"Assisting You in Establishing Data Driven Brands"

North America Hand Sanitizer Market Size, Share & COVID-19 Impact Analysis, By Product Form (Foam, Gel, Spray, and Others), By Type (Alcohol-based Sanitizer and Alcohol-Free Sanitizer), By End-User (Schools, Restaurants, Hospitals, Households, Office Buildings, and Others), and Regional Forecast, 2023-2030

Last Updated: May 06, 2024 | Format: PDF | Report ID: FBI104294



Play Audio Listen to Audio Version

The North America hand sanitizer market size was valued at USD 1.30 billion in 2022 and is projected to grow from USD 1.33 billion in 2023 to USD 1.86 billion by 2030, exhibiting a CAGR of 4.9% during the forecast period.

The use of hand cleansing gel or hand sanitizer has become a prominent trend as more people focus on health and hygiene due to infectious diseases spread. The popularity of the sanitizer is attributed to its shorter time than hand wash, anti-bacterial, convenience during traveling, and skin-friendly. The growing use of the product by people working in hazardous workplaces such as sewage cleaning, mining, garbage disposal, and others will likely fuel the demand for hygiene products. Furthermore, parents globally are increasingly giving importance to the health and hygiene of their children. Hence, increased consumption of sanitizers will significantly contribute to the North America hand sanitizer market growth.


Emphasis on Hygiene Protocols to Aid Market Development during Pandemic

The coronavirus outbreak resulted in the high adoption of preventive measures, including hand cleaning liquids, to curb the spread of infection. For instance, according to the Center for Disease Control and Prevention data issued in September 2020, alcohol based cleansing sanitizer can help protect oneself and others from the coronavirus. Furthermore, the high demand for the product by law enforcement personnel who maintain strict rules and regulations for the safety of their citizens during the pandemic is helping to generate more need for sanitizers.


Request a Free sample to learn more about this report.

Escalating Development of Innovative Hand Sanitizer Dispenser to Surge Market Growth

Manufacturers are coming up with innovative products, such as smart sanitizer dispensers, which are safer, simpler, and have fewer chances of spreading the disease while using public hand cleaning gels. This has played a vital role in the growing consumption of the product. For instance, the U.S. brand VersaTables developed Automatic Sanitizer Dispenser, which is touch-free to help prevent cross-contamination, has an easy refill mechanism and is ideal for public use. Additionally, using pocket spray sanitizers, which are convenient for quick hand sanitization, also boosted the North American market growth. For instance, a Canadian brand, Origen, comes up with a pocket spray sanitizer that has 70% isopropyl alcohol content, which is light enough to carry around easily.


Progression of E-Commerce Distribution Channels to Favor Market Growth 

The advancement of internet and smartphone technologies are promoting e-commerce distribution channels, which boosted the market during the COVID-19 pandemic. According to the data presented by the U.S. Department of Commerce, e-commerce sales of consumer products in the U.S. reached USD 244.2 billion in 2022, 43% of the total sales in 2020. Furthermore, the implementation of lockdown and social distancing norms by governments globally due to COVID-19 is expected to drive the consumption of the product further through e-commerce stores.

Intense Usage of the Product by Healthcare Professionals to Stimulate Market Growth

Various healthcare professionals, such as doctors, nurses, paramedics, and others who were on the front line in the fight against the coronavirus, were generating intense demand for hand cleaning gels at hospitals and healthcare facilities. In April 2020, BrewDog, a craft beer brewery company, provided 200,000 bottles of sanitizers to NHS hospitals and healthcare charities to meet the product demand in the U.S. Additionally, surgeons, dentists, and nurses who were involved in the operation of patients drove the consumption rate of hand sanitizers.


Availability of Various Substitute Products to Hamper Market Growth   

The presence of many alternative products, such as liquid hand wash, bar soap, cleansing cream, and others, which can act as ideal hand cleansing agents, is a restraining factor for the market growth of hand sanitizer. Furthermore, excess alcohol-based sanitizer usage leads to skin dryness, crack, or even permanent skin damage and threatens the market growth.


By Product Form Analysis

To know how our report can help streamline your business, Speak to Analyst

Effectiveness of Gel Sanitizer to Lead the Segment’s Growth

The market is fragmented into foam, gel, spray, and others based on product form. The gel segment is estimated to be the leading segment due to its ability to easily get widely scattered on every part of the palm in smaller quantities than segments such as foam or spray. Likewise, the gel is a thicker solution than foam or spray, making it more effective in eliminating germs

Foam, spray, and others have also exhibited a significant presence owing to the convenience of the quick use of the spray in commercial places, and foam-reducing dust and air particle infiltration assists in escalating the demand for these products.

