Europe Dental Market Size, Share & Industry Analysis By Type (Dental Consumables {Dental Restoration Products [Dental Implants and Dental Prosthetics], Orthodontics [Clear Aligners Conventional Braces, and Others], Endodontics, and Others} and Dental Equipment {Dental Radiology Equipment {Extraoral Imaging, and Intraoral Imaging}, Intraoral Scanners, Dental Lasers, Dental Surgical Navigation Systems, CAD/CAM Equipment, Dental Chairs, Dental Handpieces, and Others}), By End-user (Solo Practices, DSO/Group Practices, and Others), and Regional Forecast, 2025-2032

The Europe dental market size was valued at USD 11.24 billion in 2024. The market is projected to grow from USD 12.08 billion in 2025 to USD 24.20 billion by 2032, exhibiting a CAGR of 10.4% during the forecast period.

Dental devices include consumables and equipment for orthodontics, general dentistry, prosthodontics, implantology, and other applications. These devices cater to the various needs of healthcare providers in treating patients with dental ailments.

The market growth is attributed to the increasing prevalence of dental disorders, such as periodontal disease, malocclusion, tooth decay, and others, which require diagnosis and intervention. This significant prevalence of dental conditions is further projected to boost the demand for diagnostic and interventional dental devices.

• For instance, according to the Department of Health and Social Care in March 2025, the latest data highlighted that in England, nearly 1 in 5 children aged 5 have experienced tooth decay. In addition, the rising emphasis of key players on introducing technologically advanced devices, coupled with robust healthcare infrastructure in Europe, is expected to have a positive impact on the market growth.

Major players in the market include Dentsply Sirona, Align Technology Inc., Envista Holdings Corporation (Danaher), Institut Straumann AG, and Henry Schein, Inc. These players have a strong footprint in Europe, which is projected to result in strong availability of dental products in Europe. Additionally, these players are focusing on strategic initiatives such as acquisitions and new product launches.

MARKET DYNAMICS

Market Drivers

Increasing Prevalence of Dental Disorders and Related Complications to Drive Market Growth

In recent years, the prevalence of dental diseases, including periodontitis, malocclusion, and others, in Europe has increased significantly, boosting the demand for treatment. Additionally, a surge in the geriatric population has increased susceptibility to tooth loss, which is expected to fuel the demand for dental implants, dentures, and dental bridges.

• For instance, according to data published by the British Society of Dental Hygiene & Therapy in March 2024, chronic periodontitis has affected around 45.0% of the U.K. population.

Moreover, the increased adoption of advanced dental equipment and consumables has enabled time-saving and precise treatment for several complications, which has streamlined the workflow of dentists. Furthermore, the growing awareness about dental healthcare is also supplementing the demand for diagnosis and procedures.

Market Restraints

Risk Associated with Certain Dental Procedures to Restrict Market Growth

Despite the advancements in dental equipment and consumables, there are certain risks and side effects associated with dental procedures, such as implantation, dental filling, and others. These risks mainly include infections, nerve damage, allergic reactions, and sinus problems. The occurrences of such conditions are expected to hamper the demand for dental procedures, consequently deterring the adoption of dental devices.

• For instance, according to a study published by the University of Gothenburg in June 2021, an estimated 30,000 patients received implant-supported restorative therapy in Sweden per year, which concluded that around 42.0% of the patients suffered from at least one complication.

Moreover, these surgical complications are expected to lead to additional treatments, such as root canal, antibiotics, subsequently leading to extended treatment costs and prolonged recovery periods. Furthermore, these treatments are not usually covered under reimbursements, leading to out-of-pocket spending. For instance, in July 2025, the Implant and Cosmetic Smiles Clinic mentioned that the average cost for dental implants in the U.K. is around USD 2,342.8 to USD 2,928.5, and these treatments are nearly always privately funded. These increased cost concerns with limited reimbursements are leading to delays or cancellations of dental procedures. Further, the complications are anticipated to call for stricter regulations on dental materials, procedures, and training, potentially increasing compliance costs for dental practices. Such factors are expected to deter the adoption of dental procedures and hinder the Europe dental market growth over the forthcoming years.

