"Market Intelligence that Adds Flavour to Your Success"

Brazil Bubble Tea Market Size, Share & COVID-19 Impact Analysis, By Type (Black Tea, Green Tea, Oolong Tea, and White Tea) and By Flavor (Fruit Flavor, Original Flavor, Chocolate Flavor, Coffee Flavor, and Others), 2023-2030

Last Updated: May 27, 2024 | Format: PDF | Report ID: FBI107498



Play Audio Listen to Audio Version

The Brazil bubble tea market size is projected to grow at a CAGR of 6.40% during the forecast period.

Brazil is anticipated to witness growth in the sales volume of the bubble tea market. The rising globalization and expansion of food service across the country are propelling the market. Furthermore, the people in the country are witnessing a cross-cultural food consumption trend with the growing popularity of tea-based beverages such as pearl milk teas, boba teas, and others. Therefore, the rapidly diversifying beverage choices in Brazil help boost the Brazil bubble tea market growth.


Rising Inclination Towards Healthy Alternatives Spurring the Demand for Bubble Tea

Bubble tea consumption in Brazil is growing in popularity owing to a rise in health consciousness and increased consumption of healthy beverages such as black tea, green tea, oolong tea, and others. Furthermore, people in the region are trying to consume fewer sugar-content drinks, owing to rising obesity and other health issues. Furthermore, in 2018, the Brazilian Ministry of Health and the food industry signed an agreement to reduce the amount of sugar in various food products. This factor will force manufacturers to develop products with less sugar content. Therefore, launching innovative bubble tea products with less or no sugar content positively influences product demand growth.


Expansion of Food Service Chains and Supermarkets Boosts the Market Growth

The growth of the bubble milk tea market in the country is rising with the expansion of food service chains and supermarkets. It has been rapidly diversifying beverage choices in Brazil, mainly Sugar-Sweetened Beverages (SSB), a category that includes soft drinks and milk and soy-based beverages. Bubble tea is emerging as an innovative format for tea consumption, fueling this type of tea sales in numerous fast-food chains, cafes, and restaurants. Food service chains such as restaurants and cafes offer unique flavors, convenience, and personalized options, which help surge the demand for boba tea. The rising cafe culture and consumer demand for various flavors in pearl milk tea help attract consumers on a large scale.


 Rising Popularity for Coffee across the Region Impeding the Market Growth

Brazil has been a strong producer of coffee for many years. People in the region enjoy coffee in different forms, such as espresso, cappuccino, and various combinations with milk. Venezuela, Columbia, and Brazil have traditionally been significant exporters of coffee, with green coffee beans accounting for the highest share. According to the Brazilian Coffee Industry Association, the consumption of coffee in Brazil rose to 1.7% in November 2020 and October 2021, totaling 21.5 million bags. The prominent coffee consumption in the region may thus hamper the sales.


In terms of the competitive landscape, the market depicts the presence of emerging bubble tea companies. Bubble Mix is an emerging company in the Brazilian market. Bubble Mix has been in the global bubble tea market for over seven years providing exclusive, tasty and high-quality standard beverages. The companies operating in the market are focusing on strengthening their franchise network, clientele base, and product offerings to stay competitive in the market space.

Some of the other food and beverages companies and retail outlets with a considerable presence in the Brazil market include Boba Kill, Bubble Mix, Big Boba, and others. Key players, which are well-established in the bubble tea segments are also adopting strategies such as new market expansion in the country to capitalize on the pearl milk tea supply boom. For instance, in January 2023, Gong cha, a Taiwanese bubble tea chain, appointed four new franchise experts to expand its market presence across North and Latin American counties, including Brazil. The company is focused on expanding its franchises in these countries in the coming years. Therefore, Brazil would be the leading market for franchise expansion contributing to the brand achieving good sales results in the country.


  • Boba Kill (Sao Paulo)

  • Bubble Mix (Vila Isabel)

  • Big Boba (las condes)

  • Chatime (Brazil)

  • Bubble Tea House (Argentina)

  • Oh! Tea (Argentina)


  • November 2022: Bubble Mix, a bubble tea brand in Brazil, held its 1st franchisees convention in the country's southern region. The convention's main objective was to reinforce the company’s mission and commitment to its franchisees. In addition, the company also emphasized its product's success on social media through renowned digital influencers, which would help the company achieve good sales results.


