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Cotton Towel market size, share & industry analysis, By Product Type (Pima Cotton Towels, Egyptian Cotton Towels, Turkish Cotton Towels), By User (Male, Female, Kids, Unisex), By Application (Households, Commercial), By Distribution channel (Offline, Online) and regional forecast 2022-2029

Region : Global | Report ID: FBI103847 | Status : Ongoing



Cotton towels are extensively used to dry and clean the skin after bath or shower as they absorb moisture and water droplets on the skin surface. Increasing hygiene consciousness, coupled with increasing spending of the global population, drives the global cotton towel market. Cotton towels are available in different sizes and thicknesses used after taking a bath and hand wash. Increasing a wide variety of designs, fuels demand cotton towels and drives the cotton towel market.

The introduction of innovations in the cotton towels, coupled with extensive marketing and branding activities, attracts peoples of all ages across the globe to buy cotton towels and drives the cotton towel market. Hygrocomfort cotton towels made up of hollow core cotton yarn with the spinning technology are widely used by peoples as they are ultra-soft, highly resistant and easily washed as compared to other cotton towels. Advanced farming and cultivation technologies in cotton production along with its increasing production facilities, meets the supply of the raw cotton and flourishes the global cotton towel market. According to the US Department of Agriculture, in 2017-18, India’s production is estimated at 28.5 Million Bales up 5.6% from the previous year on much higher area despite lower yields. 

Rising needs for sanitation facilities including toilets, and bathrooms across the globe act as a key driver that fuels demand cotton towels and drive the market. According to UNICEF, as of 2016, over 620 million children worldwide have a lack of necessary sanitation facilities at their schools.

Increasing the spending of the government in the textile industry is expected to drive the cotton towel market. According to the Indian Brand Equity Foundation (IBEF), as of August 2018, the Government of India as proposed a special package for the textile sector to boost exports by USD 31 Billion. 

In addition to this, evolving hotels, hospitality, sports, school industries extensively fuel demand for cotton towel products and drives the market. Also, increased spending on the healthcare and spa industry gives rise to the cotton towel market. According to the Global Wellness Institute, the global spa economy reaches USD 118.8 Billion in 2017, with an annual growth rate of 9.9%.

However, heavy rains and other natural calamities affect the quality of cotton during the cotton processing plant and are expected to hinder the manufacturing process of the cotton towels and, ultimately the cotton towel market.

Key Market Driver -

Increasing necessities of sanitation facilities across the globe is expected to fuel demand for the cotton towel market

Key Market Restraint -

Heavy rains and improper environmental conditions is expected to hamper the cotton quality and growth of cotton towel market

Key industry players:

Global cotton towel industry involves various vital players such as Utopia Towels Inc., GM Exports, Huaian Rainbow Towel Weaving Co. Ltd., Regal Towel Collections, Nine Space, Gemini, Danica Studio, Dunroven House, Irish Hantverk, DMC, Elsatex Ltd., Shijiazhuang Qianxiang Trading Co., Sunvim, Grund American, etc.

The global cotton towel market is segmented on by product type, by the user, by application, by distribution channel, and by geography.

Based on product type, cotton towels are categorized into Pima cotton towels, Egyptian cotton towels, and Turkish cotton towels. Turkish cotton towels are expected to hold significant share owing to the fact that Turkish cotton is super absorbent and has long fibers.

By the user, the global cotton towel market is segmented into male, female, kids, and unisex. The female segment is expected to hold significant share owing to the fact that the global female population is more inclined towards kitchen activities than males. Females widely require cotton towels during cooking activities. According to the World Bank Group, of 2018, Indonesia, 96% of the cooking activities are done by females.

Based on the application, the global cotton towel market is segmented into households and the commercial segment. The household segment is expected to own a major share of the worldwide cotton towel market due to the increasing housing sector.  

Based on the distribution channel, the global cotton towel market is segmented into channels such as Offline and online channels of distribution. The offline channel includes convenience stores, shopping malls, and retail stores. The offline channel of distribution is expected to hold a major share for the cotton towel market due to the broad spread of the shopping malls, which helps key players to sell cotton towel products in the bulk quantities in these shopping malls. For instance, as of February 2018, D-mart has accelerated his business in India by opening 30 new stores in 2018 than that of 20 in the previous year.

Regional analysis:

Based on geography, the global cotton towel market is segmented into North America, South America, Asia Pacific, Europe, Africa, and the Middle East.

Europe is projected to hold the major share of the global cotton towel market, due to the large utilization of the kitchen linen made up of natural fiber by the region. Countries such as France, Germany, and UK are the major contributor to the cotton towel market in the European region. According to the CBI Ministry of Foreign, as of 2016, European demand for natural fiber kitchen linen is highest in France stood at USD 68.58 Million.  

Asia Pacific region is expected to grow at a faster rate in the global cotton towel market. The countries, including India, China, are the major contributors to the growth of cotton towels in the Asia Pacific region. India is expected to dominate the Asia Pacific region owing to the largest supplier of the terry towels made up of the woven fabric of cotton material to the US. According to Trident Group investor presentation 2017, India holds the majority of the share accounted for 42% for exporting terry towels to the US.

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By Product Type

  • Pima Cotton Towels

  • Egyptian Cotton Towels

  • Turkish Cotton Towels

By User

  • Male

  • Female

  • Kids

  • Unisex

By Application

  • Households

  • Commercial

By Distribution channel

  • Offline

  • Online

By Geography

  • North America (U.S., Canada, and Mexico)

  • Europe (France, Germany, Italy, Spain, U.K., Russia, and Rest of Europe)

  • Asia Pacific (China, India, Japan, Australia, and Rest of Asia Pacific)

  • South America (Brazil, Argentina, and Rest of South America)

  • Middle East & Africa (South Africa, UAE, and Rest of ME&A)

Recent key developments:

  • In March 2017, Grund American, introduced GOTS certified organic cotton towels and bath rugs which ensures purity of cotton material and is completely free of any toxic chemicals.

  • In October 2018, Elsatex Ltd. releases a new class of towel, opulence zero twist towels which are extremely soft and absorbs liquid and widely useful in busy bathrooms

  • Ongoing
  • 2021
  • 2018-2020


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