"Market Intelligence that Adds Flavour to Your Success"
The global moringa products market size was USD 7.08 billion in 2020. The market is projected to grow from USD 7.79 billion in 2021 to USD 14.80 billion in 2028 at a CAGR of 9.63% during the 2021-2028 period. The global impact of COVID-19 has been unprecedented and staggering, with moringa products witnessing a slightly negative impact on demand across all regions amid the pandemic. Based on our analysis, the global market exhibited a lower growth rate of 9.98% in 2020 as compared to the average year-on-year growth during 2017-2019. The rise in CAGR is attributable to this market’s demand and growth, returning to pre-pandemic levels once the pandemic is over.
Moringa (Moringa oleifera), commonly known as drumstick, is a drought-resistant, nutritionally abundant tree, which is native to the Indian subcontinent; however, it can be found in Southwest Asia and some African countries. The tree has several uses and its derived products such as tea, leaves and leaf powder, oil, and moringa seeds have numerous applications in food, cosmetics, pharmaceutical, and animal feed industries.
The rising awareness among consumers about herbal products and their numerous benefits has encouraged them to seek nutritionally balanced, natural products. This has led to the product’s incorporation in various food products for fortification and preservation, owing to its antimicrobial and antioxidant properties. The tree also has agricultural importance due to its drought tolerance and pest-repelling properties. Additionally, the growing demand for organic products, improving knowledge about health and fitness, and increased demand for natural pesticides are anticipated to contribute to the market growth.
Disruptions in Supply Chain Due to COVID-19 Pandemic to Slow Down Market Growth
The outbreak of the COVID-19 pandemic has caused several unanticipated changes in the global economy, and its effects have been observed around every sector. Countries experienced lockdowns and international trade restrictions were imposed to contain the spread of the virus. Delay in transportation and logistics, shortage in the workforce, and the temporary shutdown of factories profoundly affected the food & beverage and agricultural sectors. However, in the latter stages of the pandemic, vegetables, fruits, nutraceuticals, and others were categorized as essential items, which led to having a minimal impact on the market performance. In addition, the imposition of trade and travel restrictions hampered global trade, which led the market to experience sluggish performance.
Request a Free sample to learn more about this report.
Rising Consumer Interest Toward Superfoods to Aid Growth
The term ‘superfood’ has become the recent buzzword among consumers across the globe. They are seeking products that are nutrient-rich, naturally sourced, and free from any harmful chemicals. In 2020, amid the COVID-19 outbreak, the product grabbed the interest of various researchers for its utilization as a potential natural medicine for increasing immunity. According to the Google Trends report, superfood spiked as the second most searched category post the COVID-19 outbreak. As moringa leaves are packed with vitamins, minerals, iron, amino acids, and calcium, it helps in naturally boosting immunity, promoting weight loss, and maintaining heart health. Manufacturers are adapting as well as exploring various applications of the product in food and beverage to introduce innovative products for fulfilling the demand. For instance, in August 2021, Kivu, an Indian company, launched cookies made using moringa and flaxseeds. The cookies are gluten-free, sugar-free, sunbaked, and vegan, and were launched by the company to offer nutritious and palatable products to consumers.
Increasing Insights about the Health Benefiting Properties of Drumstick to Augment Growth
The growing consumer’s knowledge of numerous health benefiting attributes of drumstick other than its traditional consumption as a vegetable in various Asian countries is one of the main reasons driving the market. Its wide utilization in various dietary supplements, cosmetics, and pharmaceutical products has also contributed to the market growth. The product is gaining significant popularity among health-conscious consumers along with gaining traction as a food fortification ingredient to curb malnutrition and hunger. In addition, extensive research is being carried out to determine the full potential use of the product in the pharmaceutical industry. For instance, a research article published in the International Journal of Current Pharmaceutical Research, 2018 talks about the use of moringa capsules as a natural polymer for effective drug delivery. This depicts the tremendous growth opportunities for the market in the coming years.
Growing Demand for Organic Dietary Supplements to Boost Market Growth
The massive growth and increased demand observed in the organic products market, which is not limited to the food and beverage industry itself, are mainly due to rise in awareness about the safety and benefits of the product than its conventional counterparts. Individuals these days are focusing on better-for-you and safe products affecting their food preferences. They nowadays opt for organic and natural supplements to reduce health risks. The surging trend of clean-label products, especially across the developed economies of Europe and North America also benefits the market performance. This has urged several manufacturers to develop organic moringa-based products to tap a wider consumer range is anticipated to drive the products market growth.
Regulatory Stringency coupled with Low Market Penetration to Hinder Growth
Even though the product has several benefits, it has few entry restrictions regarding the quality, safety, and technological requirements for various products. For instance, in June 2019, Brazil placed a ban on the use of the product in any food and supplements as there was no proof of evaluation and safety. In addition, various countries mandate the organic certification of moringa for using it in nutritional products. Furthermore, the comparatively low awareness about the product in numerous emerging economies is likely to hamper the market growth.
