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U.S. Photobook and Album Market Size, Share & COVID-19 Impact Analysis, by Product Type (Flush Mount, Lay Flat, and Standard), By Size (Square, Portrait, and Landscape), 2023-2030

Last Updated: June 03, 2024 | Format: PDF | Report ID: FBI107497



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The U.S. photobook and album market size is projected to grow at a CAGR of 3.4% during the forecast period.

Americans increasingly use photo printing applications and platforms to preserve their special life moments in the form of albums. From 2017 to 2022, Adobe, Inc., a U.S.-based photo printing software company, reported a two-fold jump in the number of its Adobe Creative Cloud platform subscribers and reached 30 million in 2022. The growing awareness regarding the availability of advanced photo printing applications and increasing demand for photo capturing & printing photographs among Americans are mainly supporting photobook and album revenues in the U.S. 


Advancement in Digital Photo Printing Technologies to Favor Industry Growth

The emergence of state-of-art photo printing technologies allows U.S.-based photobook and album makers such as Shutterfly, LLC, Mixbook, and others to offer high-quality custom prints & albums, favoring the U.S. market growth. In addition, increasing manufacturers’ utilization of cutting-edge tools & machines and specialized raw materials, such as acrylic & metal prints, to produce personalized photo albums is accelerating the product revenues in the U.S. Furthermore, continual advancements in web-to-print technologies enable manufacturers to prepare classic photobook and album products, thereby creating lucrative market growth opportunities. For instance, in 2022, Adobe, Inc. released Adobe Photoshop’s newer version wherein users can use complex objects and regions such as buildings, sky, plants, and streets to prepare & print a particular web photograph. 


Rising Demand for Artisanal Photo Albums to Drive Market Growth

Increasing popularity and demand for premium-based handcrafted wedding albums among Americans to preserve their wedding memories is accelerating the U.S. photobook and album market growth. In addition, rise in the number of photo booths offering artisanal photobook printing services is accelerating the demand for photobooks nationwide. Besides, the growing number of wedding photojournalists offering theme-based wedding photography services is surging the wedding album demand in the U.S. According to data presented by the U.S. Bureau of Labor Statistics (LBS), as of May 2021, the number of photographers in the U.S. reached 38,420.


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Higher Cost of Professionally Made Flush Mount Albums to Limit Market Growth 

The higher cost of professionally made flush mount and premium lay flat albums limits its demand among U.S.-based middle-income population groups. Furthermore, higher prices and shortage of raw material supplies, such as leather & acrylic covers, lamination rolls, and specialty papers, required to produce a premium quality album are lowering the U.S. market size.

As per statistical data presented by the Federal Reserve Bank of St. Louis, U.S., the producer price index of printing and writing papers in the U.S. increased from 188.1 in January 2021 to 246.0 in December 2021, considering a price index of 100 in May 1982.


In terms of the competitive landscape, the market depicts the presence of established and emerging album-maker companies. Key market player, Shutterfly LLC, exhibited a significant U.S. photobook and album market share in 2022. The company’s leading position was attributed to its regular introduction of newer photo albums and book collections in the U.S. In October 2021, Shutterfly LLC. partnered with KonMari Media, Inc., a media company, to introduce the Shutterfly x KonMari collection of various products such as photobook and album, calendars, cards, ornaments, and home décor products in the U.S.

The U.S. market analysis can be conducted based on understanding the business performances of various other key players such as Mixbook, Fujifilm Corporation, Photobook Worldwide, and others.



  • January 2023 – Mimeo.com, Inc., an American print-on-demand and digital document distribution company, partnered with a Californian Motif Photos application to deliver high-quality photobook applications to users in the U.S.

  • January 2021 – Nations Photo Labs invested USD 5.6 million to acquire newer equipment and furniture and set up a newer production facility of photo book products in Pennsylvania, U.S.

  • July 2020 – Sutterfly, LLC., invested USD 23 million in its Ohio, U.S.-based manufacturing facility to enhance its photo products offerings in the U.S.


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Free sample of this market research report provides a detailed market analysis. The report also provides a detailed market outlook and market forecasts based on different product types. It focuses on key aspects such as an overview of the cost structure of the albums, the U.S. industry supply chain, and the smartphone penetration rate shaping the overall U.S. photo album industry.

In addition, the report provides detailed information on new product launches, key industry developments, such as mergers, partnerships, & acquisitions, and the impact of COVID-19 on the market. Besides this, the report also offers insights into the market trends and highlights key industry dynamics. In addition to the aforementioned factors, it encompasses several factors that have effectively contributed to the growth of the market in recent years.

Report Scope & Segmentation 



Study Period


Base Year


Estimated Year


Forecast Period


Historical Period


Growth Rate

CAGR of 3.4% from 2023 to 2030


Value (USD Billion)


By Product Type

  • Flush Mount

  • Lay Flat

  • Standard

By Size

  • Square

  • Portrait

  • Landscape

  • 2019-2030
  • 2022
  • 2019-2021
  • 122

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