Sustainable Personal Care Products Market Size, Share Market & Industry Analysis, By Product (Skincare, Haircare, Bath & Shower Products, Oral Care, and Others), By Distribution Channel (Hypermarkets/Supermarkets, Specialty Stores, Online Retail, and Others), and Regional Forecast, 2025-2032

The global sustainable personal care products market size was valued at USD 54.36 billion in 2024. The market is projected to grow from USD 56.44 billion in 2025 to USD 90.40 billion by 2032, exhibiting a CAGR of 6.96% over the forecast period. Asia Pacific dominated the sustainable personal care products market with a market share of 31.44% in 2024.

Various manufacturers across the globe are looking to collaborate with other international giants to offer sustainable and eco-friendly products to consumers. For instance, in September 2024, L’Oréal is trying to make a maximum percentage (95%) of ingredients bio-based by expanding their partnership with Abolis, a French biotechnology company.

Sustainable personal care products are made from eco-friendly materials and are designed with ethical manufacturing and sustainable practices. These products help minimize skin issues associated with exposure to potentially harmful chemicals found in synthetically made products. Businesses are responding to the consumers' sustainable living and shopping needs by producing a diverse range of eco-friendly personal care products, establishing supply chains from ethical and sustainable sources, and promoting their products through sustainability campaigns. Increasing eco-consciousness of consumers worldwide drives the demand for such products.

• According to the survey conducted by the National Centre for Biotechnology Information (NCBI), in 2021, 73% of consumers across 60 countries are determined to pay more for sustainable products.

GLOBAL SUSTAINABLE PERSONAL CARE PRODUCTS MARKET KEY TAKEAWAYS

Market Size & Forecast:

• 2024 Market Size: USD 54.36 billion
• 2025 Market Size: USD 56.44 billion
• 2032 Forecast Market Size: USD 90.40 billion
• CAGR: 6.96% from 2025–2032

Market Share:

• Asia Pacific dominated with a 31.44% share in 2024, driven by high consumer spending on personal hygiene and a growing shift toward natural, green-labeled personal care products in China, India, and Southeast Asia.
• Skincare held the largest product segment share in 2023, propelled by demand for eco-friendly creams, lotions, and oils; haircare followed, with increasing use of plant-based alternatives to sulfates and parabens.
• Hypermarkets/supermarkets led distribution due to wide availability and discounted bulk purchases, though online retail is rapidly gaining traction through green marketing and digital engagement.

Key Country Highlights:

• U.S.: Driven by demand for organic skincare amid rising skin concerns; nearly 50 million Americans suffer from acne as of 2024.
• China & India: Strong demand for sustainable hygiene products from aging populations and rising eco-awareness; China has over 280 million aged 60+ as of 2022.
• Germany & France: Preference for plant-based fibers in absorbent products and increasing emphasis on ethical, certified ingredients.
• U.A.E. & South Africa: Government-led sustainability drives and rising consumer demand for eco-labeled products fuel market growth.
• Brazil & Chile: Growing modern retail networks and premium product availability boost sustainable personal care consumption.

Market Trends

Increasing Production of Custom Formulation-based Products to Favor Market Growth

Manufacturers are increasingly utilizing digital platforms and their internal formulation databases to produce customer-specific personal care products, including skincare, haircare, suncare, and oral care products. For instance, in January 2022, BASF SE developed D’lite, an online platform that enables manufacturers to produce custom formulation-based products. Increasing demand for custom formulation-based products favors market growth worldwide.

• Asia Pacific witnessed sustainable personal care products market growth from USD 16.41 billion in 2023 to USD 17.09 billion in 2024.

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MARKET DYNAMICS

Market Drivers

Advancements in Bio-ingredients to Drive Market Growth

Advancements in the development of bio-degradable ingredients for skincare, Hair care, oral care, and personal hygiene products, and continual manufacturing companies’ focus on producing eco-friendly personal care goods, are positively contributing to the global sustainable personal care products market growth. In May 2024, Cellugy, a Danish biotechnology firm, invested USD 5.32 million (EUR 4.9 million) to develop EcoFLEXY, a dry cellulose ingredient for personal care applications. This sustainably produced ingredient can replace polluting petrochemical ingredients required in producing personal care products.

In addition, the increasing adoption of eco-friendly personal hygiene and care products, providing a value-for-money benefit to users, is driving product revenues globally. Furthermore, increasing preference for clean, safer, and chemical-free hygiene products to avoid the side-effects of synthetically produced ones favor the product demand during the forecast period from 2024-2032.

Growing Demand for Sustainable Packaging to Propel Market Expansion

Manufacturing businesses are launching greener personal care products made from naturally sourced materials and energy-efficient sources to encourage eco-conscious consumers to buy such products. Sustainable personal care products appeal to environmentally conscious eco-friendliness consumers but also enable companies to differentiate themselves from competitors. Increasing launches of products made of sustainable materials and eco-friendly packaging options drive product consumption across many countries worldwide.

