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Water Bottle Market Size, Share & Industry Analysis, By Product Type (Insulated, Non-Insulated, Filter Water Bottle, Infuser Water Bottle, and Others), By Material Type (Plastic, Stainless Steel, Glass, and Others), By Distribution Channel (Online and Offline), Regional Forecast, 2024-2032

Last Updated: May 24, 2024 | Format: PDF | Report ID: FBI104635



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The global water bottle market size was valued at USD 4.18 billion in 2023. The market is projected to grow from USD 4.34 billion in 2024 to USD 6.45 billion by 2032, exhibiting a CAGR of 5.07% during the forecast period.

A water bottle is as necessary as a wallet, smartphone, or car key to stay hydrated throughout the day. Drinking water can flush out body toxins and allow cells to function normally. Water hydrates the body and keeps energy levels high. There are many types of water bottles available in the market, from plastic and glass to stainless steel bottles, from basic designs to cutting-edge developments. Individuals choose their water bottles carefully to reduce plastic waste and protect them from toxic chemicals. Drinking sufficient amount of water is a prerequisite for good health. People tend to consume more water if there's a limitless supply; hence, carrying a water bottle and drinking more is vital, especially in the summer.

Stainless steel bottles have become increasingly popular in recent years owing to their durability, versatility, environmental friendliness, and aesthetic appeal. It is also available in many colors and patterns, making it an attractive choice for individuals to have functional and beautiful drinkware.  

The COVID-19 pandemic, a public health emergency, has affected many communities and businesses worldwide. Due to the COVID-19 pandemic, the water bottle manufacturers subsequently decreased their production, most notably in 2020, as they depend on China for raw materials, resulting in the closure of plants and impacting the global supply chain. The shutdown of production plants has hampered the supply of water bottles. Various countries worldwide imposed lockdowns and travel and transportation restrictions in 2020 to curb the spread of the virus. This factor resulted in a need for increased raw material supply and the temporary closure of manufacturing plants which delayed the production and supply of drinkware and kitchen appliances.

Water Bottle Market Trends

Product Innovation and Sustainable Water Bottles are Prominent Trends

Companies offer sustainable and recycled plastic-based bottles to avoid environmental degradation and CO2 emissions from single-use plastic. This will open newer avenues to global industry growth; stainless steel material-based bottles are gaining popularity as these bottles are recyclable and long-lasting, thus reducing carbon footprint.

Reusable water bottles continue to surge in popularity as environmental awareness has been on the rise. As a more sustainable practice than single-use plastics, reusable water bottles symbolize ecological values. Government regulations and the plastic ban movement by Canada, the U.K., and New Zealand encourage consumers to switch to disposable water bottles and propel manufacturers to develop water bottles made of sustainable materials. Trends are continuously cycling through and leading people to make new purchases and changes to fit in. While fashion trends vary among different cultures and lifestyle trends vary among other age groups, water bottle trends are easily integrated into the lives of various demographics. Thus, they are adopted by individuals with diverse lifestyles.

Single-use plastic is a leading cause of plastic pollution across the world. In recent years, plastic materials (including disposable straws, cups, bottles, and shopping bags) have contributed to nearly 130 million tons of waste. Several countries, such as India, the U.K., and France, have started to impose bans on single-use plastic to varying extents. In May 2019, The United Nations revealed that 180 countries have pledged to help reduce the amount of plastic in the ocean. Many countries worldwide are committed to initiatives to tackle single-use plastic consumption, and consumers are also actively replacing single-use plastic bottles with eco-friendly water bottles to prevent plastic accumulation.

  • In June 2021, Nestle S.A. launched recycled plastic material-based thermos water bottles in the U.S.

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Water Bottle Market Growth Factors

Growing Awareness of Non-disposable Plastic Bottles and Innovations in Smart Water Bottles

Nowadays, manufacturers are regularly introducing innovative technology-based bottles to attract consumers. Innovations of smart water bottles and including features such as drinking alarms and temperature indicators attract consumers and will likely increase product demand over the forecast period. Companies’ introduction of reusable water bottles and help reduce single-plastic usage campaigns supports the growing product demand worldwide.

