Indonesia Domestic Cookware Market Size, Share & Industry Analysis, By Category (Pans, Pots, Pressure Cooker, Cooktops, Other Kitchenware, and Other Small Domestic Kitchen Appliances), By Distribution Channel (GMS, Outlets, E-commerce Stores, Wholesale, Departmental Stores, TV Shopping, and Others), and Country Forecast, 2025-2035

The Indonesia domestic cookware market size was valued at USD 1.42 billion in 2024. The market is expected to grow from USD 1.52 billion in 2025 to USD 2.48 billion by 2035, exhibiting a CAGR of 5.04% during the forecast period (2025-2035).

Domestic cookware is defined as pans, pots, and related kitchen utensils that are utilized in household kitchens for cooking food. It includes a wide variety of products such as pans, pressure cookers, pots, and other specialty items designed for cooking and food preparation at home. These products are made from various materials such as cast iron, stainless steel, non-stick coating, and aluminum, which cater to different cooking styles and consumer preferences. The rising number of nuclear families, solo living arrangements, and growing middle-class income are major factors boosting the growth of the Indonesian domestic cookware market.

Top companies, such as PT Star Cosmos, MODENA Indonesia, Denpoo Mandiri Indonesia, and KitchenAid Indonesia, are engaged in manufacturing eco-friendly and sustainable materials in producing cookware products, further boosting product demand.

MARKET DYNAMICS

Market Drivers

Rapidly Changing Lifestyle and Rising Urbanization to Fuel Market Growth

The changing lifestyles, rising disposable income, and growing urbanization in the country are encouraging consumers to invest in durable, high-quality, and premium cookware products, thereby boosting product demand. According to the World Bank Group, by 2045, it is projected that in Indonesia, approximately 220 million people, representing over 70% of the national population, will reside in urban areas. Consumers in the country are increasingly looking for cookware and kitchen tools that provide convenience, reduce cooking time, and simplify daily meal preparation. Furthermore, urban consumers are gaining greater access to innovative and smart cookware products, ranging from multi-functional pans to appliances with smart technology, enhancing their cooking experience and further boosting Indonesia domestic cookware market growth.

MARKET RESTRAINTS

High Cost of Domestic Cookware Products and Supply Chain Disruption to Restrain Market Growth

The large number of cookware manufacturers and local brands in Indonesia depends on imported raw materials such as aluminum, stainless steel, and non-toxic coatings. The prices of these materials are highly sensitive to global market fluctuations and currency exchange rates. As a result, any increase in global prices or depreciation of the rupiah directly raises production costs, ultimately fueling final product prices. Furthermore, the frequently changing international and national regulatory frameworks for the supply chain, shaped by factors such as technological advancement, evolving global trade dynamics, demand fluctuations, transportation issues, cybersecurity threats, and natural disasters, further affect the supply chain of materials and goods. These supply chain complexities pose significant challenges, which further restrict the growth of the domestic cookware market.

MARKET OPPORTUNITIES

Rising Preference for High-Quality and Premium Goods to Enhance Product Demand

Cookware companies in Indonesia are increasingly investing in research and development to explore and utilize advanced materials that enhance durability and non-stick performance. These innovations enable local manufacturers and suppliers to introduce cookware products that meet the rising demand for premium, high-quality kitchenware and justify higher price points in the market. Furthermore, the rising consumer awareness about quality cookware products, such as non-stick pans with advanced coatings, stainless steel pots, and multi-functional appliances, has further strengthened demand for long-lasting, safe, and efficient cookware products.

INDONESIA DOMESTIC COOKWARE MARKET TRENDS

Advancements in Cookware Technology to Boost Market Growth

Cookware manufacturers in Indonesia are embracing advanced materials science, such as hard anodized aluminum, multi-layer composites, and non-toxic coatings, to develop cookware that is highly durable, heat-efficient, and safe for everyday use. These innovations are driven by the increasing demand among Indonesian consumers for modern, high-quality kitchen products that enhance cooking performance and convenience. The integration of smart technologies such as precise temperature control and IoT-enabled connectivity is adding significant value to kitchen appliances. Furthermore, technological advancements in manufacturing, including robotics, automation, and improved quality control systems, are streamlining production processes, which further fuels the domestic cookware market demand.

SEGMENTATION ANALYSIS

By Category

Rising Consumer Preference for Non-stick and Coated Pans to Boost the Segment’s Growth

Based on category, the Indonesia domestic cookware market segmentation analysis is divided into pans, pots, pressure cookers, cooktops, other kitchenware, and other small domestic kitchen appliances.

