Bar Soap Market Size, Share & Industry Analysis, By Material Type (Synthetic and Natural), By Application (Bathing, Dish Washing, Hand Washing, and Others), By Quality (Low, Standard, and Premium), and Regional Forecast, 2024-2032

The global bar soap market size was valued at USD 30.16 billion in 2023 and is projected to grow from USD 31.25 billion in 2024 to USD 44.20 billion by 2032, exhibiting a CAGR of 4.43% during the forecast period. Asia Pacific dominated the bar soap market with a market share of 34.71% in 2023.

The global COVID-19 pandemic has been unprecedented and staggering, with bar soap experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. Based on our analysis, the global market exhibited a decline of 7.20% in 2020 as compared to 2019.

Bar soaps are often used in households and commercial places such as schools, colleges, corporates, fitness centers, restaurants, and others for the purpose of cleaning and maintaining hygiene. The soaps have the capacity to moisturize the skin in a better way compared to other cleaning agents and are also long lasting and skin-friendly for consumers. Therefore, the increasing demand for soaps from several end-users, including hotels and restaurants, fitness clubs, households, institutional centers, and others is driving the consumption of these soaps in the global market.

The personal care market is growing exponentially mainly due to the easy availability and affordability of these products through various sales channels, including beauty salons, specialty stores, and pharmacies, which, in turn, consolidates the market size. Furthermore, the rapid construction of households and commercial places in emerging nations, including China, India, Japan, and Brazil, among others, is further projected to accelerate the bar soap market growth over the forecast period.

The COVID-19 pandemic reduced the capacity of the manufacturing units of personal care products, including bar soaps, due to the shutdown of manufacturing facilities and trade restrictions between various countries, which lowered the total market revenue during the pandemic.

• Asia Pacific witnessed bar soap market growth from USD 10.02 Billion in 2022 to USD 10.47 Billion in 2023.

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Global Bar Soap Market Snapshot & Highlights

Market Size & Forecast:2023

• Market Size: USD 30.16 billion
• 2024 Market Size: USD 31.25 billion
• 2032 Forecast Market Size: USD 44.20 billion
• CAGR: 4.43% from 2024–2032

Market Share:

• Asia Pacific dominated the bar soap market with a 34.71% share in 2023, driven by population growth, rapid urbanization, and rising demand for hygiene products in emerging countries like China and India.
• By material type, natural bar soaps are gaining significant traction due to their high moisturizing properties, organic ingredients, and consumer shift toward eco-friendly, skin-safe formulations.

Key Country Highlights:

• United States: Demand remains strong across households and commercial spaces; hotels and spas continue to drive premium soap use.
• India: Urbanization, increasing hygiene awareness, and expanding residential construction are propelling bar soap demand.
• China: Rapid growth in personal care sector and population scale support continued market expansion.
• Germany: Growing preference for natural and standard-quality soaps as part of daily personal care routines boosts demand.
• UAE: Bar soaps remain in demand in luxury hospitality and retail sectors, supported by tourism and high service standards.

Bar Soap Market Trends

Positive Outlook Concerning Premium Skin Care Products to Improve Consumption Pattern

In recent years, the demand for premium skin care products has been evolving along with the altering demand pattern of consumers. Consumers have become more aware about the health of their sensitive skin and thus, preferring soaps that are produced with natural ingredients will be less harmful in the long run. In order to fulfill the demand of consumers for natural soap products, the key operators in the market have been constantly investing in launching products to improve their product portfolio in terms of organic bar soaps, thereby catering to the market development. Moreover, environmentally sustainable and eco-friendly products made with organic materials are experiencing a surge in demand.

Bar Soap Market Growth Factors

Rising Concern for Health & Hygiene to Support Market Growth

The rise in awareness of a large population over hygiene and health has driven the global soap market, particularly after pandemic. People's concern over utmost safety in terms of hygiene and health has increased in recent times. Poor hygiene is one of the significant reasons for adverse health conditions, which is noticed worldwide. For instance, according to the Center for Disease Control and Prevention, as of January 2022, the use of bar soaps and hand washes frequently after touching any surface area was considered essential to avoid the spread of the novel coronavirus. Moreover, consumers are prioritizing skincare routines as a positive part of their daily rituals to maintain their physical appearance. A significant percentage of people follow multi-step routines, washing their face and applying moisturizer at least twice daily, which is rising demand for bar soap products. The growing emphasis on facial cleansing also leads to the global demand for bar soaps.