Leaf Powder to Account for Larger Share due to High Demand in Nutraceuticals
On the basis of type, the market is segmented into moringa tea, oil, seeds, and leaf powder. Leaf powder held the larger share due to wide utilization in manufacturing nutraceuticals. The moringa powder is also used in making various medicines that help in treating skin problems. In addition, it is now being used for increasing the nutritional profile of various food and beverages. The extensive use of the product in dietary supplements and food & beverage industries is boosting the segment growth.
Meanwhile, the tea segment is also gaining significant traction as consumers look for calming and relaxing products. As moringa tea is naturally free of caffeine, it helps in maintaining heart health and controlling blood sugar levels. The antioxidant property of the tea benefits in scavenging the free radicals, which, in turn, helps in slowing the aging process.
To know how our report can help streamline your business, Speak to Analyst
Supermarket/Hypermarkets to Witness Robust Sales Owing to Diverse Product Offering
On the basis of distribution channel, the supermarkets/hypermarkets segment account for the major moringa products market share. These mass merchandisers encompass a vast range of nutritional and functional food products. There is ease of shopping offered by these retailers such as the presence of distinct product aisles, numerous options to choose from, discounts on bulk purchases, and being a one-stop shopping destination under the same roof.
Specialty stores have emerged as one of the fastest-growing sales channels, as they offer a diverse range of other nutritional and health-care, which consumers can purchase along with their dietary supplements. Availability of various brands and the presence of specialists who assist consumers in buying such products aid in attracting more consumers toward these specialized stores.
Asia Pacific Moringa Products Market Size, 2020 (USD Billion)
To get more information on the regional analysis of this market, Request a Free sample
Asia Pacific to Emerge as Leading Market Owing to High Moringa Consumption
Asia Pacific emerged as the leading market in terms of sales and was valued at USD 2.70 billion in 2020. The abundant availability of moringa in the region coupled with the wide consumption of its products such as pods and leaves in India, Japan, and others contributes to its regional performance. India is its largest producer in the world, and with the improving agriculture and food industry, it is likely to gain more popularity as a supplement. The substantial increase in research and development about the other possible utilities of the product paves new opportunities for the market to flourish. In addition, the government is contributing to highlighting the benefits of moringa products by arranging awareness campaigns, which are further anticipated to fuel the market.
Europe is exhibiting tremendous growth opportunities owing to huge popularity of nutritional supplements among consumers. Germany, the U.K., Italy, and the Netherlands are among the major nutritional supplements market in the region, with relatively much more awareness about the product. The industrial use of drumsticks for producing biodiesel, pharmaceutical medicines, and personal care products is also growing. Further, the increasing inclination of consumers toward maintaining a balanced diet along with health and fitness trends is expected to propel the moringa products market growth.
To know how our report can help streamline your business, Speak to Analyst
North America is showcasing growth prospects, owing to the high adoption of dietary supplements and functional products to support overall health. The utilization of moringa oil in beauty products improves hydration and reduces wrinkles, which, in turn, restore the overall skin health. Furthermore, the U.S. has remained one of the major importers of moringa, and its growing incorporation as an additional source of ingredients in various multivitamins and supplements aids in its market performance.
Growing Focus on New Product Development by Key Players to Fuel Market Growth
Some of the key players are strategically focusing on introducing innovative health-promoting products to suffice the growing demand among consumers. Companies such as Botanica Natural Products, Organic India, Himalaya Global Holdings Ltd., Grenera Nutrients Pvt. Ltd., and others are concentrating on launching new moringa-based products to diversify their product offerings as well contribute toward market consolidation. Currently, the market is highly fragmented due to the presence of various large and small manufacturers.
An Infographic Representation of Moringa Products Market
To get information on various segments, share your queries with us
The moringa products market research report provides qualitative and quantitative insights about the market dynamics. It also offers a detailed analysis of its types and distribution channel, their market size, and growth rate for all possible segments in the market.
Along with this, the report provides an elaborative analysis of the market dynamics and competitive landscape. Various key insights presented in the report are an overview of related markets, research methodology, recent industry developments such as mergers & acquisitions, regulatory scenario in critical countries, and key industry trends.
Value (USD Billion)
By Distribution Channel
Fortune Business Insights says that the value of the market was at USD 7.08 billion in 2020 and is projected to reach USD 14.80 billion by 2028.
Growing at a CAGR of 9.63% during the forecast period (2021-2028), the market will exhibit significant growth.
Moringa leaf powder demand is expected to remain high and is likely to be the leading type segment in the global market during the forecast period.
Increasing awareness about the nutritional benefits of moringa is fueling the growth of the market.
Botanica Natural Products, Organic India, and Himalaya Global Holdings Ltd. are a few of the key players in the market.
Asia Pacific is expected to hold the highest market share.
The supermarkets/hypermarkets segment is expected to grow at the fastest pace during the forecast period.
Rising consumer interests toward superfoods will aid market growth.
“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”- One of the Leading Food Companies in Germany
“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”- Intuitive Surgical
“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”- Major Food Company in Japan
“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”- Ziering Medical
“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”- Major Manufacturer of Precision Machine Parts in India
“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”- Hewlett-Packard
“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”- Global Management Consulting Firm
“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”- UK-based Start-up in the Medical Devices Sector
“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”- One of the Largest Companies in the Defence Industry