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The global apple cider vinegar market size was USD 561.57 million in 2020. The spread of COVID-19 had a negative impact on all industries including food & beverages. Based on our analysis, the global market exhibited a lower growth of 1.5% in 2020 compared to the average year-on-year growth during 2017-2019. The market is projected to grow from USD 578.42 million in 2021 to USD 789.37 million in 2028 at a CAGR of 4.5% in the 2021-2028 period. The rise in CAGR is attributable to this market’s demand and growth, returning to pre-pandemic levels once the pandemic is over.
The consumption of apple cider vinegar (ACV) offers various health benefits. It is used in weight loss, to control blood sugar and insulin levels. Along with these, ACV is also used in personal care and cleaning products due to its beneficial composition. Along with these benefits, the demand for plant-based products boosts the consumption of cider vinegar. Owing to these factors, the demand for ACV would be growing in the future.
Benefits offered by ACV Surged its Demand amid COVID-19
There was a state of panic observed among the population across the world due to the rise in the number of confirmed cases of COVID-19. Until the confirmation of the vaccine for coronavirus, mass buying of face masks, hand sanitizer, and disinfectants was observed amongst the consumers. Due to the high demand for disinfectants, people switched on to natural disinfectants such as vinegar including ACV. According to apple cider vinegar manufacturer, Bragg Live Food Products, consumer interest and purchase of its ACV spiked in the U.S. since the novel coronavirus came in the first half of 2020. Furthermore, people have increased the usage of ACV as they have started cooking at home and are constantly looking for products that would help them boost their immunity.
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Growing Health Consciousness to be an Emerging Trend in the Marketplace
With a large number of health problems associated with obesity and an increased mortality rate, consumers across the world are becoming mindful diners. With the spread of coronavirus, consumers across the world have become more health-conscious. Cider vinegar has been considered a key component of a number of diet plans and works best as a weight-loss solution. According to a study conducted in 2009, a drastic improvement was observed in the weight of obese people who consumed ACV every day. Along with its role in weight loss, ACV has been associated with remedial properties such as improvement in digestion and immunity. Therefore, the rising popularity of a healthy lifestyle is likely to support apple cider vinegar market trends.
Health Benefits associated with ACV consumption to Increase the Need
Apple cider vinegar has been used in cooking and as a home remedy for many years. Further, ACV has varied health benefits, including antioxidant and antimicrobial effects. According to multiple research studies, the consumption of ACV reduces cholesterol, lowers blood sugar levels, and improves the symptoms of diabetes. Acetic acid, a key ingredient in vinegar, is responsible for its numerous health benefits.
Since ACV is made by fermenting apple juice; hence, it is rich in probiotics. According to Nicole Avena, a neuroscientist from New York, U.S., cider vinegar plays a key role in supporting gut health. Further, Canadian Digestive Health Foundation claims that ACV has similar nutrient content as that of apples, including probiotic bacteria, which help to prevent gut health in humans.
Therefore, health benefits associated with ACV consumption is likely to boost demand for cider vinegar.
Increasing Commercial Product Development and Application in Many Industries to Support Growth
Due to the presence of essential minerals, vitamins, acetic acid, and citric acid; apple cider vinegar has applications in various commercial products. In food preparation, cider vinegar is used as a flavoring agent. Further, in 2019, Vermont Village, a U.S. based subsidiary of Stonewall kitchen, launched RTD cider vinegar shots in single-serving packets.
As the wellness trend continues to grow amongst consumers, various wellness companies are developing gummies and capsules containing ACV powder. Along with ACV applications in food & beverage and pharmaceutical products; several personal care companies are coming up with cider vinegar-based hair cleanser and face wash. For instance, in India, Fit & Glow Healthcare Private Limited sells ACV foaming face wash and shampoo.
Therefore, increased new product launches and the application of cider vinegar in several industries are likely to expand market size.
Prolonged Consumption of Apple Cider Vinegar Affects Health and would Limit the Apple Cider Vinegar Market Growth
Many research studies have indicated the benefits of ACV consumption; however, consuming too much can cause unwanted effects. Regular consumption of undiluted cider vinegar results in tooth decay and hence it is recommended that vinegar should be diluted with water for direct consumption. In addition, according to an associate professor of Harvard Medicine, consumption of ACV leads to low potassium levels- hypokalemia. The acidity in ACV may also lead to gastrointestinal issues and skin burns if used in a large quantity of undiluted vinegar.
Therefore, such factors are likely to limit the penetration of direct consumption of cider vinegar.
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Conventional ACV Segment to Dominate owing to Its Inexpensive Price
The market is segmented into conventional and organic cider vinegar. The conventional segment is likely to gain significant market share owing to its cheaper price and higher utilization in developing and developed regions.
