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Foot Care Products Market Size, Share & COVID-19 Impact Analysis, By Type (Foot Creams & Lotions, Shoe Pads, Moisturizing Socks, and Others), Categories (Personal Use, Sports & Athletes, and Medical), Distribution Channel (Hypermarkets & Supermarkets, Pharmacy Stores, Online Stores, and Convenience Stores), and Regional Forecast, 2023-2030

Region : Global | Format: PDF | Report ID: FBI104272



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The global foot care products market size was valued at USD 3.46 billion in 2022 and is projected to grow from USD 3.64 billion in 2023 to USD 5.44 billion by 2030, exhibiting a CAGR of 5.92% over the forecast period.

Foot care products are of great importance for maintaining the foot health, preventing foot pain and related conditions, and overall well-being of feet, which often bear the brunt of daily activities. These products cater to various aspects, ranging from hygiene and comfort to addressing specific foot-related issues. One of the fundamental foot care items is foot creams and lotions, which are vital for keeping the skin on the feet hydrated and preventing dryness and cracking. Ingredients, such as shea butter, aloe vera, and urea help nourish and repair the skin. Paying special attention to dry, calloused areas is essential for overall foot health.

Foot care items, such as soap and foot scrubbers clean the feet properly, which is crucial for preventing infections and foul odor. Foot scrubbers help remove dead skin cells, making the feet softer and smoother. Foot soaps often contain ingredients, such as tea tree oil or eucalyptus, which has natural antibacterial properties. For those dealing with bad foot odor, antiperspirant foot sprays or foot powders can be helpful. These products reduce moisture and control bacterial growth, thereby minimizing unpleasant odors. Thus, these products are a diverse range of items that play a significant role in maintaining healthy and comfortable feet. They offer comfort, cleanliness, support, and cater to specific foot conditions. Incorporating these products into regular foot care routine can contribute to better foot health and well-being. Rising demand for personal care products, such as foot care, skin care, and hair care items is driving the market growth.

COVID-19 Impact

COVID-19 Led to Decline in Demand for Foot Inserts and Insoles, Impeded Market Growth

The novel coronavirus was among the gravest health catastrophes in recent decades. Governments of various countries implemented precautions and lockdown measures to control the spread of the virus. The supply chain disruptions caused by these restrictions had a negative impact on various markets as manufacturing units were shut. Owing to increased supply-demand gap caused by restrictions on the imports and exports of goods, the prices of these products skyrocketed. Also, sales of foot care products went down in the first quarter of the pandemic due to the closure of stores and brand outlets. Many brands switched to making cleaning agents and hand sanitizers in response to the crisis. As people stayed indoors and practiced social distancing, the need for specialized footwear witnessed a decline in demand, thereby negatively affecting the market growth. Moreover, the economic hardships resulting from the pandemic caused some individuals to cut back on their discretionary spending, which, in turn, affected the sales of luxury or high-end foot care solutions.

On the other hand, the pandemic also left a positive impact on the demand for these products. With people spending more time at home due to lockdowns and other restrictions, there was a noticeable increase in the adoption of self-care routines. Many individuals started paying more attention to their feet as they were no longer wearing shoes or getting regular pedicures. This led to a surge in the sales of products, such as foot creams & lotions, callus removers & scrubbers, and at-home pedicure kits. Additionally, the increased emphasis on personal hygiene and health during the pandemic prompted more people to use these products as a preventive measure against infections.


Integration of Smart Insoles and Technology to Boost Market Growth

Integration of smart insoles and technology into foot care products has brought significant advancements to the fields of podiatry and personal health. Smart insoles are equipped with sensors that measure pressure points and analyze the user’s gait. This data helps in identifying irregularities in walking patterns and can prove to be valuable in diagnosing and treating various foot conditions. Users can also monitor their health through various smartphone apps that receive data from the smart insoles. This can help in the early detection of issues, such as plantar fasciitis or diabetic foot problems. For individuals with diabetes, smart insoles can be a game-changer as they can alert users to temperature changes in their feet, thereby helping prevent ulcers and other complications.

Furthermore, some footwear companies are integrating smart insole technology directly into their products, making it more convenient for users. These shoes provide users with real-time feedback on their foot health and gait. Athletes are using smart insoles to fine-tune their performance since these devices offer insights into running mechanics and help reduce the risk of injury. Smart insoles are also being used in elderly care to track the balance and mobility of old people, thereby preventing fatal falls. They are also valuable in physical therapy and rehabilitation, providing data to assess patients’ progress and adjust their treatment plans accordingly. Healthcare professionals are now able to remotely monitor their patients’ foot health by using data collected from smart insoles. This further enables proactive care and early intervention.

