Europe Cold Brew Coffee Market Size, Share & Industry Analysis by Packaging (Glass Bottle, Plastic Bottle, and Cans), By Distribution Channel (Specialty Stores, E-commerce, and HoReCa [Hotels, Restaurants and Cafés/Bakeries/Pastry Shops]), and Regional Forecast, 2025-2032

Europe cold brew coffee market size was valued at USD 732.26 million in 2024. The market is projected to grow from USD 898.30 million in 2025 to USD 3,786.61 million by 2032, exhibiting a CAGR of 22.82% during the forecast period.

The market for cold brew coffee in Europe is growing swiftly and changing rapidly due to shifting consumer lifestyles, better production, and product development by both established and new players. Increasing coffee drinking culture, particularly among young consumers (Millennials and Gen Z), is also a key growth driver, as cold brew suits their taste for strong flavors, health benefits, and contemporary lifestyle appeal.

Furthermore, the market encompasses several major players with JDE Peet’s, Nestlé S.A., Starbucks Corporation, and Luigi Lavazza S.p.A. at the forefront. Extensive portfolio with new product introduction and strong geographic expansion have aided these firms' dominance in the European market.

Europe Cold Brew Coffee Market Key Takeaways

Market Size & Forecast:

• 2024 Market Size: USD 732.26 million
• 2025 Market Size: USD 898.30 million
• 2032 Forecast Market Size: USD 3,786.61 million
• CAGR: 22.82% from 2025–2032

Market Share:

• Germany dominated the Europe cold brew coffee market with a value of USD 189.34 million in 2024, owing to a mature coffee culture, strong presence of premium brands, and robust retail distribution networks. Western Europe — including the U.K., France, Italy, and Spain — also recorded substantial growth, driven by café culture expansion, specialty coffee innovation, and the increasing preference for less acidic, smoother cold brew variants.
• By packaging, the cans segment led the market in 2024 due to its portability, lightweight design, and suitability for on-the-go consumption. Meanwhile, the HoReCa segment held the largest share by distribution channel (54.41% in 2025), supported by increasing out-of-home coffee consumption, tourism recovery, and high demand in hotels, restaurants, and cafés.

Key Country Highlights:

• Germany: Leads the regional market with well-developed specialty coffee culture, strong consumer inclination toward premium RTD beverages, and widespread retail availability of cold brew coffee.
• United Kingdom: Witnessing rapid adoption of artisanal and craft cold brews, particularly among Millennials and Gen Z consumers seeking innovative, low-acid, and health-oriented coffee options.
• France: Growing café culture and increasing consumer interest in premium, single-origin cold brews are boosting demand across both retail and foodservice channels.
• Italy: Evolving beyond traditional espresso culture, Italian consumers are embracing RTD cold brew products that combine quality, convenience, and authenticity.
• Spain: Strong tourism and hospitality sectors contribute significantly to cold brew sales, with cafés and restaurants incorporating cold brew options to cater to rising on-the-go and health-conscious consumers.

MARKET DYNAMICS

MARKET DRIVERS

Rapid Growth of RTD (Ready-to-Drink) Formats and On-the-Go Demand to Propel the Market Growth

The popularity of ready-to-drink (RTD) chilled coffee and cold-brew is growing throughout Europe as consumers seek premium, high-quality, ready-to-drink beverages that suit hectic and mobile lifestyles. RTD coffee package forms such as cans, bottles, chilled cartons, and concentrates allow brands to extend a café experience into supermarkets, convenience stores, and petrol forecourts, introducing cold-brew's richer flavor and premium positioning into mainstream shoppers. This driver is underpinned by broader growth in at-home and out-of-home expenditure on food & drink and by food retailers’ increasing shelf space for chilled and ambient drinks’ innovation.

• As per the European Commission, EU household final consumption expenditure increased by 0.5% in 2023 over 2022, indicating moderate growth in household expenditure underpinning food & beverage demand.

MARKET RESTRAINTS

Raw-Material Price Volatility and Supply Disruptions to Restrict Market Expansion

Cold-brew, particularly specialty, single-origin, and RTD premium segments, relies on good-quality green coffee beans. During periods of spikes in global coffee import costs, roasters and RTD companies absorb the costs or transfer them to consumers. Increased prices on the shelf dampen mainstream consumers' trials and slow the growth of cost-sensitive channels such as supermarket private label, convenience stores, and further impede the Europe cold brew coffee market growth.

• According to the European Commission’s agri-food trade monitoring report, the import price of coffee increased by 50–64% in early 2025 compared to the same period in 2024, pushing the value of coffee imports high even where volumes did not increase proportionally.

MARKET OPPORTUNITIES

E-commerce and Omnichannel Retail Expansion to Create Lucrative Growth Opportunities

Digital grocery, marketplace, and D2C channels are fast becoming mainstream purchase avenues for drinks. Cold-brew brands can scale with subscription-based models, value bundle deals, and online-only flavors. Collaborations with fast-growing e-grocery retailers and marketplaces and optimized product pages drive reach beyond urban cafés into suburban Europe. Recent e-grocery growth and partnership moves in Europe indicate that the distribution/trade channels are becoming easier to reach via digital retail.

• According to the European Commission, 77% of EU internet users (aged 16–74) purchased or ordered goods and services online in the last 12 months in 2024, up from 59% in 2014. This supports a wide base of online consumers, which cold-brew coffee brands can access.

