Craft Soda Market Size, Share & Industry Analysis, By Formulation Type (Cane-sugar (Traditional), Naturally sweetened, Low-sugar, and Zero-sugar), By Price Range (Mass-premium, Premium, and Super-premium / artisanal), By Material Type (Glass bottles, Aluminum cans, PET bottles, and Others), By Flavor Type (Cola-based, Citrus-based, Fruit, and Others), By Distribution Channel (On-Trade and Off-Trade), and Regional Forecast, 2026-2034

The global craft soda market size was valued at USD 16.47 billion in 2025. The market is projected to grow from USD 17.53 billion in 2026 to USD 30.13 billion by 2034, exhibiting a CAGR of 7.00% during the forecast period.

Craft soda are premium, artisanal carbonated beverage which are typically produced in small batches by artisans using high-quality, natural ingredients. Such product has a unique, complex flavors and do not contain any additives. Such products are positioned as an alternative to traditional soft drinks which is boosting their adoption among young consumers looking for low alcohol/no alcohol products.

Companies such as Fever-Tree Drinks plc, Q Mixers, and Bundaberg Brewed Drinks are some of the key players operating in this market. These companies are investing in new product launches to suit evolving consumer preference, which is boosting product sales and supporting the market growth.

CRAFT SODA MARKET TRENDS

Flavor Innovation Is the Key Trend Shaping Up Industry Growth

Flavor innovation is one of the key trend which is adopted by the manufactures to differentiate their products offerings from other competitors. Craft soda formulators are developing unique flavors by incorporating botanical, herbal, spice-infused, and regional flavors, fruit-forward and seasonal offerings and cross-over flavors which are inspired by cocktails. Such novel flavor profiles and creative offerings helps to attract new consumers and boost product sales.

MARKET DYNAMICS

MARKET DRIVERS

Growing Demand for Premium Product Offerings Supports Market Growth

Differentiated and high quality beverages are increasingly becoming popular among the consumers. There is a gradual shift of consumers from commoditized beverages to differentiated product offerings such as small and artisanal beverage formulations. This shift in consumption is further fueled by the increase in disposable income of the population. As growing number of artisanal are manufacturing to their own batch of craft soda, the demand for such products is increasing in the market. Such growth in consumption of products is expected to boost the craft soda market growth.  

MARKET RESTRAINTS

Strong Competition from Alternative Beverage Categories to Impede Market Growth

There are multiple substitutes available in the market. Craft soda compete with traditional soft drinks, flavored sparkling water, Kombucha and fermented beverages and RTD teas and functional drinks. These products offer low calories and are sold through well established distribution channels. Hence it is difficult for the manufacturers to compete with these alternatives leading to slower adoption among consumers.  

MARKET OPPORTUNITY

Expansion of Premium Foodservice and Café Culture to Create Market Growth Opportunities

Expansion in foodservice sector creates opportunity for the manufacturers to collaborate with such establishments and provide free trials of their products to provoke interest in consumers. As foodservice industry is experiencing significant growth, the establishments are expanding their food and beverage menu to help consumers choose from a wide array of products. The rising demand for experimentation with taste and flavor, usage of natural sweeteners in beverage formulations opens up opportunities for the manufacturers to expand and explore untapped markets.    

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Segmentation Analysis

By Formulation Type

Cane Sugar Accounts For Majority Market Share Due to Their Better Flavor Profile

By formulation type, the market is segmented into cane sugar (traditional), naturally sweetened, low-sugar, and zero-sugar.

The cane sugar segment dominated and held the largest share in 2025. Cane sugar is naturally derived and is widely regarded for providing the cleanest sweet profile. It provides a clean mouthfeel with no metallic or bitter aftertaste. Moreover, it complements well with other functional ingredients such as botanical, citrus or other flavor styles.

In addition, naturally sweetened is another major category which is expected to be growing at a CAGR of 7.01% during the forecast period. Naturally sweetened beverages which include beverages sweetened through stevia, honey, agave, and fruit extract are also growing in popularity among consumers. They are targeted towards consumers who are health conscious and prefer clean label products.

By Price Range

Mass Price Accounted For Leading Market Share Due To High On-Trade sales

Based on the price range the market is segmented into mass-premium, premium and super-premium/artisanal.

The premium segment led the global craft soda market share in 2025. High on-trade consumption of such products combined with increased popularity of premium offerings among consumer are key factors that boost this segment’s sales.

The mass premium sector is anticipated to grow at the highest CAGR 6.97% during the forecast period (2026-2034). Mass-premium craft sodas play a supporting role rather than a leading one. It serves as an entry-level option for the consumers and helps brand expand retail reach and attract price-sensitive consumers.

By Material Type

Glass Bottles Held Majority Market Share Due To Their High Adoption Among Artisanal Soda manufacturers

The market, by material type is segmented into glass bottles, aluminum cans, PET bottles, and

others.

The glass bottle segment led in the global market in 2025. Glass bottles are widely used in small-batch artisanal soda production which support artisanal craftsmanship and boost the demand for traditional soda recipes. Such material type is commonly used in premium cafés, restaurants, and hotels.

The aluminum cans are another major category accounting to grow at a CAGR of 6.89% during the forecast period. Aluminum cans are suited for packaging due to lightweight and portable properties and is suitable for e-commerce, outdoor, and convenience consumption and strong recyclability credentials.

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By Flavor Type

Cola Flavor Held Majority Market Share Due To Its Strong Familiarity With Consumers

The market, by flavor type is divided into cola-based, citrus-based, fruit, and others.

The cola flavor segment led the global market in 2025. Cola is the most popular soda flavor among consumer and since is familiar among consumers who consume carbonated drinks. Its craft versions allows consumers to upgrade the beverage consumption experience without changing its behavior.

