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The global smart education and learning market size was USD 166.30 billion in 2018 and is projected to reach USD 665.12 billion by 2026, exhibiting a CAGR of 19.5% during the forecast period.
Since the past few years, smart education and learning, a concept of learning in the digital age, has gained increasing attention and is replacing the traditional ways of learning. Smart education is unbounded to the number of hours, location, and attendance, unlike the traditional ways of teaching and learning. Smart education and learning technology aims at providing advance learning platforms using modern technology to prepare students in this fast pacing world. Educational institutes, as well as organizations, are continuously adopting advanced teaching methods and training techniques such as the use of whiteboards, projectors, and smart notebooks to enable users to make vibrant visual presentations and control data through digital touchscreen interaction.
Smart education and learning environments with technology help teachers to quickly map the needs of individual students in real-time. In smart learning environments, a physical classroom can be combined with many virtual learning environments to make the students understand the concepts more effectively, efficiently, flexibly, and comfortably.
The proliferation of smart-phones and easy accessibility of high-speed internet are some of the major factors impacting the global smart education and learning market growth. In addition to this, the rising adoption of bring your own device (BYOD) and availability of digital educational materials are driving the global market.
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“Rising Adoption of E-learning Tools to Drive Market Growth”
In the past years, there have been significant investments in the digital learning technologies across all the sectors. Notably, the education sector has been more adaptive in implementing smart learning platforms as it makes learning simpler, easier, and more effective for students. Higher education is undergoing significant upgrades since the expansion of the e-learning trend. E-learning assists educators to get a higher degree of coverage to communicate the message consistently for their target audience. Thus, the rising adoption of web-based and mobile-based smart learning platforms in the education sector is uplifting the smart education and learning market growth.
Additionally, a large number of organizations are embracing smart learning techniques to provide effective training to their employees for better business results. It enables enterprises to give training to employees irrespective of their locations with the help of e-learning apps, software, and tools that can be installed on personal computers or smartphones. Also, the easy availability of online courses and their supportive certification leads to the acceptance of e-learning across the corporate sector. These e-learning tools help the organizations to reduce the cost associated with traditional learning methods. Thus, the growing adoption of virtual learning techniques and software in organizations is boosting the growth of smart education and learning market.
“Favourable Government Initiatives to Promote Online Education to Boost Growth”
E-learning has widened the scope of education and exceeded beyond the classroom boundaries. E-learning technologies are improving academic performance by delivering blended and personalized-based learning through various adaptive strategies and cost-saving tactics. It is considered a very convenient and cost-effective learning process. Thus, owing to various benefits associated with smart education and learning, such as training and tutorials from experts, as well as the availability of improved courses and certification have led the government’s focus towards online learning. The governments of several countries are taking initiatives to promote online education through various schemes and projects. For instance, according to the Information Bureau Government of India, the Ministry of Human Resource Development is running multiple projects to promote e-learning including e-pathshala, Shagun portal, National Repository of Open Educational Resources (NROER), Swayam, Swayam Prabha and National Digital Library (NDL). Additionally, e-learning has increased the opportunities for the students to get proper education and certification from foreign countries, thereby encouraging the governments to promote online learning.
“Software segment is expected to augment the smart education and learning market.”
Based on the component, the market is classified into hardware, software, and services. Among these, the software segment holds the largest market share in 2018 and is expected to continue so during the forecast period. The growing availability of connective handheld devices and raising awareness about the advantages of smart learning and education across all the sectors are some of the factors responsible for the smart education and learning market growth. Moreover, ongoing technological advancements in e-learning software and increasing attractiveness for smart learning applications is expected to open up new opportunities for key players in the market.
The hardware is expected to be the fastest-growing segment in the global market due to rise in the adoption of interactive boards, displays, and projectors among organizations and schools.
