"Market Intelligence that Adds Flavour to Your Success"

Middle East and Africa Beer Adjuncts Market Size, Share & COVID-19 Impact Analysis, By Type (Unmalted Grain [Unmalted Corn, Unmalted Rice, Others], Sugar, Cassava, Potatoes and Others), By Form (Dry, Liquid) and Regional Forecast, 2023-2030

Last Updated :April 01, 2024 | Format: PDF | Report ID: FBI107597

 

KEY MARKET INSIGHTS

Play Audio Listen to Audio Version

Middle East and Africa is projected to grow at a CAGR of 4.87% during the forecast period. The global market for beer adjuncts is projected to grow from USD 58.60 billion in 2022 to USD 89.06 billion by 2030.


Adjuncts are unmalted grains such as corn, rice, rye, oats, barley, sugars, and wheat used in beer-making to supplement the main mash ingredient, malted barley. These adjuncts help enhance beer's characteristics and reduce the overall production cost. The growing demand for flavored and craft beers help propel the demand for such adjuncts.


Our report on the Middle East and Africa Beer Adjuncts market covers the following countries South Africa and Nigeria.


LATEST TRENDS


New Product Launches to Offer New Growth Opportunities for the Adjuncts Market


Beer drinking is an integral part of South African culture. The rising beer popularity in the region is shifting consumers to demand flavored beers. Therefore, the players in the region are on developing products with new adjuncts and flavors in order to meet the increasing demand.



  • For instance, in June 2022, Delta Corporation Ltd, an African brewing company, launched a new beer with a banana flavor under its brand Chibuku. The new product is a banana-flavored version of sorghum beer.


DRIVING FACTORS


Investment in Sorghum and Cassava Farming  to Propel the Adjuncts Market Growth


Sorghum is a particularly essential crop in Nigeria and the African region. In South Africa, barley production is very low due to tropical climatic conditions. Therefore, crops such as sorghum, rice, cassava, and maize thrive in the beer adjuncts market in these regions. Furthermore, several market players are adopting strategies to increase the sorghum production capacity, propelling the beer adjunct market in Nigeria.



  • For instance, in November 2021, Nigerian Breweries (NB) Plc, a Nigeria-based brewing company, invested USD 189.5 million in sorghum and cassava cultivation. The company directly purchased commercial and smallholder farming in Nigeria to increase the production of sorghum and cassava, fueling the demand for beer adjuncts in the country.


RESTRAINING FACTORS


Local Sourcing and Quality Discrepancies to Limit the Market Growth


The brewers in the region are focused on sourcing local ingredients to manufacture beers and other alcoholic beverages. The brewers use cheap, locally sourced grains such as corn, sorghum, and rice to


replace expensive barley malt owing to trade restrictions and currency conversion rates. These factors may impose several technical challenges in maintaining the quality of the product. Furthermore, using unmalted grains may affect the product's functionality, impeding the market's growth.


KEY INDUSTRY PLAYERS


In terms of the competitive landscape, South African Breweries, Heineken South Africa, and Anheuser-Busch InBev SA/NV are the key players in the Middle East and Africa market, owing to new product launches and extensive product portfolio, which help them gain a competitive advantage and enter new markets.


Other prominent players, such as Nigeria Breweries Plc. and Guinness Nigeria Plc., are also leading the market due to their strong distribution network and diverse beer portfolios. Some of the other major players are Diageo Plc., Golden Breweries, and others. These companies are focused on local sourcing of raw materials, empowerment initiatives of local communities, and increasing their market share in the Middle East and Africa markets.


LIST OF KEY COMPANIES PROFILED:



  • South African Breweries (South Africa)

  • Heineken N.V. (Netherlands)

  • Anheuser-Busch InBev SA/NV (Belgium)

  • Nigeria Breweries Plc. (Nigeria)

  • Consolidated Breweries Limited (Nigeria)

  • Guinness Nigeria Plc. (Nigeria)

  • Golden Breweries (Nigeria)

  • Diageo Plc. (U.K.)

  • Carling Brewing Company (Canada)

  • Pernod Ricard (France)


KEY INDUSTRY DEVELOPMENTS:



  • July 2022: Diageo Plc., a British multinational alcoholic beverage company, announced to sell of Guinness Cameroon S.A, its brewery in Cameroon, to Castel Group, a French beverage company. The Castel Group invested USD 468 million, and the agreement would provide a robust platform for Guinness's expansion in both production and distribution due to the company’s five brewing sites and national distribution network.

  • February 2022: Royal Swinkels Family Brewers, a manufacturer of beer, soft drinks, and malt beverages under the brand Bavaria, launched Bavaria 0.0% beer and Bavaria 0.0% IPA in the South African market.

