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The global tobacco packaging market size was USD 16.15 Billion in 2019 and is projected to reach USD 20.45 Billion by 2027, exhibiting a CAGR of 3.0% during the forecast period.
Tobacco is an agricultural product obtained by curing tobacco leaves. It contains highly addictive stimulant nicotine and is used in the production of several products such as cigarettes, cigars, and chewing tobacco. The packaging is an essential component as it provides a barrier against moisture and protects the packed tobacco from aroma transmission, bacteria, and deterioration. The concept of plain packaging is adopted by several countries to regulate tobacco consumption in individual countries. This gives tobacco packaging manufacturers very little space to innovate and develop new products for packaging. However, the packaging products serve as the only source of promotion for tobacco products. Hence, packaging companies seek every opportunity to design attractive packaging products that meets all the regulatory guidelines.
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Rising Demand for Heated Tobacco Units (HTU) to Add Impetus to Market
The shift in consumer demand from smoking tobacco to smokeless tobacco, mainly heated tobacco units (HTU) has fueled the demand for tobacco packaging. The growth in the consumption of heated tobacco units is attributed to the rising consumer awareness regarding the health effects caused by smoking tobacco products. Companies such as Philip Morris International (PMI), British American Tobacco (BAT), and Japan Tobacco International (JTI) are investing and promoting their HTU products. HTUs witness huge demand from several countries such as the U.S., Germany, and Japan. Hence, the rising demand for HTU will help the market flourish globally.
Growth in Consumption of Smokeless Tobacco Forms to Bolster Growth
The rising ill-effects of smoke emitted during tobacco consumption on direct as well as passive smokers, and majorly in children has propelled the demand for smokeless forms of tobacco. These smokeless products such as snuff, snus, gutka, gum, and chewing tobacco are consumed as substitutes for cigarettes. Specialty packaging products are designed to protect the quality of these products that might get affected due to the absorption of moisture and external temperature. Additionally, the rising marketing activities of snus will increase the demand for tobacco packaging. For instance, in October 2019, the US FDA allowed the marketing of snus by saying “instead of smoking, the product puts the consumer at a lower risk of stroke, heart disease, lung cancer, mouth cancer, chronic bronchitis, and emphysema.” Hence, such permissions allow manufacturers to market smokeless tobacco products as safe, thus further augmenting the consumption of tobacco and its packaging products.
Use of Packaging as a Medium for Product Promotion to Fuel Demand
The rising use of packaging as a medium for the promotion of tobacco products will boost the market. In this industry, the packaging is used as a strong marketing tool for advertising, creating brand awareness, and promoting products by providing overall information about the product. This is due to the government restrictions imposed on the advertising of tobacco products through other advertising mediums. These restrictions make packaging as the only medium for promoting the products. Hence, the packaging of tobacco is done in a way that can develop the brand value of the company in the minds of consumers without tampering with government policies. Many companies have continuously invested to develop attractive packaging solutions to retain their customer base to gain new customers. For instance, Philip Morris International (PMI) has introduced packaging in different bright colors for its HTU products to create brand awareness. These factors increase the demand for packaging in the tobacco industry.
Stringent Regulations on Tobacco Marketing and Consumption to Challenge Growth
Countries such as the US, Canada, India, China, and ASEAN countries have laid strict guidelines regarding the marketing of tobacco products. Wherein the products should be manufactured in plain packaging with about 50-90% of the area covered with health warnings, which reduces the attractiveness of tobacco products. Furthermore, tobacco causes lung diseases and cancer in humans, thereby hampering the sales of these products. These factors may deter the consumer from purchasing the product, thus hampering the market.
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Paperboard Segment To Remain The Largest Material Segment In The Global Market
Based on material, the tobacco packaging market is segmented into plastics, paper, paperboard, and others. The paperboard is the largest material used for packaging tobacco. It is a thick paper-based material, which is used for making products such as cigarettes and cigars. The growth of the paperboard segment is attributed to its properties such as lightweight, foldability, rigidity, and printability. Additionally, it enables the containment and protection of packed tobacco products from moisture and deterioration.
