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Powersports Market Size, Share & Industry Analysis, By Vehicle Type (Heavyweight Motorcycle, Recreational Off-road Vehicles (ROVs), Jetski, and Snowmobile), By Application (On-Road, Off-Road, and Others), By Fuel Type (Gasoline, Diesel, and Electric), and Regional Forecast, 2024-2032

Last Updated: July 08, 2024 | Format: PDF | Report ID: FBI105156



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The global powersports market size was valued at USD 37.96 billion in 2023. The market is projected to grow from USD 39.77 billion in 2024 to USD 60.51 billion by 2032, exhibiting a CAGR of 5.4% during the forecast period.

Powersports vehicles are high-performance vehicles intended for off-highway as well as on-highway use. They are designed to withstand extreme operating conditions such as shock/vibration, debris, and other environmental hazards.

Increasing demand among the youth for off-road adventure tourism and leisure activities, a rise in disposable income, clubs, and state organizations promoting powersports activities drive market growth. Additionally, government policies supporting the development of recreational infrastructure also increase the market growth.

The impact of COVID-19 on the market was characterized by the shutdown of production and assembly plants along with reduced parts supply. However, this market witnessed a surging demand during the pandemic, owing to exponential sales compared to previous years. For instance, according to data published by Solomon Partners, the U.S. witnessed a 24% YoY growth of ATVs/SxS vehicles.

Powersports Market Trends

High Demand for Vehicle Modifications with Additional Accessories to Influence Market Growth

According to the Specialty Equipment Market Association (SEMA), around 82% of powersports vehicle owners plan to purchase accessories for their vehicles within three months of purchase. Powersports vehicles are used across diverse terrains for various activities. Enhancing functionality using utility-oriented modifications is a top priority for off and on-road enthusiasts. The vehicles in the powersports market are designed with customization considerations. Thus, various vehicles models are widely created to support aftermarket performance and vehicle upgrades, further driving the market growth.

The trend of vehicle electrification is also expected to grow during the forecast period. Since major OEM manufacturers aim to introduce their electric variants of ATVs, heavy motorcycles, jetskis, and snowmobiles, introducing electric models will further reduce fossil-fuel dependence as these vehicles consume fuel at a higher rate. Furthermore, the major players in the market are highly motivated on launching EV models in the market to further promote electrification in powersports and reduce the overall impact of the powersports industry on the environment. Thus, major players are focusing on developing EV models of their vehicles to promote green energy and sustainability.

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Powersports Market Growth Factors

Increasing Adoption of ATVs to Drive the Powersports Market Growth

ATVs have lesser age restrictions and lower maintenance costs than other powersport vehicles, and are easier to maneuver, owing to their low vehicle weight. Therefore, these factors and their affordable pricing have made powersports highly popular among the younger population and older adults.  ATVs are an excellent alternative to mobility in tight spaces and narrow roads especially in parks, natural forestry, and national parks as they are nimble and do not take up much space. Additionally, lower carbon footprints and lower congestions are some of the major factors leading consumers to opt for ATVS and SxS vehicles.

Government initiatives in North America and Europe to increase the number of ATV pathways in parks have also increased. For instance, in Georgia, a federal grant was awarded for the growth of a new recreational facility, Bush Head Shoals ATV Park. Hence, the high adoption of ATVs is expected to drive the development of the market.

Economic Impact of Snowmobiling to Augment Market Growth

Snowmobile tourism is keenly endorsed through trail maps and information guides by state and regional travel agencies, as it has become a significant outdoor activity. For instance, according to the data issued by the International Snowmobile Manufacturers Association (ISMA), approximately USD 36 billion is expended on snowmobiling annually in the U.S. and Canada.

Snowmobiling generates approximately USD 350 million in terms of overall economic impact in Maine. Similarly, an economic impact study by the Quebec Federation of Snowmobile Clubs revealed that the snowmobile industry generated around USD 2 billion in Quebec. Hence, these factors are promoting the growth of snowmobiling, which will, in turn, drive the global market growth.


