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The global interactive kiosk market size was USD 16.10 billion in 2019. The global impact of COVID-19 has been unprecedented and staggering, with interactive kiosks witnessing a positive demand shock across all regions amid the pandemic. Based on our analysis, the global market will exhibit a stellar growth of 9.6% in 2020. The market is projected to grow from USD 17.63 billion in 2020 to USD 33.99 billion by 2027 at a CAGR of 9.8% during the 2020-2027 period. The sudden fall in CAGR is attributable to this market’s demand and growth, returning to pre-pandemic levels once the pandemic is over.
Interactive kiosks provide an interactive environment to gauge information or facilitate an action for self-service. This action includes product displays for sale, information displays for multimedia, etc. These kiosks are used for making appointments, paying bills, printing ID cards and badges, printing job cards, task recording, reporting, deposits & withdrawals, paying mobile bills, etc. In the forthcoming years, technological advancements such as the adoption of artificial intelligence, machine learning, near-field communication (NFC), radio-frequency identification (RFID), and others in security and digital payment solutions are likely to help in the industry expansion and adoption of the interactive kiosk.
Key manufacturers such as Advanced Kiosks, Source Technologies LLC, and others focus on strengthening their market presence by entering into strategic mergers and acquisitions and further deploying these emerging technologies in their product offerings. For instance, in July 2019, NCR Corporation acquired D3 Technology, Inc. to expand its digital banking solutions across major U.S. banks and other international banks. By acquiring D3 Technology’s customer-focused solutions, NCR Corporation will provide self-service channels, including intelligent vending machines, online and mobile banking, ATMs, interactive teller machines, and other banking software solutions. The self-service channels help to provide remote monitoring and proactive maintenance services to users to track functioning, identify problems, and schedule maintenance of interactive kiosks.
COVID-19 Pandemic: Major Disruption in Supply Chain to Hinder Growth Prospects
The unexpected lockdown declared across the globe due to the COVID-19 pandemic has led to disruptions in several kiosks suppliers and manufacturers’ operational activities. The prominent suppliers in the market acknowledged the decreasing revenue generation and the on-hold demands for kiosks is affecting their business. Also, product delivery is a challenging factor for vendors due to the disturbances in the operations & supply chain, the shutdown of warehouses, manufacturing facilities, etc.
However, the pandemic situation created lucrative business opportunities for vendors to expand their horizons, mainly focusing on reducing the need to interact with the customers and still cater to their requirements and enhance serviceability.
The key interactive kiosk suppliers observed easing lockdown measures in May, with the restarting of shipping, delivery, training, fulfilling the first quarter orders, and acquiring new orders across different demographics. Self-service kiosks provide self-assistance to people without the need for interaction with coordinators or salespeople. Hence, they aid in reducing the dependence on service providers and ensure social distancing.
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Increasing Adoption of Cloud Computing & Mobility to Augment Market Growth
One of the key trends emerging in the global interactive kiosk market is the fast adoption of cloud computing services in contactless payments solutions and Near Field Communication (NFC) devices. Kiosks are based on a single-modal usability approach and robotics analytics capabilities that require a core structure to store a large amount of data. This data requirement can be easily fulfilled by cloud technology in a secure and reliable environment at a low cost.
Key players such as Samsung Electronics, XIPHIAS Software Technologies, and others focus on integrating cloud computing with kiosks. These cloud computing services are enabled with Analytics as a Service (AaaS) offerings allowing users to quickly program the kiosks without any need for external storage devices.
Rising Demand for Self-Service Kiosks Across Retail, Entertainment, and BFSI Industry to Fuel Market Growth
The rising demand for managed self-service kiosks from industries such as the retail sector, entertainment, BFSI, and others is a crucial factor driving the interactive kiosk market growth. Major players such as Samsung Electronics, Nexcom International Co. Ltd., NCR Corporation, and others are investing by entering into strategic partnerships and collaborating with others to develop advanced kiosks based on the AI platform.
For instance, in January 2018, Comhear, Inc., entered into a strategic partnership with ViaTouch Media to develop Vicki (ViaTouch Intellishelf Cognitive Kinetic Interactions), an automated vending kiosk, enabled with artificial intelligence and robotics analytics capabilities. In October 2018, Diebold Nixdorf, an American financial and retail technology company collaborated with Mastercard Inc. This collaboration is aimed to provide AllConnect Services, an interactive self-service kiosk for banking and retail customers.
High Maintenance & Installation Cost Associated with Kiosks to Restrain Market Growth
Designing, manufacturing, and installing the interactive self-service kiosk is a complex process due to the involvement of several functional modules. Also, depending on the customization level, the overall installation and programming procedure is often a challenge for the manufacturers. Usually, interactive kiosks have a high initial price in terms of time, installation, and setup. This would be one of the key factors resulting in the slow adoption of kiosks.
One of the key challenges the owner or user of kiosks face is finding authorized technology partners for installations and maintenance services. For installation, many companies have to pay neutral third outsourced party assistance to create and program the interface for self-order kiosks and plan out the cost related to logistics, and floor/counter space. This extends the procedure of installation and increases the hidden expenses for self-order kiosks. Therefore, this is likely to lead to market restraint in the forthcoming years.