The fruit flavor is another major category accounting to grow with a CAGR of 7.02% during the forecast period. Fruit-based craft sodas are associated with real fruit and natural ingredients. Such flavor types are popular among Europe and Asian consumers.

By Distribution Channel

Off-trade Channels Held Majority Market Share Owing To Their Broader Consumer Reach

The market is segmented, by distribution channel is segmented into on-trade and off-trade.

The off-trade segment led the global market in 2025. Off-trade channels help manufacturers reach a wide range of consumers in comparison to on-trade channels. Such channels help consumers purchase multiple units simultaneously and boost repeat purchase and stock-up behavior.

The on-trade channel is another major category accounting to grow with a 7.38% CAGR during the forecast period. On-trade plays a critical as it functions as a trial and brand-building channel and provides a limited seating and throughput. This channel provides limited exposure to economic and tourism cycles.

Craft Soda Market Regional Outlook

By geography, the market is categorized into Europe, North America, Asia Pacific, South America, and the Middle East & Africa.

Asia Pacific

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The Asia Pacific market is valued at USD 2.76 billion in 2025 and is one of the fastest growing region around the globe. As health consciousness among consumers is increasing, more number of Asians are increasingly reducing alcohol intake and opting for non-alcoholic or low alcoholic beverages. As craft sodas are offering sophistication without the high alcohol percentage, it is increasingly being preferred in social and business settings. There is a strong growth in the uptake of such products in Japan, South Korea, and Australia

India Craft Soda Market

The India market in 2025 was around USD 0.27 billion, accounting for roughly 1.64% of global market revenues.

China Craft Soda Market

China’s market in 2025 was around USD 0.52 billion, representing roughly 3.16% of global market sales.

Japan Craft Soda Market

The Japan market in 2025 reached around USD 0.71 billion, accounting for roughly 4.31% of global market revenues.

North America

The market in North America reached USD 6.03 billion in 2025. North America has a long established tradition of consuming craft soda and hence the acceptance of new craft soda products among the consumers in this region is high. Moreover, increasing number of consumer in the region are opting for better for you products which is further boosting the sales of in this region.   

U.S. Craft Soda Market

In 2025, the U.S market reached USD 5.10 billion. In the U.S. market, craft beverage ecosystem is one of the most mature ecosystems. Such products enjoy huge popularity among consumers due to their quality, authenticity, and experimentation due to which they are popular among retail and foodservice channels.

Europe

The European market reached USD 5.62 billion by 2025 and secured the position of the second-largest region in the market. Craft sodas is suited to the Europe’s well-established beverage culture which include aperitif and social drinking. Craft soda is used in this region as a mixers with spirits and standalone non-alcoholic aperitif alternatives. It enjoys strong popularity in U.K., France, and Italy. Products with limited sugar is popular and hence botanical and herbal infused products are popular in this market.

Germany Craft Soda Market

The market in Germany in 2025 reached around USD 0.98 billion, representing roughly 5.95% of global market revenues.

U.K. Craft Soda Market

The U.K. market reached approximately USD 1.37 billion in 2025, equivalent to around 8.32% of global market sales.

South America and Middle East and Africa  

Over the forecast period, South America is expected to experience significant growth in this market. The South America market in 2025 recorded USD 1.09 billion. Tourism plays a significant role in boosting the overall consumption of such products. Hotels, resorts, and international restaurants are including such beverages in their menus and such growing exposure in tourist hubs can encourage locals to try and accept such products. Middle East and Africa region recorded USD 0.90 billion in 2025. In many Middle Eastern markets, alcohol consumption is restricted or culturally limited. Therefore, craft sodas act as a suitable nonalcoholic alternative which is widely accepted in restaurants, cafés, and hotels.

UAE Craft Soda Market

UAE market is set to grow at a CAGR of 5.90% during the forecast period. These products are popular across on trade and off trade distribution channels in the country.

COMPETITIVE LANDSCAPE

Key Industry Players

New product Launch is the Key Strategy Used By Companies To Differentiate Their Products

The industry exhibits a fragmented structure and is characterized by the launch of new product flavors with increased emphasis on product innovation and sustainability. The brands successfully integrate these strategies to expand their product portfolio to target a wide range of young consumer and increase the sales of their products.

LIST OF CRAFT SODA COMPANIES PROFILED

• Fever-Tree Drinks plc (U.K.)
• Q Mixers (U.S.)
• Bundaberg Brewed Drinks (Australia)
• Fentimans Ltd. (U.K.)
• Jones Soda Co. (U.S.)
• Boylan Bottling Company (U.S.)
• Virgil’s Real Craft Soda (U.S.)
• Sprecher Brewing Company (U.S.)
• Maine Root Beverage Company (U.S.)
• Fritz-Kola (Germany)

KEY INDUSTRY DEVELOPMENTS

• July 2025: DeVANS Modern Breweries Ltd. launched craft soda named “Godfather Soda” in the Indian market. The company partnered with celebrated choreographer Melvin Louis to target youth consumers in this country.
• June 2025: Pelican Brewing Company launched two craft soda products in the market namely Craft Sodas and Hard Hops.
• March 2025: Hank’s Beverage Company launched four new flavors of craft soda in the market as a part of its “Hank’s ZERO craft soda” product line.  
• July 2024: U.S. based craft soda company Jones Soda introduced two new craft soda product in the market namely Jones Craft Cola and Jones Craft Zero Cola. These products were launched in collaboration with Nitrocross Motorsports. 
• May 2024: Jones Soda Co. launched 7.5 ounce mini cans of original craft soda across 700 Walmart stores in the U.S. market. They have a pure cane sugar formulation which is available in four favorite Jones flavors.

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Report Scope & Segmentation