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U.S. Poultry Diagnostics Market Size, Share & COVID-19 Impact Analysis, By Product (Instruments and Consumables & Kits), By Technology (Enzyme-linked Immunosorbent Assay (ELISA), Polymerase Chain Reaction (PCR), Immunofluorescent Assay, Hemaggulatination Assay, and Others), By Disease Indication (Avian Salmonellosis, Avian Influenza, Newcastle Disease, Mycoplasma, Infectious Bursal Disease, and Others), By End-user (Veterinary Hospitals & Clinics, Veterinary Diagnostics Laboratories, and Others), and Country Forecast, 2023-2030

Last Updated: July 01, 2024 | Format: PDF | Report ID: FBI109157



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The U.S. poultry diagnostics market size was worth USD 420.3 million in 2022 and is projected to grow at a CAGR of 9.6% during the forecast period.

The U.S. is the world’s largest poultry meat producer and second-largest exporter of poultry meat. According to data published by Carlisle Technology in 2022, there are more than 224 million turkeys and 518 million chickens in the poultry business of the U.S. This growing poultry population is likely susceptible to poultry diseases. Poultry health is important to meet the growing demand for poultry-derived products.

The U.S. government is actively introducing various educational programs to create awareness related to poultry health and welfare. These programs will help farmers understand the need for timely diagnosis to control zoonotic diseases and maintain flock health. Hence, the demand for poultry diagnostics is anticipated to be driven by the need to maintain poultry health.

The outbreak of the COVID-19 pandemic negatively impacted the market growth due to disruption in the supply chain. The disruptions led to the unavailability of diagnostic kits, reagents, and other necessary supplies for poultry disease diagnosis.

U.S. Poultry Diagnostics Market Trends

Shifting Preference from Laboratory Testing to Point-of-Care Diagnostics

The growing prevalence of infectious pathogens in the poultry industry has contributed to the adoption of robust surveillance programs for livestock health maintenance. The adoption of these programs has primarily contributed to the increased demand for different detection methods for diagnosing infectious diseases in the poultry industry, such as rapid diagnostic kits, which give quick results with less turnaround time.

  • For instance, according to an article published by Oxford University Press in December 2022, the iQ-CheckTM real-time PCR test significantly reduced the turnaround time for detecting the Salmonella pathogen. The detection test demonstrated an accurate value of 100.0%, 98.5%, and 98.9% for the diagnosis of diseases.

U.S. Poultry Diagnostics Market Growth Factors

Rising Prevalence of Poultry Diseases to Drive Industry Expansion

The poultry population is prone to getting infected by several diseases, such as avian influenza, avian salmonellosis, Newcastle disease, mycoplasma, infectious bronchitis, infectious bursal disease, and others. The growing prevalence of these diseases among the poultry population is influencing the market players to introduce new diagnostics to detect these diseases in time and avoid morbidity cases.

Moreover, the rising government support to control zoonotic disease and support poultry farmers in maintaining flock health is expected to surge the adoption rate of poultry diagnostic products.

  • As per a research paper published by Poultry Science in April 2022, over 40,000 cases of poultry salmonellosis and 400 deaths due to acute salmonellosis have been reported annually in the U.S.

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According to the U.S. News & World Report, avian influenza infected more than 60 million chickens, turkeys, and other birds in the U.S. till October 2022.


Lack of Guidance to Poultry Farmers About Poultry Diseases May Restrain Industry Expansion

The U.S. government is actively investing to help poultry farmers maintain poultry health. However, there are still impediments regarding the awareness of poultry health practices. For instance, in December 2022, a small flock of 50 birds suffered from mortality due to an outbreak of highly pathogenic avian influenza (HPAI), as the State of Vermont. This localized outbreak reinforces the importance of public awareness and vigilance among poultry owners, farmers, and hunters to report sick and dead birds in the U.S. Such instances support the fact that there is a lack of proper guidance and access to veterinary care. This is limiting the adoption of poultry diagnostics products and consequently U.S. poultry diagnostics market growth.

U.S. Poultry Diagnostics Market Segmentation Analysis

By Product Analysis

By product, the market is segmented into instruments and consumables & kits.

The consumables & kits segment dominated the U.S. poultry diagnostics market share in 2022. The segment growth is mainly driven by the high adoption rate of rapid diagnostic kits, which provide quick results and reduces the need for a veterinary visit. This reduces the economic burden on poultry farmers and delivers medical care in farm settings. The timely diagnosis offered by such products prevents microbial transmission and culling. Thus, the benefits offered by these kits are contributing to the segment growth.

  • For instance, FluDETECT Avian is a rapid immune migration test kit of Zoetis Services LLC, used to detect Avian Influenza Virus (AIV) in chickens and turkeys. The turnaround time of this kit is 15 mins.

By Technology Analysis

By technology, the U.S. poultry diagnostics market is segmented into enzyme-linked immunosorbent assay (ELISA), polymerase chain reaction (PCR), immunofluorescent assay, hemagglutination assay, and others.

The enzyme-linked immunosorbent assay (ELISA) segment held the largest share of the poultry diagnostics market in 2022. The higher sensitivity and specificity offered by the ELISA technique for demonstrating accurate results have majorly contributed to its increased adoption in the market. The increased adoption encouraged market players to develop ELISA software that can assist them in storing test results and analyzing them as per their preference, contributing to its segment growth.

