Fruit Bubble Tea Market Size, Share & Industry Analysis, By Tea Type (Black Tea, Green Tea, Oolong Tea, and White Tea), By Fruit Flavor (Mango, Strawberry, Passion Fruit, Lychee, Peach, and Others), By Distribution Channel (Food Service and Retail), and Regional Forecast, 2025-2032

The global fruit bubble tea market size was valued at USD 882.14 million in 2024. The market is projected to grow from USD 950.05 million in 2025 to USD 1,642.86 million by 2032, exhibiting a growth at a CAGR of 8.14% during the forecast period. A few of the key players in the fruit bubble tea industry include CHATIME, Gong Cha, Xing Fu Tang, and Quickly.

Fruit bubble tea, commonly known as fruit pearl milk tea, is a Taiwanese sweet drink recipe composed of milk, tapioca pearls, and fruit syrup/bits. Originally from Taiwan, this drink has gained widespread popularity in several other countries worldwide. A few of the well-known boba tea drinks include mango pearl milk tea, strawberry boba tea, and lychee milk tea. With respect to health benefits, this drink aids in digestion and boosts energy, further facilitating its consumption.

Along with this, the rising popularity of specialty beverages and expanding café culture are key factors driving the growth of the market.

MARKET DYNAMICS

Market Drivers

Surging Popularity of Asian Beverages Stimulates Intake of Fruity Boba Drinks

The emerging popularity of Asian beverages globally is a pivotal driver behind the intake of fruit boba drinks. As consumers, particularly in Western countries, are gradually introduced to conventional pearl milk tea, they are becoming more adventurous with their drink choices. This prominent trend is boosting the visibility of milk tea and also encouraging the exploration of diverse and new fruit-based flavors. Moreover, cultural exchange, due to globalization, is fostering a fusion of flavors, creating further growth chances in the bubble tea segment. As a result, the retailers engaged in the Asian drinks business should focus on creating new fruit pearl milk tea variations, supporting its positioning as a modern, globally embraced beverage.

Market Restraints

Growing Incidences of Health Ailments to Hinder Market’s Potential

One of the crucial hurdles faced by global consumers is the rising prevalence of health concerns. Pearl milk tea is mostly sweetened with additional sugars, which can contribute to dental ailments, type 2 diabetes, and weight gain. Moreover, this drink lacks nutritional value and mainly offers high calories from carbohydrates and sugar, which can lead to obesity-related challenges. Apart from this, regular boba milk tea consumption is also linked with growing symptoms of sleep disturbances. Thus, these growing health concerns pose a significant barrier to the global fruit bubble tea market growth.

Market Opportunities

Customization and Innovation in Boba Drinks Unlocks Growth Opportunities

Innovation and customization in boba tea represent substantial growth opportunities that are actively shaping the dynamics of the industry. As most of the consumers are willing to try new flavors, bubble tea producers are focusing on experimenting with fruit flavors and other ingredients to attract consumers. Along with this, customization is gaining popularity as it allows individuals to personalize their pearl milk tea experience by choosing from a range of flavors and toppings. As a result, such personalization and innovation improve customer engagement and satisfaction, propelling the market’s growth trajectory.

Fruit Bubble Tea Market Trends

Launch of Sugar-Free Boba Drinks is a Prominent Trend

In recent years, sugar-free pearl milk tea has become highly popular among individuals seeking a healthy lifestyle. Currently, global consumers are aware of the health concerns linked with high intake of sugar, including obesity, diabetes, and others. In order to cut down their sugar consumption, the majority of individuals are moving toward sugar-free boba drinks as a healthy alternative. Moreover, to fulfill their demands, the manufacturers/food service chains are focusing on introducing new beverages, which are free from sugar. For instance, in May 2025, Yummy Bee, an Indian café chain, released its latest sugar-free pearl milk tea for Indian consumers.

SEGMENTATION ANALYSIS

By Tea Type

Black Tea Segment Dominates Due to its Wide Popularity

Based on type, the market is segmented into black tea, green tea, white tea, and oolong tea. The black tea segment leads the global market, generating the maximum share in 2024. Black tea’s popularity arises from its cultural significance and unique flavor, which makes it a fascinating drink. It provides versatile and robust sensory qualities that appeal to the masses of consumers. Moreover, this tea is associated with several health advantages, such as improved cardiac health and cholesterol level, which further promotes their consumption. Thus, these advantages significantly enhance the segment’s global growth potential.

Green tea is recognized as the fastest-growing segment and is projected to maintain its growth trajectory in the coming years. Its increasing popularity can be attributed to its versatility, wide availability, and lower calorie content, all of which contribute to its rising intake.

By Fruit Flavor

Mango Flavor Holds Leading Position Owing to its Sweet and Refreshing Profile

Depending on fruit flavor, the market is distributed into mango, strawberry, passion fruit, lychee, peach, and others. The mango segment dominated the fruit boba tea market and is expected to maintain its lead in the coming years. In comparison to other flavors, mango-flavored pearl milk tea is becoming highly famous, primarily due to its refreshing and sweet profile. Moreover, its versatility also contributes to its appeal, as it can be incorporated into several bubble tea variations, such as mango green boba tea, mango black bubble tea, and others.

Passion fruit is considered the fastest-growing segment with the highest CAGR. Its unique blend of tartness and sweetness distinguishes it from other fruit flavors. Moreover, it aligns well with both black and green teas, which further allows new flavor pairings.

