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The global water bottle market size was valued at USD 4.05 billion in 2022 and is projected to grow from USD 4.19 billion in 2023 to USD 5.76 billion by 2030, exhibiting a CAGR of 4.7% during the forecast period.
A water bottle is as necessary as a wallet, smartphone, or car key to stay hydrated throughout the day. Drinking water can flush out body toxins and allow cells to function normally. Water hydrates the body and keeps energy levels high. There are many types of water bottles available in the market, from plastic and glass to stainless steel bottles, from basic designs to cutting-edge developments. Individuals choose their water bottles carefully to reduce plastic waste and protect them from toxic chemicals. Drinking sufficient amount of water is a prerequisite for good health. People tend to consume more water if there's a limitless supply; hence, carrying a water bottle and drinking more is vital, especially in the summer.
Stainless steel bottles have become increasingly popular in recent years owing to their durability, versatility, environmental friendliness, and aesthetic appeal. It is also available in many colors and patterns, making it an attractive choice for individuals to have functional and beautiful drinkware.
Need for More Raw Material Supply and Temporary Closure of Manufacturing Plants Delayed the Production and Supply of Water Bottles
The COVID-19 pandemic, a public health emergency, has affected many communities and businesses worldwide. Due to the COVID-19 pandemic, the water bottle manufacturers subsequently decreased their production, most notably in 2020, as they depend on China for raw materials, resulting in the closure of plants and impacting the global supply chain. The shutdown of production plants has hampered the supply of water bottles. Various countries worldwide imposed lockdowns and travel and transportation restrictions in 2020 to curb the spread of the virus. This factor resulted in a need for increased raw material supply and the temporary closure of manufacturing plants which delayed the production and supply of drinkware and kitchen appliances.
Furthermore, the temporary closure of retail stores, supermarkets, and hypermarkets affected product sales, most notably in 2020. However, the industry is gradually getting back on track, and the situation will likely improve as the government has relaxed norms worldwide and individuals have resumed business. Additionally, purchasing power has dramatically changed worldwide owing to the lockdown. Public transportation, such as planes and trains, has been restricted, resulting in a surge in demand for excursions by private cars, consequently driving demand for personal water bottles.
Product Innovation and Sustainable Water Bottles are Prominent Trends
Companies offer sustainable and recycled plastic-based bottles to avoid environmental degradation and CO2 emissions from single-use plastic. This will open newer avenues to global industry growth; stainless steel material-based bottles are gaining popularity as these bottles are recyclable and long-lasting, thus reducing carbon footprint.
Reusable water bottles continue to surge in popularity as environmental awareness has been on the rise. As a more sustainable practice than single-use plastics, reusable water bottles symbolize ecological values. Government regulations and the plastic ban movement by Canada, the U.K., and New Zealand encourage consumers to switch to disposable water bottles and propel manufacturers to develop water bottles made of sustainable materials. Trends are continuously cycling through and leading people to make new purchases and changes to fit in. While fashion trends vary among different cultures and lifestyle trends vary among other age groups, water bottle trends are easily integrated into the lives of various demographics. Thus, they are adopted by individuals with diverse lifestyles.
Single-use plastic is a leading cause of plastic pollution across the world. In recent years, plastic materials (including disposable straws, cups, bottles, and shopping bags) have contributed to nearly 130 million tons of waste. Several countries, such as India, the U.K., and France, have started to impose bans on single-use plastic to varying extents. In May 2019, The United Nations revealed that 180 countries have pledged to help reduce the amount of plastic in the ocean. Many countries worldwide are committed to initiatives to tackle single-use plastic consumption, and consumers are also actively replacing single-use plastic bottles with eco-friendly water bottles to prevent plastic accumulation.
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Growing Awareness of Non-disposable Plastic Bottles and Innovations in Smart Water Bottles
Nowadays, manufacturers are regularly introducing innovative technology-based bottles to attract consumers. Innovations of smart water bottles and including features such as drinking alarms and temperature indicators attract consumers and will likely increase product demand over the forecast period. Companies’ introduction of reusable water bottles and help reduce single-plastic usage campaigns supports the growing product demand worldwide.