  • August 2021: South African Breweries, a major brewery in South Africa, launched its country’s first double malt beer, dubbed Castle Double Malt. The new range comprises Castle Lager, Castle alcohol-free Lager, Castle Lite, and Castle Milk Stout.


REPORT COVERAGE


To gain extensive insights into the market, Request for Customization


The Middle East and Africa Beer Adjuncts market report provides qualitative and quantitative insights on the market and a detailed analysis of the Middle East and Africa market size & growth rate for all possible segments in the market. Along with the Middle East and Africa Beer Adjuncts market forecast, the research report provides an elaborative analysis of the market dynamics and competitive landscape. Various key insights presented in the report are overview of the number of procedures, an overview of price analysis of types of products, overview of the regulatory scenario by key countries, pipeline analysis, new product launches, key industry developments – mergers, acquisitions & partnerships and, the impact of COVID-19 on the market.


Report Scope & Segmentation






















































  ATTRIBUTE



  DETAILS



Study Period



2019-2030



Base Year



2022



Estimated Year



2023



Forecast Period



2023-2030



Historical Period



2019-2021



Growth Rate



CAGR of 4.87% from 2023 to 2030



Unit



Value (USD billion)



Segmentation



Type; Form; and Country



By Type




  • Unmalted Grain

    • Unmalted Corn

    • Unmalted Rice

    • Others



  • Sugar

  • Cassava

  • Potatoes

  • Others



By Form




  • Liquid

  • Dry



By Country




  • South Africa

  • Nigeria






Frequently Asked Questions

Growing at a CAGR of 4.87%, the market will exhibit steady growth in the forecast period (2023-2030).

Investment in sorghum and cassava farming, coupled with new product launches, are the major factors driving the growth of the market.

South African Breweries, Heineken South Africa and Anheuser-Busch InBev SA/NV are the major market players in the Middle East and Africa markets.

South Africa dominated the market in 2022.

Seeking Comprehensive Intelligence on Different Markets?
Get in Touch with Our Experts

Speak to an Expert
  • 2019-2030
  • 2022
  • 2019-2021
  • 100

Personalize this Research

  • Granular Research on Specified Regions or Segments
  • Companies Profiled based on User Requirement
  • Broader Insights Pertaining to a Specific Segment or Region
  • Breaking Down Competitive Landscape as per Your Requirement
  • Other Specific Requirement on Customization
Request Customization Banner

Food & Beverages Clients

Owens
Kpmg
Mckinsey
RMIT
Daesang

Client Testimonials

“This report is really well done and we really appreciate it! Again, I may have questions as we dig in deeper. Thanks again for some really good work.”

- U.S.-based biotechnology company focussing on treatment of chronic pain.

“Kudos to your team. Thank you very much for your support and agility to answer our questions.”

- Europe-based provider of solutions to automate data centre operations.

“We appreciate you and your team taking out time to share the report and data file with us, and we are grateful for the flexibility provided to modify the document as per request. This does help us in our business decision making. We would be pleased to work with you again, and hope to continue our business relationship long into the future.”

- India-based manufacturer of industrial and specialty intermediates with a strong global presence.

“I want to first congratulate you on the great work done on the Medical Platforms project. Thank you so much for all your efforts.”

- One of the largest cosmetics company in the world.

“Thank you very much. I really appreciate the work your team has done. I feel very comfortable recommending your services to some of the other startups that I’m working with, and will likely establish a good long partnership with you.”

- U.S. based startup operating in the cultivated meat market.

“We received the below report on the U.S. market from you. We were very satisfied with the report.”

- Global hearing aids manufacturer.

“I just finished my first pass-through of the report. Great work! Thank you!”

- U.S. based solar racking solutions provider.

“Thanks again for the great work on our last partnership. We are ramping up a new project to understand the imaging and imaging service and distribution market in the U.S.”

- World’s leading advisory firm.

“We feel positive about the results. Based on the presented results, we will do strategic review of this new information and might commission a detailed study on some of the modules included in the report after end of the year. Overall we are very satisfied and please pass on the praise to the team. Thank you for the co-operation!”

- Germany based machine construction company.

“Thank you very much for the very good report. I have another requirement on cutting tools, paper crafts and decorative items.”

- Japanese manufacturing company of stationery products.

“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”

- One of the Leading Food Companies in Germany

“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”

- Intuitive Surgical

“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”

- Major Food Company in Japan

“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”

- Ziering Medical

“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”

- Major Manufacturer of Precision Machine Parts in India

“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”

- Hewlett-Packard

“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”

- Global Management Consulting Firm

“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”

- UK-based Start-up in the Medical Devices Sector

“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”

- One of the Largest Companies in the Defence Industry
We use cookies to enhance your experience. By continuing to visit this site you agree to our use of cookies . Privacy.
X