By Type Analysis:

Wide Application of Alcohol-based Sanitizers to Propel the Segment’s Share

Based on type, the market is bifurcated into alcohol-based sanitizer and alcohol-free sanitizer. Alcohol-based sanitizer segment is projected to gain more traction due to its ability to better exterminate germs, bacteria, and viruses than an alcohol-free solution, which makes it more desirable, especially for safeguarding from infectious diseases. Similarly, alcohol-based moisturizer content also boosted the demand as it helps to prevent the hands from dryness.

Alcohol-free sanitizer segment is also showing a strong presence as it is preferred for kids' use due to its less harmful quality while still being able to protect the user from various types of micro-organisms that can harm a person's health.

By End-user Analysis

Increasing Demand for Sanitizers among Health Workers to Lead the Hospital Segment 

By end-user, the market is divided into schools, restaurants, hospitals, households, office buildings, and others.             Additionally, the product usage after surgery or stitching by doctors and nurses escalates the need in the hospitals segment.

However, schools, restaurants, households, office buildings, and others also exhibit positive growth due to the rising awareness of taking preventive measures against the outbreak of deadly diseases.


The U.S. is the dominating country in the North America hand sanitizer market share. The U.S., one of the hardest-hit countries by the coronavirus, played a crucial role in increasing the need and demand for hand cleansing liquids. For instance, according to the data issued by Worldometers in September 2020, the U.S. had 7.09 million infected and 205,478 death cases of COVID-19, considered one of the worst in the world. Additionally, the research laboratories in the U.S. maintained strict protocols regarding disinfection and sanitization to help avoid the unwanted spread of diseases in and out of the laboratory and help to escalate the need for the product.

Canada is anticipated to display a significant presence in the sanitizer market as people in this country prioritize healthcare, resulting in an upsurge in the expenses made on healthcare products. According to the data published by Canadian Institute for Health Information (CIHI), in 2022, total healthcare spending in Canada reached USD 331.0 billion, a 0.8% rise over the previous year. Additionally, the rising growth of the mineral fuel industry resulting in the increasing need for sanitizers for its employees, positively impacts market growth. For instance, according to the World’s Top Exports data issued in August 2020, Canadian mineral fuel export is estimated to be worth USD 98.4 billion. The growing personal hygiene awareness among Mexicans mainly supports the Mexico market growth. Additionally, the increasing adoption of a hygienic lifestyle, especially in this country's urban place, supports the product consumption rate.


Key Players are Drifting toward Natural/Organic-based Sanitizers

The rising number of manufacturers moving toward producing and manufacturing natural/organic-based sanitizer sprays and liquids, which are skin-friendlier and have less harmful chemical content, will likely accelerate product growth. For instance, Dr. Bronner developed a peppermint organic sanitizer of organic lavender oil, ethyl alcohol, soap and water, and organic glycerin, which can even be used for air freshener and deodorant.



  • March 2022: The PURELL announced the launch of its latest innovative hand sanitizer foam solutions for consumers. PURELL Advanced Hand Sanitizer Naturals Foam and PURELL Advanced Hand Sanitizer 2in1 Moisturizing Foam products are naturally fragranced with a blend of essential oils.

  • January 2021: Ovation Science Inc. received an order of DermSafe sanitizer lotion products from the Mexican distributor company Grupo Venta International, S.A. de C.V., for schools, hospitals, and larger businesses. This partnership will enable the company to further scale its supply chain capabilities in Mexico.

  • February 2020: Ovation Science Inc., a drug development company, acquired Skinvisible, Inc.-owned hand sanitizer brand DermSafe Sanitizer to expand its business in the Canada market.

  • July 2020: Clenova, a Michigan-based company, announced the launch of its new line of sanitizer and other products such as soaps, surface cleaners, and others.

  • January 2020: Procter and Gamble announced that it mobilized teams to offer the capability to manufacture and distribute sanitizer in five of its global plants due to the outbreak of COVID-19.

  • June 2020: Honda and General Motors declared their partnership to manufacture sanitizers for healthcare facilities and their employees.


An Infographic Representation of North America Hand Sanitizer Market

To get information on various segments, share your queries with us

The market research report provides a detailed analysis of the market and focuses on key aspects such as leading companies, end-uses, and leading product types. Besides this, the report offers insights into the market trends and highlights key industry developments. Qualitative data collection is done from trusted sources such as Food and Drug Administration FDA, Centre for Disease Control and Prevention (CDC), and others. In addition to the aforementioned factors, the report encompasses several factors that have contributed to the growth of the market in recent years.

