Coffee Beauty Products Market Size, Share & Industry Analysis, By Product (Haircare, Skincare, Body Care, Makeup, and Others), By Application (Scrubbing, De-puffing/Under Eye, Anti-hair Loss, and Others), By End-user (Men and Women), By Distribution Channel (Specialty Stores, Supermarkets & Hypermarkets, Online Stores, and Others), and Regional Forecast, 2025-2032

The global coffee beauty products market size was valued at USD 2,773.06 million in 2024. The market is projected to grow from USD 2,928.63 million in 2025 to USD 4,510.83 million by 2032, exhibiting a CAGR of 6.37% during the forecast period.

Coffee beauty and skincare products mainly consists of personal care products that include coffee ingredients in various products such as, body scrub, perfumes fragrance, masks, face scrubbers, with added extracts, oils, or coffee grounds. These products are designed to improve skin texture, reduce puffiness, enhance circulation, and provide exfoliating to the skin. Recently, increased demand for organic skincare, as consumers become more health and ingredient conscious, has fostered the global market share.

Key players, such as L’Oréal, mCaffeine, Avon Products, and Shiseido, among others, are introducing multifunctional products and combining coffee with complementary ingredients such as vitamin C or hyaluronic acid. Additionally, brands are also using fair-trade, ethically sourced, or recycled coffee to appeal to eco-conscious buyers, thus propelling the market growth.

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Market Dynamics

Market Drivers

Growing Awareness Toward Natural and Organic Skincare Products, to Foster Market Growth

Coffee, as a natural ingredient, aligns with the trend of natural beauty products due to its antioxidant, anti-inflammatory, and exfoliating properties. Furthermore, as more people avoid synthetic additives such as parabens and sulfates, brands are leveraging coffee’s natural efficacy in anti-puffiness and skin-brightening products, fostering the demand for coffee beauty products. For instance, in July 2025, COSRX and Alfred Coffee launched a skincare-coffee crossover in the U.S. market. The range features to blend COSRX’s snail mucin skincare with Alfred’s iconic café culture.

Market Restraints

Probability of Allergic Reactions due to Caffeine Formulation to Limit Market Growth

Allergic reactions to caffeine in skincare may include mild symptoms such as itching, hives, redness, or irritation. Consumers who experience allergies or have skin sensitivity may avoid caffeine-containing beauty products due to perceived risks. Additionally, companies face increased regulatory scrutiny and must invest in safety studies, clear labeling, and consumer education in terms of product usage. These factors increase the cost of production and limit the coffee beauty products market growth.

Market Opportunities

Increasing Partnerships of Beauty Brands with Local Beauty Retail Chains to Propel Market Growth

The increasing collaboration of beauty brands with local retail chains allows them to reach a wider and more diverse customer base through physical stores, along with complementing online sales. Additionally, aligning with well-regarded local retailers enhances brand credibility and reassures consumers about product quality and authenticity, thus fostering product demand. For instance, in November 2023, Nykaa launched a new brand, Urban Decay, a U.S.-based cosmetics brand, through online channels in India in partnership with L'Oréal.

Coffee Beauty Products Market Trends

Growing Influence of Social Media Channels to Support Market Expansion

In recent times, social media platforms such as Instagram, TikTok, and YouTube provide the perfect stage for coffee beauty brands to showcase product benefits, usage tutorials, and ingredient stories. Moreover, influencers and beauty bloggers play a pivotal role in building trust by sharing honest product reviews, demonstration videos, and before-and-after results of coffee-infused products, thereby accelerating the product adoption among consumers. For instance, in January 2025, SS Beauty by Shoppers Stop launched Glamfluencer 2025, India's first-ever beauty reality show aimed at finding the country's next Super Beauty Influencer. The competition involves challenges testing creativity, knowledge, and resilience, with mentorship from industry leaders, beauty experts, and digital influencers. 

Segmentation Analysis

By Product

Growing Demand for Dermatologically Endorsed Beauty Products to Boost the Segment Growth of Skincare

Based on product, the market is divided into Haircare, Skincare, Body Care, Makeup, and Others.

The skincare segment dominates the market.  Skincare consumers are increasingly seeking clean-label, plant-based, and dermatologically endorsed beauty products. In this regard, coffee’s natural origin and compatibility with organic and clean beauty trends resonate with this health-conscious audience, thus fostering segment growth.

The haircare segment is expected to grow at a fastest CAGR during the forecast period.

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By Application

Caffeine and Antioxidant Properties of Scrubbing Segment Boosts its Growth

Based on the application, the market is divided into Scrubbing, De-puffing/Under Eye, Anti-hair Loss, and Others.

The scrubbing segment held the majority of the market with a share of 45.53% in 2024.  Coffee scrubs effectively removes dead skin cells, promote circulation, and reveal smoother skin, stimulating brighter skin. Additionally, the caffeine and antioxidant properties also help reduce puffiness and inflammation, making scrubs a desirable natural exfoliant, thus supporting the growth of the segment.

The anti-hair loss segment is expected to grow at a CAGR of 8.79% during the forecast period.

By End-user

Rising Investment of Females in Beauty Care Products to Propel Segment Growth

Based on end-user, the market is divided into Men and Women.

The women segment led the market with a share of 64.83% in 2024. Women typically invest more in personal care and beauty products, creating superior demand for coffee-based beauty products. Moreover, women are more inclined to seek natural, clean-label, and ethically sourced beauty products, which augments the growth of the women's segment.