Public Information Kiosks Segment to Hold Dominant Share Backed by High Adoption in Industry Applications
Based on type, the market is segmented into public information kiosks, financial service kiosks, smart kiosks, ticketing kiosks, hospital registration kiosks, check-in kiosks, and others (photo kiosks, etc.).
The financial service kiosks and public information kiosks dominated the market and are anticipated to have a cumulative market share of more than 45% in 2019. This is mainly due to the adoption and application of both types of kiosks across several regions, especially the Asia Pacific & European regions.
The ticketing and check-in kiosks are commonly used in almost all industries for various purposes such as product browsing, bill payment, and order. These kiosks are deployed at airports and further used across transportation, movies, concerts, and sporting events. They provide shorter wait times, operational efficiencies, improved quest experiences, and drive sales.
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Retail Segment to Exhibit Highest CAGR Backed by High Demand from Retail Outlets and Shopping Malls
By industry, the market is segmented into retail, BFSI, healthcare, hospitality, airports, IT/telecommunication, and others (entertainment, etc.).
The retail segment is expected to register a major share and is likely to exhibit a CAGR of 12.2% during the forecast period owing to its multiple use cases. Interactive kiosks are being mounted at grocery stores, department stores, specialty retailers, and convenience stores. These retail kiosks provide convenient services to customers, including wayfinding directories, non-stock product ordering, employee info, company information, product lookup, and targeted offers. This benefits customer awareness and provides an enhanced channel for retailers to improve their serviceability.
The BFSI segment is expected to showcase a considerable market due to its early adoption of interactive kiosk, which includes ATM’s, passbook printer, token devices, etc.
The healthcare, hospitality, airports, IT/telecommunication, and others segment will exhibit moderate growth during the forecast period.
North America Interactive Kiosk Market Size, 2019 (USD Billion)
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North America is expected to dominate this market and display steady growth in the forthcoming years. Significant investments in digital signage by local players are anticipated to create innovative kiosks with various options and features based on the prevalent market trends. Also, the focus of the manufacturers in development activities to deliver proficient products to increase customer usability and enhanced user interface is expected to boost the market growth in the region.
Countries such as the United States are experiencing significant demand due to several kiosk manufacturers offering different products and focusing on marketing strategies to cater to the demand from emerging economies such as India, Malaysia, and others. Owing to the increasing development compared to Western economies, major players are expanding business opportunities for cash handling machines centered in these developing markets.
Asia Pacific is projected to showcase exponential growth with the highest CAGR during the forecast period. This is due to the rising awareness and the advantages of adopting kiosks in healthcare, hospitality, and entertainment activities. The growing production of kiosks for public information across several industrial sectors in countries such as China, Japan, and South Korea, a major revenue-generating economy, is expected to boost the regional market growth.
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The market in Europe is expected to experience considerable growth during the forecast period. This is attributable to the technological advancements and increasing focus on R&D activities in the region. Moreover, the large presence of kiosk manufacturers in the region will bode well for market growth.
The Middle East & Africa and South America regions are expected to exhibit moderate growth compared to other regions. This is due to the shift in the demand for kiosks from North America & Europe to the Asia Pacific.
Key Players to Focus on Developing Advanced Interactive kiosk to Expand Product Portfolios
The global interactive kiosk market is dominated by prominent players. However, regional and local markets are highly fragmented with the presence of small and medium manufacturers. The prominent players in the market such as SITA, NCR Corporation, Diebold Nixdorf, Inc., Glory Global Solutions (International) Limited, and Advantech Co., Ltd., hold around 33%-38% of the market share.
This is mainly due to the initial product expertise and investments undertaken by the companies for research and development, brand name, strong customer base, and adoption of the latest technologies such as AI, cloud computing, etc. These companies are also focusing on developing kiosks for additional purposes to cater to other markets such as clothing, jewelry, etc.
An Infographic Representation of Interactive kiosk Market
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The interactive kiosk market research report provides a detailed analysis of the industry. It focuses on key aspects such as leading companies, type, and leading application of the product information. Besides, it offers insights into the competitive landscape, swot analysis, and current market trends and highlights drivers and restraints. In addition to the factors mentioned above, the report encompasses several factors that have contributed to the growth of the market over recent years.
Value (USD billion)
Type, Industry, Geography
Fortune Business Insights says that the stood at USD 16.10 billion in 2019.
In 2027, the market is expected to be worth USD 33.99 billion.
The market will exhibit a steady CAGR of 9.8% during the forecast period (2020-2027).
North America stood at USD 4.95 billion in 2019.
Within the type criterion, the financial service kiosks segment is expected to lead the market during the forecast period.
The rising demand for self-service kiosks across the retail, entertainment, and BFSI industry is expected to fuel the market growth.
SITA, NCR Corporation, Diebold Nixdorf, Inc., Glory Global Solutions (International) Limited, and Advantech Co., Ltd. are the key market players.
The retail industry segment is expected to hold the highest share in the market.
The retail segment is expected to grow significantly during the forecast period.
The growing adoption of cloud computing & mobility is an important trend in the market.
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