Report Scope & Segmentation



Study Period


Base Year


Estimated Year


Forecast Period


Historical Period


Growth Rate

CAGR of 4.9% during 2023-2030


Value (USD Billion)


By Product Form

  • Foam

  • Gel

  • Spray

  • Others

By Type

  • Alcohol-based Sanitizer

  • Alcohol-Free Sanitizer

By End-User

  • Schools

  • Restaurants

  • Hospitals

  • Households

  • Office Buildings

  • Others

By Geography

  • North America (U.S., Canada, and Mexico)

Frequently Asked Questions

Fortune Business Insights says that the north america hand sanitizer market size was USD 1.30 billion in 2022 and is projected to reach USD 1.86 billion by 2030.

Growing at a CAGR of 4.9%, the market will exhibit steady growth in the forecast period (2023-2030).

The gel segment is projected to be the leading segment in this market during the forecast period under product form segmentation.

The outbreak of various deadly infectious diseases is the major factor driving the markets growth.

The Clorox Company, Byotro, The 3M Company, and Henkel are the few major players in the North American market.

The U.S. dominated the market share in 2022.

The rising awareness about the importance of health and hand hygiene among the population is expected to drive the adoption in North America.

Seeking Comprehensive Intelligence on Different Markets?
Get in Touch with Our Experts

Speak to an Expert
  • 2019-2030
  • 2022
  • 2019-2021
  • 120

Personalize this Research

  • Granular Research on Specified Regions or Segments
  • Companies Profiled based on User Requirement
  • Broader Insights Pertaining to a Specific Segment or Region
  • Breaking Down Competitive Landscape as per Your Requirement
  • Other Specific Requirement on Customization
Request Customization Banner

Consumer Goods Clients


Client Testimonials

“We are quite happy with the methodology you outlined. We really appreciate the time your team has spent on this project, and the efforts of your team to answer our questions.”

- One of the largest & renowned medical research centers based in the U.S. on a report on the U.S. NIPT Market.

“Thanks a million. The report looks great!”

- Feedback from a consultant on a report on the U.S. Beef Market.

“Thanks for the excellent report and the insights regarding the lactose market.”

- Brazil based company specializing in production of protein ingredients.

“I liked the report; would it be possible to send me the PPT version as I want to use a few slides in an internal presentation that I am preparing.”

- Global Digital Services Agency on a report on the Global Luxury Goods Market.

“This report is really well done and we really appreciate it! Again, I may have questions as we dig in deeper. Thanks again for some really good work.”

- U.S.-based biotechnology company focussing on treatment of chronic pain.

“Kudos to your team. Thank you very much for your support and agility to answer our questions.”

- Europe-based provider of solutions to automate data centre operations.

“We appreciate you and your team taking out time to share the report and data file with us, and we are grateful for the flexibility provided to modify the document as per request. This does help us in our business decision making. We would be pleased to work with you again, and hope to continue our business relationship long into the future.”

- India-based manufacturer of industrial and specialty intermediates with a strong global presence.

“I want to first congratulate you on the great work done on the Medical Platforms project. Thank you so much for all your efforts.”

- One of the largest cosmetics company in the world.

“Thank you very much. I really appreciate the work your team has done. I feel very comfortable recommending your services to some of the other startups that I’m working with, and will likely establish a good long partnership with you.”

- U.S. based startup operating in the cultivated meat market.

“We received the below report on the U.S. market from you. We were very satisfied with the report.”

- Global hearing aids manufacturer.

“I just finished my first pass-through of the report. Great work! Thank you!”

- U.S. based solar racking solutions provider.

“Thanks again for the great work on our last partnership. We are ramping up a new project to understand the imaging and imaging service and distribution market in the U.S.”

- World’s leading advisory firm.

“We feel positive about the results. Based on the presented results, we will do strategic review of this new information and might commission a detailed study on some of the modules included in the report after end of the year. Overall we are very satisfied and please pass on the praise to the team. Thank you for the co-operation!”

- Germany based machine construction company.

“Thank you very much for the very good report. I have another requirement on cutting tools, paper crafts and decorative items.”

- Japanese manufacturing company of stationery products.

“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”

- One of the Leading Food Companies in Germany

“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”

- Intuitive Surgical

“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”

- Major Food Company in Japan

“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”

- Ziering Medical

“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”

- Major Manufacturer of Precision Machine Parts in India

“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”

- Hewlett-Packard

“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”

- Global Management Consulting Firm

“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”

- UK-based Start-up in the Medical Devices Sector

“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”

- One of the Largest Companies in the Defence Industry
We use cookies to enhance your experience. By continuing to visit this site you agree to our use of cookies . Privacy.