Ethnic Foods Market Size, Share & Industry Analysis, By Culture (Chinese, Japanese, Mexican, Others) Others and Regional Forecast, 2019-2026

The term ethnic food has been used to categorize food, based on different country’s cultures and their local food preferences. Ethnic foods are perceived as novel food outside of their cultural communities. The rising trend of eating healthy food along with taste and preferences are the major factors to drive the demand for ethnic food among the consumers. In various countries, increasing consumer knowledge about the food and its benefits is encouraging them to have high nutritional value food along with the desired taste and textures. Ethnic food of different cultures is known to offer such food desires to consumers.

The rising trend in the global ethnic food market is attributed to the increasing migration among the world population for personal and professional purposes. Consumers are buying ethnic food ingredients to cook in their homes, as they are buying ethnic foods according to their choice to cook at home.  People are seeking to have their cultured food in a different region. The demand for such food has been catered by the increasing and evolving ethnic cuisines and restaurants in the market. There are several authentic restaurants and cuisines which are serving the ethnic food in the market such as Thai food, Japanese food, and Chinese food restaurants across the world.

Key Market Driver -

Increased Demand for Cross-Culture Cuisines and Rising Westernization in Food Eating Habits

Key Market Restraint -

Suboptimal Retail Availability and Low Consumer Awareness

Westernization in food eating habits among the consumers has given a boost in the popularity of ethnic food consumption. Consumers are looking for more innovative and experimental food choices as they have a wide range of food varieties in the market. The consumers are willing to pay for varied food preferences along with taste and health factor. Increasing cross-cultured food in eating habits and rising trend of dining out is expected to raise the consumption of ethnic food in the globe.

The rising demand and popularity of the ethnic foods among the consumers are expected to face an impediment due to its low awareness in the market. This results in suboptimal retail and restaurants available in the market, which is serving as a restraint in the global ethnic food market.

Key Players Covered:

Some of the leading manufacturers and suppliers of ethnic foods in the global market are Tasty Bite Eatables Limited (India), Ajinomoto Windsor, Inc., ARYZTA AG, Associated British Foods plc, MTR Foods Pvt. Ltd., Wanis Ltd., Asli Fine Foods, and TRS Inc. The manufacturers are focusing on facilities expansion and development in their product portfolio to utilize this opportunity in the market. These key companies are improving to enhance the product quality according to the consumer requirements.  

Among the ethnic food culture, Chinese food is one of the most popular foods which has a huge presence across the globe. Consumers are more attracted to the food because of its sensory features and ingredients which are health friendlies such as vegetables, herbs, and other natural condiments. The demand for Chinese food is also dominating the market due to its price offerings, which is affordable for consumers in most of the developing countries.

On the basis of application, restaurants are dominating the market by catering to the demand for ethnic foods. Restaurant owners are more active to offer such foods in their diverse food portfolios such as Chinese food and American food. Cuisines are gaining a decent response from consumers, as they are offering specified and focused food choices according to the particular food culture. The increase in the number of new cuisines is expected in the upcoming years to serve the demand for ethnic foods.

Regional Analysis:

The Asia Pacific is witnessed as one of the emerging markets for ethnic food across the globe. The consumers in the region are shifting their food preference towards new and innovative ethnic food, due to increasing income and changing lifestyle. Westernization and urbanization in countries such as India and China have influenced the food eating pattern among the consumer positively. Consumers are more aware of healthy and ethnic food such as Japanese salad which includes vegetables, herbs, fruits, and other natural condiments. The demand for such salad and salad dressings are increasing among the consumers because of its sensory features and health benefits. Hence the regional market of ethnic foods is expected to perform decently across the world.

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Ethnic foods in North America have been traditionally strongest in the product sector such as sauces and ready meals. Indian food popularity in the U.S. is driving the ethnic foods segment in the country. The sauce category in the U.S is an innovative and an example of Asian food which is found in the sub-category of specialty food such as table sauce, barbeque sauce, and others. These influences among the consumer’s food preferences have contributed to significant growth in ethnic foods in the U.S.

Segmentation

Key Industry Developments

• In July 2018, Dabur India Ltd has announced to launch ethnic flavour drinks such as Masala Guava, Masala Pomegranate to The Real Beverage Company (Pty) Limited in India.


• In April 2017, Ajinomoto Windsor, Inc. has announced to launch new Amoy rice, noodle products, and Mexican dishes under the brand name Posada in California.