  • In January 2021, CamelBak launched a stainless-steel, reusable water bottle, which claims to be a spill-resistant, no-tip, stainless-steel structure; it is available in single-walled and insulated versions and is user-friendly and durable in demanding environments.

  • In August 2021, CamelBak launched the water bottle, the CamelBak Eddy, which can also be customized. The bottle is vacuum-insulated, spill-proof, has a big bite valve, and is dishwasher-safe. It is also installed with a carry loop; hence, it can easily be swung comfortably in fingers. CamelBak’s stainless-steel bottles are 100% BPA-free, stain-resistant, and taste-free, with no liners or coatings inside as these are made with medical grade stainless steel, hence resistant to dents and blemishes.

  • In May 2021, Ocean Bottle, a brand that develops a range of high-quality, built-to-last reusable products, launched the NFC smart chip impact platform to promote its brand and contribute toward environmental sustainability by stopping more plastic from entering the ocean in collaboration with the GAIL Bakery. The NFC chip technology is fitted into the base of each Ocean Bottle to track the impact.

  • Moreover, the increasing use of water bottles while traveling has become a trend, with many consumers preferring to carry their bottles from home instead of paying for expensive drinks at restaurants and hotels.

Increasing Consumers’ Sports and Travel Spending to Support the Market

The increased demand for reusable water bottles for sports and travel has intensified the market's growth worldwide. Besides, the cost-effective nature of reusable water bottles also boosts product demand. Consumers are increasingly becoming concerned with their health and environment, and today’s generation needs sustainable and eco-friendly drinkware.

  • According to the MasterCard Sport Economy Index 2023, Europe’s individuals attended live sporting events and regularly exercised (+10pp) in 2022 than in 2021. Passion for the sport remains afloat and robust in society across the region, with people returning to gyms and stadiums over the last year.

Moreover, for hiking trips, biking adventures, and commuting to the office, a reusable water bottle is a great way to increase hydration and cut down on single-use plastics. The rising participation levels across various sporting events, such as marathons, triathlons, cycling tours, and rising fitness consciousness among people have led them toward adopting new health & wellness habits, including drinking more water daily, which can be quickly done by carrying a water bottle instead of purchasing expensive bottled water while traveling.


Imposition of Stringent Government Regulations and Concerns Regarding Leakage Might Hinder Market Growth 

Stringent government regulations regarding single-use plastic will likely negatively impact plastic water bottle growth, and stainless steel is expensive for the common individual to purchase. Plastic contains many harmful and toxic chemicals, such as BPA – bisphenol A, a compound known to have adverse effects on one’s health, which is expected to hinder the market growth. Price fluctuations in commodities, including glass, copper, and steel, are a major barrier to the water bottle market growth Moreover, the weight of stainless steel and glass water bottles can make them difficult to handle and use for certain individuals.   

Water Bottle Market Segmentation Analysis

By Product Type Analysis

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Insulated Water Bottles Segment to Dominate Global Market as its Vacuum Insulation Keep Drinks Ice-Cold or Hot for Hours

Based on product type, the market is segmented into insulated, non-insulated, filter water bottles, infuser water bottles, and others. The insulated segment dominates the market as these bottles are designed with vacuum insulation to keep drinks ice-cold or piping hot for hours. These bottles have temperature control and a durable exterior and have become a great choice for commuting, exercising, and traveling. These are popularly used as great gym bottles and are available in many variants such as a sipper water bottle, sports water bottle, water bottle for office use, or sports bottle.

The infuser water bottles segment will register fast growth over the forthcoming years as it is designed to be both a reusable water bottle and a fruit, tea, or herb infuser in one, thus providing minerals and nutrients to the body. Infused water has many health benefits, including appetite control, hydration, immune defense, heartburn prevention, blood sugar regulation, and weight management.

By Material Type Analysis 

Plastic Segment to Dominate as they are Durable and Often Inexpensive and Lightweight

The market is segmented into plastic, stainless steel, glass, and others based on material type. Plastic water bottles are appealing, durable, and often inexpensive and lightweight. These are also cheaper to manufacture than glass, aluminum, or steel, contributing significantly to their popularity and dominating the market share. However, stainless steel bottles are gaining popularity. Stainless steel segment will register the highest CAGR as these are the most common water containers available today. They are ideal for individuals who prefer to drink cold or hot beverages all day. Stainless steel bottles are strong, robust, resistant to rust and mold formation, and ideal for everyday use. These are non-toxic and safe, which is crucial for one's health. They are also an environmentally-responsible alternative as they are reusable and last longer.

