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The global wearable medical devices market size was valued at USD 59.12 billion in 2022. The market is projected to grow from USD 73.77 billion in 2023 to USD 428.92 billion by 2030, exhibiting a CAGR of 28.6% during the forecast period.
Wearables in healthcare encompass medical devices that customers can wear, such as activity trackers and smartwatches. They are specifically designed to monitor and collect real-time data on a user’s health and fitness. According to an article published by mHealth Intelligence in 2023, around 40% of U.S. adults are using healthcare-related applications, and 35% are utilizing wearable healthcare devices.
Recent technological advancements in wearable devices and the growing need among the population to enhance their health have motivated several market players to develop more smart devices, such as Fitbit, biosensors, and hearing aids. Additionally, the increasing prevalence of chronic diseases and lifestyle-related disorders is one of the major factors anticipated to propel the sales of wearable medical devices during the forecast period.
For instance, according to the International Diabetes Federation (IDF) 2021 statistics, approximately 537 million adults were living with diabetes, and this figure is expected to rise to 643 million by 2030. This number is further projected to increase to 783 million by the end of 2045.
Market Witnessed Positive Impact Due to Increasing Demand for Wearable Medical Devices Amid Pandemic
The outbreak of COVID-19 had an overall positive effect on the market. Manufacturers of diagnostic devices reported significant growth in their revenues during this period due to a strong demand for wearable medical devices among the population. These devices were utilized for self-monitoring the symptoms of COVID-19.
Additionally, various research institutes and medical associations evaluated the use of wearable technology in predicting the symptoms of Coronavirus. For instance, researchers at the Rockefeller Neuroscience Institute in the U.S. reported that the data from the Oura ring, a wearable sleep and activity tracker, could be combined with an app that measured vital signs to predict in advance whether an individual would develop symptoms of COVID-19.
In the post-pandemic period, market players heavily invested in developing healthcare or fitness wearable apps to provide regular data updates on a patient’s activities, such as monitoring sleep cycles, breathing, calorie intake, heart rate, and others.
Some of the key players of the market continued to exhibit strong growth in terms of revenue in the post-pandemic period.
Rising Health Consciousness among General Population to Favor Market Growth
The outbreak of the COVID-19 virus brought a sharp focus on the need to prioritize health. In mid-2020, it was observed that several market players were promoting their wearable devices to fight against COVID-19. Moreover, healthcare wearables, especially smartwatches, are becoming a key device to enhance bedside care and clinical mobility experience.
Major market players are currently focusing on introducing advanced wearable medical devices in the market to cater to the growing needs of customers.
Additionally, in May 2020, Koninklijke Philips N.V. received the U.S FDA and CE clearance to use Biosensor BX100 in monitoring COVID-19 patients in hospitals. The biosensor was a single-use wearable patch specially designed to be integrated with a scalable hub to monitor patients across hospital rooms. This product could also be incorporated into existing clinical workflows for mobile viewing and notifications.
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Increasing Prevalence of Chronic Diseases to Drive Market Growth
The adoption of a sedentary lifestyle and irregular visits to hospitals for routine check-ups in both developing and developed countries has led to a rapid increase in lifestyle-related chronic diseases. Diseases such as diabetes, hypertension, and cardiac disorders impose a significant economic burden on healthcare systems. Consequently, the rising prevalence and increasing cost burden of these chronic lifestyle-related diseases have compelled healthcare agencies, governments, and medical service providers to prioritize timely and routine diagnosis for patients.
National and regional healthcare agencies have been actively promoting routine diagnosis through various campaigns and awareness programs. These initiatives have resulted in an increased awareness of products and devices for diagnosing and monitoring vital signs among the general population.
The aforementioned factors, coupled with market players introducing wearable devices equipped with various vital sign monitoring capabilities such as heart rate, SpO2, and blood glucose levels, have led to a significant rise in demand for these devices among the general population and patients.
High Cost of Maintenance of Wearable Medical Devices Can Limit Their Adoption
Despite significant advancements in the technologies and designs of wearable medical devices, certain factors can limit their adoption. One major factor is their high cost. These devices often come equipped with batteries, chips, sensors, and other accessories that require periodic replacement. When factoring in the life cycle of the devices, the costs of these accessories can significantly increase the overall cost of ownership. These factors, coupled with limited reimbursement policies for these devices, have contributed to their limited adoption in both developed and emerging countries.
Increasing Prevalence of Chronic Diseases Globally to Boost Use of Diagnostic & Patient Monitoring Devices
Based on product, the market is segmented into diagnostic & patient monitoring devices, and therapeutic devices. The diagnostic & patient monitoring devices segment held the dominant share in 2022 due to the increasing prevalence of chronic diseases, the rising disposable income of the young population, and new product launches by market players.