To gain extensive insights into the market, Request for Customization

The research report provides a detailed analysis of the market. It focuses on key aspects such as an overview of technological advancements, introducing new flavors, and expanding franchisees. Additionally, it includes an overview of the rising number of fast food chains in Brazil, key players operating in the market, new product launches, key industry, developments such as mergers, partnerships, and acquisitions, and the impact of COVID-19 on the market. Besides this, the report also offers insights into the Brazil bubble tea market share, market trends, and highlights key industry dynamics. In addition to the aforementioned factors, it encompasses several factors that have contributed to the growth of the market in recent years.

Report Scope & Segmentation



Study Period


Base Year


Estimated Year


Forecast Period


Historical Period


Growth Rate

CAGR of 6.40% from 2023 to 2030


Value (USD Billion)


By Type

  • Black Tea

  • Green Tea

  • Oolong Tea

  • White Tea

By Flavor

  • Fruit Flavor

  • Original Flavor

  • Chocolate Flavor

  • Coffee Flavor

  • Others

  • 2019-2030
  • 2022
  • 2019-2021
  • 110

Personalize this Research

  • Granular Research on Specified Regions or Segments
  • Companies Profiled based on User Requirement
  • Broader Insights Pertaining to a Specific Segment or Region
  • Breaking Down Competitive Landscape as per Your Requirement
  • Other Specific Requirement on Customization
Request Customization Banner

Client Testimonials

“We are quite happy with the methodology you outlined. We really appreciate the time your team has spent on this project, and the efforts of your team to answer our questions.”

- One of the largest & renowned medical research centers based in the U.S. on a report on the U.S. NIPT Market.

“Thanks a million. The report looks great!”

- Feedback from a consultant on a report on the U.S. Beef Market.

“Thanks for the excellent report and the insights regarding the lactose market.”

- Brazil based company specializing in production of protein ingredients.

“I liked the report; would it be possible to send me the PPT version as I want to use a few slides in an internal presentation that I am preparing.”

- Global Digital Services Agency on a report on the Global Luxury Goods Market.

“This report is really well done and we really appreciate it! Again, I may have questions as we dig in deeper. Thanks again for some really good work.”

- U.S.-based biotechnology company focussing on treatment of chronic pain.

“Kudos to your team. Thank you very much for your support and agility to answer our questions.”

- Europe-based provider of solutions to automate data centre operations.

“We appreciate you and your team taking out time to share the report and data file with us, and we are grateful for the flexibility provided to modify the document as per request. This does help us in our business decision making. We would be pleased to work with you again, and hope to continue our business relationship long into the future.”

- India-based manufacturer of industrial and specialty intermediates with a strong global presence.

“I want to first congratulate you on the great work done on the Medical Platforms project. Thank you so much for all your efforts.”

- One of the largest cosmetics company in the world.

“Thank you very much. I really appreciate the work your team has done. I feel very comfortable recommending your services to some of the other startups that I’m working with, and will likely establish a good long partnership with you.”

- U.S. based startup operating in the cultivated meat market.

“We received the below report on the U.S. market from you. We were very satisfied with the report.”

- Global hearing aids manufacturer.

“I just finished my first pass-through of the report. Great work! Thank you!”

- U.S. based solar racking solutions provider.

“Thanks again for the great work on our last partnership. We are ramping up a new project to understand the imaging and imaging service and distribution market in the U.S.”

- World’s leading advisory firm.

“We feel positive about the results. Based on the presented results, we will do strategic review of this new information and might commission a detailed study on some of the modules included in the report after end of the year. Overall we are very satisfied and please pass on the praise to the team. Thank you for the co-operation!”

- Germany based machine construction company.

“Thank you very much for the very good report. I have another requirement on cutting tools, paper crafts and decorative items.”

- Japanese manufacturing company of stationery products.

“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”

- One of the Leading Food Companies in Germany

“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”

- Intuitive Surgical

“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”

- Major Food Company in Japan

“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”

- Ziering Medical

“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”

- Major Manufacturer of Precision Machine Parts in India

“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”

- Hewlett-Packard

“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”

- Global Management Consulting Firm

“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”

- UK-based Start-up in the Medical Devices Sector

“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”

- One of the Largest Companies in the Defence Industry
We use cookies to enhance your experience. By continuing to visit this site you agree to our use of cookies . Privacy.