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The global organic berries market size was USD 846.89 million in 2019 and is projected to reach USD 1,016.79 million by 2027, exhibiting a CAGR of 2.40% during the forecast period (2020-2027).
The global market is mainly driven by the rise in the consumption of natural and minimally processed products. All the organically grown products are free from harmful chemicals and pesticides. The rising awareness among the consumers about the health benefits associated with fresh fruits and vegetables has led to an increase in consumers’ inclination and demand for organic berries. This has aided in the market growth.
However, the market will witness a slight decline due to the global pandemic outbreak of Covid-19. The harvest of organic berries this year decreased compared to the previous year, though the prices might increase due to delay in the shipments. Various governments have imposed numerous rules for purchasing the food products which has affected the sales of these berries. The consumers are demanding for nutritious and vitamin-rich fruits and vegetables to maintain their immunity, amidst the lockdown. This is expected to further boost the market growth in the upcoming years.
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Increasing Demand of Consumers for Clean-label and Organically Grown Fruits
The organic trend is surging across various regions in the world and their growing acceptance by the consumers has boosted the organic berries market growth. The consumers high demand for organic, chemical-free fruits and vegetables due to their perceived health benefits, which, in turn, will positively impact market growth. Consumers prefer organic fruits as they are healthier than the conventional variants and also has negligible chances of biomagnification, helping them to lead a healthier lifestyle.
Growing Incorporation of Organic Fruits in Various Processed Food Products
The incorporation of organic fruits to manufacture organic processed food products is a major trend in the year 2019. The berries are used in various baked products as it imparts fruity taste in it and enhances its mouthfeel. The berries are utilized in various tarts, pies, and salads as they not only enhance the aesthetic appeal but also improve its nutritional properties. Natural berries are widely incorporated in the food products due to the growing consumers' awareness about sustainable agricultural practices. The manufacturers are coping with the growing trend and are producing products that are naturally-sourced and provides clean-label food products. The utilization of berries as a trend is mainly due to the consumers' ability to spend more on such premium products.
Growing Awareness about the Health Benefits of Organic Fruits to Aid Growth
The rising awareness among the consumers about the nutritional benefits associated with organic fruits has significantly adding stimulus to the market growth. The strawberries, raspberries, cranberries, and others are a rich source of dietary fibers as posses a wide array of bioactive components. The bioactive compounds such as phenolics, tannins, and flavonoids are also present in the berries apart from vitamins, fibers, and minerals. The antioxidant properties of the berries help in reducing the oxygen free radicals in the body. The consumers are becoming conscious about their health and their desire to remain fit which has led to an increase in the consumption of berries to suffice their daily nutritional intake. This factor propels the market growth.
High Prices of The Organic Products Leads to Decline in its Product Sales
The higher price of organically grown fruits than the conventional is a major factor that hampers the market. The production cost of organic products is higher due to the greater labor input per unit of output. The diversities of enterprises leads to lower economies of sales achieved. The marketing and distribution of organic products is relatively inefficient and costs are higher due to the relatively small amounts being produced. Further, the organic food supply is comparatively less than the conventional and in compliance with the increased demand. In the emerging economies, where the consumers are price conscious prefer conventional products due to their lower prices. This impedes the growth of the global market.
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Strawberries are Holding the Major Market Share, due to its Nutritional Properties and Taste
The strawberries are holding the major share in the market, due to its wide availability and consumption. The fruit is widely consumed due to its characteristic nutrients, aroma, sweetness, and juicy texture. Strawberries are also a rich source of essential micronutrients such as vitamin C, folates, minerals, and various antioxidant components. Various organic food products are incorporated with organic strawberries to improve its texture and flavor. The younger cohort prefers the utilization of organic fruits and vegetables in their food products. This is has aided in its sales performance. The utilization of various organic strawberries to create innovative food products is expected to open new ways for manufacturers.
Whereas, the raspberries and cranberries market is gaining significant traction and is growing at a moderate CAGR, due to their wide incorporation in various smoothies and cakes. The raspberries and cranberries are low-calorie berries with high fiber, vitamins, and antioxidant content along with having an authentic taste that enhances the flavor of the end-product.
The Food and Beverage industry is the Major Share Holding, Due to the Growing Bakery Sector
The bakery segment is leading the global market of food and beverages. The evolving taste preferences of the consumers have led to an increase in the incorporation of berries in various baked products such as cakes, pastries, and cookies. The artisan bakery products utilize these berries to enhance the aesthetic appeal of the products, thus creating a positive impact on its market growth. The use of various flavorful berries in cakes and pastries has led to its growing popularity among the consumers, especially the younger cohort. Thus, the increased consumption of bakery products positively aids in the growth of the market. The confectionery segment is also gaining the attention of the consumers as the amalgamation of the berries with the chocolate creates a unique combination. This has led the consumers to try new variants of chocolates.