By Distribution Channel Analysis

Offline Segment to Hold Dominant Position in the Market Due to a Wide Variety of Products Available in a Single Store

The market is segmented online and offline based on distribution channel. Offline segment holds a significant market share due to a wide variety of products available in a single store such as in supermarkets and hypermarkets Additionally, coupons and discounts on bulk product purchases attract customers to shop for many items. Offline stores add a high level of genuineness and thus involve no to less risk of counterfeit products in the market. Hence, consumers are more inclined toward offline stores. However, the online store segment will witness considerable growth owing to the increasing development of e-commerce and online shopping worldwide. The accessible home delivery facility offered by online retailers to attracts consumers. The digital era has changed several social trends, directly affecting consumer preferences and purchasing behavior.


Asia Pacific Water Bottle Market Size, 2023 (USD Billion)

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By geography, the global market is segregated into North America, Europe, Asia Pacific, the Middle East & Africa, and South America.

Asia Pacific held the most prominent water bottle market share in 2022. The government is actively pushing bottle manufacturers to use eco-friendly and sustainable materials due to plastic water bottles' dangers. This trend is likely to drive consumers to use reusable water bottles actively. This initiative will likely propel the growth of reusable water bottles in the region.  Other factors, such as rapid urbanization and lifestyle changes, also contribute to expanding the reusable water bottle market. People who strive for a healthy lifestyle and consider environmental sustainability prefer drinking water containers that can be reused rather than thrown away.

Additionally, efforts to safeguard marine life from the harmful plastic dumped into the oceans drive this market. Change in consumer preferences, lifestyle, and enhancement in the standard of living due to rise in personal disposable income, especially in India, China, and Japan, is anticipated to strengthen market growth. The rise in online shopping penetration is further projected to propel the market's growth till 2022.

North America and Europe accounted for a significant share due to the early adoption of stainless steel water containers and high consumption rates associated with hot beverages such as coffee and tea. Water bottles' easy portability and convenience are the major factors driving these regions' markets. Europe has a long history associated with water bottles, so consumers are more conscious about its usage patterns resulting in higher penetration rates. The rising trend for healthy lifestyles and wide utilization of bottles for activities such as gymming, trekking & hiking, are the major factors responsible for the high product demand. Shifting German and U.K. consumer preference toward using recycled plastic, bamboo, and other sustainable material-based thermos water bottles is fueling the European market growth.

The Middle East & Africa market is primarily driven by the region's significant population growth, increasing toward the 7 million market per year. Modernization has also increased in the last few years. A rise in the participation of individuals in sports and recreational activities has increased significantly in the last couple of years. Furthermore, an upsurge in obesity incidence among adults and the younger generation will further increase consumer interest in physical activities, which will directly result in boosting product demand. The rise in social media users in the region has encouraged manufacturers to initiate digital marketing to enhance their customer base. The growing popularity of recyclable and long-lasting water bottles will further drive the market growth. The rise in national and international tourist footfall has increased the need for reliable and safe drinking water. According to the Ministry of Tourism, Saudi Arabia, has witnessed a 58% growth in tourist arrival in 2023.

South America is significantly contributing to the world revenue of the water bottle industry owing to the increased awareness coupled with raising hygienic standards among the people, economic development, and others. Increasing consumer awareness regarding the availability of such products is mainly supporting the market growth in the region.

List of Key Companies in Water Bottle Market

Key Players Focusing on Product Innovation and New Product Launches

The manufacturers in the market are focusing on new brands & product launches, partnerships & expansion for growth in the market. Key players progressively launch new and innovative drinkware to attract new consumers and boost product sales. There is an opportunity for manufacturers to innovate and improve the design and functionality of drinkware, such as developing new shapes, sizes, and colors that appeal to consumers. In addition, urbanization, focus on sustainability, and reducing single-use plastic present an opportunity for manufacturers to expand their market reach and increase sales through international trade.



