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The global cold pressed juice market size was USD 1.08 billion in 2021. The market is projected to grow from USD 1.15 billion in 2022 to USD 1.86 billion by 2029, exhibiting a CAGR of 6.97% during the forecast period. The global COVID-19 pandemic has been unprecedented and staggering, with witnessing higher-than-anticipated demand across all regions compared to pre-pandemic levels. Based on our analysis, the global cold pressed juice market share exhibited a growth of 7.32% in 2020 compared to 2019.
Fresh juice devoid of any chemical additives is being highly sought by consumers globally. These juices are composed of 100% pure form of fruits and vegetables, and they are highly appealing to health-conscious consumers. Furthermore, these beverages are suitable for individuals leading busier lifestyles and prefer to consume ready-to-drink beverages. Such juice products are composed of necessary vitamins and minerals that provide the consumers with sufficient nutrition and promote a healthy body. Hence, rising health consciousness and the significant role played by the juice in achieving a healthy body contribute to the market's growth globally.
Increased Consumer Interest towards Pure Fruits and Vegetable Juice during the Pandemic to Impact the Market Value
Before the outbreak of the pandemic COVID-19, the consumers were gradually shifting towards healthier food alternatives by reducing the intake of sugary products, such as soda, cold drinks, and other similar beverages. The outbreak of the COVID-19 pandemic further encouraged consumers to adopt healthy food products, including fruit juices, as a part of their diet. Hence, the sales of cold-pressed fruit juices increased significantly during the pandemic period. Several fruit juice manufacturers also leveraged the situation and developed new products that suit the growing demand for healthy fruit juices.
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Adoption of New Dietary Regimes to Expedite Investments
Globally, several wellness centers recommended the adoption of healthier diets to improve physical and mental well-being. One of the trends that consumers are adopting is detoxification, which helps cleanse the body. Fruit juices play a pivotal role in cleansing the body and also promote weight loss. Several juice manufacturers are also launching programs that can be easily integrated into detox programs. For instance, a California-based company, Pressed launched new detox juice products segmented into specific programs such as Cleanse1 program, Cleanse 2 program, which consists of different juice products.
Veganism is also one of the popular dietary trends with high adoption among consumers across the globe. As these products can be easily integrated into the vegan diet and provide the necessary vitamins and minerals to the body, the demand for such products is increasing rapidly among consumers. Such products in various flavors and innovative packages are being launched to appeal to such market segment.
Increased Popularity of Vitamins and Minerals-Rich Juice Products to Boost Market Growth
Compared to juices prepared in a centrifugal juicer, these juice products are obtained through the application of high pressure processing technology on fruits and vegetables. This technique helps to ensure that products comprise 100% real juice and the vitamins and minerals are not destroyed during the production process. Thus, high-pressure process technology makes the product highly nutritious, and hence it is highly suitable for people who prefer to drink nutritious fruit juices and blends. The consumption of 100% fruit juice also helps prevent chronic health diseases such as diabetes and promotes healthy life. This acts as a major factor driving the global cold pressed juice market growth.
Additionally, many studies have shown that the consumption of sugary drinks, such as cola and soda harms health. Sugary drinks are also responsible for causing obesity, kidney disorder, and cardiovascular disease. Thus, fruit juices act as a suitable substitute for sugary drinks due to their high nutrition profile, leading to the growth of this market.
Rising Popularity of Ready-To-Drink Juice Products Due to Busier Lifestyle to Influence Market Growth Positively
Packaged drink products provide convenience to the consumers to enjoy a nutritious lifestyle without spending extra hours in its preparation. With the rise in employment and rapid urbanization in emerging economies such as India and China, consumers are constantly looking for healthy and tasty juice products. These juices are packaged in PET bottles and glass bottles which enables the consumers to carry them around easily, and hence their demand among the younger generation is increasing rapidly.
High Price of Cold Pressed Juice Owing to High Production Cost Impedes Market Growth
The cost of manufacturing the juice is comparatively higher than traditional juice. This high cost is attributed to the hydraulic press, which is expensive machinery. Hence, producing these juices is a costly option for price-sensitive consumers. Furthermore, storing such products is also difficult as these products have a limited shelf-life. Most of these products need to be refrigerated to ensure that the product quality is not affected. This short shelf life of the product thus impacts consumers' adoption of these juice products.
Furthermore, a huge amount of waste in pulp is generated during the production process. Processing such by-products generated during production can be highly difficult. This further adds to the processing cost of the manufacturers involved in manufacturing these juice products.
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Mixed Fruit Juice Segment to Dominate the Market Owing to High Nutritional Content
Mixed fruit juice products are made using a wide range of fruits and vegetables. The combination of such elements allows consumers to enjoy a wide range of beneficial compounds in a single drink without separately purchasing other products. Furthermore, mixed juice with a higher concentration of leafy vegetables provides consumers with higher nutritional access than fruit-based juices. Hence, the demand for such products is expected to rise among the consumers who prefer to boost their immunity.
Plastic Bottles’ Light-Weight and Easier to Use Attributes Lead to Wider Use in Product Packaging
Several materials, such as glass bottles, PET bottles, cartons, and tins are used for packaging juice. Among them, plastic is the most widely used material for juice packaging. Since such packaging materials are lightweight, they enable easier transportation of products. Plastic also provides fruit juice manufacturers to ensure design flexibility. Furthermore, they also help to prolong the shelf-life of the products.
