Preserved Rose Market Size, Share & Industry Analysis, By Application (Gift, Home Décor, Wedding Decoration, and Others), By Distribution Channel (Retail Outlets/Offline and E-commerce/Online), and Regional Forecast, 2025-2032

The global preserved rose market size was valued at USD 82.24 million in 2024. The market is expected to grow from USD 85.91 million in 2025 to USD 121.01 million by 2032, exhibiting a CAGR of 5.01% during the forecast period. North America dominated the preserved rose market with a market share of 36.99% in 2024.

A preserved rose, also known as an eternal rose or forever rose, is a real rose that is treated to maintain fresh flower appearance and beauty for a longer period without needing sunlight or water. This preservation process comprises techniques such as freeze-drying or glycerin or wax-based solutions to replace the moisture in the petals. The increasing popularity of preserved flowers in home décor, gifts, and floral arrangements, owing to their lasting nature, drives the global market growth. The manufacturers, such as Beijing Sweetie-Gifts, Florever. Co., Ltd., SecondFlor, and Innovaflora focus on long-lasting beauty and eco-friendly alternatives to remain competitive in the market.

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MARKET DYNAMICS

Market Drivers

Increasing Consumer Spending on Home Décor to Boost Market Growth

Growing consumer spending on home décor products such as scented candles, preserved roses, and attractive lighting to make pleasant and aesthetically appealing in houses and commercial places, such as hotels, restaurants, offices, and cafés, drives the global preserved roses market growth. Surging home sales, working population, urbanization, income level, and increasing consumer awareness regarding home hygiene globally further boost product demand. According to The Canadian Real Estate Association (CREA), home sales increased by 3.7% between December 2023 and January 2024. The increasing consumer investment in home renovation and surging awareness regarding preserved flowers in developed and developing countries, such as China, Thailand, India, and Brazil, fuel the global preserved rose market growth.

MARKET RESTRAINT

Surge in High Cost of Preserved Rose to Restrain the Market Growth

The preserved flower types, such as roses, lavenders, and orchids, pass through a complex and time-consuming preservation process using superior chemicals such as dyes and glycerin, ensuring their natural look and durability. This procedure needs specialized knowledge, time, equipment, and experienced labor, which directly enhances the overall cost of the product. Furthermore, these preserved flowers need careful packaging and shipping to avoid destruction, increasing handling and logistics costs, further restricting the global preserved flowers market size.

MARKET OPPORTUNITY

Surging Adoption of Advanced Technology in Preserved Roses to Favor Market Expansion

Increasing adoption of modern technologies such as silica gel drying, freeze drying, resin encapsulation, glycerin treatment, and vacuum sealing by manufacturers fuels the product demand. The use of silica gel drying is increasing in preserving flowers as it absorbs moisture and helps to preserve their shape and color. Furthermore, freeze-drying technology is also rising as it helps maintain the true essence of roses. This advanced technology freezes roses at a very low temperature and then gradually eliminates moisture through a vacuum. This innovative technology retains the colors, shape, and essence of roses. Thus, the growing adoption of modern technologies by producers for conserving roses drives the global preserved rose market growth.

PRESERVED ROSE MARKET TREND

Increasing Availability of Preserved Roses on Online Platforms to Boost Market Growth

Increasing availability of preserved roses on e-commerce platforms such as Amazon, Flipkart, and Noon drives the global market growth. Online stores provide a wide array of preserved rose arrangements and colors compared to physical stores, which allows manufacturers to reach a wider audience. Furthermore, the online stores offer consumers the convenience of browsing and buying roses from anywhere, making it easier for consumers to discover and buy preserved roses, fuelling the global market growth.

SEGMENTATION ANALYSIS

By Application

Home Décor Segment Dominates the Global Market Owing to Long-Lasting Beauty and Versatile Features

Based on application, the market is segmented into gift, home décor, wedding decoration, and others.

The home décor segment will dominate the global market during the forecast period. Increasing consumer spending on preserved flowers, such as roses, orchids, and carnations, owing to their long-lasting beauty, versatility, and low-maintenance features, drives the segment's growth. Furthermore, the increasing changing lifestyle of individuals and growing awareness regarding maintaining an aesthetic and pleasant ambiance within the home boost the market growth.

The gifts segment will record the highest CAGR over the forecast period. The surging trend of giving flowers as gifts in festivals, parties, and occasions, especially in developed countries, drives the segment growth. Preserved flowers are more sustainable than fresh-cut flowers, and their colors, fragrance, and delicate texture are long-lasting, fueling the product demand.