The services segment is further segmented into implementation and integration, support and maintenance, and training and consultant. Among these, the implementation and integration segment is anticipated to earn the highest smart education and learning market share in the forecast period. In the projected timeframe, the rising advertisement of e-learning applications and services through social networking sites will help in the market growth.
“By learning mode type, the collaborative learning segment has accounted largest market share.”
Based on the learning model type, the market is segmented into collaborative learning, Virtual Instructor-Led Training (VLIT), simulation-based learning, social learning, and blended learning.
Among these, the collaborative learning segment is holding the largest smart education and learning market share. Collaborative learning is an educational approach to learning and teaching that involves a group of students working in coordination to complete a project, solve a problem or to finish a task. Collaborative learning helps in the development of higher-level thinking, oral communication, self-management, and leadership skills of the learner. It also assists in the promotion of student-faculty interaction and increases the understanding of diverse perspectives. The increasing focus on personalization and adaptive learning has generated the demand for online collaborative education.
The virtual Instructor-Led Training (VLIT) segment is expected to be the fastest-growing segment in the global smart education and learning market. VLIT allows virtual two-way communication between the trainer and the learner through the online training tool. The demand for VLIT is increasing at a rapid pace owing to several numbers of benefits including realtime training and time-to-time tracking of learner’s performance. Additionally, video-based training allows learners to express their views, participate in discussions, ask questions, and get trained together.
“Academic Segment to Dominate Backed by Rapid Shift Towards Online Education”
By end-user, the market is segmented into corporate, academic, and government.
The academic segment held the largest smart education and learning market share in 2018, and is expected to continue doing so in the forecast period. The segment is further bifurcated into K-12 and higher degrees. Students and faculty members are shifting from traditional education methods towards smart and online education due to the rising popularity of e-learning applications and increasing demand for modern classrooms. E-learning in the education sector aims to meet the emerging needs of new-age students, as well as faculty members. The demand for e-learning software and tools has increased owing to various benefits associated with them.
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The corporate segment is further bifurcated into SMEs and large enterprises. The use of smart learning solutions in the corporate sector is set to exhibit the fastest growth during the forecast period. Smart learning environments allow user-centered and IoT-based learning at work. The corporates are adopting smart learning solutions for providing suitable training to their employees in minimum budget. Also, it helps this sector in gaining knowledge from foreign specialized firms or institutes. These solutions are mainly adopted by large enterprises to improve employee productivity, reduce training costs, speed up content delivery, provide availability of self-paced learning, lower employee turnover, and enhance employee brand perception. For instance, sales professionals often receive customized e-learning courses on product catalog, sales enablement, and other related topics on their personalized devices, including smartphones and tablets.
The smart learning and education market has been analyzed across five major regions, namely North America, Europe, Asia Pacific, the Middle East & Africa, and Latin America. These regions are further categorized into countries.
North America emerged as a dominant region in the global smart learning and education market. In 2018, North America generated a revenue of USD 59.42 Billion in 2018 and is expected to reach up to USD 240.44 Billion by 2026. This growth in North America is primarily owing to the stable economic growth and technological developments and increasing penetration of smartphones across the region. Organizations in North America are using smart learning solutions to enhance business knowledge and give proper training to their employees which further helps them to boost their productivity. The US holds the largest smart education and learning market share in North America, owing to the presence of prominent players working in the smart learning and education market. Apart from this, the growing adoption of advanced technologies such as the internet of things (IoT), artificial intelligence (AI), machine learning, cloud computing is expected to impact North America’s smart learning and education market growth during the forecast period.
Asia Pacific is positioned to be the fastest-growing region in the market in terms of CAGR. The increasing demand for smart learning and education solutions across various segments including education, corporate and the government will cultivate the growth of the market in the Asia Pacific region. Apart from this, the growing attractiveness for e-learning applications across the education sector and rising industrialization in the Asian region such as Japan, China and India offer lucrative smart learning and education market growth opportunities in the near future.