Increasing Application of Bar Soaps in the Commercial Sector to Enhance Demand

Soap demand for commercial and residential uses has also increased for maintaining hygiene standards in publically prone areas. With increase in commercial spaces, such as shopping malls, food courts, showrooms, and others. The global soap market has seen significant growth with the rise in demand for bar soaps in commercial buildings. For instance, hotels include products such as bar soaps in the complementary kit. Luxury hotels partner with brands to customize soaps for their guests to maintain high service values, which will drive the global market. Bar soap is an effective and convenient way to ensure personal cleanliness. Thus, in commercial establishments, using bars offers individuals a sense of sanitation.

RESTRAINING FACTORS

Availability of Substitute Products to Restrain Market Growth

The availability of substitute products, such as hand wash and sanitizers, will restrain the market growth. The rising demand for natural and organic plant-based hand wash products has increased in recent times due to the spread of COVID-19 during 2020. Furthermore, the high price of organic soaps along with increasing cost of its raw materials is also expected to hinder the market in the long run. Soaps contain surfactants and chemical emulsifiers that are harmful to the skin. These soaps also contain sodium laurel sulfate, which strips the skin’s natural lipid layer and disrupts its pH. People with sensitive skin can react and show allergic reactions, especially. Thus, consumers turn to various other soap alternatives, including clay, oil cleansing, gram four and whole wheat flour, orange peel powder, herbal powder, and other home remedies. This factor constrains market growth.

Bar Soap Market Segmentation Analysis

By Material Type Analysis

High Moisturizing Benefits of Natural Soap to Propel Product Demand

The market is segmented into synthetic and natural based on material type. The natural soap segment is estimated to grow at a substantial rate over the forecast period. This is due to a shift in consumer preference toward organic products as they are less harmful for the skin. This has, in turn, increased the demand for natural soaps and augmented the overall demand.

Furthermore, natural soaps are basically produced with natural ingredients that provide high moisturizing benefits and normally consist of blended oils and butter derived from numerous plants, which are rich in antioxidants, nutrients, and vitamins.

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By Application Analysis

Bathing Segment is Likely to Dominate the Market due to Wide Usage

Based on application, the market is segmented into bathing, dish washing, hand washing, and others. The bathing segment is expected to dominate the market due to the wide usage of these soaps for bathing and body cleaning among consumers, which increases its demand in the market. Bath soaps are made with ingredients such as lemongrass, rosemary, tea tree oil, eucalyptus, and bergamot. The perfect way to apply the soap on the body is to lightly lather it in the hands, then spread the bar directly on the skin. The disadvantage of this type of soap as a shampoo is that it does not contain sulfates, which can dry out the scalp and flare up conditions such as scalp eczema.

The bathing segment is expected to have the highest portion of revenue in the global market during 2022-2030 and is estimated to develop constantly owing to the rising demand for soaps from the residential sector. As per the U.S. Census Bureau statistics, new residential housing sales in the U.S. increased from nearly 770,000 housing units in January 2020 to 1,000,000 units in January 2021.

By Quality Analysis

Standard Quality Segment to Dominate the Market due to Growing Demand for Bar Soaps by all Consumer Groups

On the basis of quality, the market is segmented into low, standard, and premium. Standard quality is used by most consumers and they are comparatively reasonable in price compared to other quality of soaps. Any standard quality soap should be able to break down grease, oils, and other unwanted matter without leaving residue or harshly stripping the skin. In 2021, the standard segment held the highest market share and is expected to grow in the near future. Moreover, standard quality soaps are typically used in both urban and rural areas as these soaps are cheaper and most of the developing countries in all the regions can easily afford soaps than other expensive solutions, which propels industry expansion.

REGIONAL INSIGHTS

On the basis of geography, the global market is divided into Asia Pacific, North America, Europe, South America, and the Middle East & Africa.

