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Trading includes opening, closing, and managing the market positions through broker (financial intermediary). The fees collected are used to maintain a funding account or making a specific number of trade per month by the broker. Online trading is the buying and selling of financial products like currencies, stocks, bonds, etc. on the internet. Online trading platforms are used to support secure, real-time trading access at an extremely low or discounted rate.
The ongoing trend of cryptocurrencies boosted the demand for advanced online trading platforms. Majority of the organizations and businesses are accepting bitcoin cryptocurrency as payment option. Additionally, many investors are considering bitcoin as an attractive investment opportunity. These factors contribute to drive the online trading platform market growth. The increase in the stock exchange, FOREX, exchange-traded fund, and trading activities have positively impacted on the market growth.
Institutional Trading Platform (ITP) is getting attention in the trading market. Securities and Exchange Board of India (SEBI) has relaxed many stringent rules governing initial public offering (IPO) for promoting the start-ups to list in ITP.
As the cryptocurrency market is grasping attention during the global COVID-19 pandemic, the online trading activities are expected to grow together.
Key Market Driver -
• Rising popularity of cryptocurrency boost the online trading platform market • Cost-optimization offered by online trading platform increase the demand for the market
Key Market Restraint -
• Lack of knowledge of online trading has restraining market growth.
Some of the key competitors in the global online trading platform market are TD Ameritrade, E-Trade, Fmr LLC., Ally Financial Inc., Tradeweb Markets LLC., Power Exchange India Limited, eToro - Your Social Investment Network, Interactive Brokers LLC, TradeStation, Octagon Strategy Limited, Robinhood and others.
Strategic partnerships and acquisitions are supporting the growth of the global online trading platform market. In October 2018, TD Ameritrade has entered in partnership agreement with BlackBoxStocks. The partnership has expected to provide a discounted rate for the stocks. Although, this partnership also offers multiple trading options on TD Ameritrade platforms for BlackBoxStocks subscribers. According to the agreement, BlackboxStocks will get a fee for new account openings to trading platforms. Also it will provide validation to BlackBoxStocks patented innovative products. Furthermore, partnership has offered a user-friendly and unique tool for trading.
Morgan Stanley has acquired E-TRADE Financial Corporation, in February 2020, for $13B. Acquisition will offer an extraordinary growth opportunity for Morgan Stanley’s wealth management business and is a part of the Morgan Stanley wealth management strategy. This acquisition balances the business mix of the company and emphasizes on more durable sources of revenue. The acquisition will help Morgan Stanley to acquire new corporate service customers and get a higher percentage of their wallet over time.
North America is expected to dominate the online trading market growth. North America has a very stable and strong economy and is anticipated to have the largest market share. The presence of large online trading vendors across the region drives the significant market growth. The growing investments for advanced technologies like blockchain, assists the maturity of the online trading platform across North America. The retailers and businesses from the region inclining their approach towards adopting cryptocurrency as an exchanging medium, which again upsurges the market growth.
Asia Pacific is supposing to represent the highest growth rate in the coming years. China has shown a majority adoption of the cryptocurrencies followed by Singapore and Bangkok. Although, India has been emerging as a major hub for blockchain technology supporting the market growth in Asia-Pacific.
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