"Assisting You in Establishing Data Driven Brands"

Private Tutoring Market Size, Share & COVID-19 Impact Analysis, By Subjects (Academic and Non-academic), Application (Up-to K-12 and Post K-12), Mode (Offline and Online), and Regional Forecast, 2021-2028

Region : Global | Format: PDF | Report ID: FBI104753

 

KEY MARKET INSIGHTS

Play Audio Listen to Audio Version

The global private tutoring market size was USD 92.59 billion in 2020 and is projected to grow from USD 98.15 billion in 2021 to USD 171.93 billion in 2028 at a CAGR of 8.3% in the 2021-2028 period. The rise in CAGR is attributable to this market’s demand and growth, returning to pre-pandemic levels once the pandemic is over. The global impact of COVID-19 has been unprecedented and staggering, with private tutors witnessing a negative demand shock across all regions amid the pandemic. Based on our analysis, the global market would exhibit a huge decline of 18.41% in 2020.


Rising awareness regarding literacy and the importance of education in life has significantly accelerated overall education and allied industries' growth. Subjects such as mathematics and the sciences have perceived greater importance as they help the child in career building. However, an average student usually struggles to learn subjects at school and thereby require extra coaching to understand the concepts and pass the exam. These factors have boosted demand for private tutoring or shadow education services globally that can offer customized learning.


Social Distancing Norms to Boost Demand for Online Tutoring amid COVID-19


Schools had to be shut down due to the emergence of the pandemic across the globe, which negatively impacted the education industry. As per the article, ’The Impact of The Covid-19 Pandemic On Education Financing’, published in May 2020 by World Bank Group, as per downside forecast, the real growth in education spending per capita in all countries was estimated to decline at a rate of -5.7% in 2020. This can be attributed to a greater focus on hygiene and health-related goods and services during the pandemic.


Besides, closures of schools led to an increase in the demand for online private classes. For instance, as per the research brief, ‘COVID-19 and Social Mobility Impact Brief #1: School Closures’ published in April 2020 by The Sutton Trust, Two-thirds of children who previously received private tuition were reported to no longer receive such support. However, the remaining one-third of students continued to access education through online services.


The negative impact of the COVID-19 crisis on the education industry was offset by online coaching opportunities.  Therefore, the online mode of learning is further likely to gain popularity in the analysis period post-pandemic.


LATEST TRENDS


Request a Free sample to learn more about this report.


EdTech is Considered to be an Emerging Trend in The Marketplace


Tutoring organizations having online subscriptions are gaining popularity as college students are more inclined towards technology-based learning. Technology has helped create subject-related content innovatively with presentations, 3D colored diagrams, flashcards, and animations that can keep children more focused. This factor has led to an increase in the students’ interest in the subject during the learning process, thereby accelerating demand for online tutoring mode.  For instance, as per the 2019 Investor Presentation published on 10th February 2020 of Chegg Inc., which is a U.S. based education technology company, the annual service subscribers of Chegg increased to 3.9 million in FY19 from 1.0 million in FY15. Therefore, the rising popularity of technology-based shadow education services is likely to support private tutoring market trends.


DRIVING FACTORS


Rising Level of Competition among Students to Increase the Need


Topmost schools or universities accept students with better grades with strict criteria such as the passing of difficult entrance exams or English language exams.  This has increased the competition among students for entry into international schools or colleges. As per the Global Education Census Report 2018 published in November 2018 by Cambridge Assessment International Education, about 4 in 10 surveyed students (43%) had received private tuition outside the school worldwide, wherein in China, it accounted for more than 5 in 10 surveyed students (57%), followed by India (55%), and 1 in 10 students in the U.S.


Several reasons have led to the rising popularity of supplementary tutoring. Parents want their children to achieve the highest ranks in academics, or parents feel that their children are not performing well in certain subjects. Most students go out for tutoring due to the influence of classmates, seniors, or siblings who have attended the same coaching class.


Therefore, rising education-related awareness increased expectations from parents, and the growing prevalence of competition is likely to boost demand for private tutoring services.


Increasing Spending on Education by Wealthy Parents to Support Private Tutoring Market Growth


The declining quality of the public school-based education system has shifted wealthy parents' focus towards private schools and private tutors. Parents in developed countries are mainly spending on education to support children. For instance, as per the Singapore Department of Statistics, Singapore has shown a significant expenditure on education even though the overall population is low. As per the same source, the average monthly household expenditure on educational services increased from Singapore$235 in 2007/2008 to Singapore$339 in 2017/2018. Singapore $112 is accounted for private tuition and other educational services.