Increasing Consumers’ Sports and Travel Spending to Support the Market
The increased demand for reusable water bottles for sports and travel has intensified the market's growth worldwide. Besides, the cost-effective nature of reusable water bottles also boosts product demand. Consumers are increasingly becoming concerned with their health and environment, and today’s generation needs sustainable and eco-friendly drinkware.
Moreover, for hiking trips, biking adventures, and commuting to the office, a reusable water bottle is a great way to increase hydration and cut down on single-use plastics. The rising participation levels across various sporting events, such as marathons, triathlons, cycling tours, and rising fitness consciousness among people have led them toward adopting new health & wellness habits, including drinking more water daily, which can be quickly done by carrying a water bottle instead of purchasing expensive bottled water while traveling.
Imposition of Stringent Government Regulations and Concerns Regarding Leakage Might Hinder Market Growth
Stringent government regulations regarding single-use plastic will likely negatively impact plastic water bottle growth, and stainless steel is expensive for the common individual to purchase. Plastic contains many harmful and toxic chemicals, such as BPA – bisphenol A, a compound known to have adverse effects on one’s health, which is expected to hinder the market growth. Price fluctuations in commodities, including glass, copper, and steel, are a major barrier to the water bottle market growth Moreover, the weight of stainless steel and glass water bottles can make them difficult to handle and use for certain individuals.
Insulated Water Bottles Segment to Dominate Global Market as its Vacuum Insulation Keep Drinks Ice-Cold or Hot for Hours
Based on product type, the market is segmented into insulated, non-insulated, filter water bottles, infuser water bottles, and others. The insulated segment dominates the market as these bottles are designed with vacuum insulation to keep drinks ice-cold or piping hot for hours. These bottles have temperature control and a durable exterior and have become a great choice for commuting, exercising, and traveling. These are popularly used as great gym bottles and are available in many variants such as a sipper water bottle, sports water bottle, water bottle for office use, or sports bottle.
The infuser water bottles segment will register fast growth over the forthcoming years as it is designed to be both a reusable water bottle and a fruit, tea, or herb infuser in one, thus providing minerals and nutrients to the body. Infused water has many health benefits, including appetite control, hydration, immune defense, heartburn prevention, blood sugar regulation, and weight management.
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Plastic Segment to Dominate as they are Durable and Often Inexpensive and Lightweight
The market is segmented into plastic, stainless steel, glass, and others based on material type. Plastic water bottles are appealing, durable, and often inexpensive and lightweight. These are also cheaper to manufacture than glass, aluminum, or steel, contributing significantly to their popularity and dominating the market share. However, stainless steel bottles are gaining popularity. Stainless steel segment will register the highest CAGR as these are the most common water containers available today. They are ideal for individuals who prefer to drink cold or hot beverages all day. Stainless steel bottles are strong, robust, resistant to rust and mold formation, and ideal for everyday use. These are non-toxic and safe, which is crucial for one's health. They are also an environmentally-responsible alternative as they are reusable and last longer.
Offline Segment to Hold Dominant Position in the Market Due to a Wide Variety of Products Available in a Single Store
The market is segmented online and offline based on distribution channel. Offline segment holds a significant market share due to a wide variety of products available in a single store such as in supermarkets and hypermarkets Additionally, coupons and discounts on bulk product purchases attract customers to shop for many items. Offline stores add a high level of genuineness and thus involve no to less risk of counterfeit products in the market. Hence, consumers are more inclined toward offline stores. However, the online store segment will witness considerable growth owing to the increasing development of e-commerce and online shopping worldwide. The accessible home delivery facility offered by online retailers to attracts consumers. The digital era has changed several social trends, directly affecting consumer preferences and purchasing behavior.
By geography, the global market is segregated into North America, Europe, Asia Pacific, the Middle East & Africa, and South America.