Market Restraint

Higher Product Prices to Limit Market Growth

Higher prices of premium eco-friendly personal care products, coupled with increasing inflationary pressure, and growing consumer price index are expected to limit product consumption among middle-income and upper-middle-income consumers worldwide. In addition, consumer skepticism about the ethical claims made in green product promotions poses challenges for companies targeting green personal care products, thereby impacting market growth. 

Market Opportunity

Adoption of Ethical Supply-chain Practices to Fuel Market Growth

Personal care industry stakeholders, including manufacturers, retailers, wholesalers, raw material vendors, and agents, are increasingly adopting ethical supply chain practices to achieve their business sustainability goals and positively contribute to the environment. For instance, BASF SE is producing sustainable, coconut oil-based certified bio-active ingredients for personal care applications. Additionally, there is an increasing necessity for industry stakeholders to adhere to Environmental, social, and governance (ESG) regulations to fulfill compliance requirements, further supporting market growth worldwide.

In 2021, Procter & Gamble Company set an ambitious goal to achieve zero greenhouse gas emissions (GHG) emissions across its supply chain and operations, from raw materials to retailers. In addition, the company also initiated an action plan, 'Climate Transition Action Plan,' covering the company's entire lifecycle emissions from products, packaging, supply chain, operations, consumers' product usage, and product end-of-life phases. This plan aims to achieve a zero-emission target by 2040.

Impact of COVID-19

Modern trade and international supply chain disruptions due to lockdown restrictions during the COVID-19 pandemic have significantly impacted product consumption across many countries. In addition, increased transportation costs and shortage of raw material supplies required for producing sustainable personal care products posed challenges to the companies in their manufacturing operations during the pandemic.

SEGMENTATION ANALYSIS

By Product

Higher Necessities of Maintaining Daily Skincare Routines Dominated Skincare Segment

By product, the sustainable personal care products market is divided into skincare, haircare, bath & shower products, oral care, and others.

The skincare segment exhibited a leading global market share in 2024 by 40.32%, attributed to higher consumer spending on natural skincare products, including creams, lotions, gels, face care oils, mousse, and others for their daily skincare routines. In addition, advancements in the development of skincare creams utilizing innovative bio-active ingredients and recycled materials have positively contributed to the segment’s growth.

• The skincare segment is expected to hold a 40.32% share in 2024.

The haircare segment ranked second in global market share. Manufacturers focus on developing hair care oils, shampoos, soaps, and other hair care products made of natural, clean, and sustainable ingredients. In addition, they are also focusing on replacing the usage of sulfates, silicones, parabens, and artificial fragrances with plant-based derivatives in hair care products. Continual development in sustainable hair care products is expected to support growth in the hair care segment.

The others segment includes sun care and feminine care products. The increasing prevalence of sunburn and shifting consumer preference toward organic and natural sun tanning products are favoring revenue growth in this segment. In addition, manufacturers' initiatives to use compostable or recycled materials in the manufacturing of feminine care products, such as tampons, pads, and menstrual cups, are accelerating the consumption of such products worldwide.

The bath & shower products segment is mainly driven by manufacturers' increasing efforts to produce sustainable bath and shower products that utilize advanced micro-biome technology and by growing consumer demand for organic ingredient-based soaps & shampoos worldwide.

The expanding consumer preferences for herbal toothpaste that addresses specific oral care needs such as gum caries, tooth decays, and teeth whitening, further drive oral care segment growth.

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By Distribution Channel

Hypermarkets/Supermarkets Segment Led due to Available of Diverse Natural Products Ranges

Based on distribution channel, the market is segmented into hypermarkets/supermarkets, specialty stores, online retail, and others.

The hypermarkets/supermarkets segment accounted for a majority global sustainable personal care products market share. Its significant share is attributed to the higher consumer preferences for purchasing a diverse range of sustainable products under one roof. In addition, increasing stores’ provision of discounted products and the growing trend of bulk product purchasing at these stores are expected to drive revenue growth in this segment. The hypermarkets/supermarkets segment is expected to account for 28.87% of market share in 2025.

Shifting consumer preferences toward buying premium products from specialty beauty shops, pharmacy stores, and personal care brand stores to address specific skincare concerns is favoring the specialty stores’ segment growth. In addition, increasing the provision of over-the-counter skincare products featuring sustainability certification labels in drugstores and beauty shops supports product consumption in these settings.

Rising adoption of online shopping for personal care goods, coupled with continual green marketing promotions by e-commerce retailers, is expected to accelerate the online retail CAGR of 8.33% during the forecast period.

The other segment includes various distribution channels such as convenience stores and discount stores. The need for manufacturers to broaden their sales channels and the increasing consumer demand for mass-produced products mainly drives the growth in this segment.

Regional Outlook 

Geographically, the global market is studied across North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

Asia Pacific

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Asia Pacific region dominated the market in 2023 with a value of USD 16.41 billion, and USD 17.09 billion in 2024, owing to significant consumer spending on personal hygiene-related products. Additionally, a higher number of commercial settings such as hospitality, offices, and hospitals, utilizing personal care products for their regular hygiene needs, is also driving market growth. Growing awareness of buying green-labeled personal care products among consumers in India, Southeast Asia, and China accelerates the Asia Pacific region’s market growth. The market in India is expected to hit USD 3.09 billion, along with China’s market is inching to acquire USD 5.54 billion and Japan’s market is likely to hit USD 2.48 billion in 2025.

