India Cosmetics Market Size, Share & Industry Analysis by Category (Haircare, Skincare, Makeup, and Others), By Gender (Men and Women), By Distribution Channel (Specialty Stores, Hypermarkets/Supermarkets, Online Channels, and Others), and Country Forecast, 2025-2032

The India cosmetics market size was valued at USD 23.86 billion in 2024. The market is projected to grow from USD 25.57 billion in 2025 to reach USD 44.63 billion in 2032, exhibiting a CAGR of 8.28% during the forecast period.

Cosmetic products are applied to the body and face to enhance or maintain appearance and hygiene. The cosmetics include diversified types of products such as makeup, skincare, haircare, and fragrance. To ensure product quality, safety, and consumer trust, the Bureau of Indian Standards (BIS) plays a crucial role by establishing and enforcing Indian Standards (BIS) specific to cosmetic formulations, packaging, and labeling. The increasing disposable incomes, growing population, surging urbanization, and increasing awareness about personal grooming are the factors boosting the market growth.

• According to India Brand Equity Foundation (IBEF), India's per capita disposable income was USD 2.11 thousand in 2019 and it is projected to reach USD 4.34 thousand by 2029.
• According to the World Bank, India’s urbanization rate was 31% in 2011 and is projected to reach 40% of the total population by 2036.

India Cosmetics Market Trends

Rising Consumer Preference for Natural, Herbal, and Ayurvedic Cosmetics Products to Boost Market Growth

Increasing consumer awareness about clean beauty cosmetics products in the India market, along with a strong preference for natural ingredients, plant-based, and chemical-free products, boosts the cosmetics market demand. Indian consumers are actively seeking products that are eco-friendly, gentle, and aligned with holistic health practices, while also ensuring product safety and ethical sourcing, thereby fueling the growth of the industry. Furthermore, the rising promotion of these products through the Ministry of AYUSH is playing a crucial role in promoting Ayurveda-based cosmetics under the “Ayurveda Aahar” and “Ayushman Bharat” initiatives. In addition, the Drugs and Cosmetics Rules, 2020, under the Central Drugs Standard Control Organization (CDSCO), have established specific guidelines for Ayurvedic and herbal products to ensure safety and compliance. These growing efforts by the government are boosting consumer confidence, encouraging domestic innovation, and attracting investment, thereby boosting the market. 

Key Takeaways

• By category, the skincare segment accounted for around 32.39% of the India cosmetics market in 2024.
• Based on segmentation by gender, the women segment is projected to grow at a CAGR of 8.68% over the forecast period. 
• By distribution channel, the online channels segment is projected to grow at a CAGR of 10.25% during the forecast period.

India Cosmetics Market Growth Factors

Increasing Consumer Awareness Regarding Personal Grooming to Boost Market Growth

The consumer awareness of personal grooming is rising owing to factors such as urbanization, rising disposable income, extensive social media influence, and a greater focus on self-care and well-being. Furthermore, the increasing use of social media platforms such as Instagram, YouTube, and TikTok has exposed consumers to Indian beauty trends, grooming hacks, and influencer routines, making grooming more aspirational and accessible. Furthermore, the proliferation of digital content in regional languages has made grooming advice relatable to a much wider audience, including consumers in Tier II and III cities. The increasing male consumer spending on skincare, hair styling, and beard care products further drives the India cosmetics market growth. 

India Cosmetics Market Restraints

Counterfeiting of Cosmetic Products to Restrain Market Growth

The wide availability of fake and inferior beauty products, especially through unregulated online platforms and local markets, threatens consumer safety and negative impacts beauty brands reputation. These counterfeit products often consist of harmful ingredients that cause skin irritation, long-term damage, allergies, and erode consumer trust in cosmetic brands. Furthermore, counterfeit goods lead to high revenue losses for genuine manufacturers and hamper innovation by discouraging investment, which further hampers the market growth.

India Cosmetics Market Segmentation Analysis

By Category

Based on category, the market is divided into haircare, skincare, makeup, and others.

The skincare segment will dominate the market during the forecast period, owing to rising consumer focus on wellness, health, and preventive care. The rising awareness about the impact of stress, pollution, and sun exposure on skin encourages consumers to prioritize daily skincare routines over occasional beauty fixes, which further fuels the segment growth. 

The haircare segment is projected to rise at the highest CAGR during the forecast period, owing to increasing concerns about hair health, rising cases of hair fall, dandruff, and premature greying. In addition, the growing demand for specialized, natural, and personalized haircare solutions boost the segment growth.

By Gender

Based on gender, the market is bifurcated into men and women.

The women segment dominates the market owing to higher beauty consciousness, long-standing cultural grooming practices, and a wider range of product usage across categories such as skincare, makeup, haircare, and personal hygiene. The desire to maintain a polished appearance in both personal and professional settings further boost the segment growth. 

The men segment is expected to rise at the highest CAGR over the forecast period. This is owing to changing societal norms, increasing awareness about personal grooming, and the growing influence of social media and celebrity culture.

By Distribution Channel

Based on distribution channel, the market is divided into specialty stores, hypermarkets/supermarkets, online channels, and others.

The hypermarkets/supermarkets segment dominates the India cosmetics market share in 2024 owing to its diversified product assortment, strong brand visibility, and convenient one-stop shopping experience. These retail formats offer consumers the ability to compare multiple international and Indian brands, test products through in-store sampling, and take advantage of frequent discounts and promotional offers.

The online channels segment is expected to rise at the highest compound annual growth rate (CAGR) over the forecast period. This growth is driven by the increased internet penetration, growing smartphone usage, and the rising preference for convenience-driven shopping experiences.

List of Key Companies in India Cosmetics Market

Beiersdorf AG, Johnson & Johnson Services, Inc., L'Oréal S.A., and Unilever Plc are the key players in the India market. Increasing competition among leading players in the cosmetics industry in India drives them to strengthen brand loyalty and expand their market presence to maintain a competitive edge. These key companies are focusing on launching new products and broadening their distribution networks across countries to sustain their position in both national and international beauty and personal care market.

LIST OF KEY COMPANIES PROFILED IN THIS REPORT:

• Beiersdorf AG (Germany)
• Johnson & Johnson Services, Inc. (U.S.)
• Kao Corporation (Japan)
• L'Oréal S.A (France)
• Procter & Gamble Company (U.S.)
• The Estée Lauder Companies Inc. (U.S.)
• Unilever plc (U.K.)
• Shiseido (Japan)
• Emami Ltd.  (India)
• Himalaya Wellness Company (India)

KEY INDUSTRY DEVELOPMENTS:

• July 2025 - Procter & Gamble Company, a U.S.-based manufacturing company, launched a cream enriched with Vitamin E and Aloe Vera. The launch will help in enhancing the company’s product depth by expanding its portfolio with skin-friendly products. 
• September 2023 – L’Oréal S.A., a France-based manufacturing company, expanded its operations in India by introducing L’Oréal Dermatological Beauty (LDB) in the country. This new business line will help in enhancing the company’s presence in the specialized dermatological and skincare segment.

REPORT COVERAGE

The market report provides a detailed market analysis and focuses on key aspects, such as competition landscape, companies’ market share, market dynamics, category, gender, and distribution channel. Besides this, it offers insights into various market trends and highlights key market developments. In addition to the above-mentioned factors, the market report encompasses several other factors that have contributed to the growth of the cosmetics market in India in recent years.

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Report Scope & Segmentation