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Mannequin Market Size, Share & COVID-19 Impact Analysis, By Product Type (Women, Men, Children, and Others), By Material (Fiberglass, Plastic, and Others), and Regional Forecast, 2023-2030

Last Updated: April 29, 2024 | Format: PDF | Report ID: FBI106818



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The global mannequin market size was valued at USD 5.14 billion in 2022 and is projected to grow from USD 5.25 billion in 2023 to USD 6.70 billion by 2030, exhibiting a CAGR of 3.56% during the forecast period.

A mannequin, also referred to as a manikin, lay figure, dress form, or dummy, is a human body-shaped dummy used in visual merchandising garments at clothing stores. These products help improve customer experience and maintain visual merchandise at these stores. These products are of various types such as the realistic, abstract, torso, and others. Nowadays, key companies, such as BONAVERI, Euveka, and others, offer innovative and high fashion-tailored dummies to enable clothing retailers to maintain influential merchandise in their stores. For instance, HANS BOODT MANNEQUINS, a Netherlands-based manikin seller, launched 140 high-fashioned customized lay figures at the Montreal Museum of Fine Arts, Canada. The increasing demand for customized products contributes significantly to the global mannequin market share.


Closure of Fashion Goods Stores Amid COVID-19 Pandemic Declined Product Demand

The unprecedented occurrence of the COVID-19 pandemic forced governments worldwide to impose social distancing norms and lockdown restrictions to curb the spread of coronavirus. These lockdown restrictions led to the closure of apparel, jewelry, and other fashion goods stores and lowered the usage rate of dress forms among these stores amid the pandemic. H&M Hennes & Mauritz AB, an apparel goods major, reported a 20% decline in its revenues in 2020. In addition, the company used a limited number of dress forms in its apparel stores due to the closure of apparel stores globally.

However, the reopening of the clothing shops during the uplifting of COVID-19-related lockdown restrictions resulted in a significant jump in clothing & accessories sales and supported the mannequin products demand globally. According to data presented by the Australian Bureau of Statistics (ABS), in April 2022, retail sales of clothing, footwear, and personal accessories in Australia reached USD 2,912.80 million, 3.1% up over the previous month.


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Shifting Key Players’ Focus Toward Bio-degradable & Recyclable Manikins to Boost Market Growth

Key players produce wood, plant, bio-resin, and other sustainable material-based dress figures to contribute toward environmental sustainability. These companies’ efforts will help in the future development of the market. For instance, in May 2021, Morplan, U.K.'s leading mannequin supplier, introduced a set of biodegradable dummies made with bio-resin, raffia paper, and rice powder. By introducing such a set of products, Morplan can better reduce environmental pollution due to fiberglass-based lay figures.  

Furthermore, the growing popularity of abstract, semi-abstract, and window display lay figures among apparel retailers to display contemporary garment designs to their customers will accelerate the market growth. Also, the increasing usage of chrome-plated, shiny, plus-size, and dress form mannequins among garment retailers will surge the product demand.


Mannequin Products Innovation to Drive Market Growth

Nowadays, key players, such as Euveka, BONAVERI, and others, offer advanced technology-based lay figures to enable clothing stores to maintain and attract visual merchandising by using these products. This factor will influence clothing retailers toward ordering such dress forms and favor the market expansion. For instance, in September 2019, Speecys Corp., a Japanese robotics company, launched ‘Shiguza Robot’, a robotic technology-based mannequin in the country.

Rising Number of Modern Apparel Stores to Support Product Demand

Apparel retailers mainly use dress forms to fulfill their stores’ merchandise necessities. The rising number of modern apparel stores will increase dress forms' usage rate, fueling the market growth. For instance, in 2021, Ralph Lauren Corporation, an American clothing products maker, expanded its retail presence by opening a flagship store and a bar in Milan, Italy.  

Furthermore, the rising demand for premium quality apparel & accessories from fashionistas' is likely to uplift the usage rate of the display forms among fashion product retailers, thereby accelerating the market growth. In addition, growing apparel & accessories fashion trends will favor the overall apparel industry and support the mannequin market growth.


Rising Adoption of Online Shopping of Fashion Goods to Limit Industry Growth

Nowadays, fashionistas prefer online shopping for fashion goods, such as apparel, footwear, jewelry, and others owing to its flexibility over physical shopping. This aspect lowers the apparel product sales from physical stores and limits the usage of mannequin products among clothing retail outlets. According to data presented by the Office of National Statistics, Government of U.K. (ONS), in the U.K., seasonally adjusted internet sales of consumer retailing goods accounted for around 26.6% of the total retail sales in in May 2022, compared to 19.7% in February 2020.

