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Blinds and Shades Market Size, Share & COVID-19 Impact Analysis, By Type (Blinds and Shades), By Application (Residential and Commercial), and Regional Forecast, 2022-2029

Region : Global | Format: PDF | Report ID: FBI104636



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The global blinds and shades market size was valued at USD 5.83 billion in 2021. The market is projected to grow from USD 6.12 billion in 2022 to USD 8.76 billion by 2029, exhibiting a CAGR of 5.27% during the forecast period. The global COVID-19 pandemic has been unprecedented and staggering, with blinds and shades sales experiencing lower-than-anticipated demand across all regions compared to pre-pandemic levels. Based on our analysis, the global blinds and shades market exhibited a decline of 20.10% in 2020 as compared to 2019.

Blinds and shades are the leading window covering categories worldwide, most notably across the North American and European markets. These window treatments are typically preferred over other coverings, owing to their tidy/neat appearance and their superior ability to control the light entering an indoor space. Blackout blinds & shades are witnessing increased adoption worldwide. Rising number of individuals suffering from sleep-related issues (most notably in the U.S.) worldwide paired with their increasing need to block a significant amount of sunlight from entering their bedrooms is favoring the global market growth. Blackout window treatments are available in a range of cordless and corded styles for doors and windows, including roller, Roman blinds, mini, vertical, temporary, and cellular. The accelerating adoption of blackout window treatments will likely increase the global blinds and shades market share in the forthcoming years.


Severe Supply Chain Disruptions amid COVID-19 Pandemic to Slowdown Market Growth

The COVID-19 pandemic has been disrupting supply chain operations in several industry verticals with a temporary slowdown of residential & commercial projects across countries, negatively impacting product sales. Strong distribution channels are likely to assist industry participants in minimizing the impact of the COVID-19 pandemic on their businesses. For instance, Mac Blinds, an Indian blinds manufacturer, has more than 100 dealers specializing in distributing its products countrywide. Such a robust distribution network not only facilitated the company to extend its geographical reach but also enabled the company to stay competitive amid the COVID-19 crisis. The global market is expected to witness pre-pandemic sales patterns in the forthcoming years, with the resumption of production and sales activities across countries.


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Rising Preference for Fireproof Window Treatments to Favor Industry Expansion

The rising prevalence of fire-related hazards at workplaces and residential buildings worldwide contributes significantly to the demand for fireproof window treatments. In general, fire-retardant fabrics can be classified into two major categories, coated fabrics and inherently flame-retardant fabrics. Inherently, flame-retardant fabrics refer to materials that are naturally fire-retardant. This type of fabric is typically used in education, hospitality, care homes, healthcare, or other commercial environments where regular washing of window treatments is important.

Some of these inherently flame-retardant fabrics are ideal for infection control in healthcare environments as they can be washed at more than 71°C thermal disinfection temperature. These fabrics find application in blankets, wall coverings, bedding, stage curtains, upholstery, sheers, curtains, and blinds. The typical characteristics associated with fire retardant fabrics are high dimensional stability, superior color tone, extremely low fume toxicity in fire, anti-mold, and high abrasion & tear resistance.


Increasing Adoption of Green/Environment-friendly Window Treatments to Drive the Market Growth

The rising popularity of green buildings worldwide will likely surge the demand for environment-friendly coverings in the near future, thereby contributing significantly to the global market size. The rising concerns regarding energy efficiency & consumption in buildings worldwide increase the need for green buildings, surging the demand for environment-friendly blinds and shades in the foreseeable future. In April 2022, SOMFY, a French group of companies manufacturing blinds & awnings, garage doors, and entrance gates, introduced the Li-ion Solar Panel, a device designed to power motorized (wire-free) window shades & blinds. The company claims this product is a greener/more sustainable alternative to power window coverings (motorized window treatments) as it utilizes renewable solar energy and has been designed to reduce maintenance costs. Given the rising popularity of smart window coverings worldwide, prospective industry participants will likely focus on developing innovative and maintenance-free window coverings in the foreseeable future.

Rising Popularity of Smart Products to Favor Market Expansion

The growth of the smart homes market, most notably in North America and Europe, is creating a conducive environment for industry participants to exploit. Various studies suggest that the U.S. has the world’s most significant number of smart homes and is likely to have over 60 million smart homes by 2022. Smart window covering companies are expected to target the U.S. market in the coming years, given the increasing adoption of connected devices in the country.

Power over Ethernet (PoE) has emerged as one of the latest technologies in the industry. The PoE technology enables control throughout commercial and residential buildings over multiple devices. In June 2021, Somfy Systems Inc, a U.S.-based manufacturer of automatic control systems for window coverings, unveiled the Somfy Power over Ethernet (PoE) Touch Panel Room Controller range. The new range was designed to allow users control over motorized draperies, shades, and other window coverings across high-end commercial buildings such as conference rooms, hotel suites, and residential buildings. With manufacturers focusing on enhancing the end-user experience, the PoE technology is likely to gain widespread adoption in the near term. Such technological innovations highlight the increasing demand for smart products worldwide.