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Advancements in Material Science, Biotechnology, and Manufacturing Processes to Augment Market Progress

Bringing advanced material science, biotechnology, and innovative manufacturing processes together has facilitated the launch of smart insoles that are capable of biometric monitoring and can be customized according to individual needs. These developments are further driving the market growth. Flexible lightweight materials, such as graphene, carbon nanotubes, and polymers have been employed to create smart insoles. These materials have the ability to sense pressure changes and distribute data to connected devices. Biotechnology plays a crucial role in analyzing the biomechanics of an individual’s walking or running patterns by using integrated sensors that measure pressure, weight distribution, and gait. This data helps prevent injuries and improves the user’s performance, which in turn, is escalating its demand and fueling the market growth.

Advanced manufacturing processes enable the integration of wireless communication components, such as Bluetooth and Wi-Fi to transmit data to smartphones or other devices for real-time analysis. Moreover, smart insoles are being equipped with low power consumption features, thereby extending the battery life of embedded electronics. This ensures that the insoles can operate for extended periods without frequent charging. As a result, more consumers are getting attracted to the benefits of these products, thereby fueling the market expansion.

Rising Demand for Customized and Specially Designed Foot Care Products to Fuel Market Growth

The ergonomic design and fit of specialized foot care solutions, such as shoe pads and shoe insoles focus on creating insoles that are thin and lightweight. This ensures that they fit comfortably within various types of shoes. Furthermore, additive manufacturing techniques, such as 3D printing have streamlined the production of custom-fit smart insoles. This facilitates the creation of personalized solutions to cater to each individual’s foot shape and arch type. Consequently, consumers are spending more on such products to take care of their foot health, thereby supplementing the market growth.


Wide Availability of Counterfeit Products to Restrain Market Development

Rise in the penetration of counterfeit products for foot care is a concerning issue which is restraining the growth of the market. These imitation products can pose serious health risks as they may not meet the safety standards and can be made with low quality or harmful ingredients. Counterfeit foot care products often find their way into the market through various illicit means, such as online marketplaces, social media platforms, fake websites, smuggling, and distributions through informal networks, flea markets, and street vendors. The sellers create fake listings, use deceptive branding, or manipulate consumers’ reviews to make their products appear legitimate. They also create engaging posts or sponsored content to attract potential buyers. Moreover, fraudulent websites that mimic the appearance of legitimate retailers’ brands are used to promote counterfeit products. These websites often use SEO techniques to rank higher in search engine results.

Counterfeit products may also be smuggled into a region or country, which lacks quality control and safety standards. These fake foot care items imitate the packaging and branding of well-known foot care brands and make false claims about the products’ effectiveness to attract buyers. Some of the products are also auctioned online and buyer unknowingly purchase fake items, which is hampering the growth of the market.


By Type Analysis

Frequent Usage of Foot Creams & Lotions Led the Segment’s Growth

 Based on type, the market is segmented into foot creams & lotions, shoe pads, moisturizing socks, and others. The foot creams & lotions segment accounted for the largest foot care products market share of about 42.28% in 2022. These products remain popular among individuals seeking high-quality foot care as they not only hydrate, but also prevent dryness, cracking, and discomfort. Foot issues, such as calluses, occurrence of fissures in abnormally hard skin over the heels of the feet, or fungal infections can be cured with the help of foot creams and lotions. Many products contain ingredients that help control foul foot odor. Additionally, foot creams are often used as a part of self-care routines, which will further build the demand for foot repair ointments, thereby contributing to its higher market share.

Meanwhile, the shoe pad and moisturizing sock segments are gaining traction. The rise in popularity of these products can be attributed to their comfort and skincare benefits. Shoe pads, such as cushioning inserts and insoles provide added comfort and support for people who spend long hours on their feet. They can help alleviate foot pain and discomfort. Moisturizing socks, on the other hand, are designed to hydrate and smoothen the skin on the feet. As self-care and wellness trends continue to blossom, the demand for moisturizing socks is growing and projected to record a healthy growth rate over the forecast period of 2023-2030.

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By Categories Analysis

Increased Use of Foot Care Products for Medical Application Supplementing Market Expansion

 Based on categories, the market is segmented into personal use, sports & athletes, and medical. The medical segment captured a dominant market share due to the rising prevalence of foot-related diseases across the globe, which give rise to the higher usage of these products across clinics and hospitals. According to the National Center for Health Statistics (NCHS) report, around 1 million people suffer from planter fasciitis every year. This factor will fuel the need for using specially designed foot care products to treat the condition, thereby driving the segment growth.