Market Opportunities

Increased Dental Expenditure to Offer Lucrative Opportunities for Market Expansion

In recent years, a surge in the aged population in Europe and high awareness of oral health and cosmetic dentistry have driven the demand for advanced dental procedures, including restorative procedures, preventive care, and cosmetic enhancements. These factors are encouraging regional organizations and governments to increase dental care spending to increase the availability of advanced products to the market. For instance, the NHS spends around USD 2.65 billion annually on dental treatment. This substantial spending is expected to present a lucrative opportunity for prominent players to launch their products in Europe, thereby increasing product availability.

Moreover, as part of high spending on dental care, there is an increased public awareness campaign and educational initiatives for oral hygiene in Europe, which is anticipated to lead to a greater demand for preventive oral care products. Furthermore, this significant spending has also contributed to implementing advanced dental diagnostic technologies, integrating artificial intelligence (AI) in dental imaging systems to improve diagnostic accuracy and contribute to treatment decisions.

Market Challenges

High Dental Treatment Costs to Pose a Major Challenge to Market Expansion

Despite increased demand for dental procedures, high dental expenditure, and availability of advanced equipment, the high treatment costs of selective dental procedures, such as implantation and cosmetic dentistry procedures, is posing a significant challenge for patients due to affordability issues. This is expected to lower the adoption of dental products, such as implants, in the region's dental care settings.

• For instance, according to an article published by Excelentis, all-on-4 dental treatment in Germany starts at USD 7,660.9 and goes up to USD 25,693.7 per arch.

Furthermore, the high cost barrier can discourage investment in new technologies and treatments, especially for small clinics. This has created gaps in fulfilling the demand for various dental procedures, limiting the utilization of dental equipment. Additionally, Southern and Eastern Europe are facing lower dentist-to-patient ratios, which is expected to decrease the accessibility to treatments, leading to increased costs.

EUROPE DENTAL MARKET TRENDS

Preferential Shift toward Digital Dentistry

The dental industry has undergone a rapid transformation in recent years due to technological advancements in dental equipment. This has led to a preferential shift toward digital dentistry. Digital dentistry utilizes digital techniques and technologies that involve computer-based components such as computer-aided design and manufacturing (CAD/CAM), among others, to enhance dental procedures.

CAD/CAM offers significant benefits such as eliminating manual errors, improved and faster diagnosis, minimally invasive procedures with laser technology, and improved comfort. This has streamlined the workflows for dentists. Such benefits are anticipated to increase the utilization of digital dentistry solutions among dental care facilities, coupled with key players expanding their solutions in the region.

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IMPACT OF COVID-19

Supply Chain Disruptions amid the Pandemic Led to Shortage of Dental Consumables

The COVID-19 pandemic had a negative impact on the market in 2020, primarily due to decreased visits to dental clinics for elective procedures, which led to less utilization of dental consumables and equipment. This led to a decline in market growth in 2020.

Moreover, key players witnessed declining revenues during this period. The supply chain disruptions led to a shortage of dental consumables and posed a challenge to fulfill the demand. However, the market boomed in 2021 due to a frequent increase in dental procedures that were postponed in 2020. Furthermore, the market is expected to grow significantly due to rising demand for cosmetic dentistry and other procedures.

SEGMENTATION ANALYSIS

By Type

Dental Consumables Segment Leads Owing to Increased Utilization of Dental Restoration Products

Based on type, the market is segmented into dental consumables and dental equipment.

The dental consumables segment held the largest share in 2024. There has been increased demand for dental restoration procedures due to tooth loss and other complications. This has contributed to increased utilization of restoration products, including dental implants and dental prosthetics. Such utilization is further encouraging key players to develop and launch products, including dentures, implants, and others, to the market. These initiatives by prominent players are further anticipated to increase the penetration of dental consumables, driving the segment growth in the coming years.

• For instance, in January 2025, Stratasys launched TrueDent, a monolithic multi-shade digital denture in Europe for dental labs, dentists, and patients.

The dental equipment segment accounted for a comparatively lower share in 2024. The segment growth is attributed to increased demand for early diagnosis of dental ailments, supported by high awareness and advanced equipment in the region's dental care settings. This is expected to fuel the demand for dental imaging equipment in the region. Moreover, the shift toward the fabrication of customized dental products is expected to fuel the usage of dental equipment, including intraoral scanners.

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By End-user

Increasing Number of Solo Practices to Pave the Way for High Adoption of Advanced Equipment

Based on end-user, the market is segmented into solo practices, DSO/group practices, and others.

