"Market Intelligence that Adds Flavour to Your Success"
The Canada bubble tea market size is projected to grow at a CAGR of 6.90% during the forecast period.
Canada has seen a significant rise in bubble milk tea consumption in recent years. Several players are focusing on expanding the boba tea stores, further contributing to the market's growth. The wide availability of flavored milk teas and the rising preference for experiencing new products & tastes among consumers in the country also increase the consumption of bubble tea in the country.
Innovative Hollywood Character-themed Product Launches to Boost Sales
Rising innovative advertisements and celebrity endorsements taken by the players in the market are shaping the bubble milk tea market in Canada. Consumers tend to fascinate more toward theme-based products. Therefore, several prominent boba tea manufacturers are adopting partnership strategies to launch new products with Hollywood-themed characters. For instance, in September 2022, Kung Fu Tea, an American bubble tea beverage franchise, partnered with universal pictures home entertainment and illumination entertainment to celebrate the launch of the movie Minions: The Rise of Gru. The partnership included Minions-inspired limited-time tea-based drinks and specially designed Minions cups and lids.
Availability of a Wide Range of Flavors to Attract Users
Bubble tea is gaining immense popularity owing to its distinct taste and availability of numerous flavors such as black tea, green tea, oolong tea, and white tea. Consumers' interest in the popularity of tea-based fruity beverages and the willingness to experiment with novel flavors captivate their attention, which fuels the market growth. Furthermore, more people have been drinking tea outside their homes, leading to out-of-home consumption, which necessitates manufacturers to develop premium quality bubble milk teas by keeping consumer demands in mind. For instance, in November 2021, Mo’Cha Bubble Tea, serving quality bubble milk tea in Canada, opened its new boba tea shop in Orangeville, Canada. The rising out-of-home consumption and ease in accessibility of teas led the company to expand its business. The company offers a variety of signature drinks and desserts, smoothies, fruit green tea, Mo’Cha lattes, and varied flavors of bubble teas.
Boba Shortages Affecting the Bubble Tea Business
Canada is one of the prominent consumer of pearl milk tea or boba tea and thus requires a constant import of tapioca pearls, or boba, from other countries. Most Canadian wholesalers get bubble tea supplies from Asia, particularly Taiwan, where the famous drink originated. Since the manufacturers depend on importing raw materials, several challenges in the supply chain, fluctuations in trade laws and tariff rates impact the availability of raw materials and their prices. The country experienced a significant supply shortage due to the Suez Canal blockage in 2021. The bubble milk tea shops have been affected for several weeks, leading to stores running out of supplies, including tapioca pearls. Such issues may negatively impact the market growth.
In terms of the competitive landscape, the market depicts the presence of established and emerging pearl milk tea companies. The rising popularity of bubble tea and consumers' willingness to pay a high price for healthy foods & beverages surge the product demand. Furthermore, new boba tea concepts have been emerging in the country, which helps players to grab the booming market opportunities. For instance, in March 2022, Benkei Hime, Toronto Bubble Tea and Lifestyle Brand planned to open a CF Toronto Eaton Centre in Markham. The company would offer boba tea drinks with fashionable lifestyle merchandise. The new concept would bring new market opportunities for pearl milk tea in the country.
Some other companies with a considerable presence in the Canadian market include the Alley, Chatime Canada, Happy Lemon, Kung Fu Tea and others. The key players have adopted strategies in order to expand their businesses in different locations. For instance, in November 2021, Jollibee Foods Corporation (JFC) announced the acquisition of most of a share stake in Taiwanese boba tea café operator Milkshop International. The company acquired around 51% stake in the organization for USD 12.8 million. The majority of Milkshop’s outlets are in Taiwan, with 231 shops, while it has 12 outlets in Singapore, four in Hong Kong, two in Melbourne, Australia, and another two in Vancouver, Canada.
To gain extensive insights into the market, Request for Customization
The report provides a detailed analysis of the market. It focuses on key aspects such as an overview of technological advancements, the increasing popularity of flavored teas in Canada, and pricing analysis. Additionally, it includes new product launches, key industry developments such as mergers, partnerships, & acquisitions, and the impact of COVID-19 on the market. Besides this, the report also offers insights into the market segments, Canada bubble tea market share, and trends and highlights key industry dynamics. In addition to the aforementioned factors, it encompasses several factors that have contributed to the growth of the market in recent years.
CAGR of 6.90% from 2023 to 2030
Value (USD Billion)
“We are happy with the professionalism of your in-house research team as well as the quality of your research reports. Looking forward to work together on similar projects”- One of the Leading Food Companies in Germany
“We appreciate the teamwork and efficiency for such an exhaustive and comprehensive report. The data offered to us was exactly what we were looking for. Thank you!”- Intuitive Surgical
“I recommend Fortune Business Insights for their honesty and flexibility. Not only that they were very responsive and dealt with all my questions very quickly but they also responded honestly and flexibly to the detailed requests from us in preparing the research report. We value them as a research company worthy of building long-term relationships.”- Major Food Company in Japan
“Well done Fortune Business Insights! The report covered all the points and was very detailed. Looking forward to work together in the future”- Ziering Medical
“It has been a delightful experience working with you guys. Thank you Fortune Business Insights for your efforts and prompt response”- Major Manufacturer of Precision Machine Parts in India
“I had a great experience working with Fortune Business Insights. The report was very accurate and as per my requirements. Very satisfied with the overall report as it has helped me to build strategies for my business”- Hewlett-Packard
“This is regarding the recent report I bought from Fortune Business insights. Remarkable job and great efforts by your research team. I would also like to thank the back end team for offering a continuous support and stitching together a report that is so comprehensive and exhaustive”- Global Management Consulting Firm
“Please pass on our sincere thanks to the whole team at Fortune Business Insights. This is a very good piece of work and will be very helpful to us going forward. We know where we will be getting business intelligence from in the future.”- UK-based Start-up in the Medical Devices Sector
“Thank you for sending the market report and data. It looks quite comprehensive and the data is exactly what I was looking for. I appreciate the timeliness and responsiveness of you and your team.”- One of the Largest Companies in the Defence Industry