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Reusable Water Bottle Market Size, Share & COVID-19 Impact Analysis, By Material Type (Glass, Plastic, Metal, and Others), By Distribution Channel (Offline and Online), and Regional Forecast, 2024-2032

Last Updated: April 08, 2024 | Format: PDF | Report ID: FBI102574



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The global reusable water bottle market size was valued at USD 10.05 billion in 2023 and is projected to grow from USD 10.52 billion in 2024 to USD 15.61 billion by 2032, exhibiting a CAGR of 5.05% during the forecast period.

A reusable water bottle typically features eco-friendly and sustainable materials, making it ideal for repetitive use, reducing environmental pollution caused by disposable plastic bottles. Using stainless steel water bottles reduces carbon footprint and the plastic burden on landfills, oceans, and other sites. Industry participants focus on product innovation in terms of product colors and sizes, catering to the growing global consumer demand and staying competitive. These bottles are available in a variety of material options, including glass, stainless steel, plastic, and silicon. Material, color, size, and functionality are major factors influencing product design and attractiveness.

Moreover, single-use plastic bottles contribute to pollution as 80% of plastic water bottles end up in landfills and can take more than 400 years to decompose, consequently harming the environment. In this respect, the growing awareness regarding the environmental benefits of reusable bottles usage.

During the COVID-19 pandemic, the closure of manufacturing facilities and retail outlets/offline distribution channels greatly impacted the market growth. Furthermore, fluctuating raw material prices of stainless steel globally due to inflation and influenced the global reusable water bottle market negatively.

Reusable Water Bottle Market Trends

Emerging Trend of Sustainable Products to Bolster the Product Demand

Growing demand for convenient and eco-friendly water bottles increases the product demand globally. In this respect, the rising product demand for sustainable bottles across households, schools, colleges, and offices is poised to increase the global reusable water bottle market share throughout the forecast timeframe. Market players introduce smart water bottles that can monitor an individual's hydration needs. For instance, in Oct 2022, HidrateSpark, a U.S.-based smart water bottle manufacturer, launched the HidrateSpark Pro 21oz insulated flip lid smart bottle featuring stainless steel in various colors.

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Reusable Water Bottle Market Growth Factors

Increasing Demand for Sustainable Water Bottles to Boost Market Growth

The growing demand for sustainable and eco-friendly water bottles among young consumers boosts the market growth. Water bottles, made from recyclable materials such as stainless steel and glass, are robust, durable, and functional, making them ideal for use over extended periods. Market players, including Circular & Co., Ocean Bottle, Buoy Bottle, and Rockay Water Bottle, make 100% recyclable water bottles that are lightweight and leak-proof and have a 10-year lifespan, a key factor amplifying product demand globally. Moreover, recent years have witnessed market players partnering with drinking water suppliers to develop sustainable bottling options. For instance, in October 2023, Alpla Group, an Austria-based bottle packaging company, collaborated with Tönissteiner, a Germany-based mineral water company, to develop a reusable PET bottle made entirely of recycled material.

Rising Popularity of E-Commerce Shopping Platforms to Favor Market Expansion

The reusable water bottle growth is attributed to increasing manufacturers' need for product differentiation. Major manufacturers provide durable and robust water bottles in multiple colors to achieve product differentiation and cater to the growing consumer demand. Since the COVID-19 pandemic, the increasing popularity of e-commerce platforms such as Amazon owing to the high convenience for consumers has positively influenced market trends. Furthermore, online shopping platforms offer sizable and attractive discounts, accelerating product sales through the e-commerce platform.


Environmental Concerns Associated with Plastic Bottles May Limit Market Growth

Plastic is one of the most commonly used raw materials to make reusable bottles. The material is lighter, cheaper, and easier to transport than steel or glass, making it a popular choice among water bottle manufacturers, notably in Asian countries. However, plastic is universally considered a threat to the environment, including marine life. Various non-profit organizations across countries, including the Netherlands-based Greenpeace, strive to limit/reduce plastic pollution globally. In this respect, the increasing global need to reduce plastic pollution is expected to hamper the demand for plastic-based water bottles in the forthcoming years. Various industry players also encourage the use of non-plastic-based water bottles. For instance, according to GoPure Pod, a U.S.-based portable water purifier company, it is dangerous to reuse plastic water bottles due to the presence of chemicals and microplastics from the bottles entering the water.

Reusable Water Bottle Market Segmentation Analysis

By Material Type Analysis

High Popularity of Plastic to Propel the Segment Growth

The global market is segmented into glass, plastic, metal, and others based on material type.

The plastic segment dominates the market. Plastic is one of the popular raw materials used to make water bottles owing to benefits such as being lightweight, convenient, and cheaper to produce. Polyethylene terephthalate (PET) is the most common plastic used to make water bottles.

The metal segment is expected to grow significantly throughout the forecast period due to the increasing adoption of recyclable stainless steel for production. Steel and aluminum are more durable and eco-friendly than plastic and are preferred for reusable bottle manufacturing. Several companies have launched innovative products to boost sales in this segment.

For instance, in October 2023, InventionHome, a U.S.-based invention licensing firm, designed a stainless steel reusable water bottle that opens from the top and bottom for easy cleaning.

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By Distribution Channel Analysis

Increasing Consumer Inclination toward Hypermarkets to Fuel the Offline Segment Growth

The market is segmented into offline and online based on distribution channel.

The offline segment holds the largest market share owing to the rising consumer inclination towards convenience stores and hypermarkets. Furthermore, the increasing number of supermarkets & hypermarkets across countries increases product availability and distribution through physical retail formats.

Online distribution channels are expected to witness considerable sales in the forthcoming years. The increasing trend of online purchasing through company websites for customized water bottles drives the segment’s growth. E-commerce platforms such as Amazon provide attractive discounts, increasing product penetration through online channels.