Additionally, glass is also being used for packing cold-pressed fruit juice. As this material helps to keep the juice fresh and is non-toxic, they provide an alternative option of packing juice products. Glass is also recognized as GRAS (Generally Recognized as Safe) by the U.S. Food and Drug Administration (FDA); thus, this makes glass suitable for packaging juice products. Furthermore, glass is also available in different colors making the product packaging highly attractive to the consumers. Hence, such packaging materials are expected to increase significantly in the upcoming period.
Supermarkets/Hypermarkets Segment Remains the Dominant Distribution Channel Due to Better Access to Wide Product Range
Most consumers prefer to purchase from supermarkets/hypermarkets due to the wide assortment of products available in stores. The products placed in the stores are visually appealing and help attract new consumers to purchase the products. Furthermore, supermarkets reserve special places for such juice products to promote healthy food consumption patterns among the consumers.
Online channels are slowly gaining popularity in the market as consumers can purchase products from the comfort of their homes. Availability of higher discounts compared to offline channels also promotes online channels for product purchases among the consumers. Furthermore, for consumers leading a busier lifestyle, it saves a lot of time as they can purchase products anytime and anywhere, and the products are delivered to their doorstep. Hence, the use of such online platforms for product purchasing is expected to increase in the upcoming period.
North America Cold Pressed Juice Market Size, 2021 (USD Million)
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North America accounts for the largest share of this market globally. The product is gaining popularity among consumers as it comprises 100% fresh juice compared to other traditional juice. Dieticians also suggest the addition of pure juice in the diet due to its high nutritional content. Hence, juice manufacturers are involved in the manufacturing of wide flavors of juice products for the market. Compared to pasteurized juice treated with heat to kill the bacteria in the juice, this juice is not treated with heat. Hence, there are still chances of the presence of Clostridium botulinum spores that may impact the juice quality. As per the recommendations stated by the U.S. FDA (Food and Drug Administration), unpasteurized juice needs to carry warning labels to warn the consumers about the impact of consuming such food products. Thus, manufacturers could adopt certain manufacturing techniques to ensure that spores are completely eradicated from the juice.
Europe is the second-largest consumer of cold pressed juice products, with Germany accounting for the largest market shares in the region. Other countries such as the U.K., Spain, and France present high growth opportunities for the manufacturers to expand their presence in these regions. The major factor behind the growth of the market in the regions is growing consumer inclination towards healthy beverages and replacing the carbonated soft drinks in their diet. The adoption of new dietary styles such as veganism also supports the growth of this market in the region.
Asia Pacific region is one of the fastest-growing cold pressed juice markets. The rise in disposable income due to economic development in India and China has enabled consumers to spend more on premium and healthy food products. The rising adoption of western food habits also contributes to the mounting popularity of such products. Companies are also capitalizing on increased consumer awareness. They are adopting strong communication strategies to emphasize the health benefits and immunity-boosting properties of the products and increase their adoption among consumers.
Brazil is one of the fastest-growing markets in the South American region. The country is also one of the largest producers of oranges in the world. South markets are still in the early phase of development, and the manufacturers are resented with the opportunity to innovate and expand their market presence in the region.
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In regions such as the Middle East and Africa, the demand for cold pressed juice products is comparatively lower than in other regions. However, with the increased demand for premium food products and rising health awareness, consumers in countries such as the UAE and Saudi Arabia are exploring other beverage options apart from carbonated beverages. This creates an opportunity for the manufacturers to expand their market presence in these regions.
Market Players Could Launching New Product Flavors to Attract New Customers and Strengthen Market Presence
The market is highly fragmented, with several small players operating in different countries worldwide. Some of the major manufacturers of cold pressed juice include Pressed Juicery, SUJA LIFE, LLC., Evolution Fresh, Juice Generation, 7-ELEVEN, Inc., Village Juicery, Greenhouse, Pure Green, among others. Traditional fruit juice products contain several additives, artificial colors, and harmful chemicals.
On the other hand, cold pressed juice products are natural products devoid of harmful chemicals and colors. The manufacturers can thus make their products appealing to health-conscious consumers as they are 100% natural. In addition, these products are available in various flavors such as coconut waters, blueberry-lime, and elderberry ginger. Through the new product launches and extensive product portfolio, the companies aim to attract new customers and increase their market share.
An Infographic Representation of Cold Pressed Juice Market
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The market report provides a detailed analysis of the market and focuses on key aspects such as leading companies, product types, packaging material, and leading product distribution channels. Besides this, the report offers insights into the market trends and highlights key industry developments and the competitive landscape. In addition to the aforementioned factors, the report encompasses several factors that have contributed to the growth of the market over recent years.
Value (USD Billion)
By Product Type
By Packaging Material
By Distribution Channel
Fortune Business Insights says that the global market size was USD 1.08 billion in 2021 and is projected to reach USD 1.86 billion by 2029.
In 2021, the North America market value stood at USD 506.86 million.
Growing at a CAGR of 6.97%, the market will exhibit steady growth in the forecast period (2022-2029).
The mixed segment is expected to be the leading product type segment in this market during the forecast period.
Increasing demand for healthy beverages is a key driver.
Pressed Juicery, SUJA LIFE, LLC. and Juice Generation are the major players in the market.
North America dominated the market share in 2021.
Popularity of ready-to-drink juice products due to rising busier lifestyle among the consumers to positively influence growth of cold pressed juice.
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