The therapeutic devices segment is anticipated to grow significantly due to the distinct benefits offered by these devices, such as ease of use, precise dosing, and the ability to perform multiple functions at a time.
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Advent of New and Advanced Wearable Medical Devices to Boost Their Use in Sports & Fitness
Based on application, the market is categorized into remote patient monitoring & home healthcare and sport & fitness. Among them, the sport & fitness segment held the largest market share in 2022. The rising preference of the adult population toward sports and leisure activities, along with the launch of smart and advanced wearable devices that track user activity in real time, are factors primarily responsible for the dominance of this segment.
The remote patient monitoring & home healthcare segment held the second-largest share in 2022. The growing geriatric population in both developed and emerging countries, coupled with the increasing prevalence of chronic diseases among elderly patients, is responsible for the growth of this segment during the forecast period.
Retail Pharmacies to be Widely Preferred by Patients Due to High Demand for Self-Monitoring Diagnostic Devices
Based on distribution channel, the market is divided into retail pharmacies, online distribution, and hypermarkets. The retail pharmacy segment held a dominant share of the global market in 2022 and is likely to record a higher CAGR during the forecast period. The segment’s dominance is attributed to the increasing demand for self-monitoring, non-invasive monitoring, and diagnostic devices among the population, as well as the strong focus of market players on retail channels in emerging countries.
The online distribution segment is expected to register a significant CAGR owing to the increasing shift of customers in metropolitan cities toward e-commerce platforms for purchasing wearable devices.
North America Wearable Medical Devices Market Size, 2022 (USD Billion)
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North America wearable medical devices market share was valued at USD 19.92 billion in 2022. Factors such as adequate reimbursement policies, higher per capita expenditure on advanced technologies, and a constant focus of market players on the introduction of innovative wearable devices in the U.S. are responsible for the dominance of the region. Other contributing factors include well-established diagnostic infrastructure and strong adoption of technologically advanced products by end-users in the region.
Europe is anticipated to be the second-largest region in terms of revenue due to a large pool of geriatric patients suffering from chronic disorders, coupled with the increasing disposable income of young individuals. According to the data published by Eurostat in 2023, more than one-third or 35.2% of the European population reported having at least one chronic disease in 2021.
Asia Pacific is anticipated to record the highest CAGR, especially in developing countries such as India, South Korea, Australia, and China. This is primarily due to the increasing focus of governments and NGOs in China and Japan on reducing patients’ hospital stays.
The rest of the world accounted for a comparatively lower market share as it is a vast and untapped market. However, improvement in healthcare expenditure and increasing adoption of advanced wearable medical devices in Latin America and the Middle East & Africa are expected to lead this market to future growth prospects.
Apple Inc. Held Dominant Market Share Due to Its Robust Portfolio of Smart Products
The competitive landscape of the global market is highly competitive and includes major players such as Apple Inc., SAMSUNG, Fitbit Inc., and Sonova, among others. With its robust portfolio of activity trackers and smartwatches, Apple Inc. accounted for a dominant share of the global market in 2020. Additionally, through various collaborations and acquisitions, key players are strengthening their market positions.
Other players operating in this market include Sonova, OMRON Corporation, BD, and NeuroMetrix Inc. These companies are continuously focusing on the development of advanced therapeutic wearables and expanding their distribution channels globally to establish their foothold in emerging countries.
An Infographic Representation of Wearable Medical Devices Market
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The wearable medical devices market research report provides a detailed analysis of the market and focuses on key aspects, such as leading companies, applications, products, and distribution channels. Moreover, it offers insights into the latest market trends and highlights key industry developments. In addition to the factors mentioned above, the report encompasses several factors that have contributed to the growth of the market in recent years.
CAGR of 28.6% from 2023 to 2030
Value (USD billion)
By Product, Application, Distribution Channel, and Region
By Distribution Channel
Fortune Business Insights says that the global market value stood at USD 59.12 billion in 2022 and is projected to reach USD 428.92 billion by 2030.
In 2022, the market value stood at USD 59.12 billion.
The market will exhibit a CAGR of 28.6% during the forecast period of 2023-2030.
By product, the diagnostics & patient monitoring segment will lead the market.
The increasing prevalence of chronic diseases and growing awareness regarding self-monitoring and diagnosis are the key drivers of the market.
Apple Inc., Fitbit Inc., and Sonova are the top players in the market.
North America dominated the market in 2022.
The continuous introduction of novel products and optimization of existing products for diagnosis and self-monitoring devices around the globe are expected to drive the adoption of wearable devices.
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