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Middle East and Africa is projected to grow at a CAGR of 4.87% during the forecast period. The global market for beer adjuncts is projected to grow from USD 58.60 billion in 2022 to USD 89.06 billion by 2030.
Adjuncts are unmalted grains such as corn, rice, rye, oats, barley, sugars, and wheat used in beer-making to supplement the main mash ingredient, malted barley. These adjuncts help enhance beer's characteristics and reduce the overall production cost. The growing demand for flavored and craft beers help propel the demand for such adjuncts.
Our report on the Middle East and Africa Beer Adjuncts market covers the following countries South Africa and Nigeria.
New Product Launches to Offer New Growth Opportunities for the Adjuncts Market
Beer drinking is an integral part of South African culture. The rising beer popularity in the region is shifting consumers to demand flavored beers. Therefore, the players in the region are on developing products with new adjuncts and flavors in order to meet the increasing demand.
Investment in Sorghum and Cassava Farming to Propel the Adjuncts Market Growth
Sorghum is a particularly essential crop in Nigeria and the African region. In South Africa, barley production is very low due to tropical climatic conditions. Therefore, crops such as sorghum, rice, cassava, and maize thrive in the beer adjuncts market in these regions. Furthermore, several market players are adopting strategies to increase the sorghum production capacity, propelling the beer adjunct market in Nigeria.
Local Sourcing and Quality Discrepancies to Limit the Market Growth
The brewers in the region are focused on sourcing local ingredients to manufacture beers and other alcoholic beverages. The brewers use cheap, locally sourced grains such as corn, sorghum, and rice to
replace expensive barley malt owing to trade restrictions and currency conversion rates. These factors may impose several technical challenges in maintaining the quality of the product. Furthermore, using unmalted grains may affect the product's functionality, impeding the market's growth.
In terms of the competitive landscape, South African Breweries, Heineken South Africa, and Anheuser-Busch InBev SA/NV are the key players in the Middle East and Africa market, owing to new product launches and extensive product portfolio, which help them gain a competitive advantage and enter new markets.
Other prominent players, such as Nigeria Breweries Plc. and Guinness Nigeria Plc., are also leading the market due to their strong distribution network and diverse beer portfolios. Some of the other major players are Diageo Plc., Golden Breweries, and others. These companies are focused on local sourcing of raw materials, empowerment initiatives of local communities, and increasing their market share in the Middle East and Africa markets.
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The Middle East and Africa Beer Adjuncts market report provides qualitative and quantitative insights on the market and a detailed analysis of the Middle East and Africa market size & growth rate for all possible segments in the market. Along with the Middle East and Africa Beer Adjuncts market forecast, the research report provides an elaborative analysis of the market dynamics and competitive landscape. Various key insights presented in the report are overview of the number of procedures, an overview of price analysis of types of products, overview of the regulatory scenario by key countries, pipeline analysis, new product launches, key industry developments – mergers, acquisitions & partnerships and, the impact of COVID-19 on the market.
CAGR of 4.87% from 2023 to 2030
Value (USD billion)
Type; Form; and Country
Growing at a CAGR of 4.87%, the market will exhibit steady growth in the forecast period (2023-2030).
Investment in sorghum and cassava farming, coupled with new product launches, are the major factors driving the growth of the market.
South African Breweries, Heineken South Africa and Anheuser-Busch InBev SA/NV are the major market players in the Middle East and Africa markets.
South Africa dominated the market in 2022.
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