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Europe Facial Injectable Market Size, Share & COVID-19 Impact Analysis, By Type (Botulinum Toxin, Collagen, Hyaluronic Acid, Calcium Hydroxylapatite, Polylactic Acid, Polymethyl-Methacrylate Microspheres (PMMA), Fat Injection, and Others), By Application (Wrinkle Reduction, Facelift, Acne Scar Treatment, Lipoatrophy Treatment, Lip Enhancement, and Others), By End-user (Hospitals & Ambulatory Surgery Centers, Dermatology and Cosmetic Clinics, and Others), and Regional Forecast, 2023-2030

Last Updated: May 06, 2024 | Format: PDF | Report ID: FBI106778



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The Europe facial injectable market size was valued at USD 1.98 billion in 2022. The market is projected to grow from USD 2.08 billion in 2023 to USD 3.14 billion by 2030, exhibiting a CAGR of 6.0% during the forecast period.

Facial injectable is a substance injected under the skin to smoothen wrinkles and make them less noticeable. There have been changes in attitudes toward cosmetic surgeries as many individuals are opting to enhance their looks. This is owing to a strong increase in disposable income and rising awareness regarding aesthetic beauty across Europe. Several factors are responsible for the increase in the adoption of these products due to the considerable safety that they offer and the little to no treatment and recovery time required in undertaking these minimally invasive procedures. These products include cosmetic neurotoxins, such as botulinum toxin and dermal fillers, including hyaluronic acid and calcium hydroxylapatite.

Moreover, the larger implementation of these products has led prominent companies in this market to increase their investments in various R&D activities for the development and introduction of novel facial injectable products. For instance, in June 2021, Galderma announced that its product Alluzience completed its European decentralized procedure, which resulted in a positive decision for the company’s first ready-to-use neuromodulator, a wrinkle relaxing injection, in Europe. Such developments by key companies are predicted to increase the procedural volume and ultimately boost the Europe facial injectable market growth during the forecast period.


Termination of Elective Processes due to COVID-19 Led to Decline in Product Sales

Lockdowns imposed during the COVID-19 pandemic caused a huge decline in the number of non-essential healthcare services, such as cosmetic procedures, to encourage safety concerns and reduce the risk of infection across the region. According to an article by Derma Institute, in 2021, more than 81.0% of the aesthetic businesses in the U.K. had to close their clinics during the pandemic, while 67.0% of revenues declined to reduce the risk of infection and the burden on the healthcare system. Such closures negatively influenced the sales of these products in the Europe market due to substantial reduction in procedural volumes.

The pandemic adversely impacted various companies’ supply chains, end-user demand for these products, and other commercialization activities. Key players in the market reported a decline in revenues from dermal fillers products in FY2020 as compared to the financial year of 2019. For example, in 2020, Allergan Aesthetics (AbbVie, Inc.), a strong player in the Europe market, recorded a decrease of 39.0% in the international market as compared to 2019 for the Juvederm Collection due to the closure of treatment centers and cancellation of elective aesthetic procedures.

However, various specialty clinics and dermatological centers witnessed a 70.0% increase in the requests for virtual consultations during the lockdown. Therefore, a strong market growth in FY2021 was observed as restrictions were eased and the postponed procedures were performed due to the strong increase in pent-up demand. Furthermore, the surge in COVID-19 vaccinations is expected to sustain the market growth for the foreseeable future.


Rising Acceptance of Facial Injectable among Males to Drive Market Growth Prospects 

One of the prevailing market trends in the Europe market is that a surging percentage of the male demographic has demonstrated an interest in the adoption of these aesthetic products. There has been a boost in terms of awareness of age among men that can deteriorate their facial appearances, which has led to an increase in demand for these cosmetic procedures. According to an article published by the Guardian in 2021, plastic surgeons in the U.K. reported that the demand for injectable cosmetic procedures, such as botulinum toxin, by the male demographic increased by 70.0%.

Furthermore, a robust proportion of the younger segment of the male demographic is opting for these products as aging leads to the formation of wrinkles, which may be significantly delayed by adding volume and plumping up the skin. The usage of appropriate aesthetic products will decrease the likelihood of the development of new lines, creases, and folds or may also restore the plumpness of the lips. Hence, such trends are expected to significantly contribute to the growth of this market in Europe during the forecast period.