By Distribution Channel

Food Service Segment Led the Market Due to Increasing Socialization Trend

On the basis of distribution channel, the market is bifurcated into food service and retail.

The food service segment led the global market in 2024 with a growing socialization trend and surging number of food establishments. Moreover, the rising availability of customized drink options further adds to the growth.

The retail segment is rapidly growing and is predicted to maintain this momentum during the forecast period. The vast availability of RTD boba drinks at affordable prices and easy delivery/return options drives the growth.

Fruit Bubble Tea Market Regional Outlook

On the basis of region, the market is segmented into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

Asia Pacific

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Asia Pacific dominated the global fruit bubble tea market and generated the highest share in 2024. Compared to other regions, pearl milk tea is widely recognized as a cultural phenomenon in the Asia Pacific region due to its origin in Taiwan and the growing consumer shift toward unique beverages. In today’s time, most Asians are inclined toward refreshing beverages, such as boba tea, which is enriched with natural ingredients. As a result, this rise in consumer demands for healthier substitutes bolsters the consumption of fruit bubble tea across the region.

Among the regional markets, the ASEAN country held the largest fruit bubble tea market share in 2024. The wide presence of local/international boba tea brands and rising cultural affinity drive the consumption of pearl milk tea as a social and trendy drink across the region.

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North America

North America is considered the second-largest region for fruit bubble tea worldwide. In the region, most individuals prefer a fruity flavor, as it provides essential nutrients and minimal caffeine content. Owing to such advantages, health-conscious consumers tend to purchase these fruit boba drinks on a daily basis. Moreover, the growing presence of boba tea players and growing innovation in product offerings continue to drive the market’s potential. For instance, in March 2022, Gong Cha, a U.K.–based premium boba tea brand, announced the expansion of three franchise outlets across the U.S.

The U.S. emerged as the leading nation in North America, generating the highest share. The demand for fruit pearl milk tea is substantially growing amongst millennials and Gen Z, who are looking for healthier substitutes. Additionally, the option to personalize boba drinks with various toppings, tea bases, and flavors further captivates a wide consumer base.

Europe

Europe emerged as the third-largest region in the global market in 2024. Numerous key factors, such as social media influences and rising demand for low-sugar beverages, are driving the market’s momentum. Apart from this, the growing café culture and the rising product launches continue to fuel industry growth. For instance, in April 2025, Madam Hong Lady Boba, a well-known bubble tea brand in Taiwan, expanded its footprint in the U.K. by launching peach iced boba tea and apple iced fruit bubble tea.

South America

South America is still at its nascent stage and is expected to grow at the same pace in the near term. Rising tourism and the surging boba tea franchises across various South American countries are collectively contributing to the market’s growth.

Middle East & Africa

Similarly, South America and the Middle East & Africa are also at their developing stage and are anticipated to grow at a higher pace in the future. The increasing popularity of bubble tea, growing bubble tea shops, and rising investment in fruit bubble tea are helping to cater to consumer preferences.

COMPETITIVE LANDSCAPE

Key Industry Players

Key Players Are Focusing on New Launches to Boost their Revenue Generation  

The prominent players in the global fruit bubble tea market are Gong Cha, Chatime, Xing Fu Tang, and Sharetea. All these firms are working toward strengthening their product portfolio by introducing new products. Moreover, the companies are trying to expand their outlets in several countries, further contributing to improved revenue generation.

List of Key Fruit Bubble Tea Companies Profiled

• Gong Cha (U.K.)


• Quickly (U.S.)


• Chatime (Taiwan)


• Xing Fu Tang (Taiwan)


• TIGER SUGAR (Taiwan)


• KUNG FU TEA (U.S.)


• Sharetea (U.S.)


• Bubbleology (U.K.)


• PresoTea (U.K.)


• Yummy Town (Cayman) Holdings Corporation (Happy Lemon) (China)

KEY INDUSTRY DEVELOPMENTS

• February 2025: Boba Bhai, an Indian Korean fusion food brand, introduced its latest packaged fruit flavored bubble tea on Blinkit, an e-commerce channel. The product comes in signature flavors such as Guava chili with Peach Popping boba and Mango with Passion Fruit Popping boba across the Indian market.


• January 2025: Jarritos, a soda brand in Mexico, announced the launch of its new range, “JARRIBOBA,” in the U.S. market. This boba tea range offers three flavors: Strawberry Guava, Kiwi-Watermelon, and Mango-Passion fruit.


• November 2024: Blue Tokai Coffee Roasters, a popular specialty coffee brand in India, acquired a boba tea chain. With the help of this acquisition, the enterprise will be capable of expanding its product offerings for Indians.


• March 2024: SPI West Port, a Hong Kong-based distributor and importer of packaged food products, released RTD boba tea drinks via its brand, ALO Drink. The products are launched under the JENJI brand, and are available in mango latte flavor for both the U.K. and U.S. consumers.


• December 2023: HEYTEA, a Chinese tea drink brand, opened its first store in the U.S. market. This store is officially located on Broadway, across Midtown, New York City.

REPORT COVERAGE

The market report includes quantitative and qualitative insights into the market. It also offers a detailed analysis of market size and growth rate for all possible market segments. Key insights presented in the report include an overview of related markets, a competitive landscape, recent industry developments such as mergers & acquisitions, the regulatory environment in critical countries, and current trends shaping the market. 

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Report Scope & Segmentation