The men segment is expected to grow at the fastest CAGR of 7.84% during the forecast period. 

By Distribution Channel

Demand for Face-to-face interactions to boost Growth of Specialty Stores Segment

Based on the distribution channel, the market is divided into Specialty Stores, Supermarkets & Hypermarkets, Online Stores, and Others.

The specialty stores segment led with highest coffee beauty products market share of 37.19% in 2024.  Specialty stores create an experiential retail environment where customers can test products, receive samples, and engage with brands before purchasing. Moreover, many coffee beauty brands partner exclusively with specialty stores to enhance brand positioning and reach target demographics, thus fueling the segment growth.

The online segment is expected to grow at the fastest CAGR of 9.48% during the forecast period. 

Coffee Beauty Products Market Regional Outlook

By region, the global coffee beauty products market is segmented into North America, Europe, Asia Pacific, South America, and Middle East & Africa.

North America held the dominant share in 2023, valued at USD 918.68 million, and also took the leading share in 2024 with a value of USD 963.08 million. The region benefits from rising disposable income, allowing consumers to invest in premium, mid-range, and innovative coffee, skincare, and haircare products, contributing to steady revenue growth across these markets. In the region, the U.S. and Canada are both estimated to reach USD 836.23 million and USD 135.24 million, respectively, in 2025.

Conversely, Asia Pacific and Europe are expected to grow at the fastest CAGR during the forecast period. During the forecast period, the Asia Pacific is projected to record a growth rate of 7.75%, and achieve the position of third-largest region and reach the valuation of USD 754.33 million in 2025. In the Asia Pacific, China is estimated to reach USD 258.22 million in 2025. In these regions, rapid growth in smartphone uses and online shopping platforms has improved accessibility to niche coffee beauty brands, helping expand market reach even in tier-2 and tier-3 cities of this region, which further augments the growth of these markets. After Asia Pacific, the market of Europe is estimated to reach USD 874.37 million in 2025 and secure the position of the second-largest region in the market. Countries, including the U.K., are expected to record the valuation of USD 141.24 million, Germany to record USD 166.66 million, and France to record USD 136.98 million in 2025.

Furthermore, South America, and Middle East & Africa are also expected to grasp a considerable share in the market. South America in 2025 is set to record USD 180.11 million as its valuation. The Middle East & Africa are set to attain the value of USD 108.89 million in 2025. Economic growth and urbanization in key Middle East & Africa markets such as the UAE, Saudi Arabia, and South Africa have raised disposable incomes, allowing more consumers to invest in premium coffee beauty products, thus fostering market growth.

Competitive Landscape

Key Market Players

Rising Investment by Key Beauty Brands in Innovative Coffee Formulation to Boost Market Growth

Currently, increased R&D spending allows brands to develop advanced, multifunctional coffee-infused skincare, haircare, and body care products that offer extensive skin benefits. This innovation attracts a broader consumer base looking for effective and natural solutions. Furthermore, major beauty product manufacturers are incorporating coffee extracts in diverse formats, including serums, masks, scrubs, creams, shampoos, and lotions. This provides consumers with more options to adopt coffee-based products, thus supporting the market growth. For instance, in November 2022, Illycaffé, a renowned coffee maker, launched a skincare line called ‘New Amarey’ based on regenerated Arabica coffee extract, coffee flowers, and coffee powder. The skincare line includes a cleanser, serum, and face cream, leveraging the natural benefits of coffee for skin care.

List of Key Coffee Beauty Products Companies Profiled 

• mCaffeine (India)
• L'Oréal SA (France)
• Estée Lauder Companies (U.S.)
• The Ordinary (Canada)
• Java Skin Care (U.S.)
• 100% Pure (U.S.)
• L'Occitane (France)
• Shiseido (Japan)
• Natura &Co (Brazil)
• Innisfree (South Korea)

Key Industry Developments

• September 2025 – Natura announced a binding agreement to sell its Avon International business in Europe, Africa, and Asia. This sale is part of Natura's strategy to simplify its operations and fully focus on growth in Latin America.
• September 2025 – The Ordinary has announced its launch in the Amazon.com.mx Premium Beauty Store in Mexico. This launch is a significant step for the brand to expand its presence across Mexico.
• June 2025 – L’Oréal LUXE entered an agreement to acquire a majority stake in the British premium skincare brand Medik8. Medik8 is known for its science-backed, vitamin A-focused products, particularly the Crystal Retinal serum, and has a presence across Europe, Australia, and the US.
• July 2024 – Shiseido and Max Mara, an Italian luxury fashion company, announced a long-term fragrance partnership under which Shiseido will market and distribute fragrances under the Max Mara brand. This collaboration aligns with Shiseido’s corporate mission of ‘Beauty Innovations for a Better World’ and aims to grow Shiseido’s fragrance business further.
• July 2024 – mCaffeine partnered with GoKwik, an e-commerce company, to boost its direct-to-consumer (D2C) revenue. The partnership aims to enhance mCaffeine’s online presence, improve customer shopping experiences, and expand its market share in key product categories.

REPORT COVERAGE

The market research report provides a comprehensive analysis, focusing on key elements such as major companies, regional and market segmentation, competition landscape, regional analysis, supply chain analysis, competitive dynamics, product, application, end-user, and distribution channel. Additionally, it offers insights into market trends and highlights significant developments within the industry. Beyond these aspects, it also examines various factors that have contributed to market growth in recent years.

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Report Scope & Segmentation