By Distribution Channel

Retail Outlets/Offline Segment Leads Global Market Owing to Surging Number of Physical Stores

Based on distribution channels, the market is bifurcated into retail outlets/offline and e-commerce/online.

The retail outlets/offline segment holds the highest global preserved rose market share, owing to the surging number of offline stores across the globe. Offline stores provide various benefits such as instant gratification, physical inspection of products, no shipping cost, and personalized assistance from experienced staff, boosting the segment growth.

The e-commerce/online segment is anticipated to record the highest CAGR over the forecast period. The trend of shopping online has increased significantly due to the growing adoption of smartphones and high internet penetration, especially in developing countries. In addition, online shopping provides referral discounts, coupon codes, easy return & exchange services, a wide range of product options, and a 24/7 shopping facility to consumers, directly fuel product sales.

PRESERVED ROSE MARKET REGIONAL OUTLOOK

Regionally, the global market is segmented into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

North America

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North America region dominates the global market. Growing consumer spending on decorative items in residential and commercial places to improve interior ambiance triggers product demand across the region. The increasing consumer expenditure on home renovation and surging demand for floral arrangements further drive the market growth.

Increasing residential and commercial construction, such as hotels, cafés, and offices in U.S., is the key factor boosting the market growth. According to the American Hotel & Lodging Association (AHLA), as of September 2024, the U.S. hotel pipeline has 157,253 hotel rooms under construction, marking a 7% annual increase.

Europe

Increasing use of preserved flowers for gifting purposes at parties, birthdays, marriages, and festivals, owing to their long-lasting beauty and freshness, drives the product demand across Europe. Furthermore, these conserved roses are durable, low-maintenance, and sustainable, appealing to busy individuals and businesses. The increasing use of these flowers in arrangements for weddings, birthdays, and housewarming arrangements further fuels the market growth.

Asia Pacific

Asia Pacific region is anticipated to grow with the highest CAGR over the forecast period. Increasing urbanization, disposable income, growing working population, and construction of commercial and residential places in India, China, Australia, and Vietnam boost the product demand. The growing consumer awareness regarding personal and home hygiene and increasing awareness regarding eco-friendly and sustainable products across the region, drives the market growth.

South America and Middle East & Africa

The market in South America and the Middle East & Africa region is anticipated to rise with a substantial CAGR over the forecast period. The easy availability of preserved flowers such as roses, lavender, and orchids on online platforms further boost product sales. According to the International Trade Administration, U.S. Department of Commerce, in 2022, Argentina observed online sales growth of 87%. Furthermore, the growing emphasis on social media advertisement by manufacturers to reach a wider audience, improving product visibility, and attracting potential consumers drives the market growth.

COMPETITIVE LANDSCAPE

Key Industry Players

Prominent Players Focus on Geographic Expansion to Strengthen Presence

Increasing competition among key manufacturers such as Innovaflora, Ohchi Nursery Ltd., LYO FLORALS, and Magic Flower Company encourages them to leverage their strong brand loyalty and increase product awareness & presence to stay competitive. In addition, spending on digital advertisement and promotion programs can enhance consumer awareness about various preserved flowers, expanding the customer base. The prominent industry players are focusing on enhancing their brand reach by increasing physical stores and digital presence across the regions to stay competitive in the global market.

LIST OF KEY PRESERVED ROSE COMPANIES PROFILED IN THIS REPORT

• Innovaflora (Colombia)
• Ohchi Nursery Ltd. (Japan)
• Emihana (RoseAmor's) (Ecuador)
• LYO FLORALS (India)
• Vermont Flowers (EPZ) Ltd. (Kenya)
• Beijing Sweetie-Gifts (China)
• Florever.Co., Ltd. (Japan)
• SecondFlor (France)
• Magic Flower Company (U.K.)
• Clovercraftworkshop (China)

KEY INDUSTRY DEVELOPMENTS

• June 2024: SecondFlor, a France-based manufacturer, announced to expand its business in the U.S. The business expansion will help increase its consumer base and enhance product sales.
• March 2023 – Ethereal Blooms, a U.K.-based manufacturer, launched sustainable bio-preserved floral arrangements for catering, restaurants, and hotels. The launch will likely help the company enhance its product category.

REPORT COVERAGE

The market research report provides a detailed market analysis and focuses on key aspects, such as competitive landscape, supply chain, companies’ market share, market dynamics, regional analysis, application, and distribution channel. Besides this, it offers insights into various global preserved rose market trends and highlights key industry developments. In addition to the above-mentioned factors, the global preserved rose market analysis encompasses several other factors that have contributed to the growth of the market in recent years.

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Report Scope & Segmentation