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The global brick liquid cartons market size was valued at USD 12.89 billion in 2024. The market is projected to grow from USD 13.67 billion in 2025 to USD 21.71 billion by 2032, exhibiting a CAGR of 6.83% during the forecast period. Asia Pacific dominated the brick liquid cartons market with a market share of 38.87% in 2024.
A brick liquid carton is a rectangular container, often flat on top, utilized for packaging liquids such as milk, juice, and beverages. These cartons are crafted for optimal stacking and storage and are generally composed of multiple layers of materials, including paperboard, plastic, and occasionally aluminum, for added barrier protection. The demand for packaged liquid products is propelled by the rapid urbanization in developing nations, contributing to market growth. Furthermore, increasing consumer spending and higher disposable incomes are driving the expansion of the global liquid packaging cartons sector.
Axalta Coating and Akzo Nobel N.V. are the leading manufacturers, accounting for the largest global market share.
Augmenting Demand from E-commerce & Beverages Sector Drives Market Growth
The beverage industry is growing rapidly across the globe. Several millennials' rising consumption of beverage products contributes to the demand for brick cartons. The industry is experiencing a shift toward environmentally friendly packaging as governments across the globe are implementing stricter regulations on plastic packaging. Growth in the plant-based and dairy beverage segments, including milk, juices, and soft drinks, continues to drive the demand for brick cartons. Furthermore, in the e-commerce industry, protecting packaged goods from tampering or damage is essential, which increases the need for reusable packaging materials.
Volatility in Raw Material Prices & Changing Consumer Preferences Hamper Market Expansion
Despite favorable market conditions, several constraints hinder growth. The upfront investment required for producing brick liquid cartons can exceed that of conventional packaging materials, potentially discouraging smaller enterprises from entering the market. Additionally, fluctuations in raw material prices can affect profit margins, as evidenced by the increasing costs of paperboard and coatings in production. While consumers are increasingly looking for ready-to-eat products, packaging manufacturers are confronted with the difficulty of maintaining perishable goods such as dairy and juices for extended periods, which is stifling market expansion.
Rising Demand for Sustainable Packaging & Smart Cartons will Offer Potential Growth Opportunities
The global market for brick liquid cartons is witnessing a robust expansion, fueled by a growing need for packaged liquid goods and a heightened interest in sustainable packaging alternatives. Both consumers and regulators are focusing more on eco-friendly packaging solutions, which is increasing the demand for brick liquid cartons constructed from renewable resources such as paperboard with thin coatings of plastic and aluminum. Advancements in smart carton technology, featuring innovations such as freshness indicators and RFID tags, are attracting consumers and propelling further significant growth in the market.
Utilization of Plant-based Materials & Anti-counterfeiting Technologies Booms as a Market Trend
Brick packaging cartons increasingly incorporate plant-based materials, primarily paperboard and polymers derived from renewable sources like wood and sugarcane, to enhance sustainability. This shift is driven by consumer demand for eco-friendly packaging and a desire to reduce reliance on fossil fuels. Plant-based packaging, often called bioplastics, is projected to experience a twofold increase in market value within the next ten years. This eco-friendly substitute for conventional plastics aligns with long-term environmental objectives and attracts environmentally aware consumers by minimizing waste and decreasing dependence on fossil fuels. Features that prevent counterfeiting—such as seals that indicate tampering, digital verification tools, and systems for tracking and tracing—are becoming crucial for safeguarding brand integrity and ensuring consumer safety. Henceforth, the rising utilization of plant-based materials & anti-counterfeiting technologies booms as a market trend.
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Rising Awareness About Ecological Effects Boosted Paper Segment Expansion
Based on material, the market is divided into paper, plastic, and aluminum.
The paper segment accounted for the largest share of the market in 2024. Paper decreases dependence on alternative packaging materials, offering environmentally friendly traits. This material is a more sustainable option for packaging various liquids and drinks. The increasing consciousness about the ecological effects is driving growth in this segment.
Plastic material is the second dominating material segment. Utilizing plastic in brick packages presents numerous advantages. It creates a lighter, more robust, and possibly more cost-effective packaging option than conventional materials such as cardboard or wood. Additionally, plastic effectively safeguards against moisture and damage, guaranteeing that the bricks reach their destination in excellent shape.
Twist Segment Dominated as It Ensures Freshness and Convenience for Consumers
Based on opening type, the market is divided into straw hole, clip, twist, and cut.
The twist segment accounted for the largest market share in 2024. Twist openings on brick cartons are screw-cap designs that facilitate easy access, sealing, and resealing of the carton. This kind of opening is especially beneficial for liquid food packaging, as it helps ensure freshness and convenience for consumers. Twist openings also aid in preserving product freshness and reducing spoilage by limiting exposure to air, thus boosting the brick liquid cartons market growth.