The Middle East and Africa is anticipated to earn significant smart learning and education market revenue. Smart learning and education solutions providers of the Middle East and Africa are working to develop software platforms for e-learning in order to improve and enhance the education system across the region.
North America Smart Education and Learning Market Size, 2018 (USD Billion)
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“Key Players Focus on Strengthening their Position Backed by Rising Investments and Developments”
BYJU’S has been actively working in providing smart education and learning solutions. The company is offering courses for various categories including Class 1-3, Class 4-10 - CBSE/ICSE/State Board, JEE/NEET, Commerce, Bank PO, and IAS. BYJU'S Home Learning Program offers BYJU’S Learning App as well as BYJU’S Tutor. The ‘Learning App’ helps students in mastering concepts through visually rich, personalized learning programs.
Blackboard Inc. offers various learning management solutions including Blackboard Learn, Blackboard App, Blackboard Instructor App, Blackboard Open LMS, Blackboard Classroom, and Blackboard SafeAssign. The company also provides data & analytics solutions including Blackboard Reporting Stack, Blackboard Analytics for Learn, Blackboard Intelligence, Blackboard Assessment & Accreditation, and Blackboard Predict. The company is further involved in developing a solution for collaborating blackboards known as Blackboard Ally.
Similarly, Educomp Solutions Limited is putting efforts to provide enhanced smart education and learning solutions including Smart STEM, Smart Class Pro, Health Set, and Go. These solutions help in making customized e-classrooms. The company provides unique teaching tools that focus on mathematics, physics, chemistry, and biology. These teaching tools are a unique blend of technology with traditional teaching methods in which the teacher uses tools to enable in-depth learning for students via 3D interactivities, 3D animations, and simulations.
The report offers an elaborative analysis of the market dynamics and competitive landscape. Various key insights provided in the report are macro and microeconomic factors, SWOT analysis, Porter’s five forces analysis, and key smart education and learning industry trends, competitive landscape, and company profiles inclusive of recent industry developments such as mergers & acquisitions.
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Report Scope & Segmentation
Value (USD Billion)
By Learning Mode Type
As per Fortune Business Insights , the smart education and learning market is predicted to reach USD 665.12 billion by 2026 with a CAGR of 19.5% (2019 -2026).
As per our study, in 2019, the smart education and learning market value is USD 191.32 billion, and it is anticipated to reach USD 665.12 billion by 2026, thereby exhibiting a CAGR of 19.5% during the forecast period (2019 -2026).
Globally, spending on smart education and learning is increasing each year. For instance, North America generated a revenue of USD 59.42 billion in 2018 and is expected to create a remarkable revenue share by 2026. Growing demand for e-learning applications and the adoption of modern technologies are leading to remarkable investments in this market.
In the smart education and learning market, collaborative learning and academic are the leading segments. The emergence of IoT and advent digitization has given an unprecedented opportunity for the key players to create enormous investments in the smart education and learning analytical solutions.
Some of the driving factors for the smart education and learning market are the growing adoption of e-learning tools by corporate and education sectors and favorable government initiatives to promote online education.
In the smart education and learning market, some of the key players are Adobe Systems Inc., Blackboard, Ebix Inc., Cisco Systems Inc., McGraw-Hill Education, NIIT Limited, Pearson Plc, Desire2Learn, SkillSoft, and Smart Technologies. These market players are adopting organic and inorganic strategies to stay competitive in the market.
North America is expected to hold the highest smart education and learning market share. The region is expected to witness a remarkable growth as it houses several major key players. The high pace of industrial development and the increasing penetration of smart-phones in the region would fuel the market growth across the region.
The collaborative learning segment under learning mode criterion would generate the highest revenue during the forecast period. Rising adoption of smartphones and the inclination of organizations towards social media platforms are boosting the adoption of smart education and learning strategies.
The academic sector is expected to lead the smart education and learning market. The growing demand for e-learning application among students as well as teachers would contribute to the smart education and learning solution market growth.