Paper is the second-largest material used by companies owing to its rolling or holding tobacco blend-ability in cigarettes. The paper used in cigarettes has to match the porosity with the type of tobacco blend as it controls the rate at which the cigarette will burn. Paper is also used in making the tip of the cigarette, a part that forms the mouthpiece to hold the cigarette filter. Furthermore, these papers are available in different shapes and sizes depending on the sizes of cigarettes produced.
Secondary Packaging to Emerge as Fastest-Growing Segment in Market
Based on the packaging type, the market is classified into primary and secondary. The secondary packaging is anticipated to witness the highest growth during the review period. The secondary packaging protects the primary packaging and allows the grouping of primary packages during storage, wholesale, and transportation. The rising demand for innovative cigarette boxes, coupled with the increasing demand for cigarettes and cigars will provide robust tobacco packaging market growth to the secondary packaging segment.
The primary packaging products directly come in contact with the tobacco products and seal the tobacco products. Paper, plastic, and metal are the materials used for primary packaging. This type of packaging avoids the contamination of tobacco from the external environment and maintains the shelf life and quality of packed tobacco until it is been consumed.
Asia Pacific Tobacco Packaging Market Size, 2019 (USD Billion)
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The Market size in Asia Pacific stood at USD 9.30 Billion in 2019.
Based on the region, the market is categorized into North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. The Asia Pacific is the fastest-growing region and holds the largest tobacco packaging market share. China, India, and Japan are the leading countries in the manufacturing of tobacco products. The growth is attributed to the rising demand for cigarettes, which further provides lucrative growth opportunities for the market in this region.
Europe is the second-largest region with Russia, Germany, and the UK as the leading contributors. However, the growth of this region is declining, owing to stringent regulations imposed on the consumption of tobacco. In addition to this, the rising consumption of e-cigarettes is declining the demand for tobacco products in this region. The Middle East & Africa is the third-largest region owing to the rising demand for tobacco products such as cigars, cigarettes, and chewing tobacco in countries including Turkey, South Africa, and Egypt. This has surged the demand for the market in this region.
Players Use Different Growth Strategies to Establish Their Position in Market
At present, the competitive landscape of the market depicts a semi-fragmented nature with the top 15 companies accounting for major shares. Key players have invested heavily in the research and development of several tobacco packaging products and technologies for production. A diversified product portfolio, safe & novel technology development, superior operational efficiency, and strong distribution network for end-users, are the key strengths of the market leaders. Besides this, players have adopted strategies such as geographical expansion, new product development, mergers and acquisitions, and others to increase their regional presence and product portfolio.
An Infographic Representation of Tobacco Packaging Market
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The tobacco packaging market research report provides a detailed analysis of the market and focuses on key aspects such as leading companies, packaging types, and materials of the product.
Besides this, the report offers insights into the market, current trends, and highlights key industry developments. In addition to the aforementioned factors, the report encompasses several factors that have contributed to the growth during the forecast years.
Volume (KT), Value (USD Billion)
By Packaging Type
Fortune Business Insights says that the global market size was USD 16.15 billion in 2019 and is projected to reach USD 20.45 billion by 2027.
In 2019, the market value stood at USD 16.15 billion.
Growing at a CAGR of 3.0%, this market will exhibit significant growth in tobacco packaging in the forecast period (2020-2027).
The paperboard segment is expected to be the leading segment in this market during the forecast period.
Rising demand for smokeless tobacco products including snuff, gutka, gum, and chewing tobacco in developed countries is the key factor driving the market.
Asia Pacific held the highest market share in 2019.
Increasing demand for HTUs along with increasing use of the packaging as a medium for product promotion are few factors supporting the growth of the market.
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