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North America Baby Bottle Market Size, Share & COVID-19 Impact Analysis, By Type (Angle-neck Bottles, Vented Bottles, Wide-Mouth Bottles, and Others), By Material (Plastic, Stainless Steel, Glass, and Silicone), By Distribution Channel (Online and Offline), and Country Forecast, 2021-2028

Region : North America | Format: PDF | Report ID: FBI105151

 

KEY MARKET INSIGHTS

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The North America baby bottle market size was USD 273.6 million in 2020. The global impact of COVID-19 has been unprecedented and staggering, with baby bottle products witnessing a negative impact across all North American countries amid the pandemic. Based on our analysis, the North American market exhibited a decline of -4.7% in 2020 compared to the average year-on-year growth during 2017-2019. The market is projected to grow from USD 278.7 million in 2021 to USD 356.7 million in 2028 at a CAGR of 3.6% during the 2021-2028 period. The sudden fall in CAGR is attributable to this market’s demand and growth returning to pre-pandemic levels once the pandemic is over.


People commonly use baby bottles for their children’s daily purpose milk feeding activities. Such products are available in different shapes, colors, and sizes across the market. The usage of anti-colic bottles by children in their regular milk consumption activity helps them avoid intestinal pain & colic problems. This has pushed companies to introduce various anti-colic feeding items to cater to such consumer needs. For instance, in February 2020, NUK, a prominent child products brand of Newell Brands Inc., introduced NUK Smooth Flow, an anti-colic baby feeding bottle, to offer a colic-free milk feeding experience to U.S consumers.


Remote Working among Women amid COVID-19 to Aid Market Growth


The shutting down of childcare stores due to the COVID-19 lockdown restrictions in the U.S., Canada, and Mexico has hampered the baby care products business in these countries. For instance, Consumer News and Business Channel data in September 2020 stated that in the United States, the COVID-19 pandemic has resulted in 60 percent permanent closure of businesses.


Nowadays, working professionals are shifting towards the remote style of working to avoid the spread of coronavirus infection. Women professionals can better spend their time in their home and do household chores such as feeding, cooking, and others. This is likely to propel the demand for the baby care products such as feeding bottles, diapers, wipes, and others. According to the data presented by the Economic Policy Institute, as of October 2020, the average annual child care cost in Washington, U.S., reached USD 24,243 compared to that of USD 19,112 in October 2016. This is assessed to be contributed by the increase in minimum wages.


LATEST TRENDS


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Rising Popularity of Sustainable Baby Care Products is a Prominent Trend


Polycarbonate-based baby bottles consist of Bisphenol-A (BPA), a harmful material that leads to the contamination of milk in such bottles. Therefore, people preferably use BPA-free products to avoid milk contamination issues. Also, companies are introducing baby feeding items made of sustainable materials such as silicone, metal, and others to avoid such problems. For instance, in October 2020, Nanobebe U.S. Ltd., a U.S.-based baby products company, introduced Flexy Silicone Baby Bottle, a sustainable product in the U.S.


The growing preference of women towards feeding packed infant formulas to their infants over breastfeeding will further boost the demand for feeding bottles. This is expected to bode well for the North America baby bottle market growth in the forthcoming years.


DRIVING FACTORS


Rising Parental Spending on Child Care Items to Drive Market Growth


The rising parental spending on child care items such as food & feeding items, hygiene products, toys, clothing, and others is primarily driving the revenues of these bottle products. According to the data presented by the Department of Statistics, Government of Canada, in the third quarter of 2018, the spending on infant care and personal & beauty products in the country reached USD 2.51 billion, increasing from USD 2.48 billion in the second quarter of 2018. 


Besides, such products are widely used in commercial settings such as schools, hospitals, child care centers, and others. Therefore, the significant presence of infrastructural facilities such as daycare centers and child hospitals in the region further drives the consumption rate of these products in such settings. For example, according to the Child Trend Organization, as of May 2018, there were 3.89 million daycare centers in the United States.


Increasing Pediatrician Focus towards Child Care Education to Support Market Growth


The increasing focus of pediatricians on educating the parents regarding child health and healthy feeding & sleeping habits will fuel the demand for different kinds of baby care products, such as baby bottles. For instance, in October 2019, Children’s Hospital Colorado launched Incredibly Different Care, a campaign highlighting the importance of pediatric care. This is expected to augment the consumption rate of such products among the US population that will boost the market growth rate in the forthcoming years.