High-income families often tend to spend more on a child’s growth as they can afford high-quality services. For instance, as per the report, PARENT POWER 2018 published in September 2018 by The Sutton Trust, the percentage of parents sending their child for coaching is greater among the upper-middle-class group as compared to the working-class group. As per the same source, only 6% of working-class parents have availed private tuition services for their children, increasing to about 15% among lower-middle-class parents, followed by 23% middle-class parents and increased to 31% for upper-middle-class parents.


Therefore, increased spending by rich parents on their children’s education is likely to expand market size.


RESTRAINING FACTORS


Higher Fee Amount to Limit the Growth


Fees of private tutors are on the higher side, which is often not affordable to lower-income families. Besides, concerns such as confusion created due to different teaching methods of a coaching class and school teacher for the same subject lead to conflicting approaches by a student. Such practices are likely to lower the performance and increase the confusion among children at the time of examination. Therefore, such factors are likely to limit the penetration of after-school tutoring services.


SEGMENTATION


By Subjects Analysis


Academic Subjects Segment to Dominate owing to Greater need of Passing the School Examination


The market is segmented into academic and non-academic subjects. The academic subjects segment is likely to gain significant market share as students seek extra tutoring either for the difficult to learn subjects or to excel in examination in scoring subjects. For instance, as per the Global Education Census Report 2018 published in November 2018 by Cambridge Assessment International Education, mathematics was reported to be the most common privately tutored subject, wherein 66% of surveyed students (about 2/3rd) received private tutoring followed by physics accounting about 43%.


However, non-academic subjects such as learning an additional language that is not in the syllabus or art form related subjects are rising. This can be attributed to increased demand from parents who want to engage their child in productive activities outside school hours, helping them further in their career.


By Application Analysis


Up to K-12 Segment Would Hold Highest Share Owing to Increased Parental Pressures on School Children


The market is segmented as up-to K-12 and post K-12. Students up to K-12 grades require a clear understanding of basic subjects to make their foundation stronger, making the up-to K-12 a dominant segment. Children with age groups up to 10 to 12 need extra attention in learning to achieve better grades. However, parents' busy schedules and long working hours have resulted in a more significant requirement of a private tutor that can dedicatedly look after a child’s academic performance and help him/her understand the subjects.


Besides, a post-K-12 segment is likely to grow with the increasing trend of competitive examinations, where external training is required to get a top rank.


By Mode Analysis


To know how our report can help streamline your business, Speak to Analyst


Online Channel Would Exhibit Fastest Growth due to its Greater Convenience


The market is segmented as an online and offline mode. The offline mode is likely to hold a major share as home tutoring; group tutoring or classroom tutoring has gained popularity over the years. A tutor can see a child’s growth or weaknesses in-person and offer more attention or better solutions accordingly.


However, the advent of technology has led to a shift in preference towards online mode where teacher and student can provide and avail the service respectively from any place worldwide. For instance, as per Bramble survey results published in July 2020, about 84% of surveyed students reported that online tutoring was more effective or as effective as tutoring in person. Online tutoring's significant benefits were reported by surveyed students, parents, and tutors, which included flexible lesson scheduling, searchable lesson recordings, and a more relaxed and focused atmosphere.


As the tutors make their recording available online, they become easier to search later on whenever needed for learning or revising the content. Therefore, online tutoring mode is likely to grow rapidly in the near future.


REGIONAL INSIGHTS


Asia Pacific Private Tutoring Market Size, 2020 (USD Billion)

To get more information on the regional analysis of this market, Request a Free sample


Asia Pacific's private tutoring market stood at USD 70.85 billion in 2020. The Asia Pacific held the lion's share globally due to a strong presence of supplementary coaching classes primarily in China, Japan, South Korea, and Southeast Asian nations. In May 2020, the press release of Yonhap News Agency reported an annual survey conducted by the National Statistics Korea and the Ministry of Gender Equality and Family. It was reported that, in 2019, about ¾th of the students received private tutoring in South Korea, wherein students spent, on an average, 6.5 hours/week for this tutoring. Moreover, a rising number of middle-class families would further support the market growth in the Asia Pacific.