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Increase in Demand for Aesthetic Cosmetic Operations to Fuel Market Growth in Europe

In Europe, the demand for cosmetic surgeries and minimally invasive or non-invasive cosmetic procedures, such as botulinum toxin and dermal filler injections, has increased tremendously over the past decade. Cosmetic procedures, which are invasive, often require patients to take certain additional days for recuperation from the surgical procedure. Hence, an increasing number of individuals are opting for minimally invasive procedures, which are painless and easier.

Moreover, the surge in demand for this type of cosmetic procedure has also led to a significant impact on the suppliers of dermatological preparations and other non-invasive technologies. They have engaged in new product launches to meet the demand for aesthetic procedures with improved patient outcomes. According to the International Society of Aesthetic Plastic Surgery (ISAPS) 2021 data, nonsurgical procedures performed in certain European countries were 731,883 in Germany, 585,468 in Italy, 231,606 in Spain, and 318,903 in Greece. Such sturdy developments are anticipated to strengthen the market growth.

Increasing Number of Practitioners Administering Facial Injectable to Drive Market Growth

In terms of procedural volumes, dermal filler ranks second amongst the top five nonsurgical cosmetic procedures behind botulinum toxin injections. An increasing number of dermal filler procedures due to the surging popularity of dermal fillers to address the signs of aging, augmentation, and correction of lips and chin drives the market growth.

The market has the presence of more than 100 products of various material types, and dermal fillers are currently being used by several practitioners other than dermatologists and plastic surgeons. Cosmetic interventions are witnessing strong growth in terms of facial injectable procedures that can be performed by a number of healthcare practitioners such as General Practitioners (GP), consultant dermatologists, or plastic surgeons. According to data published by the International Society of Aesthetic Plastic Surgery (ISAPS) in 2021, Germany ranks second amongst the top 10 countries in the number of injectable procedures performed. Furthermore, Germany ranked 10th among the top 30 countries in the number of plastic surgeons. The increasing number of physicians and practitioners offering these procedures in European countries would boost the market growth.


High Cost and Comparative Side Effects of Facial Injectable to Hinder Market Growth 

Aesthetic procedures offer various benefits; however, there are certain limiting factors that restrict the market growth over the forecast period. One of the critical factors includes the high costs associated with these products, which vary based on the type of procedure coupled with the expertise and qualifications of the person performing the treatment and the time & effort required to carry out the procedure or treatment. For instance, as per Med Beauty, hyaluronic acid fillers treatment in the U.K. with products, such as the Juvederm Collection of hyaluronic acid derma, ranges from USD 137.5 to USD 206.9, and the cost of a dermal filler treatment depends on the volume of dermal filler required. Furthermore, the requirement of repeated procedures of dermal fillers and botulinum toxin for the continued aesthetic effects is expected to contribute to the high costs of these procedures. This factor is anticipated to hinder the Europe market growth over the forecast period.

Another critical factor is the relative side effects caused by the administration of dermal fillers injections, which are rare but serious adverse reactions, such as scarring, blurred vision, partial vision loss, and blindness, can occur if the facial injectable is inadvertently injected into a blood vessel. Such factors lead to the decline in market growth.


By Type Analysis

Hyaluronic Acid Segment to Lead due to Wider Benefits Offered 

Based on type, the market is segmented into botulinum toxin, collagen, hyaluronic acid, calcium hydroxylapatite, polylactic acid, Polymethyl-Methacrylate Microspheres (PMMA), fat injection, and others.

The hyaluronic acid segment dominated the market in 2022. The increase in demand for hyaluronic acid-based products is primarily driven by the safety and comparative longevity of these products. Furthermore, the presence of key companies offering hyaluronic acid facial injectable in Europe, such as Allergan Aesthetics (AbbVie, Inc.), is expected to drive the segment’s growth over the forecast period.

The second largest segment in 2022 was botulinum toxin, which was attributable to its significant procedural volume and the existence of key products such as Dysport from Galderma.

Calcium hydroxylapatite segment accounted for the third-largest market share in the European market in 2022.  The growth was mainly attributed to the rising awareness about self-appearance and cosmetic procedures. Moreover, pharmaceutical companies are focused on R&D activities in dermal fillers, thereby strengthening the segmental growth in the near future.