EUROPE COLD BREW COFFEE MARKET TRENDS

Premiumization & Specialty Positioning is One of the Significant Market Trends

One of the most potent key trends influencing Europe's cold brew segment of coffee is premiumization, the shift from regular coffee formats toward specialty, high-quality, and artisanal ones. Cold brew is now the epitome of craftsmanship, differentiation, and authenticity, making it distinct from classic iced coffee. European consumers increasingly demand traceable and high-quality origins. Cold brew positioned with “single-origin” beans, small-batch roasting, or micro-lot sourcing appeals to discerning coffee drinkers, especially in markets such as the U.K., Germany, and Scandinavia, where specialty coffee culture is mature. This creates room for higher price points and strong brand loyalty.

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Segmentation Analysis

By Packaging

Convenience & Portability Contributed to the Cans’ Segmental Growth

On the basis of packaging, the market is classified into glass bottles, plastic bottles, and cans.

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The cans segment dominated the Europe cold brew coffee market share in 2024. Cans are light in weight, stackable, shippable, and chill rapidly, making them a primary pack for RTD cold brew distributed through convenience stores, kiosks, vending machines, and online grocery. In addition, cans take up less shelf depth than bottles, can be shipped more efficiently for e-commerce fulfillment, and are simpler for retailers to merchandize, contributing further to the growth of the market.

The cans segment is expected to grow at a high CAGR of 23.57% over the forecast period.

By Distribution Channel

Large, Concentrated Footfall From Tourism & Business Travel Fuels the Growth of the HoReCa Segment

In terms of distribution channel, the market is categorized into specialty stores, e-commerce,

 and HoReCa.

The HoReCa segment captured the largest market share in 2024. In 2025, the segment is anticipated to dominate with a share of 54.41%. It is further segmented into hotels, restaurants, and cafés/bakeries/pastry shops. The segment's high penetration results from increasing out-of-home coffee consumption, premiumization, and consumer appetite for distinctive, high-end coffee experiences, especially among younger consumers. The segment benefits from solid growth in coffeehouse, café, and specialty chains, allowing cold brew to serve as a signature offering for venues looking for differentiation and larger average ticket sizes. Further, restaurants, cafés, conference centers, and hotels attract tourists and business travelers, who provide a significant channel for cold-brew demand, particularly in large metropolitan areas and tourist spots across Europe.

• According to a Eurostat report, European tourism experienced a strong rebound, with a 6.1% increase in tourist nights in 2023 to 2.9 billion, exceeding pre-pandemic levels.

The e-commerce segment is expected to grow at a CAGR of 26.02% over the forecast period.  

Europe Cold Brew Coffee Market Regional Outlook

By geography, the market is categorized into Germany, France, Italy, the U.K., Spain, Russia, Austria, Romania, Croatia, Poland, Slovakia, Czechia, Serbia, Bulgaria, Bosnia, and Hungary.

Germany held the dominant share in 2023, valued at USD 154.07 million, and also accounted for the leading share in 2024, with a value of USD 189.34 million. The dominance is due to its developed coffee culture, high-end consumer demand for premium and specialty offerings, high penetration of ready-to-drink formats, and extensive distribution networks in the foodservice and retail channels. In Western Europe, including France, Italy, Spain, and the U.K., the trend is reinforced by the prevalent café culture, premiumization, and younger consumers looking for innovative, less acidic coffee varieties.

COMPETITIVE LANDSCAPE

Key Industry Players

Expansion of Production Capacity by Key Companies Supported their Leading Position

The European cold brew coffee industry has a concentrated structure, i.e., there are a few dominant players that hold a high market share, and other smaller brands, coffee roasters, and startups occupy niche segments. Businesses are commissioning new extraction facilities with sophisticated machinery to increase cold brew coffee drink production to keep up with the increasing demand from younger generations such as millennials and Gen Z. For instance, Finlays, a global supplier of tea, coffee, and botanical ingredients, opened a new cold brew extraction facility in Northern England in 2022 to boost supply.

The region has a strong presence of multinational coffee brands such as Starbucks, Nestlé S.A. (Nescafé), and JAB Holding-owned brands such as Peet’s Coffee, Pret A Manger, which leverage extensive retail and HoReCa networks.

LIST OF KEY COLD BREW COFFEE COMPANIES PROFILED

• Finlays Europe (K.)
• Starbucks Corporation (U.S.)
• Nestlé S.A. (Switzerland)
• JAB Holding (Germany)
• Luigi Lavazza S.p.A. (Italy)
• JDE Peet’s (Netherlands)
• Mode Cold Brew (Sweden)
• Bottleshot Cold Brew (U.K.)
• The Cold Brewery (U.K.)
• Löfbergs Lila AB (Sweden)

KEY INDUSTRY DEVELOPMENTS

• June 2025: Kenco Coffee launched two new iced/hot coffee sachets targeted at younger consumers: the Whipped Americano Frappe and the Creamy Latte. These products are designed to deliver coffee shop-style experiences at home, with the Whipped Americano Frappe being the first sachet-format Americano Frappe in the U.K.
• April 2025: Nestlé S.A. debuted in the U.K. by launching Nescafé Espresso Concentrated, a British cold coffee. The new innovation taps into the fast-growing cold coffee trend and shows strong global potential.
• September 2024: Equator Coffees, a U.K.-based company, launched its Cold Brew Blend in steeped brew bags, in collaboration with Steeped Coffee. The new product offers the rich, smooth flavors of Equator’s signature cold brew in an easy-to-use, eco-friendly format.
• July 2024: Blank Street continued its U.K. expansion with significant growth in store numbers and sales. The company expanded from London into new cities such as Manchester and Birmingham, opening multiple new locations, including a third store in Manchester's Trafford Centre and the first store in Birmingham.
• July 2024: Hunt And Brew, one of Australia’s leading ready-to-drink (RTD) specialty coffee brands, officially launched in the U.K. with a listing in Tesco stores.

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Report Scope & Segmentation