample

Asia Pacific accounts for the largest share of the market, mainly ascribed to the region's larger population base. The increasing middle-class population, growing spending power of consumers, and rise in the number of working women professionals propel market growth in Asia Pacific. Furthermore, the rising participation of individuals in sports and other outdoor activities triggers increased market demand for casual/fashion wear. Moreover, a significant number of young individuals are embracing online shopping, resulting in a substantial increase in clothing sales by various international and local brands.

North America

North America ranked second in the global market with a 26% share. The shifting consumer preference toward comfort and versatility, influenced by hybrid work cultures and relaxed dress codes, drives market growth in the region. 

The U.S. stood as a major contributor to the North American market, roughly accounting for 84% share. The growing influence of athleisure and streetwear, driven by social media and celebrity endorsements, fuels fashion wear demand in the U.S. Growing income levels and e-commerce expansion make trendy, affordable options more accessible, leading to market growth.

Europe

Europe is the third-largest market for casual wear. The region boasts a rich history of fashion and craftsmanship, with many profound brands originating in Italy, France, and the U.K. These brands have cultivated a strong reputation and tradition of manufacturing high-quality apparel by hosting major fashion events, which is driving the growth of casual wear in the region.

South America and Middle East & Africa

The market in the Rest of the World region, including South America and the Middle East & Africa, is projected to experience considerable growth owing to the rising popularity of fast fashion clothing. In addition, growing consumer inclination toward health & fitness is expected to boost product demand.

COMPETITIVE LANDSCAPE

Key Industry Players

Continuous Development and Introduction of New Products by Key Companies Resulted in their Dominating Positions in the Market

The global casual wear industry is concentrated with companies such as LVMH, Nike Inc., Puma SE, Adidas AG, and H&M, accounting for a significant market share.

The global fashion wear market is highly fragmented and competitive, with the presence of a larger number of international and domestic players. The market is dynamic and is shaped by constantly evolving fashion trends, which manufacturers have to keep up with in order to stay afloat in the market. Established global brands, including H&M, Nike, Adidas, and Puma, compete with emerging direct-to-consumer retailers, as well as sustainable clothing startups. Price wars, marketing strategies, and brand differentiation through design, quality, and sustainability play a crucial role. Social media and influencer marketing have intensified the competition, making brand visibility essential.

Consumer preference for affordability, comfort, and eco-friendly options adds complexity. Additionally, e-commerce has lowered entry barriers, allowing smaller brands to compete with industry giants. To succeed, brands are continuously innovating, offering trendy yet stylish designs, and maintaining strong customer engagement while optimizing supply chains for cost efficiency and sustainability.

LIST OF KEY CASUAL WEAR COMPANIES PROFILED

• Adidas AG (Germany)


• Nike, Inc. (U.S.)


• PUMA SE (Germany)


• Lululemon Athletic Inc. (Canada)


• Burberry Group plc (U.K.)


• The Gap Inc. (U.S.)


• H&M (Sweden)


• PVH Corp. (U.S.)


• Kering SA (France)

KEY INDUSTRY DEVELOPMENTS

• July 2023: Lululemon Athletica Inc. partnered with Zalando, a European lifestyle and fashion e-commerce platform, to increase its product reach in Italy, France, Spain, and nine other European countries.


• June 2023: Puma SE, a Germany-based sportswear company, announced plans to launch its new store in the U.K. The outlet will cover a 2,184 sq. ft. area and offer casual clothing for women, men, and kids. Such new store openings expand the company’s presence across Europe and support its growth.


• February 2023: Adidas AG partnered with Les Mills International to provide fitness and yoga training services to its over 300 million Adiclub members. Through the partnership, Adidas AG can supply training apparel, footwear, and accessories to the LES MILLS global athletes and strengthen its business revenues. The community will use the Adidas collection of products that specifically support the key activity pillars, including HIIT, strength training, and yoga.


• September 2022: The Gap Inc.’s Athleta brand partnered with ThredUP and Shop Premium Outlets to expand its presence in the off-price sectors of the activewear and intimate product segments. Through the partnered companies’ data analytics solutions, Athelta can gather customer price points and increase its product reach in the activewear segment.


• September 2021: Sportswear retailer Puma and Flipkart, an Indian e-commerce company, announced the launch of an affordable range of athleisure clothing designed in collaboration with Indian cricketer K L Rahul. The collection called 1DER by PUMA was launched on Flipkart, puma.com, and selected Puma stores on 30 September 2021.

REPORT COVERAGE

The global casual wear market analysis provides market size & forecast by all the segments included in the report. It includes details on the market dynamics and market trends expected to drive the market in the forecast period. It offers information on the prevalence of malocclusion in key regions/countries, key industry developments, new product launches, details on partnerships, mergers & acquisitions, and a number of casual wear manufacturers in key countries. The report covers a detailed competitive landscape with information on the market share and profiles of key players.

To gain extensive insights into the market, Request for Customization

Report Scope & Segmentation