Straw hole opening type is the second dominating segment in the brick liquid carton market. These openings are designed for direct drinking with a straw, making them suitable for various beverages such as juices and milk. They offer a convenient and easy way to consume the contents of the carton.
Increased Emphasis on Protection Against External Contaminants Fueled Food and Beverages Segment Expansion
Based on the end-use industry, the market is segmented into food & beverages, personal care & cosmetics, pharmaceuticals, and others.
Food and beverages dominated the market in 2024. The increasing use of this packaging in developing countries is driving segment growth. The affordability of brick carton packaging is encouraging manufacturers to choose solutions that lower their overall production costs. Brick cartons provide a high level of protection against external contaminants such as moisture, heat, light, and pressure, thus gaining traction in the beverages sector.
On the other hand, the pharmaceuticals segment is expected to witness steady growth in the forecast period. Brick cartons provide a high level of protection against external contaminants such as moisture, heat, light, and pressure.
By geography, the market is categorized into Asia Pacific, North America, Europe, and Rest of the World.
Asia Pacific Brick Liquid Cartons Market Size, 2024 (USD Billion)
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The Asia Pacific region dominates the global brick liquid cartons market share. The liquid packaging cartons in this region are preferred for products such as milk and juices. These cartons help in the longer shelf life of products and preserve their freshness. The increasing need for environmentally friendly packaging has led to advancements, including producing cartons from recyclable and biodegradable materials. With a rising inclination toward packaged and ready-to-drink beverages in Japan, India, and other developing economies, the growth of this segment underscores a wider trend toward convenient and portable packaging options. Furthermore, paper and cardboard production have been rapidly growing in the region.
North America is the second-largest market. In North America, the U.S. stands out as a significant market for gable top containers. This is due to the increasing demand for flexible packaging options among consumers in the nation. The market is expected to gain from the growing trend of takeout meals and the need for suitable beverage packaging. The swift growth of the food and beverage sector, the rise in fast-moving consumer goods (FMCG), and advancements in packaging technology are the key factors driving market growth.
Europe has a significant market for brick liquid cartons. The market in the region is expected to thrive, driven by an increasing demand for dairy products and beverages. Government initiatives aimed at encouraging sustainable packaging options are facilitating market growth. Shifts in consumer habits, a significant demand for PET containers, and heightened concerns about product quality are likely to enhance the demand for brick liquid cartons.
The market in the rest of the world is expected to witness considerable growth in the near future. The dairy and health drink sectors utilize brick cartons to enhance the shelf life of their products. Consumers appreciate their convenience for on-the-go use, which is expected to increase the demand for brick liquid cartons further.
Continuous Development and Introduction of New Products by Key Companies Resulted in Their Dominating Positions in the Market
The global brick liquid cartons market is concentrated with companies such as Tetra Pak International S.A., Shanghai Skylong Aseptic Package Material Co., Ltd., International Paper, Nippon Paper Industries Co., Ltd., Elopak AS, and Reynolds Group Holdings, accounting for a significant market share.
Tetra Pak is a global leader in solutions for food processing and packaging, committed to ensuring that food is safe and accessible to every individual. Its dedication stems from the conviction that everyone deserves access to safe and nutritious food. The company accomplishes this through cutting-edge processing and packaging technologies, which help maintain food quality and prolong shelf life.
International S.A. is a worldwide leader in eco-friendly packaging solutions, offering an extensive variety of products made from renewable fiber-based resources. The main office is located in Memphis, Tennessee, with its Europe, Middle East, and Africa headquarters based in London. The primary focus of the company involves manufacturing containerboard, corrugated packaging, and cellulose fibers that are utilized in diverse applications such as diapers, tissue, and personal care items.
Additionally, SIG and Pactiv Evergreen are among the other prominent players in the market. Focus on significant investments in the research & development of innovative products has supported the companies’ share in the market.
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ATTRIBUTE |
DETAILS |
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Study Period |
2019-2032 |
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Base Year |
2024 |
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Estimated Year |
2025 |
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Forecast Period |
2025-2032 |
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Historical Period |
2019-2023 |
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Growth Rate |
CAGR of 6.83% from 2025-2032 |
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Unit |
Value (USD Billion) |
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Segmentation |
By Material
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By Opening Type
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By End-use Industry
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By Region
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Fortune Business Insights says that the global market value stood at USD 12.89 billion in 2024 and is projected to reach USD 21.71 billion by 2032.
In 2024, the market value stood at USD 5.01 billion.
The market is expected to grow at a CAGR of 6.83% during the forecast period.
The food and beverages segment led the market by end-use industry.
The key factor driving the market is the augmenting demand from the e-commerce & beverages sector.
Tetra Pak International S.A., Shanghai Skylong Aseptic Package Material Co., Ltd., International Paper, Nippon Paper Industries Co., Ltd., Elopak AS, and Reynolds Group Holdings are the top players in the market.
Asia Pacific dominated the market in 2024.
Increased demand from the beverage industry is one of the factors that is expected to favor product adoption.
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