The polylactic acid segment is likely to grow with a significant CAGR over the forecast period due to the latest advancements such as the re-launch of Sculptra in Europe. Robust demand for fat filler procedures across the region is predicted to contribute to the segment’s growth prospects during the forecast period.

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By Application Analysis

Wrinkle Reduction Dominated the Market Share owing to New Product Launches for Different Requirements of Patients

In terms of application, the market is classified into wrinkle reduction, facelift, acne scar treatment, lipoatrophy treatment, lip enhancement, and others.

The wrinkle reduction segment dominated the market in 2022 and is expected to grow with the highest CAGR during the forecast period. The segment’s growth is accredited to the strong presence of prominent companies that address the needs of patients and increase awareness with respect to the effectiveness of these products for lines and wrinkles reduction.

The lip enhancement segment held the second-largest proportion of the Europe facial injectable market share in 2022 and is expected to grow at a strong rate as the segment has a huge potential for growth in the Europe market. Some of the reasons for the segment’s growth include the robust demand for procedures, such as lip augmentation, which is attracting top companies to invest in product launches.

The third leading segment is projected to be the facelift segment, and its growth is attributed to the increase in beauty consciousness among women and the demand for products that rejuvenate damaged facial volume.

Other major application areas of the market are acne blemish treatment and lipoatrophy treatment. For the treatment of acne scars, Bellafill is the only U.S. FDA-approved dermal filler for this indication.

By End-user Analysis

Dermatology and Cosmetic Clinics Segment to Exhibit Highest CAGR during 2023-2030 owing to Rising Prevalence of Aesthetic Problems

By end-user, the market is divided into hospitals & ambulatory surgery centers, dermatology and cosmetics clinics, and others.

The dermatology and cosmetic clinics segment generated the highest revenue, and is expected to grow with the highest CAGR during the forecast period. Most of these procedures are carried out in dermatology and cosmetic clinics, and the rising prevalence of aesthetic problems, such as wrinkles and loss of facial volume, is expected to favor the expansion of the segment.

The hospitals & ambulatory centers segment is expected to grow at a significant CAGR during the forecast period. For example, various hospitals & ambulatory surgery centers in the U.K. offer these procedures to address a number of skin concerns, including the common signs of aging around the forehead and eyes such as frown lines, laughter lines, and crow’s feet.


Strong Procedural Volume in Germany to Lead to its Dominance

In terms of country/sub-region, the Europe market is studied across Germany, the Netherlands, the U.K., France, Italy, Belgium, Spain, Scandinavia, Greece, and the rest of Europe.

Germany dominated the European market share and was valued at USD 0.48 billion in 2022. Improved healthcare facilities, strong procedural volume, and a highly aware population are the key factors for the expansion of the market in this country. For instance, as per the ISAPS 2021 statistical data, the total number of non-surgical procedures performed involving injectables in Germany was 570,586.

France is expected to represent the second-highest market share in Europe during 2023-2030. The market growth in France is likely to be propelled by the consistent increase in the number of injectable facial procedures, fresh product unveilings, strategic collaborations between major players, and active government support that are projected to further increase the demand for these products in the country.

Italy held the third-largest market share in 2022 and is expected to reach a substantial market value during the forecast period, owing to increase in the number of injectable procedures across the country. For example, as per the International Society of Aesthetic Plastic Surgery (ISAPS), in 2020, an estimated 240,264 procedures involving hyaluronic acid dermal fillers were conducted, whereas 204,084 procedures were performed involving botulinum toxin injectable in Italy.

The U.K. is projected to witness a significant CAGR over the forecast period. The highly aware and economically stable population is driving the growth of the market across the country.

Scandinavia and Spain will grow at lower CAGR, similar to the Netherlands and Belgium, due to the lesser volume of cosmetic procedures in these countries, coupled with limited expenditure on cosmetic procedures, including injectable fillers.

Greece and the rest of Europe are anticipated to witness a relatively lower CAGR during the forecast period.