Asia Pacific Water Bottle Market Size, 2022 (USD Billion)
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Asia Pacific held the most prominent water bottle market share in 2022. The government is actively pushing bottle manufacturers to use eco-friendly and sustainable materials due to plastic water bottles' dangers. This trend is likely to drive consumers to use reusable water bottles actively. This initiative will likely propel the growth of reusable water bottles in the region. Other factors, such as rapid urbanization and lifestyle changes, also contribute to expanding the reusable water bottle market. People who strive for a healthy lifestyle and consider environmental sustainability prefer drinking water containers that can be reused rather than thrown away.
Additionally, efforts to safeguard marine life from the harmful plastic dumped into the oceans drive this market. Change in consumer preferences, lifestyle, and enhancement in the standard of living due to rise in personal disposable income, especially in India, China, and Japan, is anticipated to strengthen market growth. The rise in online shopping penetration is further projected to propel the market's growth till 2022.
North America and Europe accounted for a significant share due to the early adoption of stainless steel water containers and high consumption rates associated with hot beverages such as coffee and tea. Water bottles' easy portability and convenience are the major factors driving these regions' markets. Europe has a long history associated with water bottles, so consumers are more conscious about its usage patterns resulting in higher penetration rates. The rising trend for healthy lifestyles and wide utilization of bottles for activities such as gymming, trekking & hiking, are the major factors responsible for the high product demand. Shifting German and U.K. consumer preference toward using recycled plastic, bamboo, and other sustainable material-based thermos water bottles is fueling the European market growth.
The Middle East & Africa market is primarily driven by the region's significant population growth, increasing toward the 7 million market per year. Modernization has also increased in the last few years. Rising middle-income population groups and spending on travel and other outdoor activities primarily drive the product demand among the Middle East & African population.
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South America is significantly contributing to the world revenue of the water bottle industry owing to the increased awareness coupled with raising hygienic standards among the people, economic development, and others. Increasing consumer awareness regarding the availability of such products is mainly supporting the market growth in the region.
Key Players Focusing on Product Innovation and New Product Launches
The manufacturers in the market are focusing on new brands & product launches, partnerships & expansion for growth in the market. Key players progressively launch new and innovative drinkware to attract new consumers and boost product sales. There is an opportunity for manufacturers to innovate and improve the design and functionality of drinkware, such as developing new shapes, sizes, and colors that appeal to consumers. In addition, urbanization, focus on sustainability, and reducing single-use plastic present an opportunity for manufacturers to expand their market reach and increase sales through international trade.
An Infographic Representation of Water Bottle Market
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The research report provides a detailed market analysis and focuses on crucial aspects such as leading companies, product types, material type, and distribution channels. Besides this, the report offers insights into the market trends and competitive landscape, and highlights vital industry developments. In addition to the factors mentioned above, the market outlooks several factors that have contributed to the market's growth in recent years and estimates the market forecast in the coming years.
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CAGR of 4.7% from 2023 to 2030
Value (USD Billion)
By Product Type
North America (By Product Type, By Material Type, By Distribution Channel, and By Country)
Europe (By Product Type, By Material Type, By Distribution Channel, and By Country)
Asia Pacific (By Product Type, By Material Type, By Distribution Channel, and By Country)
South America (By Product Type, By Material Type, By Distribution Channel, and By Country)
Middle East & Africa (By Product Type, By Material Type, By Distribution Channel, and By Country)
Fortune Business Insights says that the global market size was USD 4.05 billion in 2022 and is projected to reach USD 5.76 billion by 2030.
In 2022, the Asia Pacific market value stood at USD 1.25 billion.
Growing at a CAGR of 4.7%, the market will exhibit steady growth over the forecast period (2023-2030).
During the forecast period, plastic is the leading segment under the material type in this market.
Rising awareness and growing consciousness of the adverse environmental effects of non-disposable plastic bottles are expected to boost product demand.
Tupperware Brands Corporation, Klean Kanteen, Sigg Switzerland AG, and Thermos LLC are some of the major players in the global market.
Asia Pacific dominated the market share in 2022.
The growing demand for water bottles for sports and travel is anticipated to support market growth.
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