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North America Hand Sanitizer Market Size, Share & Industry Analysis, By Product Form (Foam, Gel, Spray, and Others), Type (Alcohol-Based Sanitizer and Alcohol-Free Sanitizer), End-User (Schools, Restaurants, Hospitals, Households, Office Buildings, and Others), and Regional Forecast, 2019-2026

Region : North America | Format: PDF | Report ID: FBI104294



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The North America hand sanitizer market size was USD 851.1 million in 2019 and is projected to reach USD 1,379.4 million by 2026, exhibiting a CAGR of 7.1% during the forecast period (2019-2026).

The use of hand sanitizers has become a prominent trend as more people focus on health and hygiene because of infectious diseases such as COVID-19. The popularity of sanitizer is attributed to its shorter time than hand wash, anti-bacterial, convenient during traveling, and skin-friendly. The growing use of the product by people working in hazardous workplaces such as sewage cleaning, mining, garbage disposal, and others is likely to fuel the demand for the product. Furthermore, parents around the world are increasingly giving importance to the health and hygiene of their children. Hence, increased consumption of sanitizers will significantly contribute to the growth of the market.

Emphasis on Hygiene Protocols to Aid Market Development During Coronavirus

The outbreak of coronavirus has resulted in the high adoption of precautionary measures which include the use of hand sanitizer to curb the spread of infection. For instance, according to the Center for Disease Control and Prevention data issued in September 2020, the use of alcohol-based hand sanitizer can help to protect one's self and others from coronavirus. Furthermore, the high demand for the product by law enforcement personnel, who are maintaining strict rules and regulations for the safety of their citizens during the pandemic, is helping to generate more demand for hand sanitizers.


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Escalating Development of Innovative Hand Sanitizer Dispenser to Surge Growth

Manufacturers are coming up with innovative products such as the smart hand sanitizer dispenser which is safer, simpler, and has fewer chances of spreading the disease while using public hand sanitizer has played a vital role in the growing consumption of the product. For instance, the US brand called VersaTables developed an Automatic Sanitizer Dispenser which is touch-free to help prevent cross-contamination, easy refill mechanism, and ideal for public use. Additionally, the usage of pocket spray hand sanitizer, which is convenient for quick hand sanitization also boosted the market growth. For instance, a Canadian brand Orgen introduced a pocket spray hand sanitizer that has 70% isopropyl alcohol content, which is light enough to easily carry around.


Progression of E-Commerce Distribution Channel to Favor Market Growth

The advancement of internet and smartphone technologies are promoting e-commerce distribution channel, which, in turn, will boost the market in the time of the Covid-19 pandemic. For instance, in August 2020, the United States Census Bureau stated that the pandemic had a positive effect on the United States retail e-commerce and is expected to reach USD 211.5 billion with an increase of 31.8% in the first quarter, and a rise of 44.5% year-on-year. Furthermore, the implementation of lockdown and social distancing norms by governments around the world is expected to drive the consumption of the product further through e-commerce stores.

Intense Usage of the Product by Healthcare Professionals to Stimulate Growth

Various healthcare professionals such as doctors, nurses, paramedics, and others who are on the front line in the fight against the coronavirus are generating intense demand for hand sanitizers at hospitals and healthcare facilities. For instance, according to the United States Census Bureau, August 2019, the number of full-time healthcare workers has doubled since 2000, rising from 5 million to 9 million in the United States, and women are estimated to contribute 80% of the overall growth. Additionally, surgeons, dentists, and nurses who are involved in the operation of patients assist to drive the consumption rate.


Availability of Various Substitute Products to Hamper the Market Growth

The presence of a large number of alternative products such as liquid hand wash, bar soap, cleansing cream, and others which can act as an ideal hand cleansing agent can be a restraining factor for the market growth. Furthermore, the excess usage of alcohol-based sanitizers leading to dryness of skin, crack or even results in permanent skin damage may also threaten its growth.


By Product Form Analysis

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The Gel is the Leading Segment  

Based on product form, the market is fragmented into foam, gel, spray, and others. The gel is estimated to be the leading segment owing to its ability to easily scatter on every part of the palm in a smaller quantity as compared to segments such as foam or spray. Likewise, the gel is a thicker solution as compared to foam or spray, making it more effective in eliminating germs.

Foam, spray, and others have also exhibited a significant presence owing to the convenience of the quick use of the spray in commercial places, and foam being able to reduce dust and air particles infiltration assists to escalate the demand for these products.

By Type

Alcohol-Based Segment Holds the Highest Market Share

Based on type the market is segmented into alcohol-based and alcohol-free. Alcohol-based is projected to gain more traction on account of its ability to better exterminate germ, bacteria, and viruses than an alcohol-free solution, which thus makes it more desirable especially for safeguarding from infectious diseases. Similarly, alcohol-based with moisturizer content also boosted the demand as it helps to prevent the hands from dryness.

On the other hand, alcohol-free sanitizer is also showing a strong presence as it is being preferred for kids' use due to its less harmful quality while still able to protect the users from various types of micro-organisms that can harm the health of a person.