North America is expected to hold a significant share. The growth can be attributed to the increasing penetration of online tutoring services. Growing initiatives for advanced tutoring services would promote market growth in the region. For instance, in March 2019, Clark Inc., the U.S. based software company, introduced its new service by which it would help tutors to create and set up their websites. The company also offers software that can help tutors manage tuition scheduling and online payments, which is a convenient method of communication for tutors and parents. Additionally, the presence of high-income groups and a techno-savvy population in the region would further raise the demand for online private tutoring in the region and aid in the market growth.


To know how our report can help streamline your business, Speak to Analyst


Increasing penetration of private tutoring firms in the European market is likely to support market growth. As per the Private Tuition Polling 2019 report of The Sutton Trust, the percentage of children aged between 11-16, who received private/home tuition, increased from 20% in 2009 to 27% in 2019 in England and Wales. Among countries in the rest of Europe, Greece, Romania, and Russia, among others, are likely to grow owing to an increasing number of private tutors.


Similarly, increased awareness regarding education and rising spending of parents on academics in countries such as Brazil and Chile would increase the need for external tutoring in South America, fueling the market growth.


A growing number of infrastructural activities related to education in GCC and South African countries are further likely to boost the market expansion in the Middle East and Africa Moreover, the growth of the region in the science and technology section would increase the need for coaching in difficult to learn science-related subjects and the English language. For instance, as per the study report, Parents’ Perspectives on Paid Private Tutoring in the United Arab Emirates published in June 2018 by the Regional Center for Educational Planning of UAE, Mathematics was the subject in which most students took out-of-school lessons (83%), followed by science (58%), English (50%), and Arabic (44%).


Therefore, increased awareness regarding education and rising spending of parents are likely to propel market growth.


KEY INDUSTRY PLAYERS


Fragmented Industry is likely to Increase the Competition


Several private tutors are available locally, which has made the market fragmented, increasing competition in the marketplace. Players in the market are adopting strategies such as introducing new learning centers or merger and acquisition to strengthen their presence. For instance, in May 2018, Curro Holdings Ltd. acquired Dot’s Learning Centre based in Cape Town, South Africa. Dot’s Learning Centre conducts classes for students who cannot cope up with the school schedule.


Besides, prominent key players are making efforts to avail their services through online mode, which would allow them to target a greater number of students on an international level. Such initiatives would increase the service's market penetration and would help the company expand its presence in new markets.


LIST OF KEY COMPANIES PROFILED:



  • Chegg, Inc. (Santa Clara, U.S.)

  • Ambow Education Holding Ltd. (Beijing, China)

  • TAL Education Group (Beijing, China)

  • Mathnasium LLC (Los Angeles, U.S.)

  • Educomp Solutions Ltd. (Gurgaon, India)

  • Sylvan Learning, LLC (Baltimore, U.S.)

  • Daekyo Co., Ltd. (Seoul, South Korea)

  • Kumon Institute of Education Co., Ltd. (Tokyo, Japan)

  • Kaplan Inc. (New York, U.S.)


KEY INDUSTRY DEVELOPMENTS:



  • June 2020: Chegg Inc. acquired Mathway, a mathematics-related problem solver platform. This is expected to expand Chegg’s portfolio of service offerings.

  • June 2020 – Byju’s, an Indian EdTech company, launched its new live online tutoring service that would offer after-school tuition to the students.


REPORT COVERAGE


An Infographic Representation of Private Tutoring Market

To get information on various segments, share your queries with us



The market research report provides a detailed analysis of the market and focuses on key aspects such as competitive landscape, subjects, application, and mode. Besides this, it offers insights into the market trends and highlights key industry developments. In addition to the aforementioned factors, the report encompasses several factors contributing to the market's growth in recent years.