Environmental Impact and Safety Aspects to Restrain Market Growth

Most powersport vehicles operate on conventional fuel and have highly polluting engines. Heavyweight motorcycles, in particular, consume a high quantity of fuel and emit larger emissions. Regulatory norms aimed at reducing the harmful impact of such vehicles and the greater consumer need for fuel-efficient vehicles are leading to decreasing sales.

Additionally, according to the Consumer Product Safety Commission (CPSC), around 81,800 people were injured in the U.S., owing to ATV-related incidents in 2018, with children younger than 16 involved in 26% of the incidents. Lack of appropriate safety equipment while off-roading is attributed to the high number of rollover and collision incidents. Hence, increased focus on the environmental impact of these vehicles and their unmanaged use by children contributing to high fatalities is responsible for restraining the market growth.

Powersports Market Segmentation Analysis

By Vehicle Type Analysis

Higher Demand for Short and Off-road Cargo Transportation is Driving the Demand for Recreational Off-road Vehicles (ROVs)

By vehicle type, the market is segmented into heavyweight motorcycle, ROVs (all-terrain vehicles, side by side, and utility terrain vehicle), jetski, and snowmobile. The ROVs segment dominated the market share and is expected to grow at a steady growth rate owing to features such as multiple seating configurations, enhanced rollover protection, versatility in off-road use, including forestry and agriculture, and utility as well as luxury tasks.

Snowmobiles are highly popular for recreational use due to growing tourist attractions, and snow recreational activities provide a popular sport for North America and Europe regions. Additionally, major players are aiming to introduce new electric models to support the adoption of electrification technology to tackle climate change.

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By Application Analysis

Off-road Segment to Grow at a Significant Pace Owing to Increasing Versatility of Vehicles

Based on application, the market is segmented into on-road, off-road, and others. The off-road segment held the dominant share in 2023. Powersport vehicles can drive on uneven and rocky surfaces and steep trails, providing versatility across all terrains. They provide impressive handling with compact size and can maneuver in tight spaces such as crowded forests (ATVs and side by side vehicles) and snowmobile trails (snowmobiles).

Increasing demand from consumers for recreational activities in various regions such as North America and Europe with higher popularity for power sports is also expected to drive market growth. Moreover, off-road vehicles offer a robust structure and chassis to endure uneven surfaces. Thus, they are highly suitable for off-roading applications such as leisure, motorsports, and cargo transportation. Hence, these few factors fuel the growth of the segment.

By Fuel Type Analysis

Lower Cost of Gasoline-fueled Vehicles as Compared to Electric Vehicles Helped the Growth of Gasoline Segment

Based on fuel type, the market is segmented into gasoline, diesel, and electric.

The gasoline segment held the largest market share in 2023 due to high reliability and performance delivered by higher octane, pure gasoline fuel compared to other fuel types. Thus, these factors drive the demand for gasoline-powered vehicles.

The electric segment is expected to grow significantly during the forecast period owing to the rapid penetration of electrification technology across the automotive sector. Additionally, major players focus on reducing their carbon footprint by introducing electric models and aiming for sustainable manufacturing processes. Thus, electric vehicles are expected to acquire a significant market share over the forecast period, owing to growing environmental concerns.


North America Powersports Market Size, 2023 (USD Billion)

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High Popularity of Powersports in North America to Dominate the Market

North America held a dominant powersports market share, owing to favorable weather conditions, availability of a large number of recreational facilities, and the presence of established players, which include Arctic Cat, Yamaha Motor Corporation, BRP, and Polaris. Furthermore, the state and federal governments in the U.S. and Canada also provide extensive support (for example, surveying & designing trails), owing to the high economic impact of powersport activities. Hence, these reasons are expected to influence the dominance of this region in the market.

Europe accounted for a significant growth in the market, owing to the rise of recreational clubs and provincial organizations that are heavily promoting off-road & recreational leisure activities. Additionally, the popularity of powersports in this region is expected to fuel market growth.