The solo practices segment dominated the market in 2024. The segment's growth is attributed to the increasing number of solo practices, which is expected to cater to the rising volume of dental procedures in Europe. Such a scenario is anticipated to spur the utilization of dental equipment in Europe's solo practices.

The DSO/group practices segment held the second-largest market share in 2024. DSOs often have higher financial resources to invest in high-quality equipment due to their larger operational scale. Consequently, DSOs can implement these technologies more readily, driving their adoption across their network of clinics in Europe. Such high investment capability of DSOs is encouraging key players to launch new products for dentists for routine practices. These initiatives by key players are expected to improve the clinical workflows in the DSOs.

• For instance, in November 2021, Ivoclar Vivadent introduced VivaScan, a compact and intuitive intraoral scanning solution for dentists and dental technicians. This standalone design can be easily and effortlessly integrated into the daily practice routine, delivering compelling scanning results and enabling a more efficient workflow.

EUROPE DENTAL MARKET REGIONAL OUTLOOK

Germany

Germany dominated the Europe market in 2024 with a market size of USD 2.53 billion in 2024. The country has a rising volume of dental diagnostic procedures due to the shift toward digital dentistry. This has spurred the usage of advanced dental equipment in the country. Moreover, the increasing number of practicing dentists in the country is projected to cater to this rising volume of dental procedures, further increasing the utilization of dental equipment and consumables.

• In December 2024, the European Commission stated that there were around 71,297 practicing dentists in Germany in 2022, the highest in Europe.

Rest of Europe

The rest of Europe accounted for the second-largest market share in 2024. This is attributed to the increasing dental expenditure and established healthcare infrastructure, contributing to a significant number of orthodontic and implantology procedures performed in Europe. An increase in these procedures is expected to drive the demand for advanced products, attracting prominent market players. In response, major players are entering into supplier agreements with Europe's dental clinics and DSOs to increase their product presence in Europe and contribute to the market's growth.

COMPETITIVE LANDSCAPE

Key Market Players

Key Players Focus on Innovations to Enhance their Market Share

The Europe market showcases a consolidated structure. Dentsply Sirona, Align Technology Inc., Envista Holdings Corporation (Danaher), Institut Straumann AG, and Henry Schein, Inc., accounted for the major Europe dental market share in 2024. This dominance is mainly due to a diversified product portfolio of clear aligners and implants. Moreover, the focus of these players on new product introductions is a major factor responsible for their dominant share.

Other prominent players such as 3M, Ultradent Products Inc., BIOLASE Inc., Septodont GmbH, Zimvie (Zimmer Biomet), and other small and mid-sized market players have a strong footprint in the market. These players are focused on expanding their distribution network through strategic collaborations to enhance their market share.

LIST OF KEY DENTAL COMPANIES IN EUROPE:

• 3M (U.S.)
• Dentsply Sirona (U.S.)
• Institut Straumann AG (Switzerland)
• Henry Schein, Inc. (U.S.)
• Zimvie (Zimmer Biomet) (U.S.)
• Ultradent Products Inc. (U.S.)
• Septodont GmbH (France)
• BIOLASE Inc. (U.S.)
• VATECH (South Korea)
• PLANMECA OY (Finland)

KEY INDUSTRY DEVELOPMENTS:

• March 2025 – KaVo Dental and Planmeca presented a broad range of product innovations at the 2025 International Dental Show (IDS) to create a brand reputation.
• June 2024 – Proclinic Group, a provider of comprehensive dental solutions in Europe, acquired VS Dental, a dental products distributor based in Verona, Italy, to enhance its product reach.
• January 2023 – Milestone Scientific Inc., signed a distribution agreement with Sweden & Martina, providing exclusive rights for distributing Milestone's STA Single Tooth Anesthesia System in Portugal, France, and Spain.
• September 2022 – Image Navigation Ltd. launched the second-generation IGI (Image Guided Implantology) system during the EAO (European Academy of Osseointegration) Congress to offer the safety of robotic tools in implantology.
• March 2022 – Dentsply Sirona partnered with the Platform for Better Oral Health in Europe to improve oral health and prevent oral diseases, addressing oral challenges.

REPORT COVERAGE

The report provides a detailed analysis of the market. It focuses on key aspects such as prominent players and end-users. Besides this, it offers insights into the market drivers, opportunities, trends, the number of dentists, the prevalence of dental diseases, and key industry developments. Moreover, the report covers several factors contributing to market growth in the past years.

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Report Scope & Segmentation