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The North America hand sanitizer market size was valued at USD 1.30 billion in 2022 and is projected to grow from USD 1.33 billion in 2023 to USD 1.86 billion by 2030, exhibiting a CAGR of 4.9% during the forecast period.
The use of hand cleansing gel or hand sanitizer has become a prominent trend as more people focus on health and hygiene due to infectious diseases spread. The popularity of the sanitizer is attributed to its shorter time than hand wash, anti-bacterial, convenience during traveling, and skin-friendly. The growing use of the product by people working in hazardous workplaces such as sewage cleaning, mining, garbage disposal, and others will likely fuel the demand for hygiene products. Furthermore, parents globally are increasingly giving importance to the health and hygiene of their children. Hence, increased consumption of sanitizers will significantly contribute to the North America hand sanitizer market growth.
Emphasis on Hygiene Protocols to Aid Market Development during Pandemic
The coronavirus outbreak resulted in the high adoption of preventive measures, including hand cleaning liquids, to curb the spread of infection. For instance, according to the Center for Disease Control and Prevention data issued in September 2020, alcohol based cleansing sanitizer can help protect oneself and others from the coronavirus. Furthermore, the high demand for the product by law enforcement personnel who maintain strict rules and regulations for the safety of their citizens during the pandemic is helping to generate more need for sanitizers.
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Escalating Development of Innovative Hand Sanitizer Dispenser to Surge Market Growth
Manufacturers are coming up with innovative products, such as smart sanitizer dispensers, which are safer, simpler, and have fewer chances of spreading the disease while using public hand cleaning gels. This has played a vital role in the growing consumption of the product. For instance, the U.S. brand VersaTables developed Automatic Sanitizer Dispenser, which is touch-free to help prevent cross-contamination, has an easy refill mechanism and is ideal for public use. Additionally, using pocket spray sanitizers, which are convenient for quick hand sanitization, also boosted the North American market growth. For instance, a Canadian brand, Origen, comes up with a pocket spray sanitizer that has 70% isopropyl alcohol content, which is light enough to carry around easily.
Progression of E-Commerce Distribution Channels to Favor Market Growth
The advancement of internet and smartphone technologies are promoting e-commerce distribution channels, which boosted the market during the COVID-19 pandemic. According to the data presented by the U.S. Department of Commerce, e-commerce sales of consumer products in the U.S. reached USD 244.2 billion in 2022, 43% of the total sales in 2020. Furthermore, the implementation of lockdown and social distancing norms by governments globally due to COVID-19 is expected to drive the consumption of the product further through e-commerce stores.
Intense Usage of the Product by Healthcare Professionals to Stimulate Market Growth
Various healthcare professionals, such as doctors, nurses, paramedics, and others who were on the front line in the fight against the coronavirus, were generating intense demand for hand cleaning gels at hospitals and healthcare facilities. In April 2020, BrewDog, a craft beer brewery company, provided 200,000 bottles of sanitizers to NHS hospitals and healthcare charities to meet the product demand in the U.S. Additionally, surgeons, dentists, and nurses who were involved in the operation of patients drove the consumption rate of hand sanitizers.
Availability of Various Substitute Products to Hamper Market Growth
The presence of many alternative products, such as liquid hand wash, bar soap, cleansing cream, and others, which can act as ideal hand cleansing agents, is a restraining factor for the market growth of hand sanitizer. Furthermore, excess alcohol-based sanitizer usage leads to skin dryness, crack, or even permanent skin damage and threatens the market growth.
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Effectiveness of Gel Sanitizer to Lead the Segment’s Growth
The market is fragmented into foam, gel, spray, and others based on product form. The gel segment is estimated to be the leading segment due to its ability to easily get widely scattered on every part of the palm in smaller quantities than segments such as foam or spray. Likewise, the gel is a thicker solution than foam or spray, making it more effective in eliminating germs
Foam, spray, and others have also exhibited a significant presence owing to the convenience of the quick use of the spray in commercial places, and foam-reducing dust and air particle infiltration assists in escalating the demand for these products.