Increasing population aging and increasing consumer preference for natural formulation-based personal hygiene products drive product revenues across China. According to the Ministry of Civil Affairs, by the end of 2022, around 280 million Chinese citizens (19.8% of the total population) were aged 60 years and above.

North America

North America is anticipated to be the second-largest market, with a value of USD 14.58 billion in 2025, registering the second-fastest growing CAGR of 6.37% during the forecast period. Growing prevalence of skin problems, including skin cancers, skin rashes, and wrinkles, and higher preference for safer, organic skincare products in the U.S. and Mexico, has resulted in significant sales revenues in the North American region.

• According to the data published by the American Academy of Dermatology Association, in January 2024, nearly 50 million Americans are suffering from acne skin conditions.

Government regulations regarding consultative labeling on cosmetic products enable consumers to select personal care products made from natural and organic ingredients. Continual implementation of regulations requiring consultative labeling has significantly boosted product consumption in Mexico and Canada. For instance, the government of Canada has implemented a consultative framework regarding the targeted amendments for natural health products to improve labeling activities of the natural products intended to better support consumer shopping. The U.S. market size is estimated to hit USD 12.09 billion in 2025.

Europe

Europe is anticipated to be the third-largest market, with a value of USD 17.92 billion in 2025. Natural fibers, including cotton, cellulose, and seaweed materials, are increasingly used in the composition of absorbent hygiene products. The necessity for manufacturers to produce hygiene care products made from plant-based materials and bioactive sources is favoring growth in the European market. In addition, growing awareness of ethical shopping among the population in the Eastern European region accelerates the market growth. The market in U.K. is expected to hit USD 2.07 billion, along with Germany’s market is anticipating to acquire USD 2.48 billion and France’s market is likely to hit USD 1.92 billion in 2025.

Rest of the World and South America

Rising adoption of online shopping for consumer goods and growing awareness of buying eco-friendly products among consumers in the countries such as UAE, South Africa, and Saudi Arabia drive the Middle East & African market growth. The UAE market is expected to hit USD 0.72 billion in 2025.

South America is expected to be the fourth-largest market to reach USD 6.76 billion in 2025. An increasing number of beauty shops offering premium-based skincare products and emerging domestic modern trade networks in Chile and Brazil support the product consumption in the South American region.

COMPETITIVE LANDSCAPE

Key Industry Players

Prominent Players Focus on R&D Investment to Diversify Their Portfolio and Build Their Market Position

Key players in the market, including L’Oréal S.A., Unilever Plc, The Procter & Gamble Company, and The Colgate Palmolive Company, are focusing on investing in R&D activities for eco-friendly products to enhance their environmental sustainability and support the consumer for ethical shopping. For instance, in November 2022, L’Oreal S.A. invested USD 55.16 million (EUR 50 million) as a part of its Future sustainability program fund of USD 165.49 million (EUR 150 million). This investment aimed to diversify various operations, including packaging, R&D, recycling & waste, logistics, and the implementation of eco-efficient processes, all contributing to the transition toward circular and sustainable business operations.

List of Key Sustainable Personal Care Products Companies:

• Unilever Plc. (U.K.)
• L’Oréal S.A. (France)
• The Procter & Gamble Company (U.S.)
• The Colgate-Palmolive Company (U.S.)
• Coty, Inc. (U.S.)
• Kao Corporation (Japan)
• Estee Lauder Companies Inc. (U.S.)
• Natura & Co. (Brazil)
• Henkel AG & Co. KGaA (Germany)
• 3M (U.S.)

KEY INDUSTRY DEVELOPMENTS:

• July 2024: Syensqo partnered with Allozymes, a Singaporean enzyme engineering start-up, to develop advanced bio-sciences solutions for home and personal care applications.
• July 2023: Evonik Industries acquired Nova Chem Industries, an Argentinian sustainable cosmetic actives innovator, to build its capabilities in sourcing biotechnological, natural, and sustainable cosmetic active ingredients for its products.
• February 2023: Symrise AG, a German specialty chemical company, partnered with Synergio, a biotechnology company, to offer plant-based sustainable beauty solutions to consumers worldwide.
• June 2022: DoW, a global chemical company, partnered with EcoSynthetix to expand its portfolio of bio-based, biodegradable, and low-carbon solutions for the personal care industry.
• March 2022: Unilever Plc. launched Positive Beauty Growth Platform, a network aimed at inviting innovative industry start-ups to collaborate. This platform focuses on producing next-generation biodegradable and sustainable ingredients and packaging for personal care & beauty applications.

REPORT COVERAGE

The sustainable personal care products market report analysis includes in-depth market-related information, and it highlights crucial aspects such as prominent companies, type analysis, application, and distribution channels. The report on the sustainable personal care products market outlooks insights into the market trends and highlights significant industry developments.

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Report Scope & Segmentation