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Liquid packaging carton, additionally known as beverage carton is utilized for safe storage and transportation of liquid products. Moreover, there is customized packaging based on the marketing requirements of manufacturers. It has an economic advantage over other packaging types. The raw material used, is inexpensive compared to the other conventional packaging types. The materials such as paperboard, aluminium and plastic is utilized in the manufacturing of liquid packaging cartons. In addition, they prevent contamination and other damages to the liquid food products. These cartons are preferred by manufacturers due to their benefits such as convenience, manoeuvrability, recyclability and eco-friendly attribute.
Manufacturers are now more focused on visual presentation and attractive packaging for increasing sales and brand value which is expected to serve potential growth opportunities to the market of liquid packaging cartons. Strict governmental regulations regarding the usage of polyethylene films and pouches for packaging of liquid products is expected to serve potential growth opportunities to the market of liquid packaging cartons. Such environmental issues are encouraging manufacturers to switch to liquid packaging cartons which in turn is expected to propel the market growth.
High preference for plastic pouches for packaging of the liquid food product as it offers easy transportation and cost-effective benefits can hamper the demand for liquid packaging cartons.
Key Market Driver -
Increasing preferences for attractive packaging products will drive the market growth
Key Market Restraint -
Preferences for plastic pouches for packaging to restrict the market growth
Based on type, the liquid packaging carton market is segmented into brick liquid, gable top, and shaped liquid cartons. On the basis of shelf life, the market is segmented into short term and long term shelf life cartons. Based on application, the market is segmented into dairy products, wine & spirits, juices & drinks and others. From a geographical standpoint, the market is categorized into North America, Europe, Asia Pacific, Latin America, and the Middle East & Africa.
The key players in the liquid packaging carton market include, Elopac Inc., Evergren Packaging Inc., Tetra Pack Inc., Greatview Aseptic Packaging Co. Ltd., Nippon Paper Industries Co. Ltd., Smurfit Kappa, Reynolds Group Holdings Ltd., Liqui-Box, and ONEX Corporation.
The growth of the liquid packaging carton in North America is attributed to fueling factors like the rise in the consumer demand for ready-to-transport, convinient goods and the eco-friendly nature of carton. Asia-Pacific is one of the fastest growing regions in the global liquid packaging carton market size. Increase in population, increase in disposable income and stable economic growth in Asia-Pacific are the major factors contributing in the growth of the market. This packaging market in Germany dominating in liquid dairy products is fueling the growth of the liquid packaging carton market in Europe. The market in Latin America is expected to show recuperating performance with rising demand and consumption patterns. Middle East & Africa is expected to have swift growth due to the key factors that drive the growth of the market including the rising demand, technological advancements in the packaging sector, eco-friendly nature and others.
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