Wide Application of Alcohol-based Sanitizers to Propel the Segment’s Share
Based on type, the market is bifurcated into alcohol-based sanitizer and alcohol-free sanitizer. Alcohol-based sanitizer segment is projected to gain more traction due to its ability to better exterminate germs, bacteria, and viruses than an alcohol-free solution, which makes it more desirable, especially for safeguarding from infectious diseases. Similarly, alcohol-based moisturizer content also boosted the demand as it helps to prevent the hands from dryness.
Alcohol-free sanitizer segment is also showing a strong presence as it is preferred for kids' use due to its less harmful quality while still being able to protect the user from various types of micro-organisms that can harm a person's health.
Increasing Demand for Sanitizers among Health Workers to Lead the Hospital Segment
By end-user, the market is divided into schools, restaurants, hospitals, households, office buildings, and others. Additionally, the product usage after surgery or stitching by doctors and nurses escalates the need in the hospitals segment.
However, schools, restaurants, households, office buildings, and others also exhibit positive growth due to the rising awareness of taking preventive measures against the outbreak of deadly diseases.
The U.S. is the dominating country in the North America hand sanitizer market share. The U.S., one of the hardest-hit countries by the coronavirus, played a crucial role in increasing the need and demand for hand cleansing liquids. For instance, according to the data issued by Worldometers in September 2020, the U.S. had 7.09 million infected and 205,478 death cases of COVID-19, considered one of the worst in the world. Additionally, the research laboratories in the U.S. maintained strict protocols regarding disinfection and sanitization to help avoid the unwanted spread of diseases in and out of the laboratory and help to escalate the need for the product.
Canada is anticipated to display a significant presence in the sanitizer market as people in this country prioritize healthcare, resulting in an upsurge in the expenses made on healthcare products. According to the data published by Canadian Institute for Health Information (CIHI), in 2022, total healthcare spending in Canada reached USD 331.0 billion, a 0.8% rise over the previous year. Additionally, the rising growth of the mineral fuel industry resulting in the increasing need for sanitizers for its employees, positively impacts market growth. For instance, according to the World’s Top Exports data issued in August 2020, Canadian mineral fuel export is estimated to be worth USD 98.4 billion. The growing personal hygiene awareness among Mexicans mainly supports the Mexico market growth. Additionally, the increasing adoption of a hygienic lifestyle, especially in this country's urban place, supports the product consumption rate.
Key Players are Drifting toward Natural/Organic-based Sanitizers
The rising number of manufacturers moving toward producing and manufacturing natural/organic-based sanitizer sprays and liquids, which are skin-friendlier and have less harmful chemical content, will likely accelerate product growth. For instance, Dr. Bronner developed a peppermint organic sanitizer of organic lavender oil, ethyl alcohol, soap and water, and organic glycerin, which can even be used for air freshener and deodorant.
An Infographic Representation of North America Hand Sanitizer Market
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The market research report provides a detailed analysis of the market and focuses on key aspects such as leading companies, end-uses, and leading product types. Besides this, the report offers insights into the market trends and highlights key industry developments. Qualitative data collection is done from trusted sources such as Food and Drug Administration FDA, Centre for Disease Control and Prevention (CDC), and others. In addition to the aforementioned factors, the report encompasses several factors that have contributed to the growth of the market in recent years.
CAGR of 4.9% during 2023-2030
Value (USD Billion)
By Product Form
Fortune Business Insights says that the market size was USD 1.30 billion in 2022 and is projected to reach USD 1.86 billion by 2030.
Growing at a CAGR of 4.9%, the market will exhibit steady growth in the forecast period (2023-2030).
The gel segment is projected to be the leading segment in this market during the forecast period under product form segmentation.
The outbreak of various deadly infectious diseases is the major factor driving the markets growth.
The Clorox Company, Byotro, The 3M Company, and Henkel are the few major players in the North American market.
The U.S. dominated the market share in 2022.
The rising awareness about the importance of health and hand hygiene among the population is expected to drive the adoption in North America.
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