Presence of Substitutes in Window Treatments to Hamper Product Demand

The increasing availability and rising popularity of other window treatments/coverings hamper the product demand worldwide. Curtains & drapes are the major product substitutes globally. Shutters, window awnings, window quilts, and exterior solar window screens are the other major substitutes for these products worldwide. Window quilts are typically marketed as an alternative for cellular shades worldwide. Both cellular shades and window quilts demonstrate similar characteristics when it comes to insulation.

Shoji panels are traditional Japanese-designed screens. They are becoming increasingly popular worldwide owing to their practical advantages. Unlike blinds or drapes, shoji panels do not darken the room when they are closed as they allow soft light to penetrate their surface while still providing privacy. Shoji panels are becoming increasingly popular in both residential and commercial applications. From a manufacturing standpoint, the increasing popularity of shoji panels in Asian countries could pose a threat to businesses worldwide.


By Type Analysis

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Increasing Demand for Hard Materials in Window Treatments to Trigger Demand for Blinds

Based on type, the market is segmented into blinds and shades. The blinds segment is expected to dominate the market throughout the forecast timeframe. As blinds are manufactured employing hard materials, such as aluminum, wood, and polyvinyl chloride (PVC), they are usually more durable than shades. In this respect, blinds are witnessing increasing installations in high-traffic areas such as living rooms or hallways. Amid intense competitive rivalry in the blinds space, prospective blind manufacturers are likely to focus on developing fabrics featuring non-toxic/natural materials. In this respect, 100% recycled polyester blinds made using polyethylene terephthalate (PET) bottles are expected to witness increased adoption, most notably across European markets, in the forthcoming years.

Insulated cellular shades are witnessing accelerated adoption worldwide, given the rising consumer awareness regarding heat loss through residential windows. Tightly insulated cellular shades are known to reduce heat loss by approximately 40% through windows, equating to roughly 10% of heating energy savings. Prominent cellular shade manufacturers worldwide are likely to market their products by educating customers regarding the effectiveness of cellular shades when it comes to increasing the R-value (a measure of thermal resistance) of windows in the coming years.

By Application Analysis

Increasing Popularity of Non-toxic Treatments to Accelerate Product Demand for Residential Installations

Based on application, the market is segmented into residential and commercial. While blinds and shades are more common in commercial spaces, other window coverings, such as curtains & drapes, are popular in residential applications, notably in Asian countries. Certain product categories, such as metal and vinyl vertical and horizontal blinds, are more commonly employed in rental housing compared to owner-occupied homes, where faux-wood and real wood window coverings are more common.

To exploit the business opportunities in the commercial space, market players can offer customized blinds & shades to their customers. In this respect, prospective manufacturers are expected to offer a range of window treatments that align with the color scheme of a company’s brand logo to make these coverings a natural extension of a commercial space/building, in the foreseeable future. The residential segment is predicted to grow at a CAGR of 5.76% during the forecast period (2022-2029). Sustainable blinds and shades are witnessing increasing adoption in residential buildings worldwide. Various studies suggest that non-toxic window coverings are safe for homes with children and pets.


North America Blinds and Shades Market Size, 2021 (USD Billion)

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Based on geography, the market is categorized into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

North America emerged as the largest market in 2021. North America houses some of the world's leading manufacturers who operate internationally and offer well-designed, functional, and high-quality home furnishings. Key market players, including Hunter Douglas N.V. focus on delivering sustainable, eco-friendly, and energy-efficient window coverings in North America. Prospective companies can utilize the franchise opportunities offered by companies such as Home Franchise Concepts, LLC (through Budget Blinds, LLC.), a U.S.-based franchisor operating in the home services category, and Made in the Shade Blinds & More, another U.S.-based franchisor.

The European market was valued at USD 1.80 billion in 2021. The increasing adoption of environment-friendly window treatments across European countries is fueling the product demand across emerging markets such as Scandinavia and Czech Republic. External blinds are being increasingly preferred across European markets, notably in the Czech Republic. The increasing demand for external blinds in Europe is attributable to the rising consumer awareness regarding the benefits of external shading.

According to Dallan S.p.A., an Italy-based machining company, external venetian blinds are being increasingly installed in commercial buildings across Central Europe over the recent past and are gaining popularity in international markets such as China and Austria. Frequent weather changes across European countries create a strong demand for a wide variety of window coverings. For instance, the Scandinavians are known to lay more emphasis on the stability and durability of blinds and typically install them in firm/rigid guiding rails due to harsh weather conditions. 

Asia Pacific is also expected to have a significant growth due to a variety of environment-friendly unique window treatments that are popular across Asian markets. For instance, Sudare (also called misu) are traditional Japanese blinds or screens which are used in a sizable number of Japanese homes to protect the openings of a building from rain, sunlight, and insects. These shades/screens feature slats made of decorative bamboo woven with a simple string. However, the rising preference for such traditional window treatments is likely to impede the demand for other blinds and shades in Japan during the forecast period. At a macro level, rapid urbanization across Asian countries, such as India and Singapore, is likely to encourage industry participants to penetrate the Asian market in the coming years.