RESTRAINING FACTORS


Indigestion Problems Caused by Bottle-Feeding among Infants to Limit Market Growth


During the bottle-feeding activity, infants usually swallow air inside their mouth, which causes food indigestion and colic problems. This is expected to limit the demand for such products among the women population. Additionally, massive competition from the local and unorganized industry key players is also expected to hamper prominent companies' business growth, thereby inhibiting market growth to some extent.


Report Scope & Segmentation



























































North America Baby Bottle Market Report Scope

Report Coverage



Details



Forecast Period:



2021 to 2028



Forecast Period 2021 to 2028 CAGR:



3.60%



2028 Value Projection:



USD 356.7 million



Base Year:



2020



Market Size in 2020:



USD 273.6 Million



Historical Data for:



2017 to 2019



No. of Pages:



142



Tables, Charts & Figures:



52



Segments Covered:



Type, Material, Distribution Channel



 


 


Growth Drivers:



Rising Parental Spending on Child Care Items to Drive Market Growth



The spending on infant care and personal & beauty products in the country reached USD 2.51 billion



Increasing Pediatrician Focus towards Child Care Education to Support Market Growth



Pitfalls & Challenges:



Indigestion Problems Caused by Bottle-Feeding among Infants to Limit Market Growth



SEGMENTATION


By Type Analysis


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Wide-Mouth Segment Holds Major Market Share Supported by Flexibility in Usage


The wide-mouth segment holds a significant share of the market as users can quickly fill up instant infant formula inside it and can manage the temperature of the procedure contained in it. Additionally, parents can reduce nipple confusion in their babies during the feeding activity due to the wide-mouth shape of such products. This will ease the segment in its further growth.


The vented segment is expected to grow significantly as such products can strongly prevent infants from sucking air bubbles through these type of bottles during the drinking activity. This essentially helps parents in avoiding colic problems among their infants. Additionally, shifting consumer demand for premium-quality vented baby bottles is further driving segmental growth.


The angled-neck type of product can effectively help mothers comfortably shift their baby from breastfeeding to bottle-feeding activities. The angled-neck segment is likely to grow at a considerable rate owing to its advantage over other types of bottles.


The others segment includes various products such as disposable liner bottles and standard bottles. This segment is primarily driven by the cost-effectiveness of such items over different types.


By Material Analysis


Plastic Segment to Dominate Backed by Cost-Effectiveness of Plastic


The plastic segment holds a significant share of the market owing to the cost-effectiveness and lightweight nature of plastic over other material types. Additionally, shifting consumer trends towards using feeding bottles made up of recycled plastic material is likely to favor segmental growth.


The silicone segment is expected to grow at a significant rate due to the regular introduction of silicone-based feeding items by companies operating across North America. This is likely to catch the attention of the people towards buying such items. For instance, in June 2018, Comotomo Inc. introduced a soft, high-grade, silicone-based product in the U.S. market. Additionally, easy cleaning and reusability of such items will further help the market segmentation in its future growth.


Key Factors such as higher durability and toughness of stainless steel-based baby bottles primarily support the growth of the stainless steel segment. Also, the increasing consumer awareness regarding the availability of shock-proof, ergonomically designed glass bottles is fueling the glass segment's growth.


By Distribution Channel Analysis


Offline Segment to Dominate Aided by Wide Availability of Baby Products in a Single Place


The offline segment holds a major share of the market as users can purchase various daily purpose child care items such as food, toys, and others at a single place in such stores. Additionally, people prefer to shop for baby care items in physical stores as they can get product knowledge in person at these stores. This results in more significant revenues from the offline segment.


The evolving consumer inclination towards online shopping activities is primarily driving the online segment’s improving position in the North America baby bottle market share. Additionally, the increasing provision of discounts and coupons by online child products retailers is likely to fuel the demand for child products from these stores.


COUNTRY INSIGHTS


The market size in the U.S. stood at USD 221.7 million in 2020. The U.S. is expected to showcase considerable growth due to the presence of prominent companies such as Munchkin Inc., Newell Brands Inc., Handi-Craft Company, and others in the country. This is further likely to contribute to the surplus supply of such products to the population. Moreover, the increasing consumer awareness towards the usage of BPA-free baby bottle products is likely to fuel the demand for sustainably-made feeding items.


