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Europe Photobook and Album Market Size, Share & COVID-19 Impact Analysis, By Product Type (Flush Mount, Lay Flat, and Standard), By Size (Square, Portrait, and Landscape), and Regional Forecast, 2023-2030

Last Updated: June 03, 2024 | Format: PDF | Report ID: FBI107495



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Europe held the second leading global photobook and album market share in 2022. It is projected to grow at a CAGR of 4.6% during the forecast period. The global photobook and album market is projected to grow from USD 3.29 billion in 2022 to USD 4.39 billion by 2030.

The Europe market is mainly driven by the focus of key players on acquiring innovative photofinishing software platforms and providing innovative photo printing products in the region. For instance, in July 2022, Google LLC, a global technology giant, expanded its presence in the photo printing industry by offering innovative photobook printing services in Canada and 28 European countries. Similar efforts by other leading players will accelerate the Europe photobook and album market size during the forecast period of 2023-2030.

The Europe photobook and album market share is studied across the following countries/regions – Germany, France, Italy, Spain, the U.K., and the rest of Europe.


Shifting Trends of Creating a Photo Journal from Scrapbooks to Favor Growth

Nowadays, people find creating photo journals an innovative way to preserve their photos compared to creating a scrapbook. As per a survey conducted over a few U.K.-based photo journal users by Cewe, a German printing company, in June 2020, 56% feel happy and 31% feel relaxed when they look at photos in their journals. The growing popularity of creating a landscape-sized photo journal is a leading European photobook industry trend. Nowadays, key players offer innovative photo journaling services wherein users can add text templates, stickers, and other extra design points to create a memorable photobook journal. For instance, Photobox, a U.K.-based printing products provider, offers personalized photobook editing & printing services through its platform ‘Easy Create.’ These aspects are creating the photobook and album market growth prospects.


Rising Spending on Destination Wedding Photography to Accelerate the Europe Market Growth

Rising European spending on destination weddings, anniversaries, and pre-wedding events-related photography will likely increase the key companies’ sales from wedding albums, accelerating the Europe market growth. In addition, an increasing number of couples preferring lay flat albums to preserve their wedding moments is favoring the development of the Europe photobook and album market growth.

  • As per the European Union (EU) data, in 2020, around 1.4 million marriages took place in Europe.


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Growing Popularity of Gift Cards and Prints to Limit Album Products Demand 

The growing popularity of other photo merchandising products, such as photo prints, gifting cards, photo mugs, printed boards, and others, among the consumers in Benelux, the U.K., and Germany is lowering the photobook products demand in Europe. Nowadays, key players such as allcop Farbbild-Service GmbH & Co. KG, ORWO Net GmbH, and others focus on heavily producing gift cards and photo prints to meet local customers’ demand for such products and maintain their overall photofinishing portfolio’s sales revenues. This aspect will weaken the Europe photobook industry's growth. In addition, the rising adoption of online shopping of web-to-print cards for wall decoration and gifting purposes is impacting the key players’ sales of photobook products in Europe.


Cewe, Photobox Group, Cimpress plc, and ORWO Net GmbH are the leading players in the Europe market. They focus on establishing partnerships with competitor companies to increase their customer base and build their market position in Europe. For instance, in November 2022, Photobox Group partnered with albelli, a photo books supplier, to strengthen its presence in the photography and gift services industries in Belgium, the U.K., Norway, and France.



  • March 2022: ORWO Net GmbH, a German printing company, developed the ‘Pixelnet Fotos’ application with the help of Photobook.ai’s aiBook3 white label platform to produce mass-customized albums for customers.

  • February 2022: allcop Farbbild-Service GmbH & Co. KG, a German photobook maker, acquired omaMa GmbH, kids’ personalized photo products maker, to enhance its portfolio range in Germany.

  • May 2019: PlanetArt, a Claranova Group-owned company, launched ‘Freeprints,’ a web-to-print application to strengthen its business presence in the Netherlands.


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This market research report provides a detailed market analysis. The report also provides a detailed market outlook and market forecasts based on different product types. It focuses on key aspects such as an overview of the cost structure of the albums, the European industry supply chain, and the smartphone penetration rate shaping the overall European photo album industry.

In addition, the report provides detailed information on new product launches, key industry developments such as mergers, partnerships, & acquisitions, and the impact of COVID-19 on the market. Besides this, the research report also offers insights into key industry dynamics' market trends and outlooks. In addition to the aforementioned factors, it encompasses several factors that have effectively contributed to the growth of the market in recent years.

Report Scope & Segmentation



Study Period


Base Year


Estimated Year


Forecast Period


Historical Period


Growth Rate

CAGR of 4.6% from 2023 to 2030


Value (USD Billion)


By Product Type, Size, and Country/Sub-Region

By Product Type

  • Flush Mount

  • Lay Flat

  • Standard

By Size

  • Square

  • Portrait

  • Landscape

By Country/Sub-Region

  • Germany (By Product Type)

  • U.K. (By Product Type)

  • France (By Product Type)

  • Italy (By Product Type)

  • Spain (By Product Type)

  • Rest of Europe (By Product Type)

Frequently Asked Questions

Growing at a CAGR of 4.6%, the market will exhibit steady growth in the forecast period (2023-2030).

Rising consumer spending on wedding photography and the increasing demand for lay flat albums are the major factors driving the market growth.

Cewe, Photobox Group, Cimpress plc, and ORWO Net GmbH are the major players in Europe.

Germany dominated the market in 2022.

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