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The U.S. hair extension market size was USD 1.72 billion in 2020. The market is projected to grow from USD 1.92 billion in 2021 to USD 3.44 billion by 2028 at a CAGR of 8.71% during the 2021-2028 period. The global impact of COVID-19 has been unprecedented and staggering, witnessing a negative impact on demand across all regions amid the pandemic. Based on our analysis, the U.S. market exhibited a lower growth of 22.17% in 2020 as compared to the average year-on-year growth during 2017-2019. The rise in CAGR is attributable to this market’s demand and growth, returning to pre-pandemic levels once the pandemic is over.
Remy hair is usually procured from religious sites and is often marketed as ‘organic’ or ‘ethically sourced’ to enhance its appeal in the U.S. Given the rising concerns regarding the environmental issues of synthetic weaves, Remy hair, with its natural/organic image is likely to witness heightened consumer interest in the forthcoming years. Moreover, rapidly evolving fashion trends and a growing focus on targeting the metrosexual male are likely to encourage international artificial hair integration brands to penetrate the U.S. market in the near term, thereby contributing to elevated product demand. Furthermore, increasing consumer awareness & positive perception around weaves is propelling the U.S. hair extension market growth. Prospective wigs and extension companies are likely to offer free samples and grooming products to their clients to stay competitive in the U.S. wigs and extension market. It is also imperative for brands to offer a wide variety of hair extension types, including hair extension tapes, ponytails, and clips to compete with major industry participants not only in the U.S. but also in the global hair extensions market.
U.S. Hair Extension Market Suffered due to COVID-19 Pandemic
The coronavirus pandemic has affected businesses with varying degrees of intensity across commodities, and different stages of the value chain. The industry is now reworking its current models to navigate the impacts of the COVID-19 pandemic. This will certainly require dedicated efforts on lines of innovation and technology upgradation.
As salons are the key distribution channels for artificial hair integrations, the closure of these sales channels has a direct and negative influence on revenues. As salons are increasingly launching online stores and are delivering beauty products at home, it is important for hair extension brands to focus on service innovation over the forecast period. As the impact of the COVID-19 impact is less intense across international markets than in 2020, the U.S. market is likely to recover to match pre-pandemic revenue figures in the near term.
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Rising Demand for Vietnamese Hair Highlights the Need for Manufacturers to Procure Their Raw Materials from Asia Pacific
Vietnamese hair is typically sourced from villagers dwelling in high mountains where their hair quality remains unaffected from sunlight. Moreover, women in Vietnam typically have long straight hair and maintain an effective hair care routine. They seldom use dyes and do not use chemical-based shampoos. The majority of women in Vietnam shampoo and maintain their hair using natural products such as rice water, locust, leaves or herbs.
Increasing Adoption of Remy Hair Paired with Consumer Interest in Indian Hair to Drive Market Growth
Remy's hair is considered the best quality of human hair commercially available, as its cuticles are intact unlike most of non-remy weaves. India is a major source of remy hair for international markets, including the U.S. The presence of Indian companies in the U.S. highlights the popularity of Indian hair for artificial hair integration in the country. For instance, Indique Hair is a prominent Indian company operating in the U.S. The company sources raw materials from collectors and Indian temples across Southeast Asia and ships its stock to its offices in Boston, U.S. It then ships its products to U.S. stores and online customers in international markets, including Canada, Africa, and Western Europe. The presence of companies such as Indique Hair and Great Lengths Universal Hair Extensions is likely to encourage new players’ entry into the Remy space, given their increasing demand across international markets.
Rising Prevalence of Hair Disorders Coupled with Rapidly Aging Population to Fuel Product Demand
In the last decade, most the consumers are using artificial hair integration products to hide their hair-related damages and other issues. According to the report by the U.S. Census Bureau published in 2017 & revised in 2020, the share of individuals aged 65 and older will increase by 15% in 2016 to roughly 25% by 2060. A rapidly aging population also highlights the rising prevalence of hair disorders in the U.S., which, in turn, will boost the demand for artificial hair integrations in the forthcoming years. Hence, the growing prevalence of hair disorders among consumers will elevate artificial hair integrations’ product demand globally, including the U.S. in the coming years.