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South America and the Middle East & Africa are significant contributors to the global market. Brazil is expected to lead the South American market over the forecast period backed by increasing consumer preference for wood blinds. As vibrant colors and bold patterns can be observed throughout interior designs and textiles across South America, notably Brazil, Brazilian-inspired window treatments are expected to witness increased adoption in the near term. In recent years, prominent industry players have focused on establishing partnerships with local industry innovators and clients in the Middle East & Africa. For instance, in September 2019, Royal Blinds showcased its innovative blinds and shades at 'INDEX 2019', a popular interior design event in Middle East & Africa, to establish partnerships with industry clients, prospective customers, and other industry innovators.


Product Innovation to Facilitate Industry Players to Achieve Greater Brand Reputation

Leading market players have been launching innovative shades over the years to further strengthen their competitive position. For instance, in July 2020, Hunter Douglas N.V. launched its new line of shades under the Pirouette Clearview Shadings brand. According to the company, these modern shades have been designed to provide light control while offering a virtually unobstructed view of the outside. The company claims that the Pirouette Clearview Shadings provide individuals with total privacy and a perfectly clear view based on users’ preferences.

Internationally reputed market players, including Hunter Douglas N.V. are likely to launch innovative products in the coming years backed by their strong brand reputation and an established consumer base worldwide. Given the rising threat of substitute window treatments, it is imperative for internationally reputed, prospective, and domestic industry participants to innovate their product offerings to stay competitive in the increasingly competitive landscape.



  • August 2022: Inflector India, a startup specializing in heat barrier technology, launched its new range of heat barrier blinds and solar shades. According to the company, these new products save energy by reflecting and filtering sunlight.

  • July 2020: Norman, an Australian company specializing in window coverings, launched its new line of fabric-based window coverings ‘Soluna Roller Shades’ in Australia. According to the company, these roller shades are designed to replace traditional roller blinds. This strategic initiative not only highlights the company’s intent to offer innovative window covering options but also highlights the rising consumer preferences for modern window treatments over traditional choices.

  • April 2019: Blinds Syndicate, a South African blinds manufacturer, launched its new linen fabric-based blinds in the country in three color shades.

  • September 2019: Royal Blinds, a UAE-based window covering manufacturer, showcased its innovative blinds and shades at 'INDEX 2019', a popular interior design event in the Middle East & Africa, to establish partnerships with the industry clients, prospective customers, and other industry innovators.

  • February 2017: Springs Window Fashions, a U.S.-based window covering company specializing in custom window treatments, acquired Mariak and Patrician, a fabricator of window coverings in the U.S. This strategic move (acquisition) indicates the company’s intent to strengthen its presence in the U.S.


An Infographic Representation of Blinds and Shades Market

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The research report analyzes the market in-depth and highlights crucial aspects such as prominent companies, product types, and applications. Besides, the report provides insights into the blinds and shades industry trends and highlights significant industry developments. In addition to the aspects mentioned earlier, the report encompasses several factors contributing to the market's growth in recent years.

Report Scope & Segmentation



Study Period


Base Year


Estimated Year


Forecast Period


Historical Period



Value (USD Billion)


By Type

  • Blinds

  • Shades

By Application

  • Residential

  • Commercial

By Geography

  • North America (By Type, Application, and Country)

    • U.S. (By Type)

    • Canada (By Type)

    • Mexico (By Type)

  • Europe (By Type, Application, and Country)

    • Germany (By Type)

    • U.K. (By Type)

    • France (By Type)

    • Italy (By Type)

    • Spain (By Type)

    • Rest of Europe (By Type)

  • Asia Pacific (By Type, Application, and Country)

    • China (By Type)

    • India (By Type)

    • Japan (By Type)

    • Korea (By Type)

    • Australia (By Type)

    • Rest of Asia Pacific (By Type)

  • South America (By Type, Application, and Country)

    • Brazil (By Type)

    • Argentina (By Type)

    • Rest of South America (By Type)

  • Middle East and Africa (By Type, Application, and Country)

    • South Africa (By Type)

    • UAE (By Type)

    • Rest of Middle East & Africa (By Type)

Frequently Asked Questions

Fortune Business Insights says that the global market size was USD 5.83 billion in 2021 and is anticipated to reach USD 8.76 billion by 2029.

In 2021, the market value stood at USD 5.83 billion.

Ascending at a CAGR of 5.27%, the market will exhibit steady growth over the forecast period (2022-2029).

By type, the blinds segment is expected to dominate the market throughout the forecast period (2022-2029).

Increasing home renovation/home improvement spending to accelerate product adoption is accelerating market growth.

Hunter Douglas N.V., Springs Window Fashions, Insolroll Window Shading Systems, Polar Shades Sun Control, and the Shade Store, LLC are the leading industry players.

North America dominated the market in 2021.

Rising popularity of fire-retardant and environment-friendly window treatments worldwide will accelerate product adoption in the near term.

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