  • For instance, in June 2022, BioStone Animal Health launched AsurDx ELISA Analysis Software exclusively for AsurDxTM ELISA Test kit users to store and analyze AsurDx ELISA test results. The software provides templates for testing ruminants, poultry, swine, and equine.

By Disease Indication Analysis

Based on disease indication, the U.S. market for poultry diagnostics is classified into avian salmonellosis, avian influenza, Newcastle disease, mycoplasma, infectious bursal diseases, and others.

The avian influenza segment held a dominant share in 2022. The constant genetic modification in the strain of avian influenza (HPAI) has led to the development of a new pathogenic virus, which can mutate in the host body and become contagious compared to the previous one. These strong abilities of the modified variant have contributed to the rising prevalence of avian influenza infection in the country.

  • According to data provided by Flow Health in February 2023, a poultry outbreak in 47 states of the U.S. affected more than 58 million commercial poultry and backyard flocks.

By End-user Analysis

By end-user, the market is segmented into veterinary hospitals & clinics, veterinary diagnostics laboratories, and others.

The veterinary diagnostics laboratories segment dominated the market in 2022. The growing extent of the spread of different infections in the poultry industry and the initiatives taken by the regulatory authorities to monitor the illness of infected birds primarily contribute to the segment growth.

  • According to data published by the American Society for Microbiology in July 2022, the U.S. Department of Agriculture (USDA) reported 40.09 million birds in 36 U.S. states infected with highly pathogenic avian influenza (HPAI). Around 382 flocks tested positive for the virus, among which 186 were commercial and 196 were backyard flocks.

List of Key Companies in U.S. Poultry Diagnostics Market

In terms of the competitive landscape, IDEXX Laboratories, Inc. dominated the U.S. market in 2022. The company offers a wide range of products for poultry diagnostics. The company is focused on expanding its product accessibility and availability by broadening its distribution network in over 170 countries. The company has a strong presence in the U.S. market, leading to its dominance across the country.

Some major players with a considerable presence in the U.S. market are Zoetis Services LLC and Thermo Fisher Scientific Inc. Zoetis Services LLC’s poultry products include FluDETECT and ProFLOK, which are indicated to diagnose multiple diseases such as infectious bursal disease, infectious bronchitis virus, Newcastle disease virus, and avian influenza virus. Thermo Fisher Scientific Inc. captured a notable share in 2022 due to its strong product offering in the area of laboratory diagnostics. Other key players, such as Biochek, BioNote, Vimian, GD, and Innovative Diagnostics are focusing on expanding their production capacity to strengthen their presence in the U.S. poultry diagnostics market.

An Infographic Representation of U.S. Poultry Diagnostics Market

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  • Zoetis Services LLC (U.S.)

  • Vimian (Sweden)

  • Thermo Fisher Scientific Inc. (U.S.)

  • GD (Netherlands)

  • BioChek (Netherlands)

  • BIONOTE (Korea)

  • Innovative Diagnostics (France)

  • MEGACOR Diagnostik GmbH (Austria)


  • June 2023 – Ancera, a company engaged in advancing microbiology, developed a new way of monitoring coccidian in poultry flocks. This technology combines next-generation diagnostics and probabilistic modelling that quantifies oocyst per gram patterns and aids in detecting and monitoring coccidiosis in poultry. 

  • February 2023 – The U.S. Department of Agriculture’s (USDA) Animal and Plant Health Inspection Service (APHIS) purchased diagnostic test kits for the National Animal Vaccine and Veterinary Countermeasures Bank (NAVVCB). This purchase increased U.S. preparedness in response to foreign animal diseases.

  • September 2020 – BIONOTE launched a new point-of-care diagnostic-focused website for veterinary marketplaces. The launch of this website aims to provide accessibility to the company’s products in the U.S. and Canada.


The U.S. poultry diagnostics market research report provides a detailed analysis of the market. It focuses on key aspects such as the prevalence of major poultry diseases in the U.S. and key industry developments. Additionally, it includes technological advancements in poultry diagnostics and the impact of COVID-19 on the market. Besides this, the report also offers insights into the market trends and highlights key industry dynamics. In addition to the aforementioned factors, it encompasses several factors that have contributed to the growth of the market over recent years.

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Report Scope & Segmentation



Study Period


Base Year


Estimated Year


Forecast Period


Historical Period


Growth Rate

CAGR of 9.6% from 2023 to 2030


Value (USD Million)


By Product

  • Instruments

  • Consumables & Kits

By Technology

  • Enzyme-linked Immunosorbent Assay (ELISA)

  • Polymerase Chain Reaction (PCR)

  • Immunofluorescent Assay

  • Hemaggulatination Assay

  • Others

By Disease Indication

  • Avian Salmonellosis

  • Avian Influenza

  • Newcastle Disease

  • Mycoplasma

  • Infectious Bursal Disease

  • Others

By End-user

  • Veterinary Hospitals & Clinics

  • Veterinary Diagnostics Laboratories

  • Others

Frequently Asked Questions

Fortune Business Insights says that the U.S. market was worth USD 420.3 million in 2022.

The market is expected to exhibit a CAGR of 9.6% during the forecast period (2023-2030).

By product, consumables & kits held a dominating market share in 2022.

IDEXX Laboratories, Inc., Zoetis Services LLC, and Thermo Fisher Scientific Inc. are the top players in the market.

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