Asia Pacific is expected to witness good growth in the market. High vehicle costs and lack of extensive servicing infrastructure hamper the adoption of powersports in this region. However, owing to a rise in disposable income and greater consumer awareness regarding recreational activities, there is a higher demand for heavyweight motorcycles and side by side’s in this region. Hence, these factors are predicted to drive market growth in this region.

List of Key Companies in Powersports Market

Major Players are Aiming Toward Introducing Technological Advancements to Offer Additional Value for Products for Consumers

The key players include BRP, Arctic Cat Inc., Honda Motor Co., Ltd., Polaris Inc., and Kawasaki Heavy Industries, Ltd. The companies aim to launch new models equipped with advanced technology and electric models to lead the competitive landscape.

Several key players are investing heavily in expanding their digital footprint, which can enable more seamless powersport ownership. For instance, in April 2023, Polaris launched its new electric Ranger XP Kinetic product line. The new vehicles feature a fully-electric powertrain engineered for off-road operations under the exclusive 10-year partnership between Polaris and Zero Motorcycles.



  • October 2023 – Kayo Electric, showcased its latest line up of electric ATV models EA70 and EA110. The vehicles are specifically designed for a safer and thrilling off road driving experience for ATV enthusiasts.

  • September 2023 – Tesla announced its plan to launch Cyberquad, an all-electric ATV vehicle for non-commercial use. The company aims on entering the ATV market due to its recent upsurge in demand for ATVs in past few years.

  • April 2023 – Polaris provided one of the major equipment rental companies, United Rentals, Inc., with its all-electric range of Polaris Ranger XP Kinetic UTVs. The company also announced to expand its partnership with Polaris Commercial to increase the fleet of electric UTVs further.

  • March 2023 – Honda Motors introduced a new product line of Multipurpose ATVs and compact Side by Sides (SxS). These vehicles feature a refined vehicle body suitable for multi-terrain purposes with higher weight endurance and comfort characteristics.

  • March 2023 – Taiga Motors Corporation introduced its long-distance electric snowmobile capabilities that offer fast charging on a few beta releases. The EV snowmobile can speed charge up to 80% in 30 minutes with a full range of 100 km.


The research report covers a detailed analysis of the market and focuses on key aspects such as leading companies, product types, and leading applications of the product. Besides this, the report offers insights into the powersports market trends and highlights key industry developments. In addition to the aforementioned factors, the report delivers an in-depth market analysis of several factors that contributed to the market growth in recent years.

An Infographic Representation of Powersports Market

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Report Scope & Segmentation



Study Period


Base Year


Estimated Year


Forecast Period


Historical Period


Growth Rate

CAGR of 5.4% from 2024-2032


Value (USD Billion) & Volume (Units)


By Vehicle Type

  • Heavyweight Motorcycle

  • ROVs

  • Jetski

  • Snowmobiles

By Application

  • On-road

  • Off-road

  • Others

By Fuel Type

  • Gasoline

  • Diesel

  • Electric

By Geography

  • North America (By Vehicle Type, Fuel Type, Application)

    • U.S.

    • Canada

    • Mexico

  • Europe (By Vehicle Type, Fuel Type, Application)

    • U.K.

    • Germany

    • France

    • Rest of Europe

  • Asia Pacific (By Vehicle Type, Fuel Type, Application)

    • Australia

    • China

    • India

    • Japan

    • Rest of Asia Pacific

  • Rest of the World (By Vehicle Type, Fuel Type, Application)

Frequently Asked Questions

Fortune Business Insights says that the global market size was USD 37.96 billion in 2023 and is projected to reach USD 60.51 billion by 2032.

In 2023, the North America market value stood at USD 21.23 billion.

The market is projected to exhibit a CAGR of 5.4% over the forecast period (2024-2032).

The ROVs segment is expected to be the leading segment in this market during the forecast period.

Increasing adoption of ATVs is the key factor driving the growth of the market.

Polaris Inc., Harley Davidson, and BRP are the major players in the global market.

North America held the largest share of the market in 2023.

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