The global market is geographically segmented into North America, Europe, the Asia Pacific, South America, the Middle East and Africa.

Asia Pacific Reusable Water Bottle Market Size, 2023 (USD Billion)

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Asia Pacific dominated the global reusable water bottle market size in 2023, owing to the growing population in China and India and the increasing demand and availability of multi-functional water bottles. From a manufacturing standpoint, the abundant raw material availability, including plastic and glass, encourages new players' entry into emerging and potential Asian markets.

North America holds a significant market share owing to the increasing adoption of eco-friendly water bottles, notably in the U.S. Furthermore, an expanding population of environmentally conscious consumers who strive to reduce plastic waste ending up in landfills and in the oceans significantly increases the demand for reusable options. At a macro level, the growing demand for convenient reusable bottles made with recyclable raw materials, including steel or glass, for sports augments product sales across North American markets.

Europe is expected to expand considerably over the forecast period owing to increasing consumer demand for sustainable alternatives to single-use plastic bottles to reduce pollution. In addition to a significant demand across European households, the increasing number of educational institutes, gyms, offices, and other commercial establishments accelerates the product sales across Europe.

Reusable water bottle sales across South America and the Middle East & Africa markets are expected to witness positive growth in the foreseeable future. The growing consumer awareness regarding the environmental impact of single-use plastic water fuels the demand for reusable water bottles in these regions. Moreover, the increasing popularity of reusable metal bottles free from BPA (Bisphenol A), an industrial chemical, propels the growth of this market in South American and Middle Eastern countries.

List of Key Companies in Reusable Water Bottle Market

Major Industry Participants Focus on New Product Development to Stay Competitive

The global market is fragmented and highly competitive, with numerous domestic and international players competing for a higher market share. Key market players focus on new product launches, including products made using recycled materials to cater to consumers' growing demand. Industry players also brand and market their products as multi-functional to increase sales.

List of Key Companies Profiled:


  • In August 2023, PathWater, a U.S.-based manufacturer, announced a partnership with Mattel, a U.S.-based toy company, to launch a limited edition Barbie refillable bottle. The company sells these bright pink refillable water bottles on its website and in retail stores across the U.S. and Canada.

  • In September 2022, Ball Corporation, a U.S.-based bottle manufacturer, announced a joint venture with Boomerang Water LLC, a U.S.-based bottled water company. As part of the agreement, Ball Corporation will provide its aluminum bottles, while Boomerang will provide bottled water in sustainable packaging at resorts, cruise ships, and other locations.

  • In March 2022, Lifetime Brands, a U.S.-based manufacturer, announced the acquisition of S’well, a New York-based water bottle manufacturer. The investment is likely to expand the company's online sales platform in the coming years.

  • In June 2021, Ello, a U.S.-based manufacturer, introduced reusable water bottles featuring Eastman Tritan with 50% certified recycled content. The company sells these bottles at Target retail stores and through online platforms.

  • In June 2021, AptarFood, a U.S.-based company, announced its partnership with REBO, a Switzerland-based water bottle manufacturer, to introduce a smart reusable water bottle.


An Infographic Representation of Reusable Water Bottle Market

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The research report provides a detailed analysis of the market and focuses on key aspects such as leading companies, material type analysis, and distribution channels. Besides this, it offers insights into the market trends and highlights key industry developments. In addition to the factors above, the report encompasses several factors that have contributed to the growth of the market in recent years.

Report Scope & Segmentation



Study Period


Base Year


Estimated Year


Forecast Period


Historical Period


Growth Rate

CAGR of 5.05% from 2024 to 2032


Value (USD Billion)


By Material Type

  • Glass

  • Plastic

  • Metal

  • Others

By Distribution Channel

  • Offline

  • Online

By Region

  • North America (By Material Type, By Distribution Channel, and by Country)

    • U.S. (By Material Type)

    • Canada (By Material Type)

    • Mexico (By Material Type)

  • Europe (By Material Type, By Distribution Channel, and by Country)

    • Germany (By Material Type)

    • U.K. (By Material Type)

    • France (By Material Type)

    • Italy (By Material Type)

    • Spain (By Material Type)

    • Russia (By Material Type)

    • Rest of Europe (By Material Type)

  • Asia Pacific (By Material Type, By Distribution Channel, and by Country)

    • China (By Material Type)

    • India (By Material Type)

    • Japan (By Material Type)

    • Australia (By Material Type)

    • Rest of the Asia Pacific (By Material Type)

  • South America (By Material Type, By Distribution Channel, and by Country)

    • Brazil (By Material Type)

    • Argentina (By Material Type)

    • Rest of South America (By Material Type)

  • Middle East & Africa (By Material Type, By Distribution Channel, and by Country)

    • South Africa (By Material Type)

    • UAE (By Material Type)

    • Rest of the Middle East & Africa (By Material Type)

Frequently Asked Questions

Fortune Business Insights says that the worldwide reusable water bottles market was USD 10.05 billion in 2023 and is anticipated to reach USD 15.61 billion by 2032.

In 2023, the worldwide market value stood at USD 10.05 billion.

Ascending at a CAGR of 5.05%, the global market is expected to exhibit steady growth over the forecast period (2024-2032).

By product type, the plastic segment dominates the market.

The rising popularity of various e-commerce shopping platforms fuels the global market growth.

The leading players in the global market include Tupperware Brands Inc., Klean Kanteen, SIGG Switzerland AG GmbH, Camelbak Products LLC, and Contigo.

The Asia Pacific dominated the worldwide market in 2023.

The growing demand for sustainable water bottles is boosting the demand for reusable water bottles, favoring global market expansion.

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