Nowadays, technology companies have started introducing digital mannequin display-related platforms to enable users see visuals of purchased clothing on mannequins through their smartphones. This aspect is likely to lower the clothing stores’ demand for in-store mannequins and pose a threat to industry growth. For instance, in April 2023, Outform, an award winning global innovation agency launched digital mannequin, an interactive, visual merchandising platform which enable shoppers to see how their purchased apparel look in-store through their smartphones.


By Product Type Analysis

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Rising Demand for Plus-size Lay Figures to Influence Consumption Trends in the Women Segment

By product type, the market is segmented into women, men, child, and others.

Women are mainly concerned about their physical appearance and prefer fashionable apparel & accessories to maintain their beauty. The significant women population’s demand for apparel & accessories pushes garment retailers toward keeping women's dress forms, including plus-size products in their stores, thereby resulting in the women segment holding a major market share. Additionally, increasing garment retailers' demand for women-specific, plus-sized mannequins, and dress forms for building their shapewear products sales further supports the women's segmental growth.  

The men segment is mainly driven by the significant men population's demand for sports & athlete theme-based clothing items, thereby resulting in a considerable clothing retailers' demand for sports-purpose male lay figures. Additionally, the increasing popularity of muscular and stylized male dress forms among clothing retailers will favor the men's segmental growth.

In addition, the increasing popularity of layered clothing among kids is pushing kids' shops toward placing children's dummies with a layered look in their stores. This factor is mainly driving the child's segmental revenues. Furthermore, rising apparel retailers' preference for merchandising a group of children's lay figures to approach kids toward these merchandising sets will support the demand for infants and toddlers’ mannequins globally.

The others segment includes various product types such as torsos, animal mannequin body, casts, head with hairs, legs, and other body parts. Considerable jewelry retailers' demand for heads, upper body parts, and other sectional forms to display earrings, neckless, and other jewelry items in their stores mainly support the others segmental growth. Additionally, the increasing necessity of animal dummies among artists, pet dressmakers, and others will further accelerate the others' segmental growth.

By Material Analysis

Rising Popularity of Realistic Dummies to Accelerate the Demand for Fiberglass-based Products

Based on the material, the market is classified into fiberglass, plastic, and others.  

Fiberglass segment holds a major market share due to the significant key players’ usage of fiberglass material to produce dummies. In addition, significant clothing retailers demand fiberglass-based realistic dress forms resulting in the fiberglass segment generating considerable product revenues.

The fastest growth of the plastic segment is due to the rising clothing retailers' demand for cost-effective, plastic-based lay figures over the products made of other material types. Manufacturers can better recycle and process plastic-based manikins to further reproduce recycled plastic-based ones. This factor will accelerate the key players' sales of plastic-based manikins, fueling the plastic segmental revenues. For instance, from 2020, More Manikins, a manikin manufacturer, started offering polyurethane, ABS plastic, and other recycled plastic material-based manikins in the U.K.

The others segment includes various types of materials such as wood, metal, paper, foam, bio-resin, and others. The others segment is mainly driven by the growing awareness regarding the availability of manikins made of the materials mentioned above among retailing businesses. Additionally, increasing demand for dress forms made of materials alternative to fiberglass, such as wood, metal, chrome, paper, and others, is further favoring the others' segmental growth.


North America Mannequin Market Size, 2022 (USD Billion)

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The global market is segregated into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

The North American market was valued at USD 2.44 billion in 2022 and has prominent part in the global market share. Significant U.S. population’s spending on outdoor recreation products, such as sports apparel, footwear, and others, results in considerable U.S.-based clothing retailers’ demand for sports-purpose dress forms, thereby making the North American region hold a major market share. According to the Outdoor Industry Association, consumer spending on outdoor recreation products in the U.S. reached USD 862,000 million in 2021.

Furthermore, growing clothing retailers’ focus on building productivity and operational efficiency for their apparel businesses is likely to increase dummy usage among these retailers, thereby favoring the North American market expansion.

The European market will grow significantly due to the rising number of clothing stores preferring innovative manikins in the region. For instance, in December 2021, Fabletics, an American activewear retailer, expanded its presence by introducing 72 new clothing stores in Europe. Nowadays, major players offer Artificial Intelligence (AI) and robotic technology-based manikins to enable European apparel retailers to maintain influential visual merchandise in their stores. These product provisions will attract European apparel retailers to buy these dummies, thereby supporting the European market growth.

For instance, in February 2022, EUVEKA, a French tailors dummy producer, unveiled a line of scalable robot dress forms that can reproduce an infinite number of morphologies. These AI-based, scalable dress form robots are compatible with all kinds of clothing brands and assist retailers in keeping clothes of all sizes on them.

The Asia Pacific region will grow at a considerable rate due to the significant Indian, Chinese, and Japanese population’s demand for apparel & accessories, thereby resulting in considerable clothing retailers' demand for the manikins in the region. According to data presented by the National Bureau of Statistics, Chinese Government, from January 2021 to November 2021, retail sales of garments, footwear, hats, and knitwear in China reached USD 194.01 billion, 14.9% up over the previous year.