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The pans segment will capture the dominant Indonesia domestic cookware market share during the forecast period. The rising consumer preference toward non-stick and coated pans due to their ease of use, quick cleaning, and suitability for healthier cooking with less oil, reflecting increasing health consciousness across the population, is boosting the segment’s growth. Non-stick coating pans have further evolved with ceramic, titanium, and diamond-infused coatings that offer durability and toxin-free cooking, thereby enhancing product demand. Furthermore, the rising use of sustainable materials such as recycled aluminum and eco-friendly coatings in manufacturing pans is fueling the segment’s growth.

The cooktops segment is expected to grow at a CAGR of 8.64% over the forecast period. 

By Distribution Channel

General Merchandise Stores (GMS) Segment to Lead, Driven by High Foot Traffic, Strategic Locations, and Convenient One-Stop Shopping

Based on distribution channel, the Indonesia domestic cookware market segment is divided into GMS, outlets, e-commerce stores, wholesale, departmental stores, TV shopping, and others. The GMS segment is expected to dominate the global market, as these stores attract high foot traffic due to their size, strategic locations often within malls or shopping complexes, and the wide variety of products they offer under one roof. The convenience of one-stop shopping is highly valued by Indonesian consumers, especially busy urban families and working professionals who prefer purchasing groceries, household items, and kitchenware in a single visit.

The e-commerce stores segment is projected to record the highest CAGR of 7.94% over the forecast period.

COMPETITIVE LANDSCAPE

Key Industry Players

Key Players are Focusing On Building Strong Brand Loyalty to Stay Competitive

Growing competition among prominent players in Indonesia encourages them to improve their strong brand loyalty and presence to stay competitive. The prominent players covered in the Indonesia market are aiming to launch new product offerings and enhance their product reach across the countries to remain competitive in both national and international markets.

LIST OF KEY INDONESIA DOMESTIC COOKWARE COMPANIES PROFILED

• PT Kedaung Indah Can, Tbk (Indonesia)
• PT Star Cosmos (Indonesia)
• PT Denpoo Mandiri (Indonesia)
• MODENA Indonesia (Indonesia)
• KitchenAid (Whirlpool Corporation) (U.S.)
• Groupe SEB (France)
• PT Indonesia Utensil (Indonesia)
• T. Rinnai Indonesia (Rinnai Corporation) (Indonesia)
• PT Maspion (Indonesia)
• Electrolux AB (Sweden)

KEY INDUSTRY DEVELOPMENTS

• August 2025 - KitchenAid, a U.S.-based brand, launched its new Hard-Anodized Ceramic Induction Cookware Collection under the Evergreen Design Series. The set includes saucepans, stockpots, frying pans, and utensils, suitable for daily usage and cooking purposes.
• February 2025 – KitchenAid, a U.S.-based brand, launched a vibrant new product line featuring customizable handles and knobs, vibrant colors, and cutting-edge kitchen product designs aimed at redefining kitchen aesthetics and functionality.
• December 2024 – PT Star Cosmos, an Indonesian-based manufacturing company, opened its new flagship store in Jakarta, Indonesia, marking a significant milestone in the brand's expansion across Southeast Asia. This latest store debut underlines the company’s commitment to redefining Asian home design by blending contemporary aesthetics with a global design vision.
• May 2022: Electrolux, a Sweden-based manufacturing company, embraced influencer marketing by launching a dedicated group of ambassadors called the ‘Sustainability Squad’ to promote sustainable practices within communities across the APAC and MEA regions. The squad engages in activities and challenges centered around three themes: eating and kitchen habits, laundry and dish care, and healthier homes.
• March 2024: TOSHIBA CORPORATION, a Japan-based manufacturing company, launched a new product line for home cooking in Indonesia. According to the company, they have launched 11 new products consisting of 4 categories, such as air fryer, rice cooker, microwave, and induction cooker.

REPORT COVERAGE

The market research report provides a detailed domestic cookware market analysis and focuses on key aspects, such as competition landscape, companies’ market share, company profiles, market dynamics, regional analysis, category, and distribution channel. Besides this, it offers insights into various market trends and highlights key market developments. In addition to the above-mentioned factors, the market report encompasses several other factors that have contributed to the steady growth of the market in recent years.

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Report Scope & Segmentation