The Processed Organic Berries Sector to Hold the Largest Market Share, Owing to the Ease of Utilization and Storage
The processed organic berries segment is accounted for a major market share owing to its ease of utilization and storage. The powdered organic berries are easy to formulate various bakery items to induce the fruity flavors and also extends its shelf life while preserving all its nutritional contents. Along with this, the consumers are demanding fresh, fruity, and authentic flavors in their food which has led to its wide utilization in bakery products. This is a major factor that drives the powdered berries market. The liquid berries are utilized majorly by the beverage industries due to their easy dissolution without leaving any residues. The liquified berries are also used by many processed food industries for making squashes and fruit drinks. The consumers nowadays, prefer them over the carbonated beverages due to their low-calorie content and being a healthier alternative. The availability of numerous flavors in the squashes is also a factor for the consumers’ growing inclination towards them. These factors have cumulatively contributed to the growth of the market.
North America Organic Berries Market Size, 2019 (USD Million)
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North America is Exhibiting the Highest Growth Rate, due to the Rise in Consumption of Organic Food Products
The global market is growing due to the presence of a large consumer base for organic fruits and vegetables. North America is witnessing a surge in the consumption of organic fruits, which in the year 2018, increased by 6.3%. The increase in organic fruit consumption was mainly witnessed in the U.S. and Canada. The wide availability of organic fruits and vegetables in various natural food stores, convenience stores, and direct-to-consumer markets by the growers is a factor that drives its regional market. The consumers buy naturally-grown berries due to their concerns regarding health, the environment, and animal welfare and their willingness to pay the premium prices. The incorporation of berries in various functional drinks/foods to increase its nutritional value has increased. The rise in the working population has increased the consumption of ready-to-eat/drink products due to their busy lifestyles. The consumers in the region widely consume baked goods like pies, cookies, cupcakes, and others which has contributed to its sales performance growth. Due to the global outbreak of the COVID-19 pandemic the market is experiencing a minor fall. The transportation and shipment of the berries have been delayed due to less manpower. This has been overcome by delivering berries by using private charter air transport. They are also utilizing them for exporting the berries to other regions in the world.
Europe is holding the second-largest share in the market and imports of berries from the developing countries have doubled in recent years. The potential markets for berries in the region are the U.K., Germany, the Netherlands, and Spain. The berries offer a convenient and healthy snack. The rise in the trend of healthy snacking between meals is one of the factors for the increase in regional consumption of berries. The fast-food chains and restaurants widely incorporate these fresh, berries in various culinary preparations such as salads and pies to increase its taste and aesthetic appeal. The consumers are showing interest in berries and other fruits that offer an easy alternative to traditional fruits. This has propelled the regional market growth. However, the consumption of vitamin-rich fruit and vegetable has increased due to the implementation of containment measures in the region. Further growth in the market is expected due to the increase in the consumption of fruits to boost immunity.
Asia Pacific holds a significant organic berries market share in the market due to the growing organic trend in the region. The rapid urbanization and increase in the disposable income of the consumers allow them to spend such premium prices on organic products. Countries such as China, India, and Japan are the potential market for many organic fruit growers.
The Middle East & Africa and South America are expected to hold a low market share, however, South America is observing a significant growth rate due to the large production of berries in the Chile and Peru. The wide incorporation of berries in Middle Eastern cuisines such as burbara to enhance its sensory appeal is also a major factor driving the market in the region.
Extensive Focus on New Product Launches for Expansion of Organic Berries Market
The global market structure for organic berries is growing due to the presence of many local and global players in the market. For instance, In May 2020, Twin River Berries, launched new branding across its berry line. The rebranding includes label and packaging redesigns with new marketing materials for blueberries, raspberries and blackberries. This rebranding will create promotional opportunities for the company and also give a boost to its sales performance.. This also helps in delivering high-quality products to the consumers. The companies are investing in the different production systems such as hydroponics, vertical farming, and indoor farming along with the use of robots and hi-tech machinery to support enhance productivity and achieve a reduction in the cost of cultivation. SunOpta, Inc., Royal Ridge Fruits, Wish Farms Inc., and Driscoll's, Inc. are the key market players among the others.
The strawberries segment has observed substantial growth in the global marketplace. The consumers are shifting towards organic products segment due to increased awareness about its various benefits, which is expected to have a positive effect on the market in the forthcoming years.
An Infographic Representation of Organic Berries Market
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Value (USD Million)
By Processing Type
Fortune Business Insights says that the value of the market was at USD 846.89 million in 2019 and is projected to reach USD 1,016.79 million by 2027.
Growing at a CAGR of 2.40%, the market will exhibit steady growth in the forecast period (2019-2027).
The strawberries segment is expected to be the leading segment based on type in the global market during the forecast period.
Rising consumer awareness regarding clean-label ingredients and organic food products is a key factor that drives the growth of the market.
SunOpta, Inc., Royal Ridge Fruits, and Rainier Fruit Co. are the key players.
North America is expected to hold the highest market share in 2019.
Food and Beverage application is expected to grow at a faster rate.
Increased consumption of fresh fruits and vegetables due to its nutritional properties is a major growth factor for the market.
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