Rising Demand for Substitute Products/Procedures Paired with Negative Consumer Perception on Hair Extensions
Wigs are the biggest substitutes for hair weaves. Recent development in the wigs space indicates the rising popularity of substitutes for artificial hair integrations in the U.S. According to the ISHRS, approximately 182,025 procedures were performed in the U.S./Canada in 2019. Additionally, synthetic materials for hair weaves are more readily available than natural/human hair counterparts. The relatively high price of natural/human artificial hair integrations is often due to the unrealistically low prices associated with synthetic hair weaves. Therefore, demand for substitute products and the high cost of the product makes it challenging for artificial hair integration brands to achieve global expansion.
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Human Hair Extension is the Dominating Segment
Based on type, the market is divided into synthetic, human, and animal. The human hair weaves segment accounted for the largest market share (63.71%) in 2020 and is expected to witness robust growth in the coming years. The adaptability and versatility of strong and naturally-thick human hair, most notably in India makes it ideal for the production of high-quality products. However, the demand for human and synthetic products depends on various factors hair extension length, price, quality, availability, and colors.
Human hair weaves can be styled using hot tools (straightened or curled), dyed for a darker color, washed, and can be treated just the way a user would treat his/her natural hair. On the contrary, synthetic extensions are typically sensitive to the sun and are difficult to blend or style with the user’s natural hair. According to subject-matter experts (SMEs) and numerous celebrity hairstylists, most artificial hair integrations in the U.S. are made using human hair. Individuals typically prefer human over synthetic hair weaves owing to installation (heat) related challenges associated with the latter.
By 2028, Female Hair Extension Segment to Lead End-User Segment
Based on end-user, the market is categorized into male and female. The female segment accounted for the most significant market share in 2020 and is anticipated to retain its prominent position in the near future. The majority of U.S. hair weaves brands cater to female consumers. Prominent artificial hair integration brands such as Mayvenn are targeting African-American women to stay competitive. Moreover, increasing consumer demand for hair care products and rising hair loss in female consumers over the age of 30 are driving the market.
Key Players in Industry Focus on R&D Investments and New Products Launch Strategies
The U.S. hair extension market is dominated by So.CAP. USA (U.S.), Shake-N-Go Fashion, Inc. (U.S.), ONYCHair (U.S.), Cinderella Hair Extension (U.S.), and Great Lengths S.p.A. (Italy). These players are focusing on R&D investments and launching new products to address increasing consumer demand. The rapidly evolving consumer buying behavior when it comes to beauty & fashion products is creating growth opportunities for brands and is expected to encourage new players’ entry within the weaves category in the coming years.
An Infographic Representation of U.S. Hair Extension Market
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The market research report includes qualitative and quantitative insights into the industry. It also offers a detailed analysis of the market size and growth rate for all possible segments. Various key insights presented in the report are an overview of related markets, competitive landscape, recent industry developments such as mergers & acquisitions, SWOT analysis, a regulatory scenario in critical countries, and key industry trends.
Value (USD Billion)
By Type and End-User
Fortune Business Insights says that the U.S. market size was valued at USD 1.72 billion in 2020 and is anticipated to reach USD 3.44 billion by 2028.
Registering a CAGR of 8.71%, the market will exhibit lucrative growth in the forecast period (2021-2028).
Based on type, the human hair extensions segment is expected to hold a large share during the forecast period.
Increasing adoption of Remy hair paired with positive perceptions toward Indian hair is driving the market growth.
So.CAP. USA, Shake-N-Go Fashion, Inc., ONYCHair.com, Cinderella Hair Extension, and Great Lengths S.p.A. are a few of the leading players in the market.
Based on the end-user segment, the female segment holds a major share in the U.S. market.
The rising popularity of fashionable weaves in the U.S. paired with rising instances of product innovation will propel the product demand in the coming years.
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