  • December 2022 – Cove launched the first biodegradable water bottles in partnership with Erewhon. These bottles are made with a sustainably sourced, naturally occurring biopolymer called PHA and are biodegradable, renewable, non-toxic, recyclable, plastic-free, and compostable.   

  • February 2021 – S’Well partnered with Vitamin Company, New Chapter, and marks the first time the eco-friendly water bottle brand has designed a new product in partnership with the mission to reduce plastic waste.  

  • February 2020 - S'ip by S'well launched a line of Harry Potter-inspired reusable water bottle collections in 5 designs; two have the Hogwarts crest.

  • June 2021 - Aquasana launched a “Buy One, Gift One” campaign with Good360 to provide families impacted by natural disasters access to clean, healthy drinking water. Aquasana used profits from water filter purchases to offset the donation of over $700,000 worth of reusable water filter bottles.  

  • February 2021 – Hydaway launched a collapsible water bottle. The bottle is made from silicone and BPA-free plastic and has a soft, pliable construction except for at the mouth and one ring directly in the middle of the bottle. Its accordion-like design allows it to fold to the size of a hockey puck. This flexible construction allows it to collapse down to such a small size, with several creases on both the top and bottom half of the bottle, and can adjust the height.

  • August 2020 – Nalgene launched a “Nalgene Sustain” line. The bottles are made from 50% certified recycled material Tritan Renew, which transforms single-use plastics into safe, more durable, and high-performance to fulfill the demand of environmental consciousness consumers seeking to reduce their carbon footprint.


The research report provides a detailed market analysis and focuses on crucial aspects such as leading companies, product types, material type, and distribution channels. Besides this, the report offers insights into the market trends and competitive landscape, and highlights vital industry developments. In addition to the factors mentioned above, the market outlooks several factors that have contributed to the market's growth in recent years and estimates the market forecast in the coming years.

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Report Scope & Segmentation



Study Period


Base Year


Estimated Year


Forecast Period


Historical Period


Growth Rate

CAGR of 5.07% from 2024 to 2032


Value (USD Billion)


By Product Type

  • Insulated

  • Non-Insulated

  • Filter Water Bottle

  • Infuser Water Bottle

  • Others

Material Type

  • Plastic

  • Stainless Steel

  • Glass

  • Others

Distribution Channel

  • Online

  • Offline

By Geography

  • North America (By Product Type, By Material Type, By Distribution Channel, and By Country)

    • U.S. (By Material Type)

    • Canada (By Material Type)

    • Mexico (By Material Type)

  • Europe (By Product Type, By Material Type, By Distribution Channel, and By Country)

    • Germany (By Material Type)

    • France (By Material Type)

    • Italy (By Material Type)

    • Spain (By Material Type)

    • U.K. (By Material Type)

    • Rest of Europe (By Material Type)

  • Asia Pacific (By Product Type, By Material Type, By Distribution Channel, and By Country)

    • China (By Material Type)

    • India (By Material Type)

    • Japan (By Material Type)

    • Australia (By Material Type)

    • Rest of Asia Pacific (By Material Type)

  • South America (By Product Type, By Material Type, By Distribution Channel, and By Country)

    • Brazil (By Material Type)

    • Argentina (By Material Type)

    • Rest of South America (By Material Type)

  • Middle East & Africa (By Product Type, By Material Type, By Distribution Channel, and By Country)

    • South Africa (By Material Type)

    • UAE (By Material Type)

    • Rest of South America (By Material Type)

Frequently Asked Questions

Fortune Business Insights says that the global market size was USD 4.18 billion in 2023 and is projected to reach USD 6.45 billion by 2032.

In 2023, the Asia Pacific market value stood at USD 1.32 billion.

Growing at a CAGR of 5.07%, the market will exhibit steady growth over the forecast period (2024-2032).

During the forecast period, plastic is the leading segment under the material type in this market.

Rising awareness and growing consciousness of the adverse environmental effects of non-disposable plastic bottles are expected to boost product demand.

Tupperware Brands Corporation, Klean Kanteen, Sigg Switzerland AG, and Thermos LLC are some of the major players in the global market.

Asia Pacific dominated the market share in 2023.

The growing demand for water bottles for sports and travel is anticipated to support market growth.

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