The personal use segment is projected to record the highest CAGR over the forecast period, followed by the sports & athletes segment. Rising cases of foot-related problems, such as bunions, corns, and blisters, among others, are likely to drive the sales of these products for personal use. Growing awareness of the importance of maintaining proper foot health and hygiene, greater need for foot care products to address age-related issues, and rising self-care & wellness trends are supplementing the growth of the personal use segment.

By Distribution Channel Analysis 

Pharmacy Stores Being Go To Purchasing Channel for Consumers Dominated the Market

 Based on distribution channel, the market is segmented into hypermarkets & supermarkets, pharmacy stores, online stores, and convenience stores. The pharmacy store segment accounted for the highest market share. Pharmacists and pharmacy staff have a lot of knowledge about foot conditions and can provide proper guidance for specific issues. These stores are widely accessible, making it convenient for consumers to purchase their medicines without the need for a doctor’s prescription. Also, pharmacy stores have a wide selection of products and often sell medicines from reputable and trusted brands, giving customers confidence in the quality and effectiveness of the products. This in turn is driving the growth of the segment.

The online store segment is poised to record the fastest CAGR over the forecast period. The convenience offered by online shopping platforms allows customers to browse and purchase products from the comfort of their homes, saving time and effort. Detailed product descriptions, millions of customer reviews, and experts’ advice on online platforms helps shoppers make informed decisions. Customers can also gain access to specialized and niche items to cater to their unique foot health needs. Apart from this, other benefits associated with these stores include discounted offers, subscription service, discreet shopping, and easy payment methods, which are expected to boost the segment’s growth.


Asia Pacific Foot Care Products Market Size, 2022 (USD Billion)

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Highly Populated Demographics to Help Asia Pacific Dominate Global Market

Asia Pacific was the prominent region in the global market and is projected to record a CAGR of 6.50% over the forecast period. The growth of the region is attributed to the rise in the spending power of consumers, growing awareness among people regarding the importance of personal health & hygiene, surge in wellness trends, and growth in the aging population. Consumers are emphasizing more on skincare regimes, which is boosting the demand for foot creams and lotions. Urbanization and rapidly changing lifestyle have increased the prevalence of foot conditions, such as corns, calluses, and bunions. This has spurred the demand for these products. Moreover, many Asian cultures have a tradition of wearing closed-toe shoes, which can lead to foot discomfort and other foot-related conditions. Also, expansion of e-commerce in the region has made it easier for consumers to access several products, boosting the market revenue. Companies across Asia are investing in various R&D programs to create innovative solutions and meet diverse needs. The region is a hub for medical tourism, which will further escalate the regional market growth.

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Europe was the second largest market and is expected to grow significantly in the future. Active lifestyle and participation in sports have increased the demand for products that address and prevent foot injuries and discomfort, such as athletic insoles and blister prevention items. In addition, the prevalence of diabetes and other chronic conditions in Europe has boosted the demand for specialized products to prevent and manage foot concerns associated with these ailments.

Meanwhile, major demographic shifts, higher living standards, and huge spending on healthcare are some of the key factors contributing to the steady demand for foot care products in North America. Companies in North America are focusing on innovations and the development of advanced foot health products. The growth of podiatry services and foot clinics has led to an increased demand for foot care items. In addition, market players are investing in marketing and education campaigns to raise awareness about foot-related disorders. This includes social media campaigns, online tutorials, and partnership with influencers.


Market Players Focusing on Diversifying Foot Care Product Line to Gain Increased Market Share

Market players of foot care products are emphasizing on designs and manufacturing innovative products and formulae to fulfil ever-changing demand of consumers. Market players are collaborating or partnering up with or related small-scale companies i.e. backward integration to broaden the scope of their business and diversify product lines, which can offer access to new markets or technologies, or do both at the same time. These strategies are expected to increase their market share and enhance their economies of scale. For instance, in June 2023 ZenToes, an FDA-registered foot care brand, launched an all-inclusive range of products to address common foot conditions. These solutions are now available in more than 900 Target stores and online platform at Target.com. Players are sustaining their position in the global market owing to the brand identity and brand loyalty. Improved production techniques and navigating regulatory mandates, manufacturers often work with unique products, regulatory organizations, and other parallel industry participants. Moreover, to hold stronger position in the market players are anticipated to increase their capacities, and have deeper penetration helping garner larger consumer base.

