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Fresh Meat Packaging Market Size, Share, and COVID-19 Impact Analysis, By Material (Plastic and Metal), By Meat Type (Beef, Poultry, Mutton, Pork, Seafood, and Others), By Product Type (Pouches, Clamshells, Boxes, Films & Wraps, and Others), and Regional Forecast, 2024-2032

Region :Global | Report ID: FBI108079 | Status : Ongoing



Meat is a major source of protein in a healthy diet. Packaging plays a vital role in the product's safety, and when it comes to food, it becomes important to protect the food from contamination and microorganisms. The increase in health awareness among people will drive the growth of the fresh meat packaging market. Fresh meat generally has a shorter shelf life, so it becomes more difficult to avoid contamination. Technological innovation to keep them fresh and increase their shelf life will enhance the fresh meat packaging market. The increasing use of bioplastic instead of regular plastic will boost the growth of this market as it is sustainable and does not harm the environment.

  • For instance, in September 2021, Nandu's, a meat-based Indian start-up, launched eco-friendly packaging. The primary packaging comprises virgin goods, grade non-plastic material that is recyclable, and the secondary packaging is made up of recycled virgin paper material that is also recyclable and sustainable. These recyclable materials will reduce the manufacturing cost of the company.

Adopting transparent packaging by the manufacturer to increase the visibility of products will boost the growth of the fresh meat packaging market. The adoption of biodegradable packaging that can be recycled and reused is increasing. It also provides extra safety to the product as the chemical used in sustainable packaging manufacturing are not harmful and generally do not react to the product. It will propel the growth of the fresh meat packaging market. Adopting flexible packaging over rigid will help in the easy transportation and handling of products and thrive the growth of this market.

The rise in meat consumption will increase the chances of severe health diseases that affect the heart and liver. It could limit the growth of the fresh meat packaging market. People are inclined toward consuming plant-based food or finding alternatives for meat without harming the animals, and this has raised the trend of being vegetarian or vegan. Such trends will hamper the growth of the fresh meat packaging market. The growing environmental concerns and stringent regulations of governments on using plastic packaging will limit the growth of the fresh meat packaging market.


The novel coronavirus impacted the whole world, and every industry has seen a decline in growth due to supply chain disruption. But there was a demand for healthy and protein-rich food. The government regulation for social distancing gave manufacturers a new opportunity to innovate their packaging. Fresh meat packaging saw moderate growth during that phase as there was a demand for nutritious food; however, the supply chain was disrupted.


The report will cover the following key insights:

  • Recent Advancements in the Fresh Meat Packaging Market

  • Key Industry Trends

  • Regulatory Landscape for the Fresh Meat Packaging Market

  • Key Industry Developments (Mergers, Acquisitions, and Partnerships)

  • Impact of COVID-19 on the Market


Based on the material, the market is segmented into plastic and metal. Plastic holds the largest share of the fresh meat packaging market. Plastic is more elastic and economical than its substitute and provides more stability. The increasing use of flexible plastic will help boost this segment's growth. The innovation of bioplastic, which is sustainable, also enhances the growth of the plastic segment.


Based on the meat type, the market is segmented into beef, poultry, mutton, pork, seafood, and others. The poultry segment dominates the fresh meat packaging market. Consumers' increasing health consciousness and rapid adoption of a healthy diet contribute to the segment's growth. As poultry provides proteins and necessary vitamins, the segment is estimated to experience massive growth during the forecast period.


Based on the product type, the market is segmented into pouches, clamshells, boxes, films & wraps, and others. The clamshell holds the largest share of the fresh meat packaging market. Clamshells are resistant to temperature and provide better handling of the products. These are often transparent and have better visibility. The rising use of biodegradable clamshells will thrive the growth of this market.


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The fresh meat packaging market has been studied across North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America is the leading region of the fresh meat packaging market. The daily consumption of meat products has increased, which further enhances the growth of the North American fresh meat packaging market. Asia Pacific is the fastest-growing region due to an increase in online outlets that provide fresh meat on time. European fresh meat packaging market will witness rapid demand due to adopting sustainable packaging as the population is more concerned about their surroundings and nature. Latin America is forecasted to grow moderately due to rapid urbanization and changing people's food preferences. The Middle East African fresh meat packaging market will grow steadily due to increased meat consumption and rising demand for nutritious food.


The report will include profiles of key players such as Amcor, Berry Global, Winpak Ltd., Sealed Air Corp., Coveris Holdings S.A., Sealpac International BV, Mondi Group, Amerplast Ltd., Bollore Group, Kendall Packaging Corporation, among others.


By Material

By Meat Type

By Product Type

By Geography

  • Plastic

  • Metal

  • Beef

  • Poultry 

  • Mutton

  • Pork

  • Seafood

  • Others

  • Pouches

  • Clamshells

  • Boxes

  • Films & Wraps

  • Others

  • North America (U.S. and Canada)

  • Europe (U.K., Germany, France, Italy, Spain, Russia, and Rest of Europe)

  • Asia Pacific (Japan, China, India, Australia, Southeast Asia, and the Rest of Asia Pacific)

  • Latin America (Mexico, Brazil, and the Rest of Latin America)

  • Middle East & Africa (South Africa, G.C.C., and Rest of Middle East & Africa)


  • November 2022: LIDL GB, a UK-based supermarket chain, announced the use of prevented ocean plastic in fresh meat packaging. The packaging is made from water bottles thrown into the oceans.

  • October 2021: Chiola, an Italian company, launched packaging with 80% less plastic for meat products. The packaging is lightweight and reduces water consumption from the previous packaging.

  • January 2022: Tekni-Plex, a globally integrated solution provider company, launched foam polypropylene (PP) trays for fresh products like meat, poultry, pork, fruits, and vegetables. Foam PP trays are lightweight, durable, heat resistant, and easily recyclable.

  • Ongoing
  • 2023
  • 2019-2022

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