Nowadays, parents mainly prefer to avail subscription box-based services to regularly receive the required number of baby products for their daily child care needs. The growing popularity of such services among the Canadian population is primarily driving the market growth in the country. Moreover, the rising parental spending on child care items is further fueling the product revenues in Canada. According to the data presented by the Financial Accountability Office of Ontario, in 2018, the average child care cost in Ontario reached USD 12,800, 40% above the national average.


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The market in Mexico is primarily driven by the growing trend of feeding sugar-sweetened beverages such as milk formulas, juices, and others to toddlers. This is likely to favor the consumption rate of feeding items in the country. Moreover, students widely use water bottles for their regular drinking needs in schools. Therefore, the presence of a large number of preschool students results in considerable product revenues from Mexico. According to the data presented by the United Nations Educational, Scientific, and Cultural Organization (UNESCO), as of 2018, there were 6.72 million pre-primary students in Mexico.


KEY INDUSTRY PLAYERS


Product Launch is a Most Prominent Strategy Adopted by Key Companies to Grow Businesses


Prominent companies such as Newell Brands Inc., Munchkin, Inc., PIGEON CORPORATION, and others are focusing on expanding their business across international markets. Additionally, they regularly introduce eco-friendly baby bottles to cater to varied consumer demands for sustainably-made consumer goods. For instance, in October 2020, Lifefactory, a U.S. brand of Thermos LLC, launched a recyclable, stainless steel material-based, vacuum-insulated, wide-neck baby bottle in Schaumburg, U.S.


LIST OF KEY COMPANIES PROFILED:



  • Munchkin, Inc. (California, U.S.)

  • PIGEON CORPORATION (Tokyo, Japan)

  • Mayborn Group Limited (Benton Ln, U.K.)

  • Babisil International Ltd. (Siu Lek Yuen, Hong Kong)

  • Handi-Craft Company (Missouri, U.S.)

  • Newell Brands Inc. (New York, U.S.)

  • Koninklijke Philips N.V. (Amsterdam, Netherland)

  • Comotomo Inc. (Sunnyvale, U.S.)

  • Kiinde LLC (Melbourne, U.S.)

  • Pacific baby Incorporated (Salt Lake City, U.S.)

  • GoodBaby International Holdings Ltd. (Suzhou, China)


KEY INDUSTRY DEVELOPMENTS:



  • November 2020 – goPuff, a digital delivery services company, acquired BevMo Corporation, a beverage products business to deliver wine and baby bottles to populations across Arizona, California, and Washington. 

  • June 2020 – Edison National Inc., a South Korean child care products company, launched Mother-K, a line of childcare products including feeding bottles, diapers, wipes, and others in the U.S.


REPORT COVERAGE


An Infographic Representation of North America Baby Bottle Market

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The North America baby bottle market research report provides a detailed analysis of the market. It focuses on crucial aspects such as type, competitive landscape, material, and distribution channel areas. Moreover, it offers valuable insights into the significant market trends and highlights vital industry developments. In addition to the factors mentioned above, this analysis report encompasses several other factors that have contributed to the growth of the market in recent years.


In-depth Coverage of Segmentation


By Type



  • Angle-neck Bottles

  • Vented Bottles

  • Wide-Mouth Bottles

  • Others


By Material



  • Plastic

  • Stainless Steel

  • Glass

  • Silicone


By Distribution Channel



  • Online

  • Offline


By Geography



  • North America


Frequently Asked Questions

Fortune Business Insights says that the market size was USD 273.6 million in 2020 and is projected to reach USD 356.7 million by 2028.

In 2020, the U.S. stood at USD 221.7 million.

Registering a CAGR of 3.6%, the market will exhibit steady growth during the forecast period (2021-2028).

Based on type, the wide-mouth segment is set to lead the market.

The rising parental spending on child care items is a key driver for the growth of the market.

Newell Brands Inc., Munchkins, Inc., and Pigeon Corporation are some of the major players in the market.

The U.S. dominated the market in terms of share in 2020.

The rising demand for sustainably-made feeding items is likely to drive the adoption of these products.

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North America Baby Bottle Market Size, Share and Global Industry Trend Forecast till 2026
  • May, 2021
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  • 2017-2019
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