Furthermore, manufacturers are working around improving their production yield along with reduced cost cutting, which is likely to help them invest in new production facilities or renovate existing once to keep up with the rising demand for these products. Manufacturers are investing in R&D activities to create novel combinations of ingredients with enhanced functionality, selectivity, and stability and generate new applications for existing foot care products.


  • Reckitt Benckiser Group Plc (U.K.)

  • Pedifix Inc. (U.S.)

  • Medi GmbH & Co. KG (Germany)

  • Johnson & Johnson, Inc (U.S.)

  • Revlon Inc. (U.S.)

  • Merck & Co. Inc. (U.S.)

  • MAGHAM Inc. (Canada)

  • HoMedics USA LLC (U.S.)

  • Aetrex Worldwide Inc. (U.S.)

  • Alva-Amco Pharmaceuticals Companies, Inc. (U.S.)

  • HRA Pharma S.A. (France)


  • May 2023: CEP Compression, a subsidiary company of medi, a leading global manufacturer of medical compression products, announced the launch of the first-ever Max Cushion Sock with the Mid-Cut and No-Show Training Sock. These socks are designed for those who prefer thicker socks during workouts, making their legs feel lighter and protecting them against injuries by supporting the tendons and ligaments in the feet.

  • March 2023: Enertor Medical partnered with RSscan Lab to develop a practical Foot Scanning system for clinics which is aimed at offering a range of benefits for healthcare professionals and patients. The data garnered by the system has the ability to provide valuable insights into a patient’s gait pattern.

  • March 2020: Soxytoes, an omni-channel brand with a vast portfolio of noticeable socks, performance-enhancing athletic socks, and health socks for diabetics, among others, established its footprint in the international markets. This is because the company announced its expansion plans after raising investments from a Gurgaon-based angel investors’ network. The funds would be used for digital marketing, increasing its kiosk network, and launching new product lines, such as personalized and kids socks.


An Infographic Representation of Foot Care Products Market

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The global foot care products market research report provides a detailed analysis of the market and focuses on key aspects, such as competitive landscape, services, and leading product types. Besides this, it offers insights into the key industry developments. In addition to the aforementioned factors, the market report encompasses several factors that have contributed to the growth of the market in recent years.

Report Scope & Segmentation



Study Period


Base Year


Estimated Year  


Forecast Period


Historical Period


Growth Rate

CAGR of 5.92% from 2023 to 2030


Value (USD Billion)



By Type

  • Foot Creams & Lotions

  • Shoe Pads

  • Moisturizing Socks

  • Others

By Category

  • Personal Use

  • Sports & Athletes

  • Medical

By Distribution Channel

  • Hypermarket & Supermarket

  • Pharmacy Stores

  • Online Stores

  • Convenience Stores


By Geography

  • North America (By Type, Category, Distribution Channel, & Country)

    • U.S. (By Type)

    • Canada (By Type)

    • Mexico (By Type)

  • Europe (By Type, Category, Distribution Channel, & Country)

    • U.K. (By Type)

    • Germany (By Type)

    • France (By Type)

    • Italy (By Type)

    • Spain (By Type)

    • Rest of Europe (By Type)

  • Asia Pacific (By Type, Category, Distribution Channel, & Country)

    • China (By Type)

    • India (By Type)

    • Japan (By Type)

    • Australia (By Type)

    • Rest of Asia Pacific (By Type)

  • South America (By Type, Category, Distribution Channel, & Country)

    • Brazil (By Type)

    • Argentina (By Type)

    • Rest of South America (By Type)

  • The Middle East & Africa (By Type, Category, Distribution Channel, & Country)

    • South Africa (By Type)

    • UAE (By Type)

    • Rest of Middle East & Africa (By Type)

Frequently Asked Questions

Fortune Business Insights says that the global market size was valued at USD 3.46 billion in 2022 and is anticipated to reach USD 5.44 billion by 2030.

In 2022, the Asia Pacific market value stood at USD 1.23 billion.

Recording a CAGR of 5.92%, the market will exhibit a steady growth rate during the forecast period of 2023-2030.

By type, the foot creams & lotions segment was the leading segment in this market in 2022.

Advancements in material science, biotechnology, and manufacturing processes, and availability of customized and specially designed foot care solutions are the major factors driving the market growth.

Reckitt Benckiser Group Plc., Pedifix Inc., MEDICI Global Inc., Johnson & Johnson Services Inc., Revlon Inc., Merck & Co. Inc. MAGHAM Inc., HoMedics USA LLC, and Aetrex Worldwide Inc. are a few major players in the global market.

Asia Pacific held the highest market share in 2022.

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