By End-User Analysis

Hospital Segment is Anticipated to Embrace the Largest Share

By the end-user, the market is divided into schools, restaurants, hospitals, households, office buildings, and others. Hospitals are estimated to be the dominant segment due to healthcare workers such as doctors, nurses, technicians, and others dealing with sick patients on a day to day basis who have a high chance of possessing transmittable diseases. Additionally, the usage of product after surgery or stitching patient’s wounds by doctors and nurses will escalate the need in this segment.

However, schools, restaurants, households, office buildings, and others also exhibit a positive growth due to the rising awareness of taking precautionary measures from the outbreak of deadly diseases.


The United States is the dominating country in the region. The United States is one of the hardest-hit countries by the Coronavirus, as this diseases has played a crucial role in upsurging the need and demand for hand sanitizers. For instance, according to the data issued by the Worldometers, September 2020, states that the United States has 7.09 million infected people and 205,478 deaths caused by Covid-19, which is considered to be one of the worst in the world. Additionally, the research laboratories in the United States are maintaining strict protocols regarding disinfecting and sanitization to help avoid the unwanted spread of diseases in and out of the laboratory. Enabled by this, the demand for the product is expected to surge in the forthcoming years.

Canada is anticipated to display a significant presence in the hand sanitizer market owing to people in this country giving high priority to healthcare, which, in turn, will increase the expenses made on health care products. For instance, according to the data published by the Canadian Institute for Healthcare Information, in 2019, the overall healthcare spending in Canada was USD 264 billion or USD 7,068 per person. Additionally, the rising growth of the mineral fuel industry resulting in the increasing need for hand sanitizer for its employees, has a positive impact on market growth.

Mexico is assessed to contribute a vital market share owing to the rising growth of the manufacturing industry resulting in employing more workers to the facility where sanitizing or maintenance of a clean hand is essential to avoid any contamination to the product. For instance, according to Export Varginia.Org, the manufacturing sector in Mexico is estimated to generate 200,000 new jobs in 2018 with a contribution of 18% GDP to the Mexican economy. Additionally, the increasing adoption of hygienic lifestyle, especially in urban places of this country is contributing to the rise in the consumption rate.


Key Players are Drifting Towards Natural/Organic Based Hand Sanitizer to Expand their Product Portfolio

The rising number of manufacturers moving towards the production and manufacturing of natural/organic based hand sanitizers, which are skin friendly and contains less harmful chemical content is likely to accelerate the product growth. For instance, Dr. Bronner introduced a Peppermint Organic Hand Sanitizer which is made up of organic lavender oil, ethyl alcohol, water, and organic glycerin which can be even used as an air freshener and deodorant.


  • The Clorox Company (Oakland, California, USA)

  • The 3M Company (Saint Paul, Minnesota, USA)

  • Byotrol (Chester, Cheshire, England)

  • Henkel (Düsseldorf, North Rhine-Westphalia,Germany)

  • Vi-jon Inc. (St Louis, MO, USA)

  • GOJO Industries, Inc. ( Akron, OH, USA)

  • Kutol Products Company, Inc. (Sharonville, Ohio, USA)

  • Procter & Gamble Co (Cincinnati, Ohio, USA)

  • Artnaturals (Gardena, CA, USA)

  • Unilever PLC (Blackfriars, London)


  • January 2020 – Procter and Gamble announced that it has mobilized teams to offer the capability to manufacture and distribute hand sanitizer in five of its plants around the globe due to the eruption of COVID -19.

  • June 2020 – Honda and General Motors declared their partnership for the manufacturing of hand sanitizer for the use of health care facilities and their employees.


An Infographic Representation of North America Hand Sanitizer Market

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The hand sanitizer market research report provides a detailed analysis of the market and focuses on key aspects such as leading companies, end-user, and leading product types. Besides this, the report offers insights into the market trends and highlights key industry developments. In addition to the aforementioned factors, the report encompasses several factors that have contributed to the growth of the advanced market over recent years.

Report Scope & Segmentation



Study Period


Base Year


Forecast Period


Historical Period



  Value (USD Million)


By Product Form

  • Foam

  • Gel

  • Spray

  • Others

By Type

  • Alcohol-Based Sanitizer

  • Alcohol-Free Sanitizer

By End-User

  • Schools

  • Restaurants

  • Hospitals

  • Households

  • Office Buildings

  • Others

By Geography

  • North America (U.S., Canada, and Mexico)

Frequently Asked Questions

Fortune Business Insights says that the Market size was USD 851.1 million in 2019 and is projected to reach USD 1,379.4 million by 2026.

Growing at a CAGR of 7.1%, the Market will exhibit steady growth in the forecast period (2020-2027).

The gel segment is projected to be the leading segment in this Market during the forecast period under product form segmentation.

The outbreak of various deadly infectious diseases is the major factor driving the growth of the market.

The Clorox Company, Byotro, The 3M Company, and Henkel are some of the major players in the North American Market.

The United States dominated the market share in 2019.

The rising awareness about the importance of health and hygiene among the global population is expected to drive the adoption in North America.

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