However, organic ACV is projected to grow at a higher growth rate due to the rising consumer preference for clean-label and organic ingredients. The growing popularity of organic food & beverages in developed regions, such as North America and Europe, will also propel the demand for organic cider vinegar.
Liquid Segment to Hold Highest Share Owing to the ease-of application
The market is segmented as liquid and capsules/tablets. Cider vinegar is widely sold and consumed in liquid form. For instance, to lose weight, it is recommended to consume diluted ACV. The liquid form is also used for cooking, as a cleaning agent, and as a hair cleanser. Thus, the dominance of the liquid segment is due to its ease-of-application and higher availability in the market.
However, several companies are launching tablet or capsule-based ACV products and thus, it is projected to grow at a faster pace. For instance, EBYSU Nutrition, a U.S. based company offers cider vinegar products in the form of vegetarian capsules and gummies.
Online Channel Would Exhibit Fastest Growth due to its Greater Convenience
Based on the distribution channel, the cider vinegar market includes hypermarkets/supermarkets, traditional grocery stores, online, channel, and others (discount stores and convenience stores). Due to the wide availability of different product ranges, the hypermarket/supermarkets held major share in 2020. In addition, the shopping infrastructure of these mass merchandisers provides ease of shopping experience to consumers.
The growing availability of cider vinegar products through convenience stores and online retailers are likely to boost the growth of these channels in the coming years.
North America Apple Cider Vinegar Market Size, 2020 (USD Million)
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North America’s apple cider vinegar market stood at USD 277.9 million in 2020. The region held the lion's share globally due to a strong presence of cider vinegar manufacturers, high production in the U.S. and Canada; and high demand in the region. Further, many manufacturers in the region are coming up with innovative products, which is positively impacting the growth of the cider vinegar market in North America. For instance, in February 2019, Comvita, a New Zealand based company, launched cider vinegar with UMF 5+ Manuka honey for the U.S. market. Through this launch, consumers in the U.S. will get access to organic and premium quality daily wellness products.
Asia Pacific region is expected to hold a significant share. The growth can be attributed to the increasing direct consumption of cider vinegar owing to its health benefits. Growing investment in the development of innovative apple cider vinegar products would promote market growth in the region. For instance, in August 2020, Dabur India Ltd launched organic cider vinegar in India.
Increasing application of cider vinegar in food preparation in the European market is likely to support the market growth. Additionally, the growing vegan population and increasing demand for plant-based food are estimated to support the demand for organic cider vinegar in the European region.
The growing demand for healthier products with functional benefits is also triggering the demand for cider vinegar products in European countries, such as the U.K. and France.
Brazil accounted for a significant share of the South American cider vinegar market and this can be attributed to the large-scale use of ACV in making sauces, marinades, and other food dishes. Chile, Colombia, and Guatemala are other potential key markets in the region that need to be tapped by cider vinegar product manufacturers.
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The growing westernization and rising disposable income would boost the cider vinegar market in the Middle East and Africa. The manufactures have high growth opportunities with the introduction of cost-effective cider vinegar-based products.
Fragmented Industry is likely to Increase the Competition
The market is highly fragmented with the presence of a large number of regional and global players operating in the market. Major players in the market are adopting strategies such as new product development and expansion to strengthen their presence. For instance, in May 2019, Lost Coast Food Co., an ACV juice brand launched sparkling cider vinegar juice in three different flavors.
Besides, prominent players are making efforts to provide their products through online retail channels as this would allow them to reach a large customer base located across the globe. Thus, these strategies would increase the market penetration of the product and help the company expand its presence in the new market. For instance, according to a press release of Bragg Live Food products, the company is exploring new distribution channels such as eCommerce for improved distribution in the U.S. and globally.
An Infographic Representation of Apple Cider Vinegar Market
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The market research report provides a detailed analysis of the market and focuses on key aspects such as competitive landscape, source, form, and distribution channel. Besides this, it offers insights into the market trends and highlights key industry developments. In addition to the aforementioned factors, the report encompasses several factors contributing to the market's growth in recent years.
Value (USD Million)
By Distribution Channel
Fortune Business Insights says that the global market size was USD 561.57 million in 2020 and is projected to reach USD 789.37 million by 2028.
In 2020, the North America market size stood at USD 277.92 million.
Registering a CAGR of 4.5%, the market is estimated to exhibit a steady growth rate during the forecast period (2021-2028).
Based on the source, the conventional segment is expected to lead the market.
Health benefits associated with the consumption of ACV is a significant factor driving the growth of the market.
Barnes Naturals, Molson Coors Beverage Company, and Carl Kuhne are a few major players in the global market.
North America held the highest market share in 2020.
Functional benefits and plant-based sources are expected to drive the utilization.
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