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The digestive health drinks aid in combatting abdominal diseases is one of the major factors propelling its global market growth. The global digestive health drinks manufacturers are striving towards launching innovative products due to the consumer's demand for convenient and palatable healthy digestive drinks. For instance, In November 2019, Good Culture, launched its Wellness Probiotic Gut Shots. This product range combines the probiotics with the cultured kefir and functional ingredients such as turmeric, matcha, chaga, and collagen. These probiotic shots are certified organic by the United States Department of Agriculture (USDA). These factors have thus aided in the growth of the global digestive health drinks market.
The digestive health drinks help in improving gut health by promoting the growth of gastrointestinal microflora. These microflorae ease the digestion process along with being nutritive and helpful in treating various digestive disorders. Kombucha, water kefir, milk kefir, celery juice, yogurt, are the different types of digestive health drinks. The consumers are becoming health conscious and, hence are opting for prebiotics and probiotics for maintaining their digestive health. The inclination of the consumers towards organic and clean label products has led them to shift towards organic, natural ingredients based digestive health drinks. These factors have aided in propelling the market growth of digestive health drinks.
The increasing awareness among the consumers about the health benefits associated with the consumption of digestive health drinks on a regular basis is helping in fuelling its market. The rising incidences of digestive health problems such as indigestion, bloating and gas, constipation and others-owing to the sedentary lifestyle and lessened physical activities have led to the increase in the consumption rate of digestive health drinks.
Key Market Driver -
Increase in Digestive Health Issues
Key Market Restraint -
Lower Market Penetration
The lower market penetration of digestive health drinks in maturing economies is hampering its market growth. The low consumer awareness about the benefits of digestive health drinks functionality among consumers is also acting as a restraint for the market.
The key companies operating in the global digestive health drinks market are, Danone SA, DuPont de Nemours, Inc., Nestle SA, Yakult Honsha Pvt Ltd, Arla Foods Ingredients Group, Biogaia AB, General Mills Inc., Probi AB, Lifeway Foods, Inc., and Fonterra Co-operative Group Ltd.
The probiotics segment is leading among digestive health drinks. The probiotics include probiotic beverages and acidophilus milk containing strains of healthy bacteria such as Bifidobacterium. The beneficial properties of probiotics in aiding digestion and its wide availability as probiotic digestive shots, kefirs, kombucha, drinking yogurts, and others are the factors boosting its market.
The supermarkets and hypermarkets are the leading distribution channel as it offers a wide range of digestive health drinks in different brands and price range. The presence of distinct product shelves coupled with attractive schemes on bulk-purchasing have improved the buying experience of the consumers. The online retail segment is also being preferred as it offers a digitalized shopping experience to the consumers along with discounts on the product prices and door-step delivery.
North America is witnessing a significant growth in the digestive health drinks market. The growing popularity of digestive health drinks among the health-conscious population, especially the younger cohort is driving its market. The availability of digestive health drinks in various flavors also plays a major role in fuelling its regional market growth. The sedentary lifestyle of the consumers in the region is leading to various digestive health problems, which has led to an increase in the consumption of digestive health drinks. Thus, these factors are aiding in the growth of the regional digestive health drinks market.
Europe is projected to witness a significant growth in the upcoming years. The convenience and health benefits associated with digestive health drinks are the leading factors influencing its popularity among the consumers. The rising awareness of the consumers towards healthy lifestyle and disease prevention have nudged them to spend more on health care products. This has aided in the growth of the regional digestive health drinks market.
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Asia Pacific region is anticipated to witness significant growth in the upcoming years. The digestive health drinks are growing popular in the region as the manufacturers are introducing numerous varieties of these drinks in the market. The popularity of digestive health drinks is growing, especially among the younger cohort owing to their rising health-consciousness. Thus, these factors are boosting the growth of regional digestive health drinks market.
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