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Businesses today are going through rapid technological change and at the same time becoming more competitive. With the shifting business dynamics, the end-users have started demanding more effective technological solutions that can help them to increase productivity. Organizations started adopting new teaching-learning approaches at the university level, such as smart learning, to offer new opportunities and alternative pathways for students to develop applicable and valuable skills coordinated with the industry's needs. Schools, colleges, and educational training centers are increasingly shifting from the traditional black-board methods to smart teaching-learning approaches. The smart learning trend comprises wide-ranging activities, products, tools, and services to increase students' or workers' learning outcomes.
The proliferation of smart technologies and connected devices in the education sector is one of the key factors driving the growth of the smart learning market. Significant adoption of electronic learning (e-learning) solutions is witnessing the substantial adoption of smart learning technologies. The growing integration of advanced technologies such as augmented reality, virtual reality, natural language processing (NLP), artificial intelligence (AI), or machine learning is estimated to drive the adoption. Many academic institutions have started implementing high-level learning technologies, which positively impacts global smart learning growth.
The growing trends of bring your own device (BYOD), work from home, or remote working encourages businesses to adopt smart learning technologies to conduct employee corporate training. Significant investment prospects for adopting advanced learning tools would likely drive the smart learning market in the corporate sector. The progressive acceptance of smart learning approaches by organizations to diminish the training costs will fuel the market growth in the coming years. Mobile devices are proven to support smart learning approaches due to the convenience and portability of social interactions and accessing contents. Thus, with the growing number of smartphones or mobile devices, the smart learning market is also experiencing unprecedented growth every day.
Additionally, the recent COVID-19 global pandemic has proven to be the most opportunistic time for the smart learning market to grow. Worldwide suddenly imposed lockdown has escalated the demand for distance learning, training, and remote working. The pandemic situation has forced organizations to adopt various smart technologies for continuing academics and corporate work. Thus, the COVID-19 global crisis has significantly uplifted the demand for smart learning technologies, and it is likely to continue over the years.
Key Market Driver -
• The growing adoption of advanced technologies in the education sector would be likely to drive the smart learning market • The increasing trend of remote working or BYOD is likely to stimulate the market growth
Key Market Restraint -
• Huge initial investment is hampering the market growth
The global smart learning market is showcasing intense competition among key players, as the vendors are adopting various organic and inorganic business expansion strategies. Prominent market players in the market are taking active measures such as new products and smart technology launches to strengthen their customer base by providing featured learning solutions. For instance, in January 2020, an educational technology company SMART Technologies ULC launched the interactive display integrated with its Smart Board 6000 series. The integrated solution will offer the capability to recognize a physical object automatically and start digital interaction. The solution aimed to improve the learning outcomes. Various key players have focused their visions on strategic partnerships, association, and business collaborations to enhance product and business portfolio. Mergers and acquisitions are some of the key strategies adopted by prominent vendors for uplifting their market presence.
The key players operating the global smart learning market includes Blackboard Inc., D2L Corporation, Samsung Electronics Co. Ltd., Pearson PLC, Ellucian Company, Smart Technologies Inc., Promethean World, Desire2learn, Dell EMC, Citrix Systems Inc., Microsoft Corporation, SAP SE, Cisco Systems Inc., and among others.
North America is holding a major share in the global smart learning market, as the region is at the forefront of adopting smart and innovative technologies. North America has a strong mobile device user base, which supports mobile-based smart learning applications. The United States is considered as a global hub of Education-Technology companies. Smart education technology companies gain enough support and sufficient funding from the United States-based venture capital fundraising vendors. This factor would positively impact the smart learning market growth across North America. The significant spendings on education technology is the key factor driving the market growth across the U.S.
Europe is expected to contribute significantly to the smart learning market as the region is leading in the adoption of advanced digital technologies. The European government is taking active measures to develop its current traditional educational system by adopting various smart learning tools. For instance, in January 2018, European Commission has adopted the 'Communication on the Digital Education Action Plan,' which has outlined to help educational institutions and individuals better adapt to work and life in the rapid digital age.
Asia-pacific will likely exhibit the highest growth rate due to the substantial adoption of digital technologies in the education sector. The progressive adoption of innovative learning methodologies and rapid digitalization support smart learning market growth across Asia-Pacific. The government across India, China, Japan, or Singapore are announcing a superior plan of investments to develop their educational sector. For instance, In 2018, Nanyang Technological University (NTU), Singapore, announced a new learning hub equipped with modern technologies to support the flipped classroom education. The approach allows students to learn the course online before class is dedicated to collaborative learning. The supportive government initiatives will likely drive the smart learning market's remarkable growth across the Asia-Pacific.
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