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The Asia Pacific region is estimated to lead the bar soap market share over the forecast period. The region accounted for 33.99% of the market share in 2021 owing to increasing population strength in countries such as China and India. Moreover, the prevalence of urbanization in emerging nations has accelerated the demand for soaps in the region. In addition, the rising appearance of small & medium-sized players of skin care products in the region has also fostered the market growth.

• In China, the Bathing segment is estimated to hold a 30.75% market share in 2023.

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The North America market is likely to increase at a CAGR of 3.94% during the forecast period. The producers of bar soaps are emphasizing on improving their product portfolio in terms of quality and variety for soaps. Additionally, the demand for soaps from the hotel and spa sector is largely determined by the augmenting inclination of consumers for health and hygiene, which fostered the product’s demand growth in North America.

Europe has been predicted to be the second largest market, growing with a CAGR of 3.40% over the forecast period. The presence of large players in the region has provided potential chances for European consumers to select from different brands, according to their requirement. Furthermore, the increasing collaboration of key players with several beauty brands to offer a wide range of soaps has also created a huge lump of revenue for the European market.

The expansion of the market in MEA and South America is hugely assisted by the increasing support of the government for the producers of beauty care products. The governments of every country in those regions have been continuously adopting several measures to help the small & medium scale players operating in the market and generating revenue in the long run.

List of Key Companies in Bar Soap Market

Continuous Investments Toward Product Launches to Support Market Development

The global market is rapidly changing, with continuous innovation that leads to new product launches. Product developments are generally made to continue the existence of the product segment in the global market. Key manufacturers, such as Unilever plc, Premier English Manufacturing Ltd, Vanguard Soap LLC, Beaumont Products, Inc, and others, adopt these strategies to get maximum global market attention, resulting in customer building and brand recognition. Bar type of soaps are differentiated into sub-categories depending on the company such as anti-bacterial, bathing, spa, organic, and others. The sub-categorization of the soaps accelerates product launch, which leads to the development of different markets.

LIST OF KEY COMPANIES PROFILED

• Unilever plc (U.K.)
• Premier English Manufacturing Ltd (Premco) (U.K.)
• Vanguard Soap LLC (U.S.)
• Beaumont Products, Inc. (U.S.)
• Betasoap Sp. z o.o. (Poland)
• John Drury & Co Ltd (U.K.)
• Twincraft Skincare (U.S.)
• Commonwealth Soap & Toiletries (CST) (U.S.)
• Vermont Soap (U.S.)
• Bradford (U.S.)

KEY INDUSTRY DEVELOPMENTS:

• July 2023: Lush Retail Ltd. announced a partnership with Just Eat Takeaway.com to offer products by Lush to German consumers.
• June 2023: The Body Shop established a new kiosk in Lulu Mall, Lucknow, India. This branded stall offers a range of The Body Shop’s skincare, body care, and makeup products. The main aim of the kiosk is to connect with shoppers in the city with a smaller investment than launching an exclusive brand outlet.
• May 2023: Lush, a fresh handmade cosmetics company, announced the expansion of its establishment in Green Hub in Dorset, U.K. Six core teams at the Green Hub focus on discovering innovative ways to reuse, repair, repurpose, and recycle materials throughout its business operations.
• July 2022: CleanO2 rolled out a carbon capture body bar soap, which converts CO2 for the reduction of greenhouse gas emissions. The soaps come with CarbinX small-scale device that transforms carbon dioxide into pearl ash.
• July 2022: Dr. Squatch announced its new launch of limited edition Crypto Cleanse bar soap and plans to jointly mint three NFTs with artists CryptoDads and Nychos. The company also collaborated with Aerial to offset and track carbon emissions.
• June 2022: Bio-D launched its new range of naturally derived soap, which is made up of 65% organic content. The soap contains high levels of Vitamin E and is free from sulfates that is beneficial for the skin.
• May 2022: Well-Being’s brand Pearl+ announced the launch of a new range of incense and bar soap made with the highest care to utilize natural ingredients while looking for ways to capture a daily ritual, bringing well-being to the body and mind.

REPORT COVERAGE

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The market research report analyzes the market in-depth and highlights crucial aspects such as prominent companies, product types, and sales channels. Besides this, the report provides insights into the bar soap market trends, competitive landscape, and highlights significant industry developments. In addition to the aspects mentioned earlier, the report encompasses several factors contributing to the market's growth.

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