Report Scope & Segmentation











































  ATTRIBUTE



  DETAILS



Study Period



  2017-2028



Base Year



  2020



Forecast Period



  2021-2028



Historical Period



  2017-2019



Unit



  Value (USD Billion)



Segmentation



By Subjects



  • Academic

  • Non-academic



By Application



  • Up-to K-12

  • Post K-12



By Mode



  • Offline

  • Online



By Geography



  • North America (By Subjects, Application, Mode, and Country)

    • USA (By Mode)

    • Canada (By Mode)

    • Mexico (By Mode)



  • Europe (By Subjects, Application, Mode, and Country)

    • U.K. (By Mode)

    • Germany (By Mode)

    • France (By Mode)

    • Italy (By Mode)

    • Spain (By Mode)

    • Rest of Europe (By Mode)



  • Asia Pacific (By Subjects, Application, Mode, and Country)

    • China (By Mode)

    • India (By Mode)

    • Japan (By Mode)

    • Australia (By Mode)

    • Rest of Asia Pacific (By Mode)



  • South America (By Subjects, Application, Mode, and Country)

    • Brazil (By Mode)

    • Argentina (By Mode)

    • Rest of South America (By Mode)



  • Middle East and Africa (By Subjects, Application, Mode, and Country)

    • South Africa (By Mode)

    • UAE (By Mode)

    • Rest of the Middle East & Africa (By Mode)





 

Frequently Asked Questions

Fortune Business Insights says that the global market size was USD 92.59 billion in 2020 and is projected to reach USD 171.93 billion by 2028.

In 2020, the Asia market size stood at USD 70.85 billion.

Registering a CAGR of 8.3%, the market is estimated to exhibit a steady growth rate during the forecast period (2021-2028).

Based on mode, the offline segment is expected to lead the market.

Increasing competition among students is a significant factor driving the growth of the market.

Chegg, Ambow, and TAL Education are a few major players in the global market.

Asia Pacific held the highest market share in 2020.

Website, as well as mobile application based tutoring, is expected to drive the adoption.

Seeking Comprehensive Intelligence on Different Markets?
Get in Touch with Our Experts

Speak to an Expert
  • Feb, 2021
  • 2020
  • 2017-2019
  • 160

    CHOOSE LICENSE TYPE

  • $4850
    $5850
    $6850

Personalize this Research

  • Granular Research on Specified Regions or Segments
  • Companies Profiled based on User Requirement
  • Broader Insights Pertaining to a Specific Segment or Region
  • Breaking Down Competitive Landscape as per Your Requirement
  • Other Specific Requirement on Customization
Request Customization Banner

Consumer Goods Clients

SPG
Asahi
Edenred
Health Canada
Wepa

Client Testimonials

“This report is really well done and we really appreciate it! Again, I may have questions as we dig in deeper. Thanks again for some really good work.”

- U.S.-based biotechnology company focussing on treatment of chronic pain.

“Kudos to your team. Thank you very much for your support and agility to answer our questions.”

- Europe-based provider of solutions to automate data centre operations.

“We appreciate you and your team taking out time to share the report and data file with us, and we are grateful for the flexibility provided to modify the document as per request. This does help us in our business decision making. We would be pleased to work with you again, and hope to continue our business relationship long into the future.”

- India-based manufacturer of industrial and specialty intermediates with a strong global presence.

“I want to first congratulate you on the great work done on the Medical Platforms project. Thank you so much for all your efforts.”

- One of the largest cosmetics company in the world.

“Thank you very much. I really appreciate the work your team has done. I feel very comfortable recommending your services to some of the other startups that I’m working with, and will likely establish a good long partnership with you.”

- U.S. based startup operating in the cultivated meat market.

“We received the below report on the U.S. market from you. We were very satisfied with the report.”

- UGlobal hearing aids manufacturer.

“I just finished my first pass-through of the report. Great work! Thank you!”

- U.S. based solar racking solutions provider.

“Thanks again for the great work on our last partnership. We are ramping up a new project to understand the imaging and imaging service and distribution market in the U.S.”

- World’s leading advisory firm.

“We feel positive about the results. Based on the presented results, we will do strategic review of this new information and might commission a detailed study on some of the modules included in the report after end of the year. Overall we are very satisfied and please pass on the praise to the team. Thank you for the co-operation!”

- Germany based machine construction company.

“Thank you very much for the very good report. I have another requirement on cutting tools, paper crafts and decorative items.”

- Japanese manufacturing company of stationery products.

“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”

- One of the Leading Food Companies in Germany

“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”

- Intuitive Surgical

“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”

- Major Food Company in Japan

“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”

- Ziering Medical

“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”

- Major Manufacturer of Precision Machine Parts in India

“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”

- Hewlett-Packard

“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”

- Global Management Consulting Firm

“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”

- UK-based Start-up in the Medical Devices Sector

“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”

- One of the Largest Companies in the Defence Industry
We use cookies to enhance your experience. By continuing to visit this site you agree to our use of cookies . Privacy.
X