Canned Mackerel Market Size, Share & Industry Analysis, By Preserving Agent (Sauce, Oil, and Others), By Distribution Channel (HoReCa and Retail {Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, and Online Retail}), and Regional Forecast, 2025-2032

The global canned mackerel market size was valued at USD 3.63 billion in 2024. The market is projected to grow from USD 3.77 billion in 2025 to USD 5.20 billion by 2032, exhibiting a CAGR of 4.70% during the forecast period. Europe dominated the canned mackerel market with a market share of 54.55% in 2024.

A few of the key players in the canned mackerel industry include Thai Union Group PCL, Maruha Nichiro Corporation, and FCF Co., Ltd., among others.

Canned mackerel is a fatty fish that has been processed, hermetically sealed, and later sterilized via heat treatment. Particularly, canned seafood production is concentrated in Spain, and mackerel is a famous choice. Compared to other canned fish, mackerel has a milder flavor and is more sustainable. Moreover, it has a high-fat content, which contributes to its richness. With respect to convenience, it is recognized as a readily available, cost-effective, and convenient food source, specifically for individuals who may not have access to frozen/fresh seafood. A few of the well-known examples include canned mackerel in tomato sauce, olive oil, and brine, among others.

The rising product variants and innovative flavors, and increasing demand for easy-to-cook/eat products are the pivotal factors supporting the market’s growth.

Canned Mackerel Market Snapshot & Highlights

Market Size & Forecast:

• 2024 Market Size: USD 3.63 billion
• 2025 Market Size: USD 3.77 billion
• 2032 Forecast Market Size: USD 5.20 billion
• CAGR: 4.70% from 2025–2032

Market Share:

• Europe dominated the canned mackerel market with a 54.55% share in 2024, supported by high consumption of shelf-stable seafood, robust domestic production, and a wide variety of product forms.
• By preserving agent, sauce is expected to retain the largest market share in 2025, supported by its improved flavor profile, versatility in recipes, and widespread consumer appeal.

Key Country Highlights:

• Japan: Largest consumer in Asia Pacific due to preference for animal-based protein and cost competitiveness of canned mackerel.
• United States: Leads in North America, driven by high consumption of packaged seafood, sustainable production, and innovation in canned products.
• Spain: Major contributor to canned seafood production in Europe; mackerel is one of the most common canned fish types produced.
• Brazil: In South America, rising awareness and growth in private label canned seafood products are fostering market development.

Canned Mackerel Market Trends

Celebrity Endorsements of Canned Products is the Current Market Trend

Celebrity endorsements play a remarkable role in canned seafood marketing by leveraging their popularity, boosting product visibility, and enhancing consumer trust. In today's digital world, most individuals are attracted to products publicized by their famous celebrities. In order to enhance their product sales, the manufacturers operating in the canned food industry are gravitating toward celebrity collaboration that can help strengthen the sales of finished items.

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MARKET DYNAMICS

Market Drivers

Growing Demand for Quick Meal Options Bolsters Market Momentum

The surging demand for grab-and-go product options is a substantial factor driving the market's potential. In today's busy schedule, most consumers are seeking food edibles that have extended shelf life and require minimal preparation. As a result, this ongoing trend aligns well with canned mackerel products. Moreover, similar to other canned products, this item is also economical, thus making it a pocket-friendly choice. Additionally, this canned fish is easy to transport and store and can be easily consumed while traveling. Along with convenience, this tinned mackerel provides various necessary omega-3 fatty acids, minerals, and vitamins. Thus, such advantages of ready to eat food products stimulate the industry's growth.

Market Restraints

Heavy Metal Contamination and Mislabeling Pose Health Risks to Consumers

One of the foremost difficulties faced by consumers is the heavy metal contamination in canned mackerel products. Canned seafood, including mackerel, can be contaminated with heavy metals due to the presence of metals (zinc, lead) in packaging materials or in the food item itself. As a result, such factors hamper the product's availability. Moreover, microplastic contamination, originating from the environment or the canning procedure, can contribute to the poor quality of canned seafood.

Another hurdle in the global marketplace is the increasing incidence of mislabeling. Generic labels on canned seafood packs, such as mackerel, can result in misinterpretation of species, further affecting consumers' awareness. Thus, all these factors hinder the global canned mackerel market share.

Market Opportunities

Technological Advancements in Production of Tinned Mackerel Create Growth Opportunities

Technological advancements in the manufacturing of canned fish, especially mackerel, provide numerous growth opportunities for the market. In order to achieve high quality of the finished product, global canned fish producers should utilize technologies such as Pulsed Electric Fields (PEF) and High-Pressure Processing (HPP). Both these technologies help in retaining the lifespan of canned items by inactivating enzymes/disrupting cell membranes. Moreover, the emergence of machine learning algorithms aids in assessing the quality of canned fish as well as in identifying defects without opening the cans. As a result, the use of advanced technologies builds possibilities for the canned mackerel market growth.

SEGMENTATION ANALYSIS

By Preserving Agent

Sauce is the Leading Preserving Agent Due to Its Several Advantages

On the basis of preserving agent, the market is divided into sauce, oil, and others.

Amongst all, the sauce sector dominated the market and held a considerable share. Mackerel in sauces such as tomato sauce, chili sauce, and mustard sauce has gained high traction in the market, especially due to its improved flavor profile. Such a type of product can be consumed raw or can be easily incorporated into pizza, pasta, and salads. As a result, such availability of mackerel in numerous sauces appeals to a broad consumer base, thus making it a versatile option.

