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The global fruit puree market is mainly driven by the rising demand for healthy and convenient food products. The fruit purees are growing widely popular among the consumers owing to its benefits offerings such as vitamins, minerals, and other nutrients which aid in boosting the immune system and help limit cell damage. This has led to its extensive utilization in various processed food products such as bakery, confectionery, and dairy. Further, the shifting consumer preferences towards convenience foods as they save the preparation time has also bolstered its market growth. Apart from this, the fruit purees are also utilized by the cosmetics and personal care industries due to the antioxidant, anti-inflammatory properties of fruits, which help in maintaining the skin and hair firmness.
The manufacturers are adopting various technological advancements in the food processing industry in order to increase their production capabilities and to deliver efficient and high-quality fruit purees. For instance, in July 2018, Sraml d.o.o. launched a new range of equipment that removes seeds and produces high quality, consistent, and smooth fruit puree.
The growing incorporation of natural ingredients such as fruit purees in processed foods is a key driver in its market growth. Fruit purees are an innovative way of incorporating fruit flavours in processed foods to enhance their nutritional properties and aesthetic appeal. Along with this, the rising demand for functional food and beverages has led the manufacturers to introduce new products to cater to the demand. For instance, In August 2019, Monin Incorporate launched guava and ginger purees owing to the rising demand for exotic fruit flavours, in the U.S.
Key Market Driver -
Growing Incorporation of Fruit-based Ingredients in Foods
Key Market Restraint -
Fluctuations in Raw Material Prices
The fluctuations in the price of fruits due to the seasonal variations which impact its production and harvesting process is hampering its market growth. Along with this, the changing regulatory scenario also hampers the fruit puree market. For instance, in 2016, U.S. Food and Drug Administration (FDA) introduced new labelling regulations, the manufacturers and brands are necessitated to declare ‘added sugar’ in the nutritional facts labels. The manufacturers need to mention it in the labels – even if few of the sugars are added naturally in the form of fruit juice powders or concentrates.
The key companies operating in the global fruit puree market are Grünewald Corporate Group, SVZ International B.V., The Sicoly Cooperative, Doehler Group SE, Agrana Beteiligungs-AG, Ingredion Incorporated, Dennick Fruitsource, LLC., China Kunyu Industrial Co., Ltd., Tree Top, Inc., and Milne Fruit Products, Inc.
The tropical fruit puree variant is expected to hold the major share in the market owing to the increasing demand and wide popularity of tropical fruits such as mango, banana, pineapple, and others. According to Food and Agriculture Organization (FAO) there was a 2.3% increase per year in the global tropical fruits production in the 2010-2019 decade. Along with this, mango accounts for the major share as it is the most predominant tropical fruit variety and is projected to witness the growth of 2.1% in the forecast period.
The fruit purees are incorporated in various baby food, beverages, cakes, biscuits, and others to improve its taste, appearance, and nutritional properties. However, the beverages application segment is likely to hold the major share as fruit purees are widely used for formulating fruit juices and functional drinks. The consumers growing inclination towards carbonated-free and natural beverages due to their growing health consciousness has boosted its market growth.
Asia Pacific is exhibiting tremendous potential for market growth as it is the largest producer of tropical fruits and holds 56% of the global tropical fruits production. According to FAO, India is the largest producer of banana in the world followed by China, Indonesia, the Philippines, and Thailand. This ensures abundant raw material availability due to favourable climatic conditions. Thus, these factors are expected to cumulatively aid in the regional fruit puree market growth in the forecasted years.
Europe is anticipated to observe a significant growth in the market mainly driven by the growing consumers demand natural and healthy food products. The increasing popularity of smoothies and convenient healthy fruit drinks as liquid snacks has contributed to the market growth. According to FAO, the U.S., Netherlands, U.K, Germany, and France are among the major importers of fruits such as mango to meet the growing demand for functional beverages and bars.
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