Diverse Product Portfolio with Strategic Partnerships of Companies to Strengthen their Market Position

In the competitive landscape, Allergan Aesthetics (AbbVie) dominated the market due to its strong product portfolio with wide application areas in cosmetic procedures. The company’s aesthetics portfolio includes the hyaluronic acid-based dermal fillers range called the JUVEDERM Collection, which has a diverse range of cosmetic applications along with other prominent products such as BOTOX Cosmetic, which collectively enables the corporation to maintain its domination during the forecast period.

Additional key companies in this market include Galderma and Merz Pharma, which have diverse product portfolio and strong distribution networks in the global market. Galderma holds a significant market position due to its prominent product offering such as the Restylane range of dermal fillers. Merz Pharma also holds a substantial share of the market with its products such as BELTERO, Xeomin, and Radiesse range of dermal fillers. Ipsen Pharma is another major player in the market with its product Dysport, which has continued to perform well. Other leading players include Revance Therapeutics, Inc., Teoxane, and Sinclair Pharma who are focusing on strategic collaborations and partnerships to expand their portfolio and increase their market share across the Europe dermal fillers market.


  • Allergan Aesthetics (AbbVie Inc.) (U.S.)

  • Ipsen Pharma (France)

  • Merz Pharma (Germany)

  • Galderma (Switzerland)

  • Revance Therapeutics, Inc. (U.S.)

  • Sinclair Pharma (U.K.)

  • BIOPLUS CO., LTD. (South Korea)

  • Bioxis pharmaceuticals (France)

  • Prollenium Medical Technologies (Canada)


  • March 2023 - Galderma announced the launch of FACE by Galderma, an innovative aesthetic visualization tool powered by Augmented Reality (AR) that simulates injectable treatment results in real-time.

  • December 2022 - Church Pharmacy, an aesthetic distribution company, announced the launch of Yvoire Y-Solution 720 dermal filler, manufactured by LG Chem, in the U.K.                                                                                              

  • April 2022 - Revance Therapeutics, Inc. received FDA acceptance of Biologics License Application (BLA) resubmission for DaxibotulinumtoxinA for the treatment of moderate to severe glabellar lines. 

  • March 2022 - Allergan Aesthetics, an AbbVie company, launched HArmonyCa with lidocaine across Europe. It is a dual-effect hybrid injectable with two active ingredients, hyaluronic acid and calcium hydroxyapatite.

  • February 2022 - Sinclair Pharma announced the acquisition of Viora. This acquisition helped the company expand its presence in the medical aesthetics devices market.


An Infographic Representation of Europe Facial Injectable Market

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The report provides a detailed market analysis. It focuses on key aspects such as the pricing analysis, key industry developments, mergers, partnerships, acquisitions, new product launches, key industry trends, impact of COVID-19 on the Europe market, and proportion of facial injectable in total non-surgical procedures in EU5 countries. Besides these, the report offers insights into opportunities and highlights key strategies by key players. In addition, the report encompasses several factors that contributed to the growth of the market in recent years.

Report Scope & Segmentation



Study Period


Base Year


Estimated Year


Forecast Period


Historical Period


Growth Rate

CAGR of 6.0% from 2023-2030


Value (USD billion)


By Type, Application, End-user, and Country/Sub-region

By Type

  • Botulinum Toxin

  • Collagen

  • Hyaluronic Acid

  • Calcium Hydroxylapatite

  • Polylactic Acid

  • PMMA

  • Fat Injection

  • Others

By Application

  • Wrinkle Reduction

  • Facelift

  • Acne Scar Treatment

  • Lipoatrophy Treatment

  • Lip Enhancement

  • Others

By End-user

  • Hospitals & Ambulatory Surgery Centers

  • Dermatology and Cosmetic Clinics

  • Others

By Country/Sub-region

  • U.K.

  • Germany

  • France

  • Italy

  • Spain

  • Scandinavia

  • Netherlands

  • Greece

  • Belgium

  • Rest of Europe


Frequently Asked Questions

Fortune Business Insights says that the global market stood at USD 1.98 billion in 2022 and is projected to reach USD 3.14 billion by 2030.

The market is expected to exhibit a CAGR of 6.0% during the forecast period (2023-2030).

By type, the hyaluronic acid segment dominated the market in 2022.

Increasing R&D initiatives and the rising demand for aesthetic procedures are the major factors driving the growth of the market.

Allergan Aesthetics (AbbVie), Galderma, and Merz Pharma are the major market players in the Europe market.

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