The oil sector is anticipated to be the fastest-growing segment throughout the forecast period. Mackerel can be preserved in numerous types of oil, such as sunflower oil and olive oil, and is favored for its health advantages, thus appealing to gourmet food enthusiasts.

By Distribution Channel

Retail Sector Dominated Owing to High Household Consumption

Depending on the distribution channel, the market is segmented into HoReCa and retail.

Out of both, the retail sector led the market and held the major share in 2024. The increasing home-cooking trend and vast availability of economical canned seafood are pivotal components responsible for boosting the segment's growth. Moreover, the wide local/international brand variety of tinned mackerel, improved customer service, and promotional offers further stimulate the growth.

HoReCa is ranked second in the market and is projected to soar at a higher pace in the upcoming years. The increasing usage of canned seafood in preparing cuisines and its cost-effectiveness is expected to propel its acceptability rate.

Canned Mackerel Market Regional Outlook

On the basis of region, the market is segmented into North America, Europe, Asia Pacific, South America, and the Middle East & Africa.

Europe

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Europe led the global marketplace and generated the highest share in 2024. In this region, the market for canned fish is huge and rapidly growing, driven by a combination of factors such as demand for shelf-stable products and rising convenience. Along with robust production, the European countries also rely on imports of canned seafood to fulfill the domestic demand. As a result, such dependency bolsters the intake of such products. Moreover, the vast availability of tinned mackerel in numerous forms, such as brine-cured options and steaks, has captivated consumers' attention.

North America

North America is one of the leading regions and accounted for a significant market share in 2024. Compared to other forms, the canned form of seafood is consumed in a substantial amount, owing to the rising use of packaged mackerel in numerous cuisines and the surging number of canned seafood producers. Apart from this, the high trading activities with prominent nations also encourage the consumption rate.

Out of all the North American countries, the U.S. is the leading country and holds the maximum share of the market. Factors such as increasing sustainable production of seafood-based products and rising innovation aid in fueling the country's momentum.

Asia Pacific

Asia Pacific is considered the fastest-growing region and held a high CAGR in 2024. The growing adoption of ready-to-consume meals and the increasing working women population are the major factors promoting the region's potential. In today's time, the majority of consumers are becoming aware of the role of convenience foods as well as their health benefits. Particularly, tinned mackerel is known to provide strong levels of omega-3 fatty acids, which can strengthen brain and heart health. As a result, the prominent players in the region are working toward building an advanced portfolio of mackerel, which can escalate their profit generation.

Amongst all Asian countries, Japan is recognized as the biggest consumer of canned mackerel, mainly because of the inclination toward animal-based protein and price competitiveness.

South America

South America is at its nascent stage and is anticipated to grow at a high pace in the future. The improved awareness of canned seafood and growing private label players propel the market's growth.

Middle East & Africa

Similarly, South America and the Middle East & Africa are also at their developing stage and are anticipated to maintain the same pace in the forecast period. The augmented product innovation with respect to canned seafood and rising disposable income bolsters the region's potential.

COMPETITIVE LANDSCAPE

Key Industry Players

Major Players are Concentrating on New Product Offerings to Facilitate Brand's Awareness 

The major players in the global industry include Thai Union Group PCL, Maruha Nichiro Corporation, Bolton Group S.r.l., and others. All the companies are highly focused on expanding their product range by launching innovative canned mackerel for consumers. Moreover, the demand for sustainably certified products further assists in driving the industry's growth.

List of Key Canned Mackerel Companies Profiled

• Thai Union Group PCL (Thailand)
• Maruha Nichiro Corporation (Japan)
• Bolton Group S.r.l. (Italy)
• Kumpulan Fima Berhad (Malaysia)
• Marushin Canneries Malaysia Sdn Bhd (Malaysia)
• Tropical Food Manufacturing (Ningbo) Co., Ltd. (China)
• Diavena (Bulgaria)
• Xiamen Amoytop Import & Export Co., LTD. (China)
• FCF Co., Ltd. (U.S.)
• Seahath (India)

KEY INDUSTRY DEVELOPMENTS

• April 2025: King Oscar, a canned seafood producer and a brand of Thailand-based firm, Thai Union Group PCL, introduced a new flavor of their bestselling product, canned wild-caught mackerel – Sweet Thai Chilli Sauce. This item can be purchased through online means such as Amazon and Walmart, nationwide.
• December 2024: Simak, a state-backed enterprise owned by Fisheries Development Oman, a subsidiary of Oman Investment Authority, a capital market firm, released their line of canned tuna and mackerel across the Oman market.
• April 2024: Pumpui, a Thai brand, announced the launch of their healthy canned fried mackerel in chilli sauce, which particularly targets health-centric consumers. This offering comprises less than 29% sodium and 36% less sugar compared to the conventional recipe.
• September 2022: Ocean Brands, a Canadian seafood company, unveiled the range of canned fish across the U.S. market. The products in the line include Wild Mackerel fillets in korma curry, Mediterranean-style wild brisling sardines, and others.
• January 2019: Japanese Consumers Cooperative Union (JCCU), a national federation of consumers' cooperatives, revealed two MSC-certified canned items, such as CO-OP North Atlantic Mackerel Fillet Boiled in Water and CO-OP North Atlantic Mackerel Fillet Marinated in Oil. Both products can be either eaten raw or utilized as an ingredient.

REPORT COVERAGE

The global canned mackerel market report includes quantitative and qualitative insights into the market. It also offers a detailed market analysis of the market sizing and growth rate for all possible market segments. Key insights presented in the report include an overview of related markets, a competitive landscape, recent industry developments such as mergers & acquisitions, the regulatory environment in critical countries, and current market trends. 

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Report Scope & Segmentation