In addition, governmental financial assistance in building commercial infrastructural facilities, such as shopping malls, hypermarkets & supermarkets, and others, will likely increase the manikins used in these settings and support the region’s market growth. For instance, in February 2021, the Government of India (GOI) allocated USD 4,107 million under its NAPS Programme for India’s retail infrastructural development.

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The South American market will grow due to the emerging trends of apparel and accessories, thereby increasing manikins’ usage among clothing retail stores in the region. Whereas, the growing awareness regarding the availability of a variety of dress forms among clothing retailers in South Africa and the UAE will support the product demand in the Middle East & Africa region.


Product Innovation and Business Expansion to Emerge as Key Strategies

Nowadays, key players, such as IDW Display, BONAVERI, and Hans Boodt Mannequins, offer manikins made of eco-friendly materials, such as recycled plastic, bio-resin, and others, to reduce their operational costs and contribute toward environmental sustainability. In addition, they utilize automated production techniques to improve their production operations' efficiency. For instance, IDW Display, a manikin producer, started implementing a two-shift production cycle to increase its mannequin production capacity. Product innovation and business expansion are expected to emerge as key competitive strategies during the forecast period.


  • Able Art Limited (Hong Kong)

  • Genesis Display GmbH (Germany)

  • Best Mannequin BV (Belgium)

  • 3S Mannequin Inc. (India)

  • IDW Display (Lithuania)

  • EUVEKA (France)

  • Abstract Mannequin (India) 

  • Hans Boodt Mannequin (Netherlands)

  • Global Mannequin (India)

  • BONAVERI (Italy)

  • Las Vegas Mannequin (U.S.)


  • February 2023: MuckN Brass started selling ‘Luxe-Cycling,’ a garden project-purpose mannequin legs to the department stores in the U.K.

  • November 2022: Gymshark, a British fitness brand, opened its flagship store in London. The store uses mannequins that are designed with 3D printing technologies for a genuine representation of the products.

  • March 2022: PUMA India introduced diverse dress forms at its flagship stores to mark Women's Day 2022.

  • April 2021: Sempere Mannequin started a service of selling custom-made sports & athlete torsos and other mannequin accessories in London, U.K.

  • April 2021: Sempere Mannequin launched 'Olympia + Invictus,' a collection of sports and athletic manikins designed to express the strength and dynamism of a human’s full-body movement. The collection consisted of 60 manikins, torsos, and accessories.


An Infographic Representation of Mannequin Market

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The market report provides a detailed analysis and focuses on crucial aspects such as product types, leading companies, and materials. Besides this, the report deeply offers insights into the mannequin market trends, pricing analysis, demand and supply chain analysis, market outlook, market positions, and highlights vital market developments. In addition, the report encompasses several factors that have contributed to the growth of the market over the forecast period.

Report Scope & Segmentation



Study Period


Base Year


Estimated Year


Forecast Period


Historical Period


Growth Rate

CAGR of 3.56% over 2023 to 2030


Value (USD Billion)


By Product Type

  • Women

  • Men

  • Children

  • Others

By Material

  • Fiberglass

  • Plastic

  • Others

North America (By Product Type, Material, and Country)

  • U.S. (By Product Type)

  • Canada (By Product Type)

  • Mexico (By Product Type)

Europe (By Product Type, Material, and Country)

  • Germany (By Product Type)

  • France (By Product Type)

  • Italy (By Product Type)

  • Spain (By Product Type)

  • U.K. (By Product Type)

  • Rest of Europe (By Product Type)

Asia Pacific (By Product Type, Material, and Country)

  • China (By Product Type)

  • India (By Product Type)

  • Japan (By Product Type)

  • Australia (By Product Type)

  • Rest of Asia Pacific (By Product Type)

South America (By Product Type, Material, and Country)

  • Brazil (By Product Type)

  • Argentina (By Product Type)

  • Rest of South America (By Product Type)

Middle East and Africa (By Product Type, Material, and Country)

  • UAE (By Product Type)

  • South Africa (By Product Type)

  • Rest of the Middle East & Africa (By Product Type)

Frequently Asked Questions

Fortune Business Insights says that the market size was USD 5.14 billion in 2022 and is expected to reach USD 6.70 billion by the end of 2030.

In 2022, the market value stood at USD 5.14 billion.

Growing at a CAGR of 3.56%, the market will exhibit steady growth in the forecast period (2023-2030).

The women segment is expected to be the leading segment under product type in the global market during the forecast period.

Innovative technological developments in mannequin products will surge the product demand.

Able Art Limited, Genesis Display GmbH, and Best Mannequins BV are a few leading players in the global market.

The North American region dominated the global market in 2022.

A stronger focus on bio-production, an increased focus on customization, technological integration, and the transition from abstract